XXXX_06_17_Webinar_Serial_EEPROM11210.pptx

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1、Memory Business Unit UpdateSerial EEPROM ProductsJune 2013Bryce Morgan Strategic Marketing Manager Memory and Temp Sensor ProductsAtmel Confidential Information Agenda2 2012 Copyright Atmel CorporationUpdate on Current DevicesUpdate on the New High Density Devices(1M&2M)Update on the New CS and MAC

2、DevicesRelease of the New AT34C04 Devices for DDR4 DIMMsAtmel Confidential Information Product Brochures Completely Revised3 2013 Copyright Atmel CorporationNew Full Line SEEPROM Product Brochure Available NowContributed Articlefor AT24MACxxxProductsProduct Brochurefor AT24CSxxx/AT24MACxxx ProductsP

3、roduct Brochurefor all SEEPROMProductsAvailableonWebsiteAtmel Confidential Information Atmel Serial EEPROM OverviewVery Diverse Product Portfolio1-Kbit to 1-Mbit densities in productionFull line of I2C(2-wire),SPI,and Wire(3-wire)devicesIndustrial and automotive temperature offeringsComplete Line of

4、 Standard and Small Footprint PackagesSOICTSSOPSOT-23Leadless DFN packagesBGAs and WLCSPs(wafer-level chip-scale packages)Bumped die solutionsContinuous Development of New and Innovative SolutionsNew functions and features to enhance applications and save system costImproved performance and specific

5、ations4 2013 Copyright Atmel CorporationAtmel Confidential Information Serial EEPROM Product MatrixI2CSPIWireDevice FamilyAT24C/34CxxxAT25xxxAT93CxxxDensities1-Kbit to 1-Mbit2-Mbit in development1-Kbit to 1-Mbit2-Mbit in development1-Kbit to 16-KbitVoltage Range1.7V to 5.5V1.8V to 5.5V1.7V to 5.5VCl

6、ock FrequencyUp to 1MHzUp to 20MHzUp to 2MHzAutomotive GradeAvailableAvailableAvailablePackage OptionsPDIP,SOIC,TSSOP,SOT-23,DFN,BGA,WLCSP*PDIP,SOIC,TSSOP,DFN,BGA,WLCSP*PDIP,SOIC,TSSOP,DFN,BGA,WLCSP*Contact Atmel for More Details1.8mm x 2.2mm x 0.4mm5 2013 Copyright Atmel CorporationAtmel Confidenti

7、al Information Serial EEPROM Technology Development0.25m20122012201320132014201420152015201620166 2013 Copyright Atmel CorporationLow DensityCost Reduction(Low Cost 0.25m)High Density Shrink(130nm)Atmel Continues to Invest in Next-Gen EEPROM TechnologyActive process development to address low and hi

8、gh density productsAtmel Confidential Information WLCSP UpdateContinuing With Development of More WLCSPsUsed in applications like camera modules,hearing aids,sports watches,etc.7 2013 Copyright Atmel Corporation100%Willing and Able to Offer New WLCSPs8 weeks needed to tool package and deliver sample

9、sEarly customer engagement is criticalFind the right opportunity and we can do it!DeviceDensitySample AvailabilityI2CAT24CM022-MbitPending product launch(target Q413)AT24CM011-MbitNowAT24C512C512-KbitNowAT24C64D64-KbitNow(6-ball version)AT24C64D64-KbitDesigned,waiting for lead customer(5-ball)AT24C3

10、2D32-KbitDesigned,waiting for lead customerAT24C08C8-KbitDesigned,waiting for lead customerAT24C04C4-KbitDesigned,waiting for lead customerSPIAT25M022-MbitPending product launch(target Q413)AT25M011-MbitDesigned,waiting for lead customerAtmel Confidential Information Developing Next-Generation Desig

11、nsNew Devices Designed for Ultra-Low Power ConsumptionReduced standby currents(sub-100nA)and write currents(sub-1mA)New Features to Improve Programming ThroughputsImportant for high-density productsImplementing high-speed write modes to reduce write times by 50%Improves manufacturing throughput to r

12、educe costs8 2013 Copyright Atmel CorporationAtmel Confidential Information Agenda9 2012 Copyright Atmel CorporationUpdate on Current DevicesUpdate on the New High Density Devices(1M&2M)Update on New CS and MAC DevicesRelease of the New AT34C04 Devices for DDR4 DIMMsAtmel Confidential Information 2-

