机电专业英语U2 Speaking Practice Making a Market Research.pptx

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1、English for Mechanical & Electrical Engineering Speaking Practice Making a Market ResearchCall someone to make a appointment for the market research Step11Interview someone to get the information Step22Discuss about the market researchStep33Prepare for the presentation of the reportStep44Task 1 Work

2、 in pairs. Practice making short phone calls with the words provided according to the example below.Example: Li Mei, a journalist from China Daily / Mr. Thomson /technology and products / next Monday afternoon A: Hello, this is Li Mei speaking. Can I speak to Mr. Thomson? B: Speaking please, Miss. L

3、i. A: Mr. Thomson, I am a journalist from China Daily. Wed like to start a new column in our newspaper, which is called “Dialogue with Industrialists”. I am wondering if you can be our first guest. B: Sure, it is my pleasure.A: Thank you so much. Our readers are very much interested in the technolog

4、y and products of your company. We would appreciate it if you could give a brief introduction of them.B: OK, no problem.A: Thank you so much, Mr. Thomson. So when will you be free?B: Let me have a look at my schedule. I will be free next Monday afternoon. Is that OK?A: Sure, so I will see you at two

5、 oclock next Monday afternoon.B: See you.1. Wu Wei, a journalist from Machinery / Mr. Wood / steel product / this Friday afternoon2. Xie Ting, a journalist from Technology of Mechanical and Electrical Integration / Mr. Robinson / Siemens latest products / next Tuesday morning3. Zhang Bo, a market re

6、searcher from TA Industrial Design Company / Mr. Jordan / extrusion mold / 1st MayTask 2 Work in pairs. Li Mei is interviewing Mr. Thomson, an analyst from the Marketing Department of ABC Compressor Co., Ltd. Make a conversation according to the instructions below.1. What is your main product?2. Wha

7、t is the annual sales figure of this product?3. Where are your main markets?4. How many of your products are exported every year?5. Does the economic depression affect your company?A leading manufacturer of compressor / the top native compressor brand.Approved by ISO9001-9002 / Price is favorable.Ap

8、plies ERP management system.Product: screw compressor, variable speed compressor, piston compressorMain markets: South America, Eastern EuropeTotal annual sales figures: US$40 million-US$50millionExport percentage: 31% - 40%Li MeiMr. ThomsonTask 3 Work in pairs. Make a conversation according to the

9、given situation. ABC Compressor Co., Ltd used to be the top gas compressor manufacturer in the local market. But in these two years, this company was not doing well. So the CEO wanted the Marketing Dept. to do a market research to find the causes. So Helen and Mr. Thomson are discussing about how to

10、 do this market research. Situation:1. a sharp decrease in sales volume in these two years2. major competitors / desk research / field research3. official websites / company websites / professional publications4. design questionnaire / data collection and analysis5. expert interviews / customer inte

11、rviewsRelated expressions:0123456类别 1类别 2类别 3类别 4系列 1系列 2系列 3表示数据变化的单词或者词组rapid/rapidly迅速的，飞快的，险峻的dramatic/dramatically戏剧性的，生动的significant/significantly，重大的，重要的sharp/sharply锐利的，明显的，急剧的steep/steeply急剧升降的steady/steadily稳固的，坚定不移的gradual/gradually渐进的，逐渐的slow/slowly缓慢的，不活跃的slight/slightly轻微的、略微地stable/st

12、ably稳定的D Descriptescriptionion of of datadata 英语图表常用句型 1.the table shows the changes in the number ofover the period fromto该表格描述了在年之年间数量的变化。2.the bar chart illustrates that该柱状图展示了3.the graph provides some interesting data regarding该图为我们提供了有关有趣数据。4.the diagram shows （that）该图向我们展示了5.the pie graph depi

13、cts （that）该圆形图揭示了6.this is a cure graph which describes the trend of这个曲线图描述了的趋势。D Descriptescriptionion of of datadataTask 4 Work in pairs. Read the sample and make a conversation about how to prepare a presentation with the situation given below.Sample: (Helen is talking with Mr. Thomson about the

14、presentation she is preparing.) Helen: Mr. Thomson, how should I present our sales figures and targets to the investors? Mr. Thomson: Well, to start with, you should show how quickly the company is growing. A simple column chart showing our total sales over the past five years will be best for that.

15、 Helen: I see. How will I show our sales are well-balanced across all products? Mr. Thomson: An area chart is the best choice for that.Helen: OK. Finally, I want my colleagues to have a clear idea of where were headed. Whats the best way to show them our sales targets for the next three years? Mr. T

16、homson: I think a line chart would be a perfect one. Since our targets are so distinct, we can make them a 3D chart also.Helen: Sounds good. Alright, looks like we have settled everything. Thank you.Situation:Mike has done a survey about stainless iron market in China, but he has some problems with data presentation. So he is talking with his manager about how to report data efficiently.THANK YOU