第18章 供应链信息系统和电子商务(20-21讲).ppt
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1、第18章 供应链信息系统和电子商务supply chain systems and electronic commerce本章系统图本章系统图电子供应链概述供应链信息流供应链管理系统图驱动因素内外部战略整合全球化和通信数据信息管理新的业务流程替换旧系统战略成本管理企业资源规划:实施ERP系统采购数据库和数据仓库买卖双方间的电子通信技术电子数据交换EDI和因特网电子采购或供应和网络系统电子采购或供应:完全整合系统【重点】【难点】供应链信息系统和电子商务系统类型反向拍卖出现电子采购供应商底线什么是信息可视性戴尔信息可视性系统信息可视性的益处例子:ISupply供应链管理的电子革命供应链管理的电子革
2、命The Electronic Revolution in SCMl l网络化Continued growth in web-based supply chain tools Continued growth in web-based supply chain tools and solutionsand solutionsl l复杂化Greater sophistication in e-SCM system Greater sophistication in e-SCM system expendituresexpendituresl l供应商集中供应商集中Fewer software p
3、rovidersFewer software providersl l能力增大能力增大Increasing capabilitiesIncreasing capabilitiesl l实施周期短实施周期短Shorter project implementation life cyclesShorter project implementation life cyclesl l价格降低价格降低Improved pricing and termsImproved pricing and termsPurchasing&Supply Chain Management,4ePurchasing&Sup
4、ply Chain Management,4e3 3出现电子供应链管理工具出现电子供应链管理工具Evolving e-SCM Toolsl lPOS系统Point-of-sale systemsPoint-of-sale systemsl lRFIDl lPLC软件Product life cycle softwareProduct life cycle softwarel lBid optimization投标优化l lComputerized negotiation modelsl l电子移动环境E-mobile environment(laptops,E-mobile environme
5、nt(laptops,PDAsPDAs,and,and smart cell phones)smart cell phones)l lMRPI,MRPII,ERPPurchasing&Supply Chain Management,4ePurchasing&Supply Chain Management,4e4 4供应链信息流Supply Chain Information Flowsl lRecord and retrieve critical datal lExecute and control physical and monetary flowsl lAutomate routine
6、decisionsl lSupport planning activitiesl lSupport higher-level tactical and strategic decision makingl lMove and share information cross firms and between users5 5六项功能功能水平决策决策Decision Making6 6Internal SCMSRMCRMStrategic Decision MakingStrategic Decision MakingSupply Chain PlanningSupply Chain Plann
7、ingTactical Decision MakingTactical Decision MakingRoutine Decision MakingRoutine Decision MakingTransaction ProcessingTransaction Processing交易处理交易处理Transaction Processingl lInformation flows record and retrieve critical datal lExecute and control physical and monetary flowsl lLittle or no human int
8、erventionl lBar code system to track locationPurchasing&Supply Chain Management,4ePurchasing&Supply Chain Management,4e7 7日常决策日常决策Routine Decision Makingl lOftentimes automatedl lExceptions dealt with manuallyl lAutomated inventory management systemsl lOrder quantitiesOrder quantitiesl lReorder poin
9、tsReorder pointsPurchasing&Supply Chain Management,4ePurchasing&Supply Chain Management,4e8 8供应链规划供应链规划Supply Chain Planningl lDecide on technologies for next generation of products or servicesl lIdentify supply base requirementsl lForecasted demandl lProduction decisionsl lProjected cash flows9 9战略
10、决策战略决策Strategic Decision Makingl lSearch for data patterns or relationshipsl lCustomer segment analysisCustomer segment analysisl lProduct life cycle forecastingProduct life cycle forecastingl l“What if”analyses“What if”analysesl lNeed for flexibility for data manipulation and presentationl lDecisio
11、n support systems(DSS)Purchasing&Supply Chain Management,4ePurchasing&Supply Chain Management,4e1010供应链管理系统图供应链管理系统图SCM Systems Map战略决策Strategic Decision MakingSupplier Relationship Management(SRM)ApplicationsDecision Support Systems(DSS)Customer Relationship Management(CRM)ApplicationsNetworkDesign
12、供应链规划SupplyChain PlanningWarehouse and Warehouse and Transportation Transportation PlanningPlanning战术决策Tactical Decision MakingEnterprise Resource Planning(ERP)Applications日常决策Routine Decision MakingWarehouse Management and Transportation Execution交易处理Transaction ProcessingSuppliersSuppliersInternal
13、 Supply Internal Supply ChainChainCustomersCustomersLogisticsLogistics1111企业资源规划企业资源规划Enterprise Resource Planningl lLarge,dedicated business transaction processing and reporting systemsl lIntegrates all classic business functions togetherl lUses common databasel lBest for routine decision making an
14、d transaction processing1212ERP系统概图系统概图ERP System Overview1313PurchasingFinanceCentralDatabaseAccountingFinanceSalesOperationsSRM/CRM应用软件应用软件 SRM/CRM Applications1414SRM ApplicationsSRM ApplicationsCRM ApplicationsCRM Applicationsl lDesign collaborationDesign collaborationl lSourcing decisionsSourci
15、ng decisionsl lNegotiationsNegotiationsl lBuy processBuy processl lSