商业模式计划书英文.docx

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1、商业模式计划书英文篇1：商业方案书的商业模式 第一部分：What讲清楚你要做什么。 用2-3页PPT讲清楚你预备干一件什么事。不要整页PPT都是大段文字，你要做的事应当是一两句话就能说清楚的。最好能配上简洁的上下游图或功能示意图，让人对项目一目了然。 这里核心是要突出专注，表明你就想做一件事，而且就想解决这件事中的某一个关键问题。不要追求大而全，也不要产业链太长。 其次，目前商业巨头明显要做的项目、已经有几家在竞争且获得较好融资的项目不要去做。这样的项目已经有太多失败教训。不是说你做不成功，而是投资人不感爱好。相对成功概率低，投资人不情愿同赌。 其次部分：Why Now行业背景、市场现状 用4

2、-6页PPT讲清楚行业背景、市场进展趋势、市场空间。要说明你在正确的时间做正确的事，而且市场空间大。 市场大，不代表有需求。要描述在目前的市场背景下，你的项目抓住了一个用户的痛点。或者你的项目可以为用户带来更高性价比的产品或服务。尽量列出与竞争对手的对比分析，表明当前的商业机会。 第三部分：How如何做，以及现状 用5-10页PPT讲清楚商业模式实现的具体方案。包括产品的研发、生产、市场、销售策略。 这里就是描述这个项目是如何实施的，最终达成的效果。建议多争论一下精益创业，产品规划和创业步伐要小步快走，阶段性验证、调整产品思路和商业模式。 第四部分：Who你的团队 用2-3页PPT讲清楚团队的

3、股份和分工。团队要有合理分工，需要介绍团队主要成员的背景和特长。强调个人的力气适合该岗位，团队的组合适合创业项目。 项目是靠人来执行的，不同的团队出来的效果不同。要让投资人知道你不是一个人在战斗，有没有团队也从侧面说明白你的个人领导力。当然投给个人的钱与投给团队的钱完全不一样。有些创业者会拿网上报道的某某名人获得大笔投资，认为自己的项目更靠谱应当获得相应的投资。他不知产生高议价的是团队而不是项目，某某名人有一帮团队和相应的资源在后面。 第五部分：Why you优势 用1-2页PPT讲清楚你的项目和团队优势。“事为先、人为重”，让投资人信任你要做的事特殊有前景，而且你们团队很适合这个项目。回答好

4、两个问题：“为什么是现在做这个项目？”、“为什么你们能做成功？” 第六部分：How much财务猜想与融资方案 用2-3页PPT讲清楚前三年的财务状况，以及后三年的财务猜想。早期项目的盈利不重要，投资人主要对高增长性感爱好。表明你的融资方案，需要多少资金，预备稀释多少股份。 资金的需求一般做一年规划，这一年项目要达成什么目标，达成这个目标需要多少钱。稀释的股份要少于30%，稀释太多你就是打工的了，稀释太少投资人可能不太感爱好。建议了解一下我们以前写的精益融资，设定阶段目标、小步快走。 很多投资人会从商业方案书的预备状况来推断创业者的综合素养。所以，商业方案书是创业者给投资人的第一印象！希望本文

5、对创业者有用，假如你是投资人有更好的建议，也欢迎留言与我们争辩。 篇2：方案书英文 Product introduction： Multifunctionalelectronic entertainment module is based on advanced connect and display technology, there s a smallwireless in each module and every module can combine together by specialviscidity surface material. Every module includes

6、 different function such asmusic, video, phone, print, camera, game, etc. Its fashion and flexible to use. Traditional or direct marketing channel: I think direct maketing channel will be more coincident with our situation. Next three reasons will support my opinion. 1. Traditional ways will require

7、 many stores, we dont have enough money to set up these stores. 2. Our product is innovative, mostly consumers of this product will suit to modern direct retailing. 3. Direct retailing is more efficient. People can buy the product anywhere as long as they can use the internet. On the contrary， only

8、people near the store can buy our product if we chose traditional way. Maketing online: We have many reasons to chose this maketing channel. 1. Its very convinient.Because online shop can open twenty hours, people can buy our product at anytime. 2. It reduces number of traditional middlemen, so it c

9、an save much of our cost. 3. Goods online is more cheap when compared with goods in the real store.So we can sell much more our product. 篇3：方案书英文 20*in marketing plans , Work on a priority in the past year, im a joint efforts, the market development work was crowned with a result, their market share

