外研社 新职业英语 第二版 职业综合英语1Unit 1课件.ppt

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1、Unit 1ENGLISH FOR CAREERSUnit 1Organization新职业英语新职业英语职业综合英语职业综合英语职业综合英语职业综合英语 1 1 1 1第第第第 2 2 2 2 版版版版ContentsListening&Speaking4 Warming-up1Reading A2Reading B3Language Lab7Language Lab7Writing5Mini-project6Warm-1TaskTask1 1Lookatthefollowinglogosandgivethenamesofthecountriesinwhichthecompaniesareh

2、eadquartered.Germany_JapanJapanUSAUSACar Companies _GermanyUSAUSAFranceFrance_RepublicofKoreaP.R.ChinaP.R.ChinaUSAUSASupermarket Companies Mobile Phone Companies Warm-2TaskTask2 2Listatleasttwocompaniesforeachtypeofthefollowingproducts.TCL,Sony,TCL,Sony,Panasonic,Panasonic,PhilipsPhilipsLenovo,Lenov

3、o,Apple,IBM,Apple,IBM,SonySonyLi-Ning,Li-Ning,Adidas,Nike,Adidas,Nike,ReebokReeboklogoWhat is a logo?Alogoisagraphicalelementthat,togetherwithitslogotype,formsatrademarkorcommercialbrand.Typically,alogosdesignisforimmediaterecognition.Thelogoisoneaspectofacompanyscommercialbrand,oreconomicoracademic

4、entity,anditsshapes,colors,fontsandimagesusuallyaredifferentfromothersinasimilarmarket.Company introductionCompany introductionBavarian Motor Works(BMW)isanindependentGermanautomobilemanufacturerfoundedin1916.BMWisaworldwidemanufacturerofhigh-performanceandluxuryautomobilesandmotorcycles.Toyota Moto

5、r Corporation,foundedin1937,isamultinationalcorporationheadquarteredinJapan,andiscurrentlyoneoftheworldslargestautomakers.Ford Motor Company isanAmericanmultinationalcorporationandoneoftheworldslargestautomakers.Company introductionMetro AG,establishedin1964,isadiversifiedretailandwholesalegroupbase

6、dinGermany.Itisthelargestinitshomemarket,andoneofthemostglobalizedretailandwholesalecorporations.Wal-Mart Stores,Inc.,foundedin1962,isanAmericanpubliccorporationthatrunsachainoflarge,discountdepartmentstores.Itistheworldslargestpubliccorporationbyrevenue,accordingtothe“2008FortuneGlobal500”.Carrefou

7、r SA isaFrenchinternationalhypermarketchain,withaglobalnetworkofoutlets.ItisthesecondlargestretailgroupintheworldintermsofrevenueafterWal-Mart.Company introductionSamsung Group isthelargestcompanyoftheRepublicofKorea.ItiscomposedofSamsungElectronics,SamsungHeavyIndustriesandSamsungEngineering&Constr

8、uction.Lenovo Group Limited isChinaslargestandtheworldsfourthlargestpersonalcomputermanufacturer.Lenovomainlyproducesdesktops,laptops,servers,handheldcomputers,imagingequipmentandmobilephonehandsets(听筒).Apple Inc isanAmericanmultinationalcorporationheadquarteredinCupertino,California,thatdesigns,dev

9、elops,andsellsconsumerelectronics,computersoftware,onlineservices,andpersonalcomputers.Reading AReading ATextTask 1Task 2Business Know-howText A-1Beforereadingthetext,seehowmuchyouknowBeforereadingthetext,seehowmuchyouknowaboutGoogleshistoryanddevelopmentbyaboutGoogleshistoryanddevelopmentbywatching

10、thefollowingtwovideoclipswatchingthefollowingtwovideoclips.Reading AText A-1Google1AnyoneAnyone（whohaseverusedtheInternetwhohaseverusedtheInternet定定语语从句从句上过互联网的人上过互联网的人）hashas seenGoogle,andseenGoogle,andmanypeoplewouldjustmanypeoplewouldjust“googleitgoogleit谷歌谷歌一下一下”when”whentheytrytofindinformatio