13、Mbit Serial EEPROMsTwo Devices in DevelopmentI2C(AT24CM02)and SPI(AT25M02)versionsFirst New Device Designed for Ultra-Low Current ConsumptionExtends application battery life500A typical write current and less than 100nA standby currentFirst New Device with High-Speed Write Mode(Atmel Exclusive)Impro

14、ves manufacturing throughputs by reducing programming timesOptional Built-In Support for Serial Number and MAC AddressFirst Silicon Out of Fab and Under EvaluationSamples Q4-201310 2013 Copyright Atmel CorporationNEW!NEW!Atmel Confidential Information 1M SPI Serial EEPROMsTwo Versions Now SamplingAT

15、25M01 “Standard”24-bit address versionUtilizes three complete bytes(24 clock cycles)for addressingAT25M017 17-bit address versionAtmel exclusive featureReduces initial latency and overhead(only requires 17 clock cycles)Latency for each random access can be reduced by 1.4s with 5MHz clockFirst Atmel

16、SPI SEEPROM that Supports 1.7V Minimum VCCPackage OptionsAvailable in narrow-body(JEDEC)and wide-body(EIAJ)SOICsWLCSP designed and just waiting for a lead customer/opportunity11 2013 Copyright Atmel CorporationNEW!NEW!Atmel Confidential Information Customer Design ActivityDesign-win from a Major Hea

17、ring Aid ManufacturerAT25M017SEEPROM needed because of low write currents and the special addressing featureSamples provided and qualified.Production start in Q3,2013Volume 480K/year12 2013 Copyright Atmel CorporationSerial EEPROMsAtmel Confidential Information Agenda13 2012 Copyright Atmel Corporat

18、ionUpdate on Current DevicesUpdate on New High Density Devices(1M&2M)Update on the New CS and MAC DevicesRelease of the New AT34C04 Devices for DDR4 DIMMsAtmel Confidential Information CS-Series DevicesDevices Incorporate an Atmel Factory-Programmed ESN(Serial Number)128-bit,permanent read-only valu

19、eCustomers cannot alter or erase the Serial NumberSerial Number is stored in extra,dedicated memorySeparate address/command used for accessSerial Number is completely uniqueUnique across all CS-series products regardless of density or family(I2C,SPI,etc.)NEW!NEW!14 2013 Copyright Atmel CorporationSt

20、andard SEEPROM MemoryAddress Range00h-FFhDevice Address1010Full Array Hardware Write ProtectionExtended Memory(Serial Number)Address Range80h-8FhDevice Address1011Permanent Read-OnlyAT24CS02 ExampleMemory ArrayAtmel Confidential Information CS-Series Offerings15 2013 Copyright Atmel CorporationIniti

21、ally Launching with I2C DevicesWill implement onto to other interface familiesAtmel Can Program Customer-Specified Serial NumbersSetup charges and minimum quantity restrictions applyAT24CSxxx DensityAvailability1-Kbit through 8-KbitNow16-KbitNow32-KbitNow64-KbitNow128-KbitTBD256-KbitTBD512-KbitTBD1-

22、MbitSamples late Q3132-MbitSamples late Q114Atmel Confidential Information Customer Design ActivityMajor Medical Test Strip SupplierAT24CS02Will be used in disposable strips for blood coagulation monitorsUsed to serialize each test stripSEEPROM stores calibration data,lot number,expiry date,etc.Proj

23、ected volumes 50Mu+/year once fully ramped in 2-3 years16 2013 Copyright Atmel CorporationdddAtmel Confidential Information Customer Design ActivityDesign-win from a European Company AT24CS08Used in encryption hardware for military avionics systemsVolume 10K-20K/year17 2013 Copyright Atmel Corporati

24、onAtmel Confidential Information Customer Design ActivityDesign-Win fro a Leading Medical Research CompanyAT24CS16Will be used in molecular/nucleic acid analysis test stripsVolume 10M/year once fully ramped in 2-3 yearsProduction start in Q1,201418 2013 Copyright Atmel CorporationAtmel Confidential

25、Information MAC Address DevicesIdeal for“Connected”ApplicationsEthernet,WiFi,Bluetooth,SAS,FireWire,Zigbee,etc.Any IPv4 or IPv6 application or application needing node identitySimplifies manufacturing process(just read and print label if needed)Devices Incorporate a MAC Address(Extended Unique Ident

