知行英语综合教程2 Unit1.ppt

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1、1)take A a budget2)establish B stock markets3)manage C a part-time job4)invest in D expenses5)reduce E a businessTask 1Answer the questions by matching the following items.Answer the questions by matching the following items.1 What may lead to an increase in ones wealth?1)wasteful A credit cards2)la

2、rge B investment3)overdrawn C money management4)improper D loan5)poor E lifestyleTask 12 What may lead to a decrease in ones wealth?Task 2Match the following different types of wealth with their corresponding Match the following different types of wealth with their corresponding pictures.pictures.St

3、ep 1Step 1Determine what is important wealth for you.Determine what is important wealth for you.1 good education1 good education2 long holiday2 long holiday3 expensive clothes3 expensive clothes4 happy family4 happy family5 health5 health6 successful career6 successful career7 lots of money7 lots of

4、 money8 friends8 friendsABCAHFDGEDEFGHBCTask 2Rate the wealth in Step I as I,II,or III.Put“I”by the items that are Rate the wealth in Step I as I,II,or III.Put“I”by the items that are HIGHLY important for you.Put“II”by the items you consider SOMEWHAT important,HIGHLY important for you.Put“II”by the

5、items you consider SOMEWHAT important,and“III”by the items that are NOT important.Then compare your rating with your and“III”by the items that are NOT important.Then compare your rating with your partners.partners.Step 2Step 2good educationgood educationlong holidaylong holidayexpensive clothesexpen

6、sive clotheshappy familyhappy familyhealthhealthsuccessful careersuccessful careerlots of moneylots of moneyfriendsfriends_Whats your rating?Reading ItMaking Something from NothingMaking Something from Nothing*WordsBetter acquaintance1 What would you do to make money if all you had was five dollars

7、and two hours?This is the assignment I gave students in one of my classes at Stanford University.When I asked this question,someone usually shouted out,“Go to Las Vegas.”or“Buy a lotterylottery ticket.”The next most common suggestion is to set up a car wash or lemonadelemonade stand,using the five d

8、ollars to buy the starting material.This is a fine option for those interested in earning a little extra pocket money.But most of my students eventually found a way to move far beyond the standard responses.They seriously took the challenge and exposed a wealth of possibilities.2 How did they do thi

9、s?Heres a clueclue:The team that made the most money didnt use the five dollars at all.They understood that five dollars was essentiallyessentially nothing and decided to examine the problem more broadly:What can we do to make money if we start with absolutely nothing?*lottery n.彩票*lemonade n.柠檬汽水*c

10、lue n.线索*essentially ad.本质上；根本上1 如果你仅有5美元和两个小时，你会做些什么来挣钱呢？这是我给斯坦福大学我教的一个班学生布置的作业。每当我提出这个问题时，总会有人大叫：“到拉斯维加斯去！”或者“买彩票去!”。其他常见的回答是用这5美元买原材料，摆个清洗汽车或卖柠檬汽水的小摊。对于想要挣点小钱来零花的人来说，这倒是个不错的选择。但我班上的大多数学生最终找到了远超出这些常规回答的方法，他们认真应对挑战，展示出无尽的可能性。2 他们是怎么做到的？给一点提示：挣钱最多的那一组根本就没花那5美元。他们认为5美元实际上可以忽略不计，因此决定以更长远的视角来审视这个问题：如果我

11、们一无所有，该怎么挣钱呢？3 So what did they do?All of the teams were remarkablyremarkably inventiveinventive.One group noticed a problem common in a lot of college towns the long lines at popular restaurants on Saturday nights.The team decided to help those people who didnt want to wait in line.They booked rese

12、rvationsreservations at several restaurants.As the time for their reservations approached,they sold each reservation for up to 20 dollars to customers who were happy to avoid a long wait.As the evening went by,they made several interesting observationsobservations.First,they realized that the female

13、 students were better at selling the reservations than the male students,probably because customers were more comfortable being approached by the young women.They adjustedadjusted their plan so that the male students ran around town making reservations at different restaurants while the female stude