11、ntheytrytofindinformation aboutsomethingonaboutsomethingontheInternettheInternet许多人许多人要在互联网上查找某方面的信息要在互联网上查找某方面的信息.AsAstheworldstheworlds mostpopularInternetsearchenginemostpopularInternetsearchengine作为作为全世界最有名的互联网搜索引擎全世界最有名的互联网搜索引擎,Googleis,Googleis oneofoneofthethegreatestexamplesgreatestexamples最

12、 好最 好范 例 之 一范 例 之 一ofofonlineonlines u c c e s ss u c c e s s网络网络业界功成名就业界功成名就.Reading AText A-22 2 ItIt allall beganbegan inin JanuaryJanuary 19961996 asas aa researchresearchprojectproject 一一 个个 研研 究究 项项 目目 atat StanfordStanford UniversityUniversity bybyPh.D.Ph.D.studentstudentLarryLarryPage.Page.T

13、ryingTryingtotofindfindaabetterbetterwaywayforforwebwebusersusers网网络络用用户户 totosearchsearchforforrelevantrelevant pagespages搜搜索索到到相相关关网网页页,PagePagehadhadananideaidea设设想想 thatthatthisthiscouldcouldbebeachievedachieved bybyexaminingexaminingthetherelationshipsrelationshipsbetweenbetweenwebwebpagespages

14、检检索索网网页页之之间间的的关关系系来来实实现现.HeHethoughtthoughtthatthatwebwebpagespageswhichwhichhadhadthethemostmostlinkslinks链链接接最最多多的的网网页页 totothemthemfromfromotherotherwebwebpagespagesmustmustbebethethemostmostpopularpopular最最受受欢欢迎迎.TheThetechniquetechniqueappearedtobeappearedtobesuccessful.successful.Reading AText

15、 A-33 3PageandhispartnerSergeyBrinPageandhispartnerSergeyBrinsetupsetup theircompanytheircompany创建创建了自己的公司了自己的公司onSeptember7,onSeptember7,1998and1998and 注 册注 册了了这一网址这一网址thefollowingweek.thefollowingweek.TheThesearchenginequicklysearchenginequicklygrewinpopularitygrewinpopularity名声鹊起名声鹊起 andin2000Goo

16、glebegantoselladvertisingonandin2000Googlebegantoselladvertisingon theirwebsite.Afterafewyearsofgrowththeirwebsite.Afterafewyearsofgrowth发展发展 fueledfueled 资 助资 助byeagerinvestors,Googlebyeagerinvestors,Googlewentwentpublicpublic.上市上市ManyManyGoogleemployeesbecameGoogleemployeesbecameinstantinstant一 夜

17、之 间一 夜 之 间 millionaires.millionaires.Reading AText A-44 4 GooglehasGooglehas acquiredacquired收购收购YouTYouT(whichwhich istheInternetslargestistheInternetslargestvideovideo-sharingsharing websitewebsite视频视频共享网站共享网站-定语从句定语从句)andcontinuestoandcontinuesto addnewaddnewfeaturesfeatures功能功能everydayincludinge

18、verydayincludingtooltool barsbars工具栏工具栏,email,andadvertising.Ofcourse,email,andadvertising.Ofcourse,withwithgrowthgrowth成 长成 长andandsuccesssuccess成 功成 功therealsotherealsocomescomes competitioncompetition带来带来了竞争了竞争.Microsofthastried.Microsofthastried toacquiretoacquireYahooYahooinordertocompetewithin

19、ordertocompetewith GoogleintheInternetsearchenginearea.GoogleintheInternetsearchenginearea.Reading AText A-55 5InadditiontoInadditionto随 着随 着 itsits公 司公 司 growthgrowth壮壮大大andand popularitypopularity知名度知名度提升提升,GooglehasalsobeenGooglehasalsobeennamednamedthenumberonethenumberone companycompany排名排名第一第一

