(高职)电子商务英语电子课件完整版PPT全书电子教案.pptx

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1、完整版课件完整版课件电子商务电子商务英语英语 2121世纪高职高专精品教材世纪高职高专精品教材电子商务专业电子商务专业第二版第二版电子课件电子课件E E-Commerce1Commerce1UNIT UNIT 1 1A A1.To learn the history and the development advantages of 1.To learn the history and the development advantages of E E-merce.了解电子商务历史及其发展优势。了解电子商务历史及其发展优势。2.To master the definition of E-com

2、merce and identify 2.To master the definition of E-commerce and identify its features.its features.掌握电子商务的定义及其特征。掌握电子商务的定义及其特征。3.To master the reasons why businesses incorporate E-3.To master the reasons why businesses incorporate E-commerce solution into their business merce solution into their bus

3、iness operations.掌握促使企业在其商业运作中采用电子商务解决方案的理由。掌握促使企业在其商业运作中采用电子商务解决方案的理由。Learning TargetsTextReasons to Launch E-CommerceAccording to DAccording to D，the the definition of E-commerce is“definition of E-commerce is“The The conducting of business communication conducting of business communication and tr

4、ansactions over networks and and transactions over networks and through computers”.through computers”.TextReasons to Launch E-CommerceAs most restrictively definedAs most restrictively defined，electronic electronic commerce is the buying and selling of commerce is the buying and selling of goods and

5、 servicesgoods and services，and the transfer of and the transfer of fundsfunds，through digital communications.through digital communications.TextReasons to Launch E-CommerceHoweverHowever，the real E-commerce includes the real E-commerce includes all inter-company all inter-company and intra-company

6、activitiesand intra-company activities（such as marketingsuch as marketing，financefinance，manufacturingmanufacturing，selling and negotiationselling and negotiation）that enable that enable commerce and use e-mailcommerce and use e-mail，EDIEDI，file transferfile transfer，faxfax，videovideo，conferencingco

7、nferencing，workflowworkflow，or interaction with a remote or interaction with a remote computer.It also includes buying and selling over the computer.It also includes buying and selling over the World Wide Web and the InternetWorld Wide Web and the Internet，electronic funds electronic funds transfert

8、ransfer，smart cardssmart cards，digital cashdigital cash（e.g.e.g.，MondesMondes），），and and all over ways of doing business over digital network.all over ways of doing business over digital network.TextReasons to Launch E-CommerceThere are many reasons that why they There are many reasons that why they

9、 choose E-commercechoose E-commerce；the following are the following are the most important ones.the most important ones.TextReasons to Launch E-Commerce 4.The most economical 4.The most economical way of promotion way of promotion 5.To sell products 5.To sell products easily easily 6.Receive the 6.R

10、eceive the customerscustomers feedback feedback punctually and punctually and accurately accurately 1.Join the Internet and 1.Join the Internet and look around the worldlook around the world 2.Establish 2.Establish interpersonal interpersonal relationship network relationship network and obtain busi

11、ness and obtain business information information 3.Stronger timeliness 3.Stronger timeliness of finding businesses of finding businesses and advertising and advertising enterprises enterprises TextReasons to Launch E-Commerce12It is clear that an It is clear that an E E-commerce solution commerce so

12、lution will benefit the will benefit the business in many business in many aspects.aspects.The implementation of The implementation of an Ean E-commerce commerce solution will generate solution will generate a brand new revenue a brand new revenue streamstream，expand the expand the market exposure r

13、atemarket exposure rate，and decrease the and decrease the operation cost.operation cost.electronic ilektrnikadj.电子的application plikeinn.应用，运用 Words and Expressionsconcept knsept n.概念，观念boundary baundri n.界限，边界 Words and Expressionstransaction trnzkn n.交易，办理restrictively ristriktivli adv.限制性地 Words a

14、nd Expressionstransfer trnsf:（r）v.转移digital diditl adj.数字的，数码的 Words and Expressionsnegotiation ngui:ein n.谈判，协商workflow w:kflu n.工作流程 Words and Expressionsboom bu:mv.急速增长，兴旺expand ikspndv.（使）扩大 Words and Expressionsincorporate ink:preit v.合并，并入potential pten（）l adj.潜在的，有可能的 Words and Expressionsint

