国际商务英语函课件汇总整本书电子教案全套课件完整版ppt最新教学教程最全课件.ppt

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1、国际商务英语函电国际商务英语函电国际商务英语函电国际商务英语函电International Business CorrespondenceInternational Business CorrespondenceInternational Business CorrespondenceInternational Business CorrespondenceProject1AnOverlookofBusinessProject1AnOverlookofBusinessCorrespondenceCorrespondence2121世纪高校商务英语系列规划教材世纪高校商务英语系列规划教材Lear

2、ningGoalsAfterlearningthisChapter,youwillbeableto:understandthefunctionsandtendencyofbusinesswritingidentifybasiccategoriesofmodernbusinesswritinglearnthe7Csprinciplesofbusinesswritingknowthestructureandstyleofabusinessletterpracticewritinganenvelopeande-mailshavesomeknowledgerelatedtothetradedocume

3、ntsModule 1Module 1Functions and Tendency of Business WritingFunctions and Tendency of Business WritingFunctionofBusinessWritingexplaininstructionstoemployees,announcemeetingandgiveresponsestorequestletters,placeorders，ormakecomplaints,acceptcontractsforservices,etc.TendencyofModernBusinessWritingLi

4、kelife-styleandworkingconditions,thestandardforbusinesswritinghaschanged,thestyleofittendtobesomethinglikeapieceofconversationbypost.Theawarenessofchange-adaptingtoup-to-datewaysofdoingbusiness-ismostimportant.Module 2 Basic Categories and Principles of Modern Business WritingModule 2 Basic Categori

5、es and Principles of Modern Business WritingTypesofBusinessWritingbusinessletterssecretarialwritingscorporatepromotionrecruitmentandemploymentexternalcorporatecommunicationModule 2 Basic Categories and Principles of Modern Business WritingModule 2 Basic Categories and Principles of Modern Business W

6、ritingCriteriaforEffectiveBusinessWriting(“7Cs”principles)ClarityCorrectnessConcisenessConcretenessCompletenessCourtesyConsiderationModule 3 Structure of a Business LetterModule 3 Structure of a Business Letter 1.EssentialpartsofaBusinessLetterReference档号AttentionLine注意事项SubjectLine事由标题Enclosures附件P

7、ostscript附言CarbonCopy抄送Module 3 Structure of a Business LetterModule 3 Structure of a Business Letter 2.OptionalpartsaBusinessLetterLetter-head信头Date日期InsideNameandaddress信内地址Salutation称呼MessageorBody正文ComplimentaryClose结束问候语Signature签字Module 3 Structure of a Business LetterModule 3 Structure of a B

8、usiness Letter 2.OptionalpartsaBusinessLetterModule 3 Structure of a Business LetterModule 3 Structure of a Business Letter 3.HavingaClearPictureModule 3 Structure of a Business LetterModule 3 Structure of a Business Letter 3.HavingaClearPictureModule 3 Structure of a Business LetterModule 3 Structu

9、re of a Business Letter Pre-messagepartLetterheadModern Truck 234 First StreetNewtown，NY 20022Tel：01-25551212,Fax：01-2-555-4545Fax：01-2-555-4545DateAmericanform:October 26,2012Britishform:26 October 2012.Module 3 Structure of a Business LetterModule 3 Structure of a Business Letter Pre-messagepartIn

10、sideaddressAttentionlineJoe Martin First Trucking5656 Norfh Willow RoadMiddleton，NY 20088 Att:Joe Martin,Game Designer ATT:Mr.George WilliamsAtt:Sales ManagerATT:President.Re:Order No.879Ref:Po No.435Re:Invoice No.546Module 3 Structure of a Business LetterModule 3 Structure of a Business Letter Pre-

11、messagepartLetterheadModern Truck 234 First StreetNewtown，NY 20022Tel：01-25551212,Fax：01-2-555-4545Fax：01-2-555-4545DateAmericanform:October 26,2012Britishform:26 October 2012.Module 3 Structure of a Business LetterModule 3 Structure of a Business Letter Pre-messagepartReferencenumberRe:Order No.879

12、Ref:Po No.435Re:Invoice No.546Your ref:CNN/266Our ref:1246/BDModule 3 Structure of a Business LetterModule 3 Structure of a Business Letter Pre-messagepartSubjectlineSub:Fridays meeting Sub:Sales conferenceSub:Delay of DliverySub:Request for price listsRe:Billing dated 12-8-09 Account No.FG 1265 Err

13、or in Billing Sub:Order No.1265 Price ReductionModule 3 Structure of a Business LetterModule 3 Structure of a Business Letter Pre-messagepartSalutationDear Mr.Smith,Dear Mrs.Jones,Dear Peter,Dear President Jones,Dear Professor Liang,Dear Doctor Manson,Dear Sales ManagerAccounting DepartmentDear Sirs

14、,Gentlemen,Ladies and Gentlemen,Module 3 Structure of a Business LetterModule 3 Structure of a Business Letter Body-messagepart(1)OpeningsentencesTheopeningsentencesgivethereaderageneralideaaboutyourletterisgoingtosay(2)MainbodyThemainbodyisthemostimportantpartoftheletter,whichgivesmoredetails，asksq

15、uestions，presentspointsofview，etc.Module 3 Structure of a Business LetterModule 3 Structure of a Business Letter Body-messagepart(1)OpeningsentencesTheopeningsentencesgivethereaderageneralideaaboutyourletterisgoingtosay(2)MainbodyThemainbodyisthemostimportantpartoftheletter,whichgivesmoredetails，ask

16、squestions，presentspointsofview，etc.Module 3 Structure of a Business LetterModule 3 Structure of a Business Letter Body-messagepart（3）ClosingsentencesCaseRemarkOpeningsentences:AbriefintroductiontothematterMainbody:UseanewparagraphforseparateideasUsefacts,detailsandnumbersDearMrWithrowAsyoumayknow，t

17、heJapaneseGovernmentisplanningtoapproveasupplementarybudgetasameansofovercomingthecurrenteconomicrecessionInanticipationofthisplan，theMinistryofConstructionisconsideringthepurchaseoffiveofyourLE-15BoisegenerationsWouldyoupleasee-mailanswerstothefollowingquestionsbyJuly10(yourtime)：1Havethespecificat

18、ionschangedwithinthelasttwoyears?Ifso，pleasegivecompletedetails2Wouldyoubeabletoredesignonegenerationtothatitcouldbemountedona10一tontruck?Seetheattacheddrawing)Ifso，howlongwouldittaketomakethismodification?3IfweplacedaninitialorderforfourLE一15snextOctober，wouldyoubeabletoshipthembyearlyMarch2012?Con

19、clusion:Giveanexpressionofgratitude,asuggestionorarequest.Closingsentences:WearesorrytorushyoubutneedyourearliestreplyIfitarriveslaterthanFridayourtime)thisweek，ourcustomerwilllosetheopportunitytoapplyforaprocurementbudgetWithbestregards，JohnRobertSumidaCorporationModule 3 Structure of a Business Le

20、tterModule 3 Structure of a Business Letter Body-messagepart(1)TheComplimentaryCloseFormalLessFormalInformalSalutationBritishEnglishDear Sir or MadamDear Sirs or MadamsDear Mr.SmithDear Ms.SmithDear Dr.SmithDear MarryDear TomAmericanEnglishGentlemenComplimentarycloseBritishEnglishYours faithfullyFai

21、thfully yours Yours respectfullyYours sincerelySincerely yoursCordially yoursSincerelyCordiallyBest regardsAmericanEnglishYours trulyTruly yoursModule 3 Structure of a Business LetterModule 3 Structure of a Business Letter （2）SignatureYours sincerely,Sincerely yours,Rene M.Hewitt Rene M.Hewitt Lorai

22、ne HollowayLoraine HollowayRene M.Hewitt Loraine HollowaySales Department Marketing Department(3)EnclosureEnc.Twolettersofrecommendation1.applicationform2.resumeEncls：2Invoices1Invoice#981232Check#13570(Photocopy)Module 3 Structure of a Business LetterModule 3 Structure of a Business Letter (4)Copie

23、s（5）Postscript CC：Bob Owens，Linda Valencia，Tom Morgan CC：Mr.William Carter,Vice-President CC:Personnel DirectorP.S.Pleasesendallthematerialbyairmail.P.S.HopetoseeyouatthetradefaironAugust20.PSSBesuretoplaceyourordersoon！Module 4 Style of a Business LetterModule 4 Style of a Business LetterIndentedst

24、yleHavingaClearPictureModule 4 Style of a Business LetterModule 4 Style of a Business LetterTheBlockStyleHavingaClearPictureModule 4 Style of a Business LetterModule 4 Style of a Business LetterTheModifiedStyleHavingaClearPictureModule 5 Ways of Envelope Addressing Module 5 Ways of Envelope Addressi

25、ng 1.TheindentedstyleModule 5 Ways of Envelope Addressing Module 5 Ways of Envelope Addressing 2.TheblockstyleModule 5 Ways of Envelope Addressing Module 5 Ways of Envelope Addressing 2.TheblockstyleModule 6 A Brief Introduction of E-mailsModule 6 A Brief Introduction of E-mails ThestructureofE-mail

