Unit5-Inside-advertising阅读课件.ppt

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1、 Everyday class reportRequirements:1.To the speaker:Positive;Clear;Meaningful;Confident;without paper;(use what we have learnt)2.To the audience:listen carefully to follow the speakerencourage him/her with your attention Where can you see ads?AdvertisementsWHERE?On billboardsOn busesOn TVOn the radi

2、oIn train stationsIn newspapersIn magazinesAt the cinemaAt the airportEverywhereSelf-directed study I1.Read the passage quickly and finish the following tasks.(1)Get the main idea of each part.(2)How do they decide where to advertise?(3)Does advertising work?Part 1(Para 1)Part 2(Para 2)Part 3(Para 3

3、-7)Part 4(Para 8-9)Read it&get the main idea.IntroductionWhat is an ad?How do advertisers make effective ads?How effective are ads?1.How do they decide where to advertise?They consider their budget and what medium is most likely to be seen or heard by the target consumer.2.Does advertising work?I do

4、nt think advertising always work.Because people are not usually persuaded by ads to buy things they have no use for.However,ads do change peoples opinions over time.1.What can you learn from the first paragraph?A.Advertisements always have us controlled.B.Our daily life is filled with advertisements

5、 here and there.C.Everybody is the walking advertisement.D.How advertisement works.2.How does the advertiser make an effective advertisement?A.First identifying the target audience,then appealing to them and choosing the appropriate medium.B.Finding out the people the advertisement intends to persua

6、de.C.Finding out as much as possible about the target group.D.Making the ad appeal to this group.3.Which of the following factors is not mentioned in the text when the advertiser makes an efficient ad?A.Expense.B.Techniques.C.Appeal to peoples desire.D.Time.1.Even some of the casual garments we wear

7、 has brand names attached to them which turn us into walking advertisements.2.With so many messages from advertisers fill our daily lives,it is important to understand how advertisements work.3.Having identified the target group,researchers find out as more as possible about those in the target grou

8、p,such as their likes and dislikes,and how the product would fit into their lives.4.However good an advertisement is,people are likely to be persuaded if the product is unsuitable for them.Correct these sentenceshavefillingmuchunlikelySelf-directed study II2.Read the passage again and underline the

9、phrases and sentences.3.Mark where you cant understand.Team-work 内内容容1.Puzzles in comprehending the text.2.The questions in cooperation part.要要求求1)First have a one-to-one discussion and then you can turn to other students.2)Speak gently,please!3)Be efficient and active enough to show yourselves.评评价价

10、question（valuable 2points）supplement (valuable 2points）answer（clear 3points)We have learnt how advertising works,and can you design an advertisements for the following products or items?1.A commercial advertisement(cell-phone,car,computer etc.)2.A public service advertisement（公益广告（公益广告）Tips for you:1.Our target people are?2.We want to put it on TV(or radio,internet,newspaper,magazine)3.We will appeal to our target by4.