15、erpersonal intp:snl adj.人与人之间的；人际的significant signifiknt adj.重要的；有意义的 Words and Expressionstimeliness taimlinis n.合时，时enterprise entpraiz n.企（事）业单位 Words and Expressionsefficiency ifinsi n.效率，效能promotion prmun n.促进，增进；（商品等的）推广 Words and Expressionsfeedback fi:dbk n.反馈distribute distribju:t v.分配，散布；散

16、发，分发 Words and Expressionsimplementation implimntein n.成就；贯彻generate denreit v.形成，造成；引起 Words and Expressionsexposure ikspu（r）n.暴露；揭发；公开tend to倾向 Words and Expressionsincorporate.into 合并，并入account for（在数量、比例上）占 Words and Expressionsbe engaged in 从事convert into（使）转而变为 Words and ExpressionsNotes1.Elec

17、tronic Commerce1.Electronic Commerce（E-commerceE-commerce）tends tends to be a catch phrase by peopleto be a catch phrase by people，which has which has affected almost every detail of our life affected almost every detail of our life and completely changed the business and completely changed the busi

18、ness running model of the world.running model of the world.电子商务如今几乎已经影响到我们生活的方方面电子商务如今几乎已经影响到我们生活的方方面面，而且也完全改变了世界的商业运行模式。面，而且也完全改变了世界的商业运行模式。Notes 2.From 1995 to now 2.From 1995 to now，we have witnessed a we have witnessed a great deal of innovative applications great deal of innovative applications

19、 ranging from travel reservation systems to ranging from travel reservation systems to stock trading systems and more other stock trading systems and more other virtual reality experience.virtual reality experience.从从19951995年到现在，我们已经目睹了许多创新的应年到现在，我们已经目睹了许多创新的应用，从旅行预定系统到证券交易系统再到其他的用，从旅行预定系统到证券交易系统再到

20、其他的很多虚拟现实。很多虚拟现实。Notes3.“brick&mortar”business 3.“brick&mortar”business“砖头和砂浆砖头和砂浆”式的公司意指建筑物，即传统的式的公司意指建筑物，即传统的商店、仓库、办公室。这种公司传统的服务顾客商店、仓库、办公室。这种公司传统的服务顾客的方式通常都受地理位置的限制。的方式通常都受地理位置的限制。Notes4.Sharp traders all know the most 4.Sharp traders all know the most significant is not what you knowsignificant

21、is not what you know，but who but who you know.you know.精明的商人都知道，最重要的不是你知道什么，精明的商人都知道，最重要的不是你知道什么，而是你认识谁。而是你认识谁。Notes5.You must agree that the advertisement 5.You must agree that the advertisement and public relations are indispensable for and public relations are indispensable for developing enterpr

22、ises.developing enterprises.企业要发展，广告、公关必不可少，人们必须认企业要发展，广告、公关必不可少，人们必须认同这一点。同这一点。Notes6.Many well-known“brick&mortar”6.Many well-known“brick&mortar”businesses are starting to establish their businesses are starting to establish their presence on the web.presence on the web.许多著名的传统实体企业都开始在网上树立它们许多著名的传

23、统实体企业都开始在网上树立它们的商业形象。的商业形象。THANK YOU!完整版课件完整版课件电子商务电子商务英语英语 2121世纪高职高专精品教材世纪高职高专精品教材电子商务专业电子商务专业第二版第二版电子课件电子课件E-Commerce Business ModelsE-Commerce Business ModelsUNIT UNIT 2 2A A1.To learn the significance of E-commerce business models.1.To learn the significance of E-commerce business models.了解电子商务

24、模式的意义。了解电子商务模式的意义。2.To understand what E-commerce business model is and 2.To understand what E-commerce business model is and identify them correctly.identify them correctly.理解电子商务模式的定义并能准确识别它们这些模式。理解电子商务模式的定义并能准确识别它们这些模式。3.To master different E-commerce business models and be 3.To master different

25、E-commerce business models and be able to explain the transaction process and their features.able to explain the transaction process and their features.掌握不同的电子商务模式，能够解释交易过程及其特征。掌握不同的电子商务模式，能够解释交易过程及其特征。Learning TargetsTextWhich E-Commerce Business Models to ChoosenIn the most basic sense，a business

