Coca-Cola(可口可乐公司英文版介绍).ppt

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1、IntroductionLogos meaningProducts rangeMarket StrategiesFutureThe history of Coca cola In 1886 Coca-Cola was invented by Dr.John S.Pemberton in Atlanta Georgia.In 1887 Coca-Cola was luanched by Candler in America.In 1892 Mr.Candler formed a Georgia corporation named the Coca-Cola Company.1895 Coca-C

2、ola is now drunk in every state and territory in the United States.In1945 coke as a registered trademark of Coca-Cola Co.In the 1920s,Coca-Cola came into the Chinese marketNow Coca-Cola Company is the largest beverage company.They produce nearly 400 brands in over 200 countries.Headquarter The Coca-

3、Cola Company was founded in 1886 and is headquartered in Atlanta,Georgia.HappinessPassionVigorLogoEarlyMid-timesLaterPlease Coca-ColaThe feeling you cant refuseAlways Coca-ColaAttached to the timesNowlCoca-Cola is guided by shared values that the employess as individuals and the lCompany will live b

4、y the values being:lLeadership:The courage to shape a better futurelPassion:Committed in heart and mind lIntegrity:Be reallAccountability:If it is to be.its up to me lCollaborations:Leverage collective geniuslInnovation:Seek,imagine,create,delightlQuality:What we do,we do wellThe main productsCoca-C

5、olaSprite SmartFantaZeroQooSuccessful strategyTransnational Marketing Local marketingSell good quality productsProducts to be everywhereReasonable use of celebrityHolding a joint venturesGlobally,begins with a single stepAdvertising Coke was first advertised as remedy for headaches and exhausion Cok

6、e has been advertising on television for 50 years Songs used in coca cola commercials have become popular They use catchy mottos such as:Adds a refreshing relish to every form of exercisehttp:/ planlTo provide regular amount of their products to restuarants vending lMachines and convenient storeslIntermediate term planlTo create new beverageslLong-term planlThe Coco-Cola company and six their largest partners try to sustain their lworkplace,marketplace environment and communitylTo refresh the worldlTo strengthen their communitylTo create value and make a difference