剑桥商务英语BEC中级写作讲义.pdf

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1、标准文档 实用大全 BEC 中级写作电子讲义 第三讲 商务便函与便条 审题：Mr Smith,your boss,told you to ask Ms Liu to attend a sales presentation on a new product.Write a note to Ms Liu:*saying who wants her to attend the sales presentation;*informing her when and where the sales presentation will be held 有同学写成Mr Smith told me to ask

2、 who wants to attend 有同学写成 Please write a note to Ms Liu asking her to attend a sales presentation.一定要把题目看清楚，再下笔写。（一）商务便函 一般公司企业往往都印有按照自己公司风格的商业便函，请看下列例子：Memo To：(收信人)From:（发信人）Date:（日期）Subject:（事由）Message:（正文）大企业往往拥有许多分支机构，其商务便函信笺就包含较多的内容，如：Memo To：(收信人)Company：(分公司)Dept：(部门)Location&Ext：(地址与分机号)Su

3、bject:From:Company：Dept Location&Ext:Date:Message:商务便函一般由以下几个部分组成：1、Memo：Memo 是Memorandum 缩写，因此也可以用Memorandum，此外还有Internal Memorandum 和 Interoffice Memorandum，其意思都是一样的。2、To：这一标题后面应写收信人的姓名与职衔，姓名前可以用尊称或不用，如：标准文档 实用大全 To：Mr.John Smith，Sales Manager 3、From：这一标题后应写发信人的姓名与职衔：职衔可根据需要决定写或不写，但姓名前不要用尊称。4、Date

4、：日期的写法同书信里日期写法的要求完全一样，不要用数字来表示月份。5、Subject：这一标题后是写事由的，即用一个或几个词汇简单概括便函的内容，以便查阅。事由必须简洁明了，不要用完整的句子，如：Changes in Travel Advance Form Promotion of Staff Vacation Schedule Participation in Training Programmes 6、Message 商务便函还可以根据实际需要在末尾增加发信人的姓名首字母、附件、副本抄送等。例 SCHOOL OF ENGLISH FOR BUSINESS MEMORANDUM To:Mr.

5、Kingswick,Course Coordinator From:Barnsby Campbel Date:19 November,1995 Subject:Lesson Plan for 28 November Lecture I intend to teach memo writing in my next lecture.I plan to cover the following plans:1.Inside Address This is omitted in a memo.As internal communication the reason is obvious.2.Greet

6、ing It is mere polite to put Mr.,Mrs.or Ms before and the office after the name of the recipient You may sometimes address the readers as a group.3.Subject This is a phrase to tell the reader what the memo is about.Sometimes only the phrase is given without the word Subject before it.4.Body These sh

7、ould be short,less than 10 lines,and concentrate on only one paragraph one idea each:Sometimes for memos with three or more paragraphs,it is advisable to begin each with a heading in capital letters to tell what the paragraph is about.Another practice is numbering the paragraphs for easy reference l

8、ater on.5.Carbon copy This is written as c.c.for short.As in a letter,it lists the persons who are also receiving the memo.6.Signature Only the initial is needed,The office and name in print of the writer are omitted.In more casual memos there is no signature at all.Any thought on my notes?Anything

9、to add?Let me know at tea break.标准文档 实用大全 c.c.Mr.P.L.Ducke,Training Officer （二）商务便条 商务便条一般有四个组成部分：日期、称呼、正文、签名。一些公司有印好的便条笺。如:Message To:Date:Message Telephone Message For:From:Tel.:Message:Action required:Please call back Caller will call back later No action required Message taken by:Date Time 例：让秘书

10、通知推迟约会 9 a.m.Miss Wang,Ive got an urgent meeting today.Please contact the applicants to postpone the interviews till further notice.DS 分类：1 告知信息 inform 2 布置安排 arrange 3 征求意见 request 4 询问信息 enquire 5 求助申请 apply 6 推荐建议 suggest 1 告知信息类 例题：标准文档 实用大全 You are a manager at an auditors called Golding&Co.You

11、r company has just merged with a competitor to become MasonGolding.You have been asked to inform staff of the change of name.Write a memo of 40-50 words:*informing staff of the new name*telling them when to start using the new name*asking staff to use only the new name after that time.收购与兼并 merger a

12、nd aquisition 范文：As a result of our merger with Mason&Co.,the name of our company will be changed MasonGolding.Please start to use the new name on 1 March 2006.You are reminded that only the new name can be used from then on.remind/advise 总结：告知用词 tell notify mention express inform explain note repor

13、t advise I am writing to tell/inform you that.I am writing to explain.(tell your boss why you cannot attend)I am writing to express(my regret)例题 You are the training manager of a company which has won a large export order.You have been asked to organise foreign language training for some of your sta

14、ff.Write a memo to staff:explaining why the courses are necessary saying which members of staff should attend announcing when the courses will start Write 40-50 words on a separate sheet.范文 To:All staff From:the Training Manager Date:1 March 2005 Subject:A Foreign Language Training Course I was aske

15、d to organise a foreign language training course because of the large export order we received recently.It will start on 15 March and will last 2 weeks.Those who will deal with orders should attend this course.2 布置安排类 You are Head of Research for an international car manufacturer.You have to make 标准

16、文档 实用大全 an urgent trip tomorrow to visit Pierre Blanco,a colleague who works for a subsidiary.Write a memo of 40-50 words to your secretary:telling her who you are going to see and when asking her to book flight tickets and accommodation telling her what work you would like her to do in your absence

17、.Write on your Answer Sheet.subsidiary,parent company,holding company,affiliate,branch,headquarters,representative office 范文：I need to have an urgent meeting with Pierre Blanco of our Paris office tomorrow.Please book a return ticket to Paris and a hotel room for me as soon as possible.During my abs

18、ence,please keep me informed of the progress of the project.If there is anything urgent,give me a phone call.注意口气：比较open the door；please open the door;could you please open the door？I would be grateful if you could open the door for me.I would appreciate it if you could open the door.例文 You are the

19、manager of a small export company.Peter Watson,an important client,is visiting your company for three days from 22 October.Write a note of 40-50 words to your secretary:Asking her to book a hotel room Saying where the hotel should be Giving her the dates 范文 比较下面三篇作文，注意内容点和语气的区别。作文1：Dear Ms Jones,I a

20、m writing to inform you that Mr Peter Watson will be visiting our company.Would you please be so kindly as to reserve a suitable room for him?Yours sincerely 作文2：Hi Mary,Look.I m really sorry to have to trouble you but Peter Watson a really important client is visiting the company for three days in

21、October,starting on 22nd,to discuss a contract with us.Please will you book for Mr Watson a really nice hotel room as soon as possible?Thanks very much.See you soon!标准文档 实用大全 作文3 Mary,Mr Peter Watson is visiting us in October.Could you please hire a hotel room for him?He is arriving on 22nd October

22、and will stay for three nights.If possible,the hotel should be one near the office.Thank you.3 询问信息类 例 5 You are the factory manager of a car company.You are waiting for urgently needed components from your purchasing department.Write a note to Mr Grayson,the Assistant Purchasing Manager:enquiring a

23、bout the reason for the delay;stating when the components are needed;suggesting a meeting to discuss future deliveries.Write 40-50 words on your Answer Sheet.范文 I am writing to enquire about the reason of the late delivery of the ordered components.We need the components by next Monday.In order to s

24、mooth our cooperation,I suggest that we have a meeting to discuss future deliveries.4 征求意见类 例文 You are a Project Team Leader.You have had to postpone your next project meeting because some of the members of your team will be abroad.Write a memo of 40-50 words to your project team:informing them of t

25、he postponing and giving the reason stating a new date and time for the meeting requesting suggestions for the agenda.Write on your Answer Sheet.词汇：postpone;delay agenda,schedule,timetable 范文 I am writing to inform you that the next project meeting will be postponed.Because several team members will

26、 be abroad for another project,we will hold our next meeting on 1 August,starting from 9am.Please let me know if you have any suggestions as to the agenda of the meeting.最后一句话可以替换为：Do you have any suggestions regarding the schedule?I welcome your suggestions concerning the timetable.标准文档 实用大全 5 求助申请

27、类 例题 You have lost your calculator,and you want to order a new one.You need to make a written request to your supervisor,Ann Ray.Write a memo to her saying that you need a replacement explaining what happened to the old one asking her to approve the request Write about 40-50 words.范文 I am writing to

28、 apply for a replacement calculator.I found the old one missing after the client meeting yesterday.As a calculator is essential to my daily work,could you kindly approve this request?例题 You would like to go to a seminar on presentation skills.Write an email to your line manager:requesting time off w

29、ork to go to the seminar saying when the seminar is explaining why you want to go Write 40-50 words on a separate sheet.词汇：line and staff management,line manager,staff manager 句型：May I have your permission to do sth?范文 To:Nick Johnson Subject:Presentation Skills Seminar I would like to attend a semi

30、nar on 3 April.It is about presentation skills.Since I have to make many presentations to customers,this seminar will be very useful.Could you tell me if it s possible to take time off work to attend this seminar?Thanks Angela 6 推荐建议类 例题 Your company s Sales Department has asked you to give a talk n

31、ext Friday on your most recent project.Write an email to Mrs Jay in the Sales Department:agreeing to give the talk and suggesting a time saying what equipment you will need requesting information about the participants.Write 40-50 words on a separate sheet.标准文档 实用大全 句型：I think.Why not.Shall we.I sug

32、gest.总结用法：总结suggest 用法 suggest suggest doing sth suggest eg suggest a holidy suggest that sb do sth recommend recommend recommend some articles recommend to sb(eg a friend)recommend doing sth(eg putting another board up)recommend that sb do sth 范文 To:Anna Jay Subject:Talk Next Friday I would like to

33、 give the talk suggested by you and I think 9.30am,after the break,would be the perfect time.Required equipment:-Overhead Project-Flipchart with Pens Please give me some information about the people participating.Renate 第四讲 商务信函（上）与前面题型的共性 区别：值得注意的是，大作文本身的特性 1 读者不同 对内/对外 2 信息点数量 3/5 3 阅读量 小/大 4 字数要求

34、 40-50/120-140 信函要求：标准文档 实用大全 1、研究收信人的兴趣所在 2、采用恰当的语气 体谅对方的态度(You-Attitude)/自我为中心的态度(I-Attitude or We-Attitude)。3、语气自然真诚 请比较下面两组例句：Instead of Say I have pleasure in informing you I am pleased to tell you to say 4、言简意赅 5、有礼有节，善解人意 礼貌用语，如your kind enquiry，your esteemed order，your valued custom 6、避免行文冗长

35、 请比较下面两组例句:Instead of Say Please see that an enquiry is conducted to determine the reason.Please find out the reason.7、避免陈词滥调 请比较下面的例句：OPENINGS Instead of Say Adverting to your favour Re(your letter)The writer,wished to acknowledge Referring to your letter Or Thank you for your letter We are in rece

36、ipt of We began to acknowledge We have to acknowledge We have received We beg to inform you We beg to think you We are writing to inform you We thank you Your esteemed favour to hand Your letter to hand Yours to hand We have received your letter ENDINGS Instead of Say The favour of your early reply

37、will be obliged I shall be glad to hear from you.Assuring youd our best attention at all times We beg to remain We remain Awaiting the favours of your early reply Omit all these.标准文档 实用大全 MISCELLANEOUS Instead of Say as per according to idem.,inst.,prox.,ult.name the month if it is within our power

38、if we can it will be our constant aim.we shall try of even date of today only too pleased to very glad to per by Please be good enough to advise us please tell us take an early opportunity act promptly yesterday s date Yesterday your communication your letter,phone,message,etc.your good self you you

39、r favor yours of the 15th your letter your letter of the 15th Under separate cover separately,or better still,by registered post,etc.8、措词精确有力 （1）选用简单的词汇 请比较下面两组例子：在书信中多使用单词而不是词组，在报告中词组应比单词使用频率高一些。请比较下面两组例子：Instead of Say will you be good enough to please in the near future soon at the present time n

40、ow come to a decision decide express a preference for prefer for the reason that because 前面的语言报告表述多，后面的语言书信表述多。运用简明的语言表达观点。请比较下面两组例子：Instead of Say Every consideration will be given to your request.Your request will be carefully considered.It gives us much pleasure to inform you.I am pleased to tell

41、 you(or to say).标准文档 实用大全（2）保持词语释义的一致性 避免出现一词多义 避免多词一义的错误 （3）用词准确 避 免 词 义 不 清 的 表 达 方 式，如considerable quantity，favourable price，appreciable rise。（4）措词具体、形象 请比较下面两组例句：Instead of Say We have no hesitation in advising you.We advise you.The preparation of new salary scales is in hand.Now salary scales a

42、re being prepared.9.避免单调平乏 (1)松散句与掉尾句 松散句 掉尾句 I have an interview as soon as I arrived.As soon as I arrived,I had an interview.(2)长句和短句 请看下面的段落：We regret to have to complain that you have not yet delivered the goods ordered a month ago.（Medium）They are now urgently wanted.(Short)The customer for who

43、m we ordered them threatens to cancel his older unless he receives the goods during next week.(Long)Please therefore arrange to deliver them at once.(Short)（3）语序变化 英语句子的正常语序是：主语+谓语+宾语。语序的变化可以起到强调作用。请看下面的例句：正常语序：I met your representative yesterday.强调语序：Yesterday I met your representative.(强调yesterday

44、)还可以运用 It is It was 引导的强调句式。正常语序：We note with surprise the contents of your letter.强调语序：It is with surprise that we note the contents of your letter.10、全盘布局（LAY OUT）(1)An opening paragraph referring to the promise made.(2)A statement that the promise has not been kept.(3)That the delay is causing yo

45、ur inconvenience.(4)A closing paragraph requesting completion without further delay.11、重视开头和结尾段落 开头部分：（1）开头部分要恰到好处。（2）不要使用否定性的或不礼貌的词语。（3）要 从 对 方 的 角 度 出 发 体 谅 对 方(You-Viewpoint)，而 不 能 以 自 我 为 中 心(1-Viewpoint)。标准文档 实用大全 （4）开始句一定要切合正题，不要东拉西扯，重复对方明知的信息。（5）起首段落不宜太长。（6）起首段落要前后一致，保证连贯性。开始句最好提一下上一次联系的情况，显得

46、自然。结尾段落：（1）明确指出希望对方采取的行动。（2）如果对方不是行动的执行者，一定要指明动作的执行者是谁。（3）说明该行动的具体实施细则。（4）指明最后的期限。（5）赞赏对方，但除非对方曾为你做过什么，否则不要随便道谢。（6）避免使用消极性词汇。（7）如若需要，表明愿意提供帮助的态度。（8）结尾段落不宜过长。12.检查 在签名之前，请参考下述问题，检查一下所写信函是否准确、恰当。(1)布局是否合理?(2)拼写是否正确?标点符号用得是否恰当?(3)是否包含所有要点?所传递的信息是否准确?(4)措辞是否简明、准确、礼貌?(5)语言是否自然、真诚?(6)是否做到从对方角度出发，体谅对方?(7)全

47、文总基调是否合适?能否产生预期的效果?(8)如果自己是收信人的话，是否愿意收到这样一封信?如果所有的答案都是“Yes”，那么就可以放心地签名寄送了。总结常用句型:Referring to previous contact:Thank you for your letter of/dated .With reference to Further to In reply to Stating the reason for writing:I am writing to enquire about to confirm that to apologise for/about in reply to

48、your with reference to Ending a letter If you have any further questions,please contact me on I look forward to hearing from you soon.标准文档 实用大全 in due course.in the near future.注意考试当中的格式问题 题目分类：1 订单类 handling order 2 询问类 enquiry and reply 3 投诉类 complaint and apology 4 告知变化类 notice of changes 5 邀请类 i

49、nvitations（一）常用短语 称为 Dear/敬语 Yours Dear Sir or Madam-Yours faithfully Dear Mr./Mrs./Miss/Ms Smith-Yours sincerely Dear John-Best wishes (私人关系比较亲密)信的开头：We are writing to enquire about 写信是询问关于 We are writing in connection with 写信是关于 We are interested in and we would like to know 我们对感兴趣我们想知道 asking if

50、感谢（某日）询问是否的来信 Thank you for your letter of(date),enquiring about 感谢（某日）询问有关的来信 We have received your letter of(date),enclosing 感谢（某日）的来信以及随信寄来的 concerning 我们已收到（某日）关于的来信 如果写信的开头或者是信中要提到某件事情：with reference to 关于 further to 继之后 with regard to 关于 I am writing in connection with 我写信是为了 A point in your l