26、model is the method of doing business by which a company can sustain itself that is，generate revenue.The business model spells out how a company makes money by specifying where it is positioned in the value chain.TextWhich E-Commerce Business Models to ChooseE-commerce is the sale and purchase of E-

27、commerce is the sale and purchase of goods and services on the electronic goods and services on the electronic work.The models map out different The models map out different configurations for the flow of goods and configurations for the flow of goods and money.The basic categories of business money

28、.The basic categories of business models discussed in the article includemodels discussed in the article include：TextWhich E-Commerce Business Models to Choose1 1Brokerage ModelBrokerage Model3 3Private Office ModelPrivate Office Model5 5Membership ModelMembership Model2 2Advertising ModelAdvertisin

29、g Model4 4Shop ModelShop Model6 6Market Portal ModelMarket Portal Model7 7Utility ModelUtility Model8 8Hybrid ModelHybrid ModelTextWhich E-Commerce Business Models to Choose 1.Brokerage Model 1.Brokerage Model 07search agentsearch agent（e.g.e.g.，MySimonMySimon，DealTimeDealTime）；）；05bounty brokerboun

30、ty broker（e.g.e.g.，BountyQuestBountyQuest）；）；06distributordistributor（e.g.e.g.，QuestlinkQuestlink）；）；08virtual mallvirtual mall（e.g.e.g.，ChoiceMallChoiceMall）.04transaction brokertransaction broker（e.g.e.g.，PayPalPayPal，EE）；）；0102buy/sell buy/sell fulfillmentfulfillment（e.g.e.g.，CarsDirectCarsDirect

31、，RR）；）；03demand collection demand collection systemsystem（e.g.e.g.，PP）；）；auction auction brokerbroker（e.g.e.g.，eBayeBay）；）；market exchangemarket exchange（e.g.e.g.，OrbitzOrbitz，ChemConnectChemConnect）；）；TextWhich E-Commerce Business Models to Choose2.Advertising Model2.Advertising ModelThe web advert

32、ising model is an extension The web advertising model is an extension of the traditional media broadcast model.of the traditional media broadcast model.The broadcasterThe broadcaster，in this casein this case，a web sitea web site，provides contentprovides content（usuallyusually，but not but not necessa

33、rilynecessarily，for freefor free）and servicesand services（like e-like e-mailmail，chatchat，forumsforums），），mixed with mixed with advertising message in the form of banner advertising message in the form of banner ads.ads.TextWhich E-Commerce Business Models to Choose4.Shop Model4.Shop ModelThis is th

34、e familiar E-shop.The basic core This is the familiar E-shop.The basic core is a catalogue.Customers search and is a catalogue.Customers search and browse the catalogue to choose itemsbrowse the catalogue to choose items，which are added to a virtual basket or which are added to a virtual basket or t

35、rolley.The“shopping”is moved to the trolley.The“shopping”is moved to the checkout area which is a secure area.checkout area which is a secure area.TextWhich E-Commerce Business Models to Choose5.Membership Model5.Membership ModelThe membership model is about creating The membership model is about cr

36、eating communities that are of commercial communities that are of commercial interest to the business.Superficiallyinterest to the business.Superficially，the the membership model seems to have no membership model seems to have no obvious business value.obvious business value.TextWhich E-Commerce Bus

37、iness Models to Choose7.Utility Model7.Utility ModelThe utility or“on-demand”model is The utility or“on-demand”model is based on metering usagebased on metering usage，or a“pay as or a“pay as you go”approach.Unlike subscriber you go”approach.Unlike subscriber servicesservices，metered services are bas

38、ed on metered services are based on actual usage rates.actual usage rates.TextWhich E-Commerce Business Models to Choose8.Hybrid Model8.Hybrid ModelMost sites are a combination of these Most sites are a combination of these models.For examplemodels.For example，A is a A is a membership model combined

39、 with a membership model combined with a shop modelshop model；B is a B is a membership and portal combination.membership and portal combination.sustain sstein v.维持，持续exceed iksi：d v.超过 Words and Expressionsdistributor distribjut n.销售者，批发商configuration knfigrein n.结构，构造；组合，布置 Words and Expressionsext

