大学英语公众演讲Chapter 12 Persuasive speech电子课件.pptx
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1、大学英语公众演讲Chapter 12 Persuasive speech电子课件Persuasive speechContent Opening discussion Appreciating the speech Practice Building a deeper understanding The goals of this lecture Critical thinkingOpening DiscussionDo you consider yourself a persuasive speaker?Why or why not?Do you know any persuasive st
2、rategies used to convince people?If you wanted to persuade your friends to come to your hometown over the holiday break,what would you say in order to convince them.After successfully completing this unit,you should be able to:identify and explain the elements of identify and explain the elements of
3、 identify and explain the elements of identify and explain the elements of persuasive speaking:logos,ethos,and persuasive speaking:logos,ethos,and persuasive speaking:logos,ethos,and persuasive speaking:logos,ethos,and pathospathospathospathos cite research in a speech to build cite research in a sp
4、eech to build cite research in a speech to build cite research in a speech to build credibilitycredibilitycredibilitycredibility give a persuasive speech to an audience give a persuasive speech to an audience give a persuasive speech to an audience give a persuasive speech to an audience Persuasive
5、speaking can be defined as Persuasive speaking can be defined as Persuasive speaking can be defined as Persuasive speaking can be defined as trying to create,change,or alert a trying to create,change,or alert a trying to create,change,or alert a trying to create,change,or alert a persons beliefs or
6、actions.It usually persons beliefs or actions.It usually persons beliefs or actions.It usually persons beliefs or actions.It usually involves ideas or opinions.involves ideas or opinions.involves ideas or opinions.involves ideas or opinions.Logos(logic)AEthos(image)BPathos(image)Logos(logic)First of
7、 all,you must First of all,you must First of all,you must First of all,you must realize your goalrealize your goalrealize your goalrealize your goal.Are you gonna convince,actuate(take Are you gonna convince,actuate(take Are you gonna convince,actuate(take Are you gonna convince,actuate(take action)
8、,or inspire?action),or inspire?action),or inspire?action),or inspire?Second,you should Second,you should Second,you should Second,you should understand your audience understand your audience understand your audience understand your audience and their position on an issueand their position on an issu
9、eand their position on an issueand their position on an issue.Last but not least,you should Last but not least,you should Last but not least,you should Last but not least,you should tell your tell your tell your tell your audience exactly what you want them to doaudience exactly what you want them t
10、o doaudience exactly what you want them to doaudience exactly what you want them to do.Logos(logic)Organizational patterns can heop to win Organizational patterns can heop to win Organizational patterns can heop to win Organizational patterns can heop to win your audience:your audience:your audience
11、:your audience:1.Problem(cause)solutionProblem(cause)solution2.Comparative advantageComparative advantage3.Monroes motivated sequenceMonroes motivated sequence4.The magic formulaThe magic formula5.Refuting objectivesRefuting objectivesEthos(image)Note that your audience is making Note that your audi
12、ence is making Note that your audience is making Note that your audience is making judgements about you before,during and judgements about you before,during and judgements about you before,during and judgements about you before,during and after your speech.after your speech.after your speech.after y
13、our speech.The factors affecting your credibility or The factors affecting your credibility or The factors affecting your credibility or The factors affecting your credibility or image:image:image:image:1.how you are dressedhow you are dressed2.doing your due diligence in preparing doing your due di
14、ligence in preparing and researching your topicand researching your topic3.you demeanor before and after the speechyou demeanor before and after the speechEthos(image)Here are some ways to phrase your evidence Here are some ways to phrase your evidence Here are some ways to phrase your evidence Here
15、 are some ways to phrase your evidence in order to sound more credible:in order to sound more credible:in order to sound more credible:in order to sound more credible:1.I know from my researchI know from my research2.I know from my questionaire that most of I know from my questionaire that most of y
16、ou are againstyou are against3.Many factors contribute toMany factors contribute to4.The evidence is clear thatThe evidence is clear that5.The evidence shows thatThe evidence shows that6.No matter how one looks at the evidence,No matter how one looks at the evidence,it all leads to one factit all le
17、ads to one fact7.Now that weve seen the extent of the Now that weve seen the extent of the problem,lets explore its causeproblem,lets explore its causePathos(emotion)We can utilize two strategies to“began to We can utilize two strategies to“began to We can utilize two strategies to“began to We can u
18、tilize two strategies to“began to lead them off”:lead them off”:lead them off”:lead them off”:1.our voiceour voice2.our storiesour stories1.1.1.1.What technique does the speaker use to get the What technique does the speaker use to get the What technique does the speaker use to get the What techniqu
19、e does the speaker use to get the audiences attention in his introduction?audiences attention in his introduction?audiences attention in his introduction?audiences attention in his introduction?2.2.2.2.What is his thesis(main idea)?What is his thesis(main idea)?What is his thesis(main idea)?What is
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