26、ifierEUI)EUI values are unique and pre-programmed into deviceAtmel can program customer-specific OUIs and EUIsSetup charges and minimum quantity restrictions applyDevices Provide Full User EEPROM Array AccessMAC/EUI value is stored in a separate memory portion and accessed separatelyInitially Launch

27、ed with 2-Kbit Version(AT24MAC402 and AT24MAC602)AT24MAC4xxAT24MAC6xxEUI Type48-bit value(Atmel programmed,read-only)True 64-bit value(Atmel programmed,read-only)Customer-Specific OUI OptionYesYesDual-MAC CapableYes(contact Atmel)Yes(contact Atmel)Separate 128-bit Serial NumberYes(Atmel programmed)Y

28、es(Atmel programmed)19 2013 Copyright Atmel CorporationNEW!NEW!Atmel Confidential Information AT24MACxxx Simplifies Manufacturing20 2013 Copyright Atmel CorporationCurrent ProcessSimplified Process Using AT24MACxxxBoards AssembledMAC Address Generatedor Pulled from Central DatabaseRISK:Multiple Fact

29、ory Locations Accessing Same Database and Pulling Same ValueTHROUGHPUT IMPACT:MAC generation and database access slow due to network traffic and/or bandwidth issuesLabel Printed with MAC AddressOperator Scans Barcodeor Manually Enters MAC Address into ProgrammerRISK:Operator Scans Same Barcode Twice

30、 or Types in Wrong ValueTHROUGHPUT IMPACT:Barcode scanner acquisition time and human operator speed slowOperator Puts Label on Board/CaseBoards AssembledMAC Address Read from AT24MACxxxLabel Printed with MAC AddressOperator Puts Label on Board/CaseAtmel Confidential Information Customer Design Activ

31、ityDesign-win from a U.S.Company AT24MAC402 Used for tracking high-value assets like farm and construction equipmentAlso used for remote and on-board diagnostic testing of the equipmentVolume 50K/year21 2013 Copyright Atmel CorporationAtmel Confidential Information Customer Design ActivityDesign-win

32、 from a European Company AT24MAC402Used in solar power inverters and controllersUsers can check the current power of the solar inverter over the internetProjected volumes of 30K-50K/year22 2013 Copyright Atmel CorporationdfdsfsffsfsfdffdfsdsfsafzbxbcxbzbzzbAtmel Confidential Information Other AT24MA

33、Cxxx OpportunitiesAT24MAC402 Design-in ProgressCurrently under evaluation from a U.S.company Will be used in card(ID,badge,gift card,smart card)printersVolume 10K-20K/yearAT24MAC602 Design-in ProcessCurrently under evaluation from a European company Will be used in a wireless advertisement panelVolu

34、me 10K/year23 2013 Copyright Atmel CorporationAtmel Confidential Information Agenda24 2012 Copyright Atmel CorporationUpdate on Current DevicesUpdate on New High Density Devices(1M&2M)Update on New CS and MAC DevicesRelease of the New AT34C04 Devices for DDR4 DIMMsAtmel Confidential Information AT34

35、C02DAT34C04JEDEC SpecificationEE1002EE1004DIMM TypeDDR2/DDR3DDR4Voltage Range1.7V to 5.5V1.7V to 3.6VMax.Clock Frequency400kHz,1MHz(2.5V-5.5V)1MHzEEPROM Density2-Kbit4-KbitHW Write Protect(WP Pin)Full ArrayPermanent SW Write ProtectHalf Array(128-Bytes)Reversible SW Write ProtectHalf Array(128-Bytes

36、)4 x 128-BytesMemory AddressingContinuous 2-KbitsSeparate 2 x 2-KbitsSMBus Timeout25ms-35msSample AvailabilityNowNowProduction AvailabilityNowNowSerial EEPROMs for DDR2/3/4Atmel Has a Dominant Position in the DIMM MarketAtmel First to Provide Samples for New DDR4 DIMMsNEW!NEW!25 2013 Copyright Atmel

37、 CorporationAtmel Confidential Information DDR3/DDR4 DIMM Shipment Forecast Mix26 2013 Copyright Atmel Corporation201220132014201520160%10%20%30%40%50%60%70%80%90%100%DDR4DDR3DDR3/DDR4 DIMM MixDDR3 DIMMs Will Be in Production for Years to ComeDont stop targeting DDR3 DIMM manufacturersAtmel Confiden

