2023年河南考研英语考试真题卷(4).docx
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1、2023年河南考研英语考试真题卷(4)本卷共分为1大题50小题,作答时间为180分钟,总分100分,60分及格。一、单项选择题(共50题,每题2分。每题的备选项中,只有一个最符合题意) 1.Text 3Advertising is a form of selling. For thousands of years there have been individuals who have tried to persuade others to buy the food they have produced or the goods they have made or the services t
2、hey can perform.But the mass production of goods resulting from the Industrial Revolution in the 19th century made person - to - person selling less efficient than it previously was for most products. The mass distribution of goods that followed the development of rail and highway systems made perso
3、n - to - person selling too slow and expensive for almost all companies. At the same time, however, a growth in mass communication occurred first in newspapers and magazines, then radio and television that made mass selling possible. Advertising, then, is merely selling or salesmanship functioning i
4、n the paid space or time of various mass communication media.The objective of any advertisement is to convince people that it is in their best interests to take an action the advertiser is recommending. The action may be to purchase a product, go to a showroom to try the product, use a service, vote
5、 for a political candidate, make a contribution, or even to join the army. Like any personal salesperson, the advertisement tries to persuade. The decision is the prospect’s.While advertising brings the economies of mass selling to the manufacturer, it produces benefits for the consumer as wel
6、l. Some of those economies are passed along to the purchaser so that the cost 5f a product sold primarily through advertising is usually far less than one sold through personal salespeople. Advertising also brings people immediate news about products that have just come on the market. Finally, adver
7、tising pays for the programs on commercial television and radio and for about two thirds of the cost publishing magazines and newspapers.The last paragraph is mainly about ()Athe cost of advertising a productBthe effect of advertisement on people' s livesCthe benefits advertisement bringsDvariou
8、s media for advertising products2.Text 4Historians may well look back on the 1980s in the United States as a time of rising affluence side by side with rising poverty. The growth in affluence is attributable to an increase in professional and technical jobs, along with more two career couples whose
9、combined incomes provide a comfortable living. Yet simultaneously, the nation’ s poverty rate rose between 1973 and 1983 from 11.1 percent of the population to 15.2, or by well over a third. Although the poverty rate declined somewhat after 1983, it was still held at 13.5 percent in 1987, comp
10、rising a population of 32:5 million Americans.The definition of poverty is a matter of debate. In 1795, a group of English magistrates decided that a minimum in come should be the cost of a gallon loaf of bread, multiplied by three, plus an allowance for each dependent. Today the Census Bureau defin
11、es the threshold of poverty in the United States as the minimum amount of money that families need to purchase a nutritionally adequate diet, assuming they use one third of their income for food. Using this definition, roughly half the American population was poor in the aftermath of the Great Depre
12、ssion of the 1930s. By 1950, the proportion of the poor had fallen to 30 percent and by 1964, to 20 percent. With the adoption of the Johnson administration ’ s antipoverty programs, the poverty rate dropped to 12 percent in 1969. But since then, it has stopped falling. Liberals contend that t
13、he poverty line is too low because it fails to take into account changes in the standard of living.Conservatives say that it is too high because the poor receive other forms of public assistance, including food stamps, public housing subsidies, and health care.It can be inferred that poverty()Ais de
14、fined very concretely in every periodBis difficult to define in specific termsCis defined in material termsDis defined according to the standard of each decade3.Text 4Historians may well look back on the 1980s in the United States as a time of rising affluence side by side with rising poverty. The g
15、rowth in affluence is attributable to an increase in professional and technical jobs, along with more two career couples whose combined incomes provide a comfortable living. Yet simultaneously, the nation’ s poverty rate rose between 1973 and 1983 from 11.1 percent of the population to 15.2, o
16、r by well over a third. Although the poverty rate declined somewhat after 1983, it was still held at 13.5 percent in 1987, comprising a population of 32:5 million Americans.The definition of poverty is a matter of debate. In 1795, a group of English magistrates decided that a minimum in come should
17、be the cost of a gallon loaf of bread, multiplied by three, plus an allowance for each dependent. Today the Census Bureau defines the threshold of poverty in the United States as the minimum amount of money that families need to purchase a nutritionally adequate diet, assuming they use one third of
18、their income for food. Using this definition, roughly half the American population was poor in the aftermath of the Great Depression of the 1930s. By 1950, the proportion of the poor had fallen to 30 percent and by 1964, to 20 percent. With the adoption of the Johnson administration ’ s antipo
19、verty programs, the poverty rate dropped to 12 percent in 1969. But since then, it has stopped falling. Liberals contend that the poverty line is too low because it fails to take into account changes in the standard of living.Conservatives say that it is too high because the poor receive other forms
20、 of public assistance, including food stamps, public housing subsidies, and health care.In which of the following years did the poor people constitute the largest proportion of the American population()A1973.B1987.C1969.D1983.4.Text 4Historians may well look back on the 1980s in the United States as
21、 a time of rising affluence side by side with rising poverty. The growth in affluence is attributable to an increase in professional and technical jobs, along with more two career couples whose combined incomes provide a comfortable living. Yet simultaneously, the nation’ s poverty rate rose b
22、etween 1973 and 1983 from 11.1 percent of the population to 15.2, or by well over a third. Although the poverty rate declined somewhat after 1983, it was still held at 13.5 percent in 1987, comprising a population of 32:5 million Americans.The definition of poverty is a matter of debate. In 1795, a
23、group of English magistrates decided that a minimum in come should be the cost of a gallon loaf of bread, multiplied by three, plus an allowance for each dependent. Today the Census Bureau defines the threshold of poverty in the United States as the minimum amount of money that families need to purc
24、hase a nutritionally adequate diet, assuming they use one third of their income for food. Using this definition, roughly half the American population was poor in the aftermath of the Great Depression of the 1930s. By 1950, the proportion of the poor had fallen to 30 percent and by 1964, to 20 percen
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