商务英语讲义.pdf

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1、 商务英语 口语 第一课时 Introduction、Why take BEC exams?strong growth rigorous quality control wide suitability wide business context value for study and business career international recognition for work and study 、What is International Business English?什么是国际商务英语？国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸

2、易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。由此看来，商务英语不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语。、How to learn International Business English?怎样学习国际商务英语？掌握一定的商务英语词汇、短语和句型。(1)词汇方面 commercial e.g.The TV show was interrupted by too many commercials.prospect e.g.He called on some prospects but failed to make a

3、sale.make e.g.These products are of Chinese make.The factory manufactured five makes of tractors.(2)短语方面 soft selling hard selling Some sales people adopt a direct hard sell approach,while others use a more indirect soft sell approach.have a bad year The corporation is having a bad year and it will

4、probably be necessary to dismiss a few office staff.break into/penetrate the market There is chance that well manage to break into the UK market (3)句型方面 I am writing to you concerning You cant miss it.I cant agree more.It may have slipped your mind,but You can always reach me at the number We would

5、very much appreciate it if you could I noted with interest your advertisement for Yes,thats true,but on the other hand Thats exactly what I think.Maybe,but dont you think?You are wanted on the phone.As requested,we enclose for your attention (4)旧词“新义“honour e.g,All credit cards honoured here.The ban

6、k honoured this cheque.cover e.g.I have got myself covered against fire.royalty e.g.Besides copyright,the writer got a 10 percent royalty on sales.The technology transfer fee shall be paid in royalties.(5)同义词、近义词、相似词的辨析。1)chairman,president,CEO,Managing Director,General Manager.2)dealer,merchant,tra

7、der,businessman,distributor.3)deputy,vice-,associate,assistant.4)discharge,unload,land 5)discount,reduction,rebate,allowance.*熟悉世界贸易组织。*熟悉国际商务英语有关行业的基本术语及其内涵意义。*学习国际商务常识，略知相关专业知识。*密切了解国际商务最新动态。、BEC2 Content BEC2 考试主要是考学生的语言能力，包括听、说、读、写四个方面。试卷所设计的语言文字基本山都与商务有关。另外，还考学生的英语语法、结构等内容。BEC2 考试分笔试和口试两大部分。笔试包

8、括阅读、写作和听力。、BEC2 Time.Preliminary Vantage Advanced Reading 1 hr 30 mins 1 hr 1 hr Writing 45 mins 1 hr 10 mins Listening 40 mins 40 mins 40 mins Speaking(2 candidates)12 mins 14 mins 16 mins 、BEC2 Grades *one overall grade *each skill counts for 25%*candidates also receive profile of performance *Pre

9、liminary:two pass grades *Vantage and Advance:three pass grades 、Introduction to BP Preparation Resource *vocabulary *textbook Pass Cambridge Vantage Teamwork,Entertaining a client,Brand power,New premises,Health and safety,Business travel,Marketing disasters,Going global 是 BV 常考的商务专题。下面以 Brand powe

10、r 举例说明：1 掌握商务词汇短语 E.g.to buy/develop/launch/sell/test/own/stretch/damage a brand E.g.brand image/leader/loyalty/name/power/stretching 2 掌握相关商务知识 E.g.Explain why you brought one of the products.strong sense of brand loyalty reasonable price good after-sales service reliability of the product good and

11、 consistent quality user-friendly design good value for money in style 3 掌握相关背景知识 Tesco,J Sainsbury,Asda Working in English *mock exam papers:9 sets 、Register for BV 、Business Research Answering business studies question Business Studies is a skills based subject which tests students ability to use

12、their knowledge.There are four basic skills:Level One Description/Identification Level Two Explanation Level Three Analysis Level Four Evaluation To gain the highest grades,candidates must show evidence of the higher skills Key types of questions Responses should:Identify/state/describe.make a point

13、 Explain/outline make a point and develop it Discuss present two sides of the debate Examine/assess/analyse.make a point and develop fully with some question of it Critically assess/to what extent explain both sides and evaluate How to answer questions Example question:What determines the price of a

14、 product?Example answer:The price of a product is influenced by the costs.1 This is because firms have to charge a price which is greater than costs to make a profit.2 However in the short run a firm may sell a product at a loss.This may be to gain market share or because the product is still at the

15、 introduction phase and has high research and launch costs.3 Overall it depends on whether we are considering a short or long term pricing policy.Firms may be willing to make a loss in the short run.It will also depend on the objectives of the firm.Some public sector organisations,e.g.may simply try

16、 to cover costs.Example Question:Should firms train their employees?Answer:By training their employees firms may be able to increase their profits BECAUSE trained staff are likely to be more productive and make les mistakes.Employees might also be more motivated BECAUSE they might be able to underta

17、ke more interesting work and BECAUSE managers are showing that they value their staff(which can satisfy their esteem needs).HOWEVER training costs money and is not always successful.It can also lead to a loss of production while staff are being trained.OVERALL,management will have to weigh up the po

18、tential benefits against the costs.If,for example,the firm has the necessary resources,the training is relatively cheap and is likely to lead to significant increases in productivity and profitability the firm likely to invest in it.If,ON THE OTHER HAND,the firm lacks the necessary finance and staff

19、 already have the skills required then training is LESS LIKELY.第二课时 第一讲 Introduction to BV Speaking format conversation presentation discussion criteria pronunciation vocabulary&grammar discourse management interactive communication examiner interlocutor assessor Cambridge examiner Presentation Exam

20、ple PART 2:Mini-presentation A:WHAT IS IMPORTANT WHEN?Selecting applicants for a job Working experience Personal qualities Sample 1 I choose topic A-what is important when selecting applicants for a job.As to this topic,as far as I am concerned,there are 3 things to consider.First,I think working ex

21、perience is very important when selecting applicants.Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker.And it will also save the company a lot of training fees if the applicant has related experience.Second,we must consider the perso

22、nal qualities of the applicants,such as personality and health.Companies tend to employ people whose character fits a special job.For example,consulting company tends to employ applicant who is analytical and knowledgeable,but advertising agents like their employees to be energetic and creative.Thir

23、d,I believe language is of great importance when selecting applicants.Nowadays,we do business with people from all over the world.Always we buy goods from Africa,and sell our electronic product to Europe;a foreign language especially English is needed if the company wants to expand to the world.Appl

24、icants who can speak one or more foreign languages will have a better chance to get the job.Sample 2 As we all know,the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience,personal qualities and communicative skills.Firstly,we p

25、ay a lot of attention to working experience of the applicant.A person with a solid record of related experience is more likely to fit in with a new company.Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way.In addition to this,we a

26、lso look at the personal qualities of the applicant.Does he or she has integrity,perseverance or can do spirit?Surely any organization can benefit from the reliability,devotion and enthusiam of its employees.Finally,good communicative skills such as interpersonal skills and team spirit are also beco

27、ming an important precondition in selecting qualified employees.B:WHAT IS IMPORTANT WHEN?Preparing for a job interview Studying the job advertisement Finding out about the company Before you go for an interview,you must make preparations so as to face the interviewer with more confidence.They includ

28、e studying the job advertisement,finding out about the company,preparing yourself psychologically,etc.Firstly,you should study the job advertisement carefully so that you can match your knowledge,skills and abilities with the specifications required for the post.You must assure the interviewer that

29、you have all the qualifications required,so you are the right sort of person they are looking for.Secondly,you should know more about the company,such as its profile,structure,existing problems,requirements,campaigns and future plans.As a Chinese saying goes:“know the opponent and know yourself,and

30、you can fight a hundred battles without defeat.”Finally,you should also prepare yourself psychologically and this will help you combat stress.Rehearsing the interview with your friends,for example,is a good relaxation exercise that can install confidence in you.Presentation Discourse Management 1.Op

31、ening Sentence Well,Id like to make a short/brief/mini/one-minute presentation on the topic 2.Body（一般讲 2-3 个要点，根据语速和知识点调整）First,Second.Third,3.Closing Sentence Anyway,thats why I think so.Thank you very much.Thank you for taking your time.Thank you for listening.第三课时 第二讲 Conversation PART 1:Exchange

32、 personal information This part aims to prepare the candidate for phase 1 of the speaking test,which takes the form of an interview,with each candidate talking in turn to the examiner.This involves the candidate answering questions,responding to a comment or participating in an exchange or greeting.

33、Activity 1:Asking each others name(including spelling),hometown,occupation,hobbies Further probing:describe your hometown(location,city,town,village)climate,population,etc.Further probing:describe your occupation/or major(if student),likes and dislikes about your occupation.Further probing:asking ea

34、ch other about marital status/with or without boy friend/girlfriend.Asking for opinion on married/single life,which is better?Further probing:asking each other about hobbies.Possible Questions Suggested Answers and Note 1)Whats your registration number?My registration number is 2)Whats your name?How

35、 do you spell your name?How do you spell your family name/surname/last name?My last name is My given name is,but my friends always call me,my English name.You can call me,if you like/wish.nickname 3)Where are you from?Would you say its a good place to live in?(Why?)Do you like living in?Where would

36、you like rather liveor?(Why?)Do you think it would be better to live inor?(Why?)Weather Transportation Environment Housing Houses are pricey in this area.Night life(exciting,dynamic)Local people Local government Job opportunities Resorts(skiing)Atmosphere selling points Possible Questions Suggested

37、Answers and Note 4)Do you come from a large family or a small family?Can you tell me a bit aboutin your family?Extended family Nuclear family 5)Do you work or are you a student in?What do you do?What do you study?Whats your major?What do you like most about your job?(Why?)What do you like most about

38、 your studies?(Why?)Major v.I majored in,and minored in Ever since I was a child,I was interested in Job Satisfaction Interesting&challenging Traveling opportunity Training(career development)Financial benefits Free Time Do you have much free time?How do you spend your free time?What do you do in yo

39、ur free time?Whats your hobby?Why do you like?Is there any particular reason why you enjoy?When did you first take up/start(Why did you start then?)Particular reason Cultivate a hobby Its never too late to take a hobby.-Churchill Outdoor activities:Sports:tennis/golf/baseball/attend the gym/fitness

40、center Work out=exercise Recharge the battery:Attend a training course Read various books,for example Chat online Watch TV(passive viewer)TV=one-eyed monster ads(advertisement advert)Commercial Teleplay Educational programs Amusement programs Music:classical/light/pop/jazz/blues folk Fine arts Abstr

41、act painting/oil painting I am fond of traveling.Traveling is a good way of learning and a good way of communicating with other people.No,I dont have much free time,because so many wonderful courses are fixed.I prefer doing exercises,(most of time)Id like to attend the gym or go to the fitness cente

42、rs.If time is enough,Ill read various books.第四课时 第三讲 Tongue Twister 1.Good cookies could be cooked by good cook if a good cook could cook good cookies.2.If you understand,say understand.If you dont understand,say dont understand.If you understand say you dont understand.How can I understand you unde

43、rstand.Understand?3.Peter Pipe picked a peck of pickled peppers prepared by his parents and put them on a large paper plate.Conversation Possible Topics&Questions Suggested Answers and Note Transport How did you come here today?How did you travel to the test?Did you come here by bus?If you could tra

44、vel by any form of transport you want,what would you choose?(Why?)Bus/taxi/cab/private car/subway/Tube underground/tram time/safety/money Which form of transport would you like to travel by?How do you think you will travel to work in 15 years time?How do you think you will travel to work 15 years fr

45、om now?light way/subway/airport It would be fast developing in 15 years time and will cover everywhere in Beijing.It will be really convenient.Hotels What kind of accommodation do you usually stay in when you go on holiday?Do you stay in a hotel or an apartment you are on holiday?What kinds of facil

46、ities do you think hotels ought to provide for business people?(Why?)Do you think companies should pay for their staff to stay in expensive hotels on business trips?(Why?/Why not?)Should people stay in expensive hotels on business trips?(Why?/Why not?)hotel/motel/villa/apartment/flat(BrE)/dorm city

47、breaks,beach holidays sun-tanned/fast-tanned center camping camp or tent Hitchhiking,hitchhiker(take a gap year)Domestic travel Sight seeing Hi-tech,Local Area Net,internet,database system,fax Well equipped conference room,sound-proof multi-function hall video-conferencing,tele-conferencing It depen

48、ds(on the different circumstances).If you fix a deal which is worth$1000000,in that case,your company will pay for you to live If you go there for only$2,its impossible.Possible Topics&Questions Suggested Answers and Note Job What kind of job would you like to do most?(Why?)What would your ideal job

49、 be?What kind of job do you like?Should companies offer training to staff?(Why?/Why not?)Job title Job responsibility Job satisfaction trainingproductivityprofitmotivation Do you think companies should provide training for staff?Would you like to work abroad?(Why?/Why not?)Is the opportunity to work

50、 in another country important to you?But:trainingcost money,time,staff opportunity cost internal conflict broaden ones horizon,experience is quite an experience to me.is a real eye-opener culture messenger Training Course What kind of training course have you ever taken?Have you ever taken any train