20、totoworkforinworkforin theUnitedStatestheUnitedStates美国美国公司就业吸引力公司就业吸引力.ItIttendstends toto stayawayfromstayawayfrom typicaltypicalofficedesignsofficedesigns尝试尝试打破传统打破传统的办公室设计的办公室设计andtriesandtries tomaketheofficeaplacetomaketheofficeaplacewhereemployeesarewhereemployeesare comfortableandcomfortable

21、andfreetofreetoe x c e le x c e l at t h ei r wo r k at t h ei r wo r k充 分充 分发 挥 自 己 的 才 华发 挥 自 己 的 才 华.Reading AText A-66 6Today,GooglehasbecomeaToday,Googlehasbecomeamultinationalmultinational corporationcorporation跨国跨国公司公司ininInternet-relatedservicesandInternet-relatedservicesandProductsProducts提

22、提供与互联网相关的服务与产品的供与互联网相关的服务与产品的.TheseincludeTheseincludesearchsearch搜索搜索,cloudcomputingcloudcomputing云云计算计算,softwaresoftware软件软件,and,andonlineadvertisingtechnologiesonlineadvertisingtechnologies网络网络广告技术广告技术.Anditis.Anditistheleadertheleader佼佼者佼佼者 intermsofad-basedrevenueontheintermsofad-basedrevenueon

23、the webweb网络网络广告收入的广告收入的.TheThebrainchildbrainchild 小小点子点子oftwostudentsoftwostudentshashasbecomebecome abillion-dollarcompanyabillion-dollarcompany数十亿数十亿美元资产的大美元资产的大公司公司andoneofthebest-knownandoneofthebest-known trademarkstrademarks商标商标intheintheworld.Googleshistoryworld.Googleshistory servesasserve

24、sas 提供提供aaperfectperfect modelmodel 完完美美典范典范andandinspirationinspiration灵感灵感forfor InternetentrepreneursInternetentrepreneurstoday.today.Reading AA-Trans-1谷谷 歌歌 1 1 上上过过互互联联网网的的人人都都见见过过谷谷歌歌，许许多多人人要要在在互互联联网网上上查查找找某某方方面面的的信信息息时时，他他们们都都会会去去“谷谷歌歌”一一下下。作作为为全全世世界界最最有有名名的的互互联联网网搜搜索索引引擎擎，谷谷歌歌是是网络业界功成名就的最好范例

25、之一。网络业界功成名就的最好范例之一。Reading AA-Trans-22谷谷歌歌始始于于19961996年年1 1月月斯斯坦坦福福大大学学博博士士生生拉拉里里 佩佩奇奇的的一一个个研研究究项项目目。为为了了找找到到一一种种能能帮帮助助网网络络用用户户搜搜索索到到相相关关网网页页的的更更好好方方法法，佩佩奇奇设设想想可可以以通通过过检检索索网网页页之之间间的的关关系系来来实实现现。他他认认为为其其他他网网页页链链接接最最多多的的那那些些网网页页一一定定是是最最受受欢欢迎迎的的，这这项项技技术术结结果果看看起来是成功的。起来是成功的。Reading AA-Trans-33佩佩奇奇和和他他的的合

26、合作作伙伙伴伴谢谢尔尔盖盖 布布林林于于19981998年年9 9月月7 7日日创创建建了了自自己己的的公公司司，并并在在之之后后的的一一周周注注册册了了这这一一网网址址。这这个个搜搜索索引引擎擎很很快快声声名名鹊鹊起起，20002000年年谷谷歌歌开开始始在在自自己己的的网网站站出出售售广广告告。在在投投资资者者的的热热情情资资助助下下，经经过过几几年年的的发发展展，谷谷歌歌上上市了，市了，一夜之间谷歌的很多雇员成了百万富翁。一夜之间谷歌的很多雇员成了百万富翁。Reading AA-Trans-44 谷谷歌歌收收购购了了互互联联网网最最大大的的视视频频共共享享网网站站YouTYouT，而而且