10、s and profits Contribute to higher performance indicators for the new product line with the red. but in marketing, and there are some problems that need in this years work to improve and perfect. the marketing department last year in accordance with market developments and achievements of the rivals

11、 sale, and sketched the objective Below 40% to be grazing：market share of profits reached a new product Contribute to higher x%. income tax on profits Contribute to higher goods to x%. second, support and supplement the work to make up for a years work, and to better accomplish the objectives, shoul

12、d do well in the following work ( A) unity in thinking and clearly define responsibilities marketing plan on january 4, 10organization job skill training, the main purpose is to be grazing：the marketing staff clear in the market strategies, thinking and understanding ; ii let the market Things more

13、from the office of the functions of the free and marketing strategy planning and strategy to develop and market research and development of the basic functions such as posts in consumer demand ; history3 set up for market development, and reduce the need to (B) ( Two )In place marketing, to the mark

14、et in this year will start the batch and in phases to a Marketing keyIn place, so close to the market, a better finish the job market. the marketing department personnel to perform the following work： ( 1 ) through comprehensive research and market order and pertinently bring out the market promotio

15、n scheme ; ( agent to collect 2 ) competitive price of goods and information, and capture markets consumption demand with the industry development trend of the proposed ( Three ) guidance to the standardized construction market and promoting the healthy and steady development ; ( four ) pertinently

16、formulated and the implementation of the product promotion plan for market promotion, and policies for use with the implementation of the verification and found to be communicated promptly. ( five ) on-time and comprehensive publicity and implementation of the company policy to promote a persons cap

17、acity ; ( six ) in the market practice and collation Best cases, the method to sum up experience and recommend Three . full members and to improve the organization as the business of the marketing staff, obviously is overloaded, in a year later in the work efficiency is, therefore, this years market

18、ing plan to increase the manning of the following posts ( meet the demand. the marketing schedule ) staff post the name of the members of the main contents of the requirements demand work when the sale of three six Three, the schedule 1 .promote brands corporate brand after years of operation of the

19、 market, with a certain competitive advantage and for the swift expansion of our products market share and to get a product brands development, and we will be in the companys development strategy for the core, from the brand image and product markets construction, location, network marketing four as

20、pects of the planning system brand promotion strategy. the brand image (1 ) ( 2 ) product is passed down if Competitive price. for example, our “apple” brand positioning is the top end of the consumers, on the price must be able to demonstrate its distinctive “identity” ; “apple” brand positioning i

21、s the needs of wage earners in the price to more than the same price advantage. 2 .of sales network sales channels construction is i, too, are we with the other competitors in the competitive advantage and for many years of operation of the market, we have established a line from city to a sales net

22、work The second line city, my sales a terminal have increasingly cant meet the needs and improved from three to the countryside to cities Dense the sales network in the marketing department this year will be the main objectives. Three .marketing ( one) actively using internal promotion and recruitme

23、nt web site of the enterprises and brand. ( two ) in the national expertise in newspapers and magazines and tv media published advertisements and soft, the expansion of brand recognition. ( three ) an active part in major industry sectors of national conferences, exhibitions, social commonweal activ

24、ities and as dealers organised various forms of lectures, to promote products such meetings and publicity to show the company and products. ( four ) use of various forms and the Four, progress in the marketing department for the work of the content of the work schedule 1 as follows. specific .the fi

25、rst quarter of the work of the first quarter of the work schedule. one：sure this years publicity strategy: two：with the market work out a plan of action for three：satisfy the market and customers records building four：put up at the conference completed six：ago the design plan seven：planning to launc

26、h the activities of the prizes Seven：planning to launch the activities of the prizes . The second quarterly progress Second: one：planning to launch promotion activities. The second quarter ; series of promotional activities carried out two Three . the third quarter of our work on september one july

27、and august work：the publicity plans for the implementation of two：pop up and strengthening propaganda and three：summer marketing activities in the fourth quarter to four . progress of work on october one november december：two promotion for the implementation of two calendar：and yearbooks and issued

28、three：the completion of the target market ago advertising efforts of the work done in four：summary The above are my plans. thank you in in marketing Lingda 20*in january 3 篇4：方案书英文 Contents 1: Company Overview 2: products, services and industry introduction 3: the competitive advantage of the produc

29、t or service 4: industry or market 5: basic business model 6: Studio development plan (goals) 7: planned use of funds 8: Competition and Risk 9: production and management 10: service mode 11: Service and operate the facility 12: availability 13: key technical personnel 14: Market Analysis 15: Market

30、ing and Sales 16: Research and Development 17: enterprise content management 18: Directors and officers 19: salary system and R Website Development mature (more than 200 registered companies), the initial price will be $ 100 per month, according to market conditions will not fall below the minimum $

31、 20 (small ads), the highest not expected to exceed $ 500 per month. 2, the main source of income for sales escrow payment card direct revenue. Website Development immature (more than 200 registered companies) services provided as a free, Web Development mature (more than 200 registered companies),

32、each companys average service fee will not be less than 50 dollars per month. 三：The competitive advantage of the product or service Major competitors for the Chinese-language newspaper, wide coverage has now occupied the entire Moscow Chinese market, mainly on the future development of the newspaper

33、 more fresh content driven advertising, advertising is a major business expansion in Moscow Chinese way, the newspaper printing costs and cost of sales are higher than the network. For technical reasons, the newspaper can not provide a convenient supply and demand information online self, newspaper

34、companies inconvenient for customers in a timely manner will release their products to the newspapers Web site for the timely release. Muz network services provided are: to facilitate online customers with timely communication, supply and demand information dissemination and gathering. In the pay pe

35、riod of service, customers can easily publish their products online, with online easy way to the emergence of supply and demand information, the site will occupy part of the supply and demand of advertising newspaper advertising market share, which is Muz network development provides a good space. 四

36、：Industry or market Supply and demand information network in Moscows famous self-help websites almost none. Muz site is supply and demand of the Moscow regions first self-help Chinese site, which make up the majority of Chinese investors in Moscow Russian master deficiencies. 五：Basic business model

37、Muz studio set up in the domestic site server maintenance by the members of the studio in Moscow. Website provides information includes: the Internet to find local characteristics in line with the information Moscow by Moscow, Russian media finished article. Then transferred to profit stage, using f

38、rom zero from a way that will fully meet the profitability requirements. 六：Studio development plan (goals) 1) Recent Development Goal (1 year), and gradually increase visibility, within a year, will extend its influence to the whole Moscow Chinese, free service can achieve their goals. 2) long-term

39、development goals (2-3 years), measures for the smooth conduct of fees, charges start from zero and gradually achieve profitability; For subsequent competitors compete effectively compete for capital for professional software development capabilities with an accumulated during the year popularity. 七

40、：Planned use of funds Staff costs start from the second half of the first year $ 100 $ 500 * 5 = Transport costs in the first year $ 100 * 10 = 1000 $ The first year of internet access 50 * 10 = 500 $ $ First year of the advertising costs 50 $ * 10 = 500 $ $ 500 the first year of Dedicated Server To

41、tal 3000 $ 八：Competition and Risk operating a variety of business , education agents and Newspaper sales as the main source of income comes from its main competitive pressures the companys newspaper ads and website advertising , but its Web site technology is weak , on the site less competitive pres

42、sure generated , Muz Alibaba website will rely on similar but not the same service system overcome its pressure generated due to technical deficiencies . 九：Production and management Start early, active pull some customers to join the site and take the initiative to help them publish their products f

43、ree of charge to Muz website, accumulated pre-demand information, this part of the main supply and demand information obtained through other media, in the maintenance base, and with attentive service win the trust of their Website. To maintain the link between the company and the effort to get feedb

44、ack, recording as many cases of successful trading, posted to the website to encourage other companies to join. Ready to start charging; preparation phase, the level of support in accordance with each company, Delta card payment web services, and to ensure that existing registered companies allow ac

45、cess for some time, and can publish their information. Start charging when facing new companies charge a small service fee will not exceed $ 50 per month. Then have registered for the better efficiency of the company, started by family service fee. 十：Service mode Technically site is relatively matur

46、e, the process of updating the website for technical talent requires less maintenance on the website within the company has the talent can be improved in the pre-free maintenance. Website development stage, and each company will remain frequent and regular home telephone contacts and maintain good r

47、elations with these. 十一：Service and operate the facility Website can be updated at any one computer can access the Internet to complete, a key part of the technical maintenance also just have a computer with Internet access company will be completed. Customers are also in use on their computers via

48、the Internet to complete. 十二：Availability As part of the network services industry does not need to produce the desired type of industry supply channels. For the technical side, the studio itself is involved in personnel Moscow State University Department of Computer Science students can independently complete the program maintenance, and some key part of the source code for developers to solve domestic outsour