40、ension ikstenn n.扩大，伸展collaborative klbrtiv adj.合作的，协作的 Words and Expressionscatalogue ktl：g n.目录verify verifai v.检验，核实，校验 Words and Expressionssuperficial su：pfil adj.表面的，肤浅的expertise eksp：ti：z n.专门技能，专门知识 Words and Expressionsknit nit v.编织，结合portal p：tl n.门户，大门，入口 Words and Expressionsdisinter dis

41、int：v.发掘出，揭露出mediate mi：dieit v.调解，起媒介作用 Words and Expressionsdomain dumein n.领地，领域，范围hybrid haibrid n.混合物，杂种 Words and Expressionsauction ：kn n.拍卖broker bruk v.做中间人，做经纪人 Words and Expressionsarray rei n.排列，大批variation veriein n.变化，变种 Words and Expressionsvalue chain 价值链spell out 详细解释 Words and Expr

42、essionsat the outset 从一开始give rise to 导致 Words and ExpressionsNotes1.The business model spells out how a 1.The business model spells out how a company makes money by specifying where it company makes money by specifying where it is positioned in the value chain.is positioned in the value chain.商务模式通

43、过明确其在价值链中所处的位置清楚商务模式通过明确其在价值链中所处的位置清楚地说明了一个公司是怎样盈利的。地说明了一个公司是怎样盈利的。Notes 2.Other models can be more intricately 2.Other models can be more intricately woven.woven.其他的模式可能更加错综复杂。其他的模式可能更加错综复杂。Notes3.This model is best suited to service 3.This model is best suited to service businesses with high-value

44、 products.businesses with high-value products.这种模式最适合销售高价值产品的服务性行业。这种模式最适合销售高价值产品的服务性行业。Notes4.It also works well for collaborative 4.It also works well for collaborative projects or transactions or for services projects or transactions or for services or markets with complex security or markets wit

45、h complex security arrangements.arrangements.这种模式也同样适用于协作性的项目或交易以及这种模式也同样适用于协作性的项目或交易以及包含复杂的安全体系的服务和市场。包含复杂的安全体系的服务和市场。Notes5.The basic core is a catalogue.Customers 5.The basic core is a catalogue.Customers search and browse the catalogue to choose search and browse the catalogue to choose itemsite

46、ms，which are added to a virtual basket which are added to a virtual basket or trolley.or trolley.最基本的核心是一个目录。顾客通过查询和浏览最基本的核心是一个目录。顾客通过查询和浏览目录选择产品，并添加到虚拟的购物篮或购物车目录选择产品，并添加到虚拟的购物篮或购物车中。中。Notes6.It is suitable for shippable and 6.It is suitable for shippable and downloadable products and low human down

47、loadable products and low human intervention means a potential cost saving intervention means a potential cost saving but also potential risk.but also potential risk.这种模式也适用于可运输和可下载的产品，而低这种模式也适用于可运输和可下载的产品，而低人工干预不但意味着潜在的低成本，也意味着潜人工干预不但意味着潜在的低成本，也意味着潜在的威胁。在的威胁。Notes7.Companies can often afford to giv

48、e away 7.Companies can often afford to give away expertise in specialist areas e.g.online expertise in specialist areas e.g.online newsletter on antique clocksnewsletter on antique clocks，posting posting facility for the active knitting facility for the active knitting munity.公司能够经常为某些领域提供专门技术，比如关公司

49、能够经常为某些领域提供专门技术，比如关于古董钟的网上新闻杂志，为活跃的编织社团设于古董钟的网上新闻杂志，为活跃的编织社团设立的信息张贴设施。立的信息张贴设施。Notes8.Both the groups are customers for the 8.Both the groups are customers for the portalportal，which is best suited to agencies which is best suited to agencies and dealerships or new Internet and dealerships or new In

50、ternet businesses.businesses.双方都是这个门户的顾客，这种形式最适合代理双方都是这个门户的顾客，这种形式最适合代理商和营销商或者是新型的网络业务。商和营销商或者是新型的网络业务。Notes9.The web has popularized the auction 9.The web has popularized the auction model and broadened its applicability to a model and broadened its applicability to a wide array of goods and servic