27、且每每天天都都在在不不断断增增加加一一些些新新功功能能，如如工工具具栏栏、邮邮件件和和广广告告。当当然然，成成长长与与成成功功也也带带来来了了竞竞争争。微微软软正正试试图图收收购购雅雅虎虎以以便便能能在互联网搜索引擎领域与谷歌抗衡。在互联网搜索引擎领域与谷歌抗衡。Reading AA-Trans-55随随着着公公司司的的壮壮大大与与知知名名度度的的提提高高，谷谷歌歌在在美美国国公公司司就就业业吸吸引引力力的的排排名名也也上上升升到到第第一一。他他们们尝尝试试打打破破传传统统的的办办公公室室设设计计，努努力力把把办办公公室室变变成成员员工感觉舒适、并能充分发挥自己才华的地方。工感觉舒适、并能充分

28、发挥自己才华的地方。Reading AA-Trans-66 现在，谷歌已成为一家经营互联网相关服务和产品的跨国公司，其业务包括搜索、云计算、软件和网络广告技术，并且已成为网络广告收入方面的佼佼者。当初两个学生的一个小点子已发展成为一家拥有十亿美元资产的大公司，谷歌也成为全球最著名的商标之一。谷歌的发展史为当今的网络企业家树立了一个完美的典范，也提供了灵感。Reading Aa.a.closely connected with the subject you are discussing or the situation you are thinking aboutReading Ae.g.e.

29、g.What experience do you have that is relevant to this position?e.g.e.g.After 10 years of hard work,he finally achieved success in his business.Britain has achieved the highest rate of economic growth in Europe this year.Reading Aachievev.v.to succeed in reaching a particular goal or standard by mak

30、ing an effort for a long timeachievemente.g.e.g.It It was was a a great great achievement achievement for for such such a a young young scientist.scientist.e.g.e.g.She appeared to be in her late thirties.They appeared not to know what was happening.Reading Aappear to be/doto give the impression of b

31、eing or doing somethinge.g.e.g.His words fueled her anger still more.The stored oil could fuel the nation for six months.Reading Afuelv.v.to increase something;to make something stronger;to supply something with material that can be burnt to produce heat or powern.n.any material that produces heat o

32、r power,usually when it is burnte.g.e.g.This company is among the first ones that went public in China.Reading Ago public(of a company)to start selling shares on the Stock Exchangee.g.e.g.She took an instant dislike to me.instant coffee/instant noodlesReading Ainstanta.a.happening immediately;(of fo

33、od)that can be made quickly and easilye.g.e.g.The company has just acquired some new properties.She has acquired a good knowledge of English.Reading Aacquirev.v.to gain possession of;to gain something by ones own efforts,ability or behavioracquisitione.g.His latest acquisition is a racehorse.e.g.e.g

34、.An important feature of Van Goghs paintings is their bright colors.Reading Afeaturen.n.something important,interesting or typical of a place or thinge.g.e.g.The new car features high speed and safety.v.v.to include a particular person or thing as a special featureas well as;besidesReading Ain addit

35、ion toe.g.e.g.In addition to the apples you asked for,I bought you some oranges and bananas.e.g.e.g.Women tend to live longer than men.When Im tired,I tend to make mistakes.Reading Atend toto be likely to do something or to happen in a particular way because this is what often or usually happensnot

36、to go near a particular person or placeReading Astay away frome.g.e.g.I want you to stay away from my home.a.a.having the usual qualities or features of a particular group or thingReading Atypicale.g.e.g.This advertisement is a typical example of their marketing strategy.v.v.to be very good at doing

37、 somethingReading Aexcel(at/in)e.g.e.g.The school excels in sports.She has always excelled at foreign languages.in terms offrom the point of view of;with regard to;concerninge.g.In terms of environmental protection,this project is excellent.an idea or invention of one person or a small group of peop

38、leReading Athe brain child(of somebody)e.g.e.g.This festival was the brain child of Tony Smith.to be suitable for a particular useReading Aserve ase.g.e.g.The sofa will serve as a bed for a night or two.Reading AGoogle began as Larry Pages research project.Page and Sergey set up the company and regi

39、stered the .The search engine grew quickly and it began to sell advertising on the website.A-Task 2-1Task2Task2Correctthefollowingstatementsaccordingtothepassage.Anexamplehasbeengiven.Reading A1.Googleistheworldsmostpopularwebsite.Internet search engine 2.Googlewentpublicbeforeitbegantoselladvertisi

40、ngonthewebsite.afterA-Task 2-2Reading A3.Googleisnowabillion-dollarcompanyandhasbeennamedtotheTop500listoftheworld.4.Googlesemployeesworkinplaceswheretypicalofficedesignsareused.5.GooglehasbecometheInternetleaderintermsoftechnology.the No.1 company to work for in the USad-based revenue on the webwhe

41、reemployeesarecomfortableandexcelattheirworkTask3SupposeyouarethePRmanagerofGoogle.Giveashortpresentationaboutthecompany.Thefollowingareforyourreference.Reading ABusiness Know-howMaking a Company IntroductionAcompanyintroductionusuallycontainsthefollowinginformation:History;Numberofemployees;Managem

42、entstructure&companyculture;Productsorservices.Reading BReading BTextTask1Task2Text B-1TAF ProfileTAFCo.,Ltd.wasfoundedintheyear1990TAFCo.,Ltd.wasfoundedintheyear1990withtheobjectiveofprovidingbetterandefficientwiththeobjectiveofprovidingbetterandefficientservicestothemarketsintheAfricancontinentser

43、vicestothemarketsintheAfricancontinentandSoutheastAsia.andSoutheastAsia.Reading BText B-2TAFisoneoftheleadingmanufacturersofTAFisoneoftheleadingmanufacturersofskincareandhaircareproducts.Withitsownskincareandhaircareproducts.WithitsownmanufacturingfacilitiesinChinaandtheUSA,themanufacturingfacilitie

44、sinChinaandtheUSA,thecompanyhasdevelopedawiderangeofproductscompanyhasdevelopedawiderangeofproductstomeetthedemandsofitsinternationaltomeetthedemandsofitsinternationalcustomers.TAFproductsareextremelypopularincustomers.TAFproductsareextremelypopularintheircurrentmarkets,andthecompanyisnowtheircurren

45、tmarkets,andthecompanyisnowlookingtofurtherexpanditscustomerbaselookingtofurtherexpanditscustomerbasethroughouttheworld.throughouttheworld.Reading BText B-3Belowisthecompanysorganizationchart,Belowisthecompanysorganizationchart,includingalldepartmentsandtheirfunctions.includingalldepartmentsandtheir

46、functions.Reading BProduction DepartmentSales&Marketing DepartmentAccounting DepartmentHuman Resources DepartmentPurchasingResearch&DevelopmentQuality ControlBoard of DirectorsChief Executive OfficerAdministrative DepartmentText B-4Board of DirectorsBoard of Dpany.Chief Executive Officer(CEO)Chief E

47、xecutive Officer(CEO)workscloselywithworkscloselywiththeBoardtoprovideleadershipforthecompany.theBoardtoprovideleadershipforthecompany.Administrative DepartmentAdministrative DepartmentprovidessupportandprovidessupportandservicefortheBoardandtheCEO.servicefortheBoardandtheCEO.Production DepartmentPr

48、oduction Departmentisresponsiblefortheisresponsibleforthedevelopmentandmanufacturingofproducts.developmentandmanufacturingofproducts.PurchasingPurchasingisinchargeoftheactualbuyingofallisinchargeoftheactualbuyingofallitems.items.Reading BText B-5Quality Control(QC)Quality Control(QC)istoensurethepro

49、ductsareistoensuretheproductsareuptocertainstandards.uptocertainstandards.Research&Development(R&D)Research&Development(R&D)isresponsibleisresponsibleforlookingintonewproductsandtheirdesigns,andforlookingintonewproductsandtheirdesigns,andtheimprovementofexistingproducts.theimprovementofexistingprodu

50、cts.Sales&Marketing DepartmentSales&Marketing Departmentisinvolvedinisinvolvedinpromotingandsellingproducts.promotingandsellingproducts.Accounting DepartmentAccounting Departmentmonitorstheaccountsofmonitorstheaccountsoftheclientsandthecompany.theclientsandthecompany.Human Resources(HR)DepartmentHum