26、sFrom(ThesendersE-mailaddress)To(ThereceiversE-mailaddress)CC(thereceiversE-mailaddress)BCC(blindcopy)(ThereceiversE-mailaddress)Date(Thehour，dayandmonthautomaticallyshowedontheE-mail)SubjectLine（MakesurethatthesubjectlineaccuratelyreflectswhatisintheE-mail.)Module 6 A Brief Introduction of E-mailsM

27、odule 6 A Brief Introduction of E-mails FDateJuly1st,2012ToTCcSubjectAskingforL/CAmendmentDearSirorMadam:WehavereceivedtheL/CNo.123againstourcontractNo.246.AftercheckingtheL/Ccarefully,wehavefoundsomediscrepanciesandwouldrequestyoutomakethefollowingamendments:1.TheL/CNo7480isshortestablishedtotheamo

28、untofUS520dollars.Pleaseincreaseitaccordingtothecontract.2.Theportofloadinganddestinationshouldbe“ShanghaiandNewYorkrespectivelyinsteadofNewYorkandShanghai.3.PleasedeletetheclauseTransshipmentandpartialshipmentareprohibitedincontract.4.Thedraftshouldbemarkedfreightcollectioninsteadoffreightprepared5

29、.Pleaseinsertthewordaboutbeforetheclauseofquantity.开头（进行简要介绍）细节（单独成段，逻辑通顺）Inordertoeffectshipmentsmoothly,pleasemakenecessaryamendmenttoyourL/Cwiththeleastpossibledelay.Thankyouforyourattention.Withbestregards,WangLipingABCTradingLTD.结论（说明希望收件人采取行动）结尾（简短的结束语）Module 7 Extending SkillsModule 7 Extendi

30、ng Skills1.PracticingGuide实训指导实训指导AnIntroductiontoTradeDocuments（贸易单证介绍）Inaninternationaltradetransaction,thetradedocumentsinvolvedtheprocessofimportandexportplayanimportantrole.Bothimportersandexportersneedtoensurethatthedocumentationsupportingtheirinternationaltradetransactionsiscorrect.Astherequi

31、rementsdifferfromcountrytocountry,itisnotaneasyjobtomakealldocumentserrorless.Mistakescanbecostly.Agoodworkingknowledgeoftradedocumentationcanprotecttradersfromunexpectedtroubles.Ingeneral，itisvitaltomaintainconsistencybetweenallthedocumentsrelatingtothesametransaction.Forexample，thedescriptionofgoo

32、ds，thevalueofthegoods，andothertermsindifferentdocumentsshouldbethesame.Ifdocumentarycreditsareused,thenallthedocumentsmustbemadeoutaccordingtotheL/Cterms.Thispartwillreviewsomeimportantdocumentsusedininternationaltrade,suchasorders,invoice,draft,billoflading,packinglist,insurancedocument,certificate

33、oforiginandcustomdeclarationetc.Module 8 Trying your handsModule 8 Trying your handsTask1Choosefromthewordsinthebox，andmarkthepartsofthefollowingbusinessletterAnswer:1.Letterhead：TheBMAGroupPlyLtdPOBox5168WestChatswoodNSW1515AustraPhone=61298848499Fax：612988483992SenderSaddress：POBox5168WestChatswoo

34、dNSW1515AustraliaPhone：61298848499Fax：612988483993Date：November1220114Receiversaddress：MrZhangChuanrenChiefExecutiveOfficerGreatWallPlasticLtd20XionggnanRoad(West)Jiayuguan，Gansu735100China5Salutation：DearMrZhang，6Introductoryparagraph：Wearedelightedtoreceiveyourletterof31October20117Mainbody：Encour

35、agedbythepolicyregardingthedevelopmentofWestChina，wehavebeenseekingforapartnerforjointventureandplanningtosetupanumberofchainsinGansuProvinceWeareconsideringsendingtworepresentativestoyourcompanyforthenegotiationatthebeginningofDecember20118Closing：Thankyouforyourkindcooperation9(Typed)signature：Tho

36、masSparks10Jobtitle：President11Signature：ThomasSparks12Referenceinitials：TSsrModule 8 Trying your handsModule 8 Trying your handsTask2FillineachoftheblanksinthefollowingletterwithanappropriatewordTask3Arrangeabusinessletterinaproperformatwiththefollowingpoints.Answer:1marching2right3one4in5trade6clo

37、th7past8has9in10contactModule 8 Trying your handsModule 8 Trying your handsAnswerTask4AddressanenvelopefortheaboveletterModule 8 Trying your handsModule 8 Trying your handsAnswerTask5ArrangetheaboveletterinanE-mailformatFromDavidWarner(linabcmailzlnetcomcn)Date2012-3-2315：08：23ToMrHGWilkinson(Wilkin

38、sontifert163com)CCSubjectSewingMachinesDearMrHGWilkinson，Wethankyouforyourletterof16MarchenquiringaboutthesupplypositionofthesubjectgoodsTheenclosedbookletcontainsdetailsofallkindsofSewingMachineswehandlewhichwehopewillenableyoutomakeasuitableselectionWehopeyouwillfindsomeoftheitemsinthebookletofint

39、eresttoyouandlookforwardtoreceivingyourspecificenquirywithkeeninterestBestRegardsDavidWarnerModule 8 Trying your handsModule 8 Trying your handsTask6WritealetteraccordingtothefollowinginformationinChinese.AnswerDearSirs，WethankyouforyourletterofAugust18.Wearepleasedtoreceiveyourorderandwishtosaythat

40、wehaveadequatestocksofTypeSamsungGT-C3518mobilephones,andthatdeliverydatecanbemet.PaymentbyirrevocableL/Cisconvenientforusandweshalldrawonyourbankabill30daysaftersight.WearenowawaitngyourL/Ctobeopened,国际商务英语函电国际商务英语函电国际商务英语函电国际商务英语函电International Business CorrespondenceInternational Business Corresp

41、ondenceInternational Business CorrespondenceInternational Business CorrespondenceProject2EstablishingBusinessProject2EstablishingBusinessRelationsRelations2121世纪高校商务英语系列规划教材世纪高校商务英语系列规划教材LearningGoalsAfterlearningthisChapter,youwillbeableto:learnhowtoestablishbusinessrelationsbywriting;understandthe

42、channelsforgettingbusinessinformation;writeanexpectedreplyingforbusinessrelationsestablishment.Module 1 Channels for Information of Potential PartnersModule 1 Channels for Information of Potential PartnersThefollowingchannelsarefrequentlyusedtoobtainthenecessaryinformationoftheirpotentialbuyers.Bank

43、sChambersofCommercebothathomeandabroadTradeDirectoryCommercialCounsellorsOfficeExhibitionsandtradefairsAdvertisementsorinternetRecommendationsbybusinesspartnersorclientsMarketsurveysModule 2 Writing SkillsModule 2 Writing SkillsWhenwritingalettertostartbusinesswithanothercompany,youshouldexpressyour

44、sincerewishtocooperate,yourhopetogetafavorablereplysoonandyouaresupposedtocoverthefollowing:1.Howandwhereyougettheinformationofthereceiverscompany;2.Thebusinesslinehandledbyyourcompany;3.Theintentionordesireofwritingtheletter;4.Ifpossible,thereferenceastoyourcompanysfinancialstatusandintegrity.Modul

45、e 2 Writing SkillsModule 2 Writing SkillsIfyouhavereceivedsuchaletter,youshouldanswerinfullwithouttheleastdelayandwithcourtesysoastocreategoodwillandleaveagoodimpressiononthereader.Writethefollowingpointsinreply:1.Toexpressthanksfortheletterreceived;2.Toexpressthanksfortheintentiontoestablishrelatio

46、nswithyou;3.Toprovideinformationrequestedclearly;4.Tostatewhetheryouwouldliketoaccepthisproposal;5.Toexpressgoodwishesforcooperation.Module 3 Case Remark Module 3 Case Remark Openingsentences:AbriefintroductiontothematterMainbody:UseanewparagraphforseparateideasUsefacts,detailsandnumbersDearMrWithro

47、wAsyoumayknow，theJapaneseGovernmentisplanningtoapproveasupplementarybudgetasameansofovercomingthecurrenteconomicrecessionInanticipationofthisplan，theMinistryofConstructionisconsideringthepurchaseoffiveofyourLE-15BoisegenerationsWouldyoupleasee-mailanswerstothefollowingquestionsbyJuly10(yourtime)：1Ha

48、vethespecificationschangedwithinthelasttwoyears?Ifso，pleasegivecompletedetails2Wouldyoubeabletoredesignonegenerationtothatitcouldbemountedona10一tontruck?(Seetheattacheddrawing)Ifso，howlongwouldittaketomakethismodification?3IfweplacedaninitialorderforfourLE一15snextOctober，wouldyoubeabletoshipthembyea

49、rlyMarch2012?Coclusion:Giveanexpressionofgratitude,asuggestionorarequest.Closingsentences:WearesorrytorushyoubutneedyourearliestreplyIfitarriveslaterthanFriday(ourtime)thisweek，ourcustomerwilllosetheopportunitytoapplyforaprocurementbudgetWithbestregards，JohnRobertSumidaCorporationModule 3 Case Remar

50、k Module 3 Case Remark Openingsentences:AbriefintroductiontothematterMainbody:UseanewparagraphforseparateideasUsefacts,detailsandnumbersDearMrWithrowAsyoumayknow，theJapaneseGovernmentisplanningtoapproveasupplementarybudgetasameansofovercomingthecurrenteconomicrecessionInanticipationofthisplan，theMin