14、nts sold those places in line.They also learned that their plan worked best at restaurants that use vibrating vibrating pagers to alertalert customers when their table is ready.Customers were more comfortable handing over their money and pager in exchange for another pager.This had an additional bon

15、usbonusteams could then sell the newly acquired pager as the later reservation time grew nearer.第一，女生比男生更容易卖出预订的座位，这很可能是因为人们更愿意让年轻女性靠近自己。因此，小组成员调整了计划，让男生去各个餐馆预订座位，而让女生销售座位。第二，在那些用传呼机来通知顾客已有空座的餐馆，他们的销售计划最为成功。顾客们很乐意把钱和自己的传呼机来交换小组成员的传呼机，这还带来了额外的好处小组成员们还可以在下一个预订时间快到的时候，把交换来的传呼机再次卖掉。*remarkably ad.突出地；不寻

16、常地*inventive a.发明的；有发明才智的*reservation n.保留的座位；预订observation n.看法adjust v.调整；校正*vibrate v.（使）震动；（使）颤动*alert v.提醒；警告bonus n.没有预料到的好事；奖金；红利3 他们是怎么做的呢?所有的小组都发挥出了极大的创造性。一个小组注意到很多大学城里常见的一个问题周末晚上那些受欢迎的餐馆门口排着长队。这个小组决定帮助那些不愿排队的人：他们先在几个餐馆预订了座位，当预订的座位快轮到的时候，他们就把那些座位以每个最高20美元的价格卖给那些乐于花点钱而免于排长队的客人。随着夜晚的流逝，他们发现了几

17、个有趣的现象。4 Another team took an even simpler approach.They set up a stand in front of the Student Union where they offered to measure bicycle tire pressure for free.If the tires needed filling,they added air for one dollar.At first they thought they were taking advantage of their fellow students,who c

18、ould easily go to a nearby gas station to have their tires filled.But after their first few customers,the students found that the bicyclists were incredibly grateful.They realized that they were providing a convenient and valuable service.In fact,halfway through the two-hour period,the team stopped

19、asking for a specific payment and requested donationsdonations instead.Their income soaredsoared.Their customers paid more for a free service than when asked to pay a fixed price.5 Each of these projects brought in a few hundred dollars.However,the winning team looked at the task in a totally differ

20、ent way and made$650.These students determined that the most valuable resource was neither the five dollars nor the two hours but their three-minute presentation time on Monday.They decided to sell it to a company that wanted to recruitrecruit the students in the class.The team created a three-minut

21、e“commercialcommercial”for that company and showed it in their presentation.This was brilliant.They recognized the most valuable resource they had was just waiting to be minedmined.*donation n.捐赠物（尤指捐款）*soar v.猛增；高飞；翱翔*recruit v.招聘commercial n.（电视或电台的）商业广告mine v.开发；开采4 另外一组甚至采取了更简单的办法。他们在学生会门口摆了个摊子，

22、免费检测自行车轮胎的胎压。如果车胎需要打气的话，他们收取1美元的打气费用。开始的时候，他们觉得自己在占其他学生的便宜，因为学生们很容易就可以到附近的加油站去给自行车打气。但接待过几个顾客之后，他们发现骑车人对这项服务非常感激，他们这才意识到自己提供的是一项既方便于人又有价值的服务。实际上，两个小时过了一半的时候，小组就不再收取额定的费用，而是要求提供捐赠。这样一来，他们的收入飙升，比起被要求支付额定费用，顾客们在接受了免费的服务后愿意支付更多的钱。5 每一个这样的项目都挣到了数百美元。但是，最终获胜的小组以完全不同的方式来看待这项任务，挣到了650美元。这个小组的学生认为最宝贵的资源既不是5美

23、元也不是两个小时，而是他们组要在星期一进行的3分钟的任务汇报。他们决定把这段时间卖给一家想要在这个班上招募学生的公司。他们为这家公司制作了一段3分钟的“广告”，在汇报的时候进行播放。这个主意非常聪明。他们认识到他们拥有的最宝贵的财富就是坐以待“掘”。6 The exercises described above highlighthighlight several points.First,opportunities are abundantabundant.At any place and time you can look around and identify problems that

