BEC higher module 3高级商务英语.ppt
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1、BEC higher module 3高级商务英语MODULE 3 Business TopicCommunication at Work2.1 Business topic:communication at work2.2 business skills:email exchange2.3 Exam spotlight:Listening Test Introduction and Part oneMODULE 2Vocabulary:Part of a company;growth strategy3.1 Communication at Workcross-sellutilityput
2、outseminar commoditisedepersonalizedrivercash machinestatementhandset交叉销售交叉销售公共事业公共事业出版,出版,发布发布研讨会研讨会 使使 商品化商品化使非人情化使非人情化手机手机驱动器驱动器现金出纳机现金出纳机报表,报表,结算单结算单high street商业大街商业大街reminder暗示,提示packageimpartial一揽子一揽子公平的,公平的,无偏无偏见的的Means of communication3.1 Communication at Work1.What does this quotation mean
3、 to you?Think like a wise man but communicate in the language of the people.(像智者一样思考,像大众一样沟通。)W.B.Yeats,poet(18651939)W.B.Yeats is a famous Irish poet and playwright(剧作家).3.1 Communication at WorkSuggested answer:You should be sophisticated in your thinking but clear and simple in your speech.Useful
4、 expressions:Success is largely determined by how well companies communicate with their audiences.If you communicate in simple and clear language,you can communicate more effectively.If your speech is clear and simple,you can get across a message more easily.3.1 Communication at Work2.Verbs that go
5、with each type of business communicationsend/draft an email make/receive a phone call issue/put out a press releaselaunch/run an advertising campaign give/make a presentation hold/attend a meeting or a seminar produce/publish a report put up/display a noticesend out/circulate a memo to all concerned
6、post/put information on the Internet3.For which of the following would you feel most confident using your English?And least confident?Discuss with your partner.3.1 Communication at WorkA presentationA meetingA phone callA reportAn email3.1 Communication at WorkUseful expressionsBecause Im familiar w
7、ith the person I call,I can be very relaxed,so I can speak English very well.When writing an email,I have time to consider the appropriate use of words or consult dictionaries if I have no idea as to how to express myself,so Im confident with my English in emails.Usually when Im going to give a pres
8、entation,I make full preparations for it,so Im confident with my English in giving a presentation.3.1 Communication at WorkIts very difficult to write a report because it usually requires the writer to organize the writing effectively,have a wide range of vocabulary and structure,and use cohesive de
9、vices appropriately,so Im not confident with my English.Im least confident using my English when I am making a presentation because Im nervous when standing in front of a large audience.Im not comfortable with people,so,Im not confident using my English at a meeting.3.1 Communication at Work4.Discus
10、sion Have you had good experiences of dealing with companies through call center?Do you shop on the Internet?Why?/Why not?With which products or services is face-to-face contact helpful?With which is it unnecessary?3.1 Communication at WorkUseful expressions:Very convenient.I can contact a call cent
11、re at any time when I have a problem.I can air my complaints about a product to a call centre.Very often,Im put on hold for up to 10 minutes when I contact a call centre with a problem or query.The service agents cannot resolve my problem in one interaction.Online shopping is convenient and speedy.O
12、nline shopping allows people to browse through many items and categories without leaving their house.3.1 Communication at WorkCustomers can compare the prices of as many shops as they want when doing online shopping.Customers can order as many items as they can afford without having to worry about h
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