关于消费者决策过程.ppt

《关于消费者决策过程.ppt》由会员分享，可在线阅读，更多相关《关于消费者决策过程.ppt（16页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、关于消费者决策过程关于消费者决策过程Characteristics Affecting My Behavior Cultural factors Social factors Personal factors Psychological factorsCultural FactorsCultural factors exert a broad and deep influence on consumer behaviorVery popularSocial factorsSocial factors family members can strongly influence my behavi

2、orFamilyFathersmart phoneFamily meetingpersonal factorsAges:After 90Profession:College studentsSource of income:ParentsBeliefs and attitudes:Psychological FactorsMotivation:Keep up with the trend of the times,buy smart machinesDrive:A drive is a strong internal stimulus that calls that call for acti

3、on.In real life:Students around almost all of the smart machinePrice:very importantAbout 4000About 2000About 1000the quality:is importantstrong of anti-wrestlingNOKIABelief:Intelligent machinesBelief is a descriptive thought that a person holds about something.Description:1.Straight 2.Multi-touch 3.

4、Reasonable pricePurchase processWith the money to buy:Multi-brand variety goods,so I am confused.Which to choose?Buyer Decision processneed recognitioninformention searchevaluation of alternativespurchase decisionpostpurchase behaviorneed recognitionThe buyer recognizes a problem or need that can be triggered by internal stimuliIformation SearchConsumers can obtain information from any of several sources TV.computer