非常棒的国外品牌策划PPT模板(PPT30页).ppt
《非常棒的国外品牌策划PPT模板(PPT30页).ppt》由会员分享,可在线阅读,更多相关《非常棒的国外品牌策划PPT模板(PPT30页).ppt(30页珍藏版)》请在淘文阁 - 分享文档赚钱的网站上搜索。
1、1Digital Brand Management ServicesMarch,20032What is the value of a brand?What is the value of a brand?3Brands are critical assets to a companyBrands are critical assets to a companyBrand Value in Billionsin BillionsCoca-Cola70Microsoft64IBM51Disney29McDonalds25Ford20Apple 5Amazon 3Brands in many ca
2、ses can represent on average 35%of a companys market capitalization50%+Of Mkt.CapIs your Digital Brand Protected?4Does the Government Care?Does the Government Care?5Growing complexity of domain name registrations drives customer towards outsourced services x192 RegistriesRestricted 106countriesUnres
3、tricted 86countries3 C,.net,.org4 Restricted.edu,.gov,.mil,int.2 Unrestricted.info,.biz5 Restrictedname,pro,aero,museum,coopDomain Names243CountryCodetopleveldomains+ExistinggTLDs+NewgTLDs+MultilingualBrands+Services+Products+DivisionsCorporateDigitalAssetsRegistrationRequirements,LanguageBarrier,Ti
4、meZones,Currencies,RenewalDatesMultiLingual gTLD130LanguagesMultilingual ccTLD130LanguagesDomain Names Management ChallengesDomain Names Management Challenges6VeriSign Digital Brand Management ServicesVeriSign Digital Brand Management ServicesBRANDSProtect and PromoteIn the Digital World7Breath of d
5、igital asset management servicesIndustry expertise,enterprise customer supportFinancial strength and stabilityMarket leader and Registry operator -VeriSign manages more than 80%of Fortune 1000 .com,.net and.org names -DBMS has 200 clients of the Global 500Global Reach Serious about Security -More th
6、an 5 billion DNS lookups per dayDigital Brand Management ServicesDigital Brand Management ServicesHighlights.Highlights.8Strategy“Domain Names The E-Sign to Your Business”Ted ChamberlinGartner,Inc.Aug 22,2001MonitorBuildManageSearchBest Practice.Best Practice.Digital Brand Management ServicesDigital
7、 Brand Management Services9Best Practice Best Practice Strategy.Strategy.Risk tolerance?Corporate Security?Copyright Piracy Protection?Intellectual Property Protection?E-Commerce Strategy?Brand Protection?On-line Partner Compliance?Unauthorized Distribution?Renewal Management?Digital Brand Managemen
8、t ServicesDigital Brand Management Services10Best Practice Best Practice Research.Research.Global Search on Domains gTLDs/cCTLDs?Trade Marks,Service Marks,Brands,Domains,Slogans?Registrant Search?Brand Presence?Home Page Content?Digital Brand Management ServicesDigital Brand Management Services11Onl
9、ine Brand Analysis Report:Online Brand Analysis Report:Discover Hong KongDiscover Hong KongSearch Mechanism:Crawling40million+registereddomainsand20million+homepages.SearcheachdomainandanalyzethecontentofthesitestodetermineifthesiteconductingeCommerce,containobjectionablecontent,sitealive,etcMonitor
10、ifthebrandnameappearsineitherthedomain,sitetitle,metatags,text/link/logoonthehomepageforeachofthesites.Ifthereisahit,onecountisrecordedforthatspecificcategory(i.e.porn,hate,gambling,.).Thesearehighlyrelevantinformation.May 22,2003.May 22,2003Brand Presence Brand name is present within the following
11、partsof home pages.CountPercentbody161796%link1207%meta503%image131%title10%1680 Total Home Pages Domains Brand name appears on the following number of domains.(aggregated by TLD)CountPercentCOM1239%CN516%ORG516%NET516%INFO26%CO13%UK13%31 Total Domain Names Home Page Content Brand name appears on th
12、e following number of home pages.(aggregated by site category)CountPercentconventional166199%porn121%violence60%gambling50%hate00%1680 Total Home Pages 12Online Brand Analysis Report:Online Brand Analysis Report:Hong Kong TourHong Kong TourSearch Mechanism:Crawling40million+registereddomainsand20mil
13、lion+homepages.SearcheachdomainandanalyzethecontentofthesitestodetermineifthesiteconductingeCommerce,containobjectionablecontent,sitealive,etcMonitorifthebrandnameappearsineitherthedomain,sitetitle,metatags,text/link/logoonthehomepageforeachofthesites.Ifthereisahit,onecountisrecordedforthatspecificc
14、ategory(i.e.porn,hate,gambling,.).Thesearehighlyrelevantinformation.May 22,2003.May 22,2003Brand Presence Brand name is present within the following partsof home pages.CountPercentbody500084%link203334%meta63111%image3065%title140%5922 Total Home Pages Domains Brand name appears on the following num
15、ber of domains.(aggregated by TLD)CountPercentCOM2361%INFO38%UK38%KR38%NET38%ORG38%38 Total Domain Names Home Page Content Brand name appears on the following number of home pages.(aggregated by site category)CountPercentconventional579198%porn781%violence541%gambling311%hate60%5922 Total Home Pages
16、 13Best Practice Best Practice Manage.Manage.Domain Renewal Management Lock Down Domains and Standardize Manage DNSDigital Brand Management ServicesDigital Brand Management Services14Best Practice Best Practice Build.Build.Global Registration Local Presence Services Domain Recovery/AcquisitionDigita
17、l Brand Management ServicesDigital Brand Management Services15Netherlands(.nl)Colombia(.co)Paraguay(.py)Czech Republic(.cz)Norway(.no)El Savador(.sv)Portugal(.pt)Finland(.fi)Saudi Arabia(.sa)France(.fr)More than 100 countries have a restricted domain registration process,including 7 of the top 10 ma
18、rkets(as measured by GDP)VRSN Local Presence can help you to satisfy this requirements.South Korea(.kr)Germany(.de)Singapore(.sg)Hong Kong(.hk)Spain(.es)Hungary(.hu)Sweden(.se)Iceland(.is)Taiwan(.tw)India(.in)Vietnam(.vn)Australia(.au)Ireland(.ie)Boliva(.bo)Italy(.it)Brazil(.br)Japan(.jp)Canada(.ca)
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 非常 国外品牌 策划 PPT 模板 PPT30
限制150内