24、 need solving.Second,regardless of the size of the problem,there are usually creative ways to use the resources already in your hands to solve them.Third,we so often frameframe problems too tightly.People who participated in these projects took this lesson to heart.Many reflectedreflected afterward

25、that they would never have an excuse for being brokebroke,since there is always a nearby fortune begging to be won.6 上述练习强调了几点。第一，机会无限。在任何地方、任何时间，环顾四周，你都可以发现需要解决的问题。第二，不管问题大小，总会有创造性的方法来利用现有资源解决它们。第三，人们在处理问题时常常思维过于局限。参加过这个项目的人对这一点都深有体会，很多人后来反思：永远不要为自己的破产找借口，因为附近总会有财富等待着你来赢取。highlight v.强调；使显著*abundan

26、t a.丰富的frame v.制定；设计；想象reflect v.深思；反省broke a.不名一文的；破产的Understanding ItTask 1 Read the text and answer the following questions.1 What is the assignment the writer 1 What is the assignment the writer gave to his students?gave to his students?2 What do“the standard 2 What do“the standard responses”men

27、tioned in the responses”mentioned in the first paragraph refer to?first paragraph refer to?3 What happened after the team 3 What happened after the team that set up a bicycle stand that set up a bicycle stand requested donations instead of requested donations instead of asking for a specific payment

28、?asking for a specific payment?4 How did the winning team 4 How did the winning team manage to make$650?manage to make$650?5 What lessons can be learnt 5 What lessons can be learnt from this story?from this story?Making money with five dollars within two hours.“The standard responses”refer to“Go to

29、Las Vegas,”“Buy a lottery ticket”,or“Set up a car wash or lemonade stand,using the five dollars to buy the starting materials”.Their income soared.Their customers paid more for a free service than when asked to pay a fixed price.They sold their three-minute presentation to a company that wanted to r

30、ecruit the students in the class.The team created a three-minute“commercial”for that company and showed it in their presentation.Three lessons can be learnt.First,opportunities are abundant.Second,regardless of the size of the problem,there are usually creative ways to use the resources already in y

31、our hands to solve them.Third,we so often frame problems too tightly.Task 2 Read the text again and correct the following statements.1 Setting up a car wash or lemonade stand is a fine option for those interested in earning a large amount of money.2 The winning team made the best use of the five dol

32、lars as the starting fund.3 One team sold each restaurant reservation for 20 dollars to customers who were busy.4 Most bicyclists were unwilling to pay for having their bike tires filled.5 The winning team advertised a companys products in their presentation.1 Setting up a car wash or lemonade stand

33、 is a fine option for those interested in earning a little extra pocket money.2 The winning team made the most money without using the five dollars at all.3 One team sold restaurant reservation for up to twenty dollars to each customer.4 Most bicyclists were willing to pay for having their bike tire

34、s filled.5 The winning team advertised the company itself rather than its products in their presentation.Task 3 Read the text and complete the following sentences.Language Pointsa choice you can make in a particular situation在某种情况下作出的选择e.g.She had the option of staying for an extra year.预定(宾馆、餐馆、飞机等

35、的位置)e.g.Customers are advised to make seat reservations well in advance.option reservationWordsWords调整e.g.Check and adjust the brakes regularly.适应，经常和介词to一起使用。e.g.My parents had trouble adjusting to living in an apartment.(amounts/prices etc)to increase quickly to a high level猛增 e.g.The price of pet

36、rol has soared in recent weeks.adjust soar recruitLanguage PointsWordsWordsto find new people to work in a company,join an organization,do a job etc.招募e.g.Were having difficulty recruiting enough qualified staff.(formal)to carefully plan the way you are going to ask a question,make a statement etc.制

37、定，规划e.g.Staff have proved invaluable in framing the proposals.a reason that you give to explain careless or offensive behavior 借口excuse for(doing)something 做某事的借口e.g.Whats your excuse for being late this time?e.g.Im sure Mike has a good excuse for not coming.frame excuseLanguage Pointsat a middle po

38、int in space or time between two things 中途，半道e.g.I am sure youll be sorry if you give it up halfway through.halfway throughPhrases&Phrases&ExpressionsExpressions book reservation预定座位很多有用的或好的东西 a wealth of something far beyond远远超出e.g.Such tasks are far beyond the scope of the average schoolkid.（time）