38、tial Information Serial EEPROM Density RoadmapAtmel Has One of the Largest Portfolios of Serial EEPROMsContinuous DevelopmentDie shrinks,feature enhancements,and performance improvementsSPICSSeriesMACSeries1K1K2K2K4K4K8K8K16K16K32K32KI2C64K64K128K128K256K256K512K512K1M1M2M2M1K1K2K2K32K32K64K64K128K1

39、28K256K256K512K512K1M1M2M2M4M4M4M4MWire1K1K2K2K4K4K16K16K8K8K1K1K2K2K8K8K16K16K32K32K64K64K128K128K256K256K512K512K1M1MIn DevelopmentIn DevelopmentFutureFutureKey:Key:Key:TBDTBD2M2M4M4M2K2K4K4K8K8K16K16K32K32K64K64K4K4K4K4K8K8K16K16KNEW!NEW!NEW!NEW!27 2013 Copyright Atmel CorporationAtmel Confidenti

40、al Information Uncovering Some Good OpportunitiesSome High Profile Designs in the WorksSEEPROMs are the Easiest Way for Sales to Grow RevenueNeed to be the Primary Source Rather than the Second Source28 2013 Copyright Atmel CorporationCustomerApplicationDeviceVol(Yr)CommentTablets(camera module)AT24

41、C64D11MuTrying to 2nd source Rohm“Media product”AT24C128C4MuProd starts 9/13Video Game AccessoryAT24C32D9MuQualed(Prod starts 7/13)OEM-designed Smart Phone/Tablet Camera ModuleAT24C08B200Mu+Trying to 2nd source ON SemiTemperature tagAT24C32D3MuTrying to 2nd source MicrochipSports watchAT24C512C750Ku

42、Samples provided to customerMultiple Smart Phone Camera Module8K-64K50MuTrying to replace Rohm,GiantecVehicle stability controlAT25320B4.8MuQuotedAftermarket radiosAT24C128C1MuTrying to replace MCHP,ISSIAT24C256C1MuTrying to replace MCHP,ISSIHDMI controller chipAT24C08C10MuWorking to provide sample

43、waferIts So Much Easier When You Engage at the Start of the Design,So Lets Be FirstAtmel Confidential Information Customer Design ActivityMajor Sports Watch Supplier AT24C512C-U1UM for sports watchSEEPROM needed for granular data storageSamples delivered and in qualProduction ramp end of August 2013

44、Volume 500K/year29 2013 Copyright Atmel CorporationSerial EEPROMsAtmel Confidential Information 30 2013 Copyright Atmel CorporationCustomer Design ActivityMajor E-Reader CompanyAT24C64D-UUM for camera modulesSEEPROM needed because of small die areaQualified Rohm and Sanyo for new TabletsVolume 7M/ye

45、arProduction ramp late Q313Qualified Rohm and looking to qualify AtmelVolume 4M/yearProduction ramp Q214AT24C128C-SSHM for a new“home media product”Atmel qualifiedVolume 4M/yearProduction ramp September 2013Serial EEPROMsAtmel Confidential Information 31 2013 Copyright Atmel CorporationCustomer Desi

46、gn ActivityMajor Video Game Console SupplierAT24C32D-MAHM used for data storage in the AccessoryProduction ramp Q313Volume 8M-10M/yearSerial EEPROMsWeeddasfasfsfsfffafasfdddddddddddddddddddddddddddddddddddddddddddddddddddddddAtmel Confidential Information Customer Design ActivityMajor Hearing Aid Ma

47、nufacturerAT24CM01-UUM for hearing aidsSEEPROM needed because of low write currentsIn production with STDV samples of new revision delivered and in qualVolume 3M+/year32 2013 Copyright Atmel CorporationSerial EEPROMsAtmel Confidential Information 33 2013 Copyright Atmel CorporationWere Open for Busi

48、nessWe Have Plenty of Products to Help You SucceedDont Forget to Sell SEEPROMs and Temp Sensors!Too many opportunities are being discovered after the factIts always harder when you try to second sourceMore price pressure when you are the second sourceRisk of missing qual deadlines and missing the bu

49、siness altogetherSell the SEEPROMs and Temp Sensors when you first engage with MCUs!2012 Atmel Corporation.All rights reserved.Atmel,Atmel logo and combinations thereof,Enabling Unlimited Possibilities,and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries.Other

50、terms and product names may be trademarks of others.Disclaimer:The information in this document is provided in connection with Atmel products.No license,express or implied,by estoppel or otherwise,to any intellectual property right is granted by this document or in connection with the sale of Atmel