39、passes（时间）流逝e.g.As the weeks went by,I became more and more worried.go by交换e.g.Ive offered to paint the kitchen in exchange for a weeks accommodation.in exchange forwait in a queue排队等候e.g.We like to go to the movies,but we hate to wait in line for tickets.wait in lineLanguage PointsPhrases&Phrases&E

40、xpressionsExpressions在掌握中；在控制下 in one s hands提出观点或看法 make observation take advantage of利用e.g.I took advantage of the good weather to paint the house.to take part in an activity or event参与，参加e.g.Everyone in the class is expected to participate actively in these discussions.participate in不顾，不管；无论，不论e.

41、g.The law requires equal treatment for all,regardless of race,religion,or sex.regardless ofBackground informationpagerpager 通常翻译为传呼机或 BP机。美国有些餐馆为客人提供传呼机服务。餐馆会给每个等座位的客人发一部传呼机，如果有了座位，餐馆的服务生会用传呼机通知客人，而客人在等座位期间可以先去干其他事情。Background information 拉斯维加斯，美国内华达州一城市，全世界最有名的赌场及娱乐中心。Las VegasLas VegasBackground i

42、nformation 斯坦福大学，美国著名私立大学，位于加利福尼亚州的斯坦福市，临近旧金山，并获评为是世上一流和最杰出的大学之一。Stanford University Stanford UniversityBackground informationCollege townsCollege towns 大学城(college town or university town)是以大学为中心建立起来的独立小城镇或城区。大学城由一所大院校或几所小院校构成。大学城里的人口以大学生和大学雇员为主。除了大学校园外，大学城里有提供生活便利的超市、饭馆、商店等各种商业设施。Background inform

43、ationAbout the AuthorAbout the Author 蒂娜齐莉格（Tina Seelig）教授，现任斯坦福科技创业计划（STVP）执行长。齐莉格教授同时在斯坦福设计学院教授创造力、创新和创业精神的课程，在这个领域具有相当丰富的专业素养。本文选自其著有的畅销书What I wish I knew when I was 20(真希望我20岁就知道的事)的第一章“Buy one,get two free”。Doing ItTask 11When When assigned assigned a a task,task,students students may may appr

44、oach approach it it in in different different ways.ways.What What decisions decisions had had the the students students made made to to make make money money with with only only five five dollars?dollars?Find Find three three sentences sentences in in Paragraphs Paragraphs 2,2,3and 3and 5 5 indicati

45、ng indicating the the students decisions.students decisions.They understood that five dollars is essentially nothing and decided to examine the problem more broadly:What can we do to make money if we start with absolutely nothing?The team decided to help those people who didnt want to wait in line.T

46、hey decided to sell it to a company that wanted to recruit the students in the class.2When you decide to do something,you may use the following expressions When you decide to do something,you may use the following expressions besides“I decide to do”.Have you made any important decisions about your b

47、esides“I decide to do”.Have you made any important decisions about your future life?Exchange your decisions with your partner.The following sentences future life?Exchange your decisions with your partner.The following sentences are for your reference.are for your reference.EXAMPLE:EXAMPLE:1 I will d

48、efinitely do2 Im sure to do3 Im certainly going to do4 Im going to do;thats for sure.5 Nothing is going to stop me from doing1 I will definitely _ next 1 I will definitely _ next semester.semester.2 Im sure to _2 Im sure to _after graduation._after graduation.3 Im certainly going to _3 Im certainly

49、going to _ before I get married._ before I get married.4 Nothing is going to stop me from 4 Nothing is going to stop me from _before Im 30 _before Im 30 years old.years old.pass CET 4pass CET 4start my own start my own businessbusinessbuy anbuy anapartmapartmententgetting my PhD degreegetting my PhD

50、 degree3Work in groups and share the decisions you have made in Step 2.Choose one Work in groups and share the decisions you have made in Step 2.Choose one student to record for each group.student to record for each group.Task 21The following sentences or sentence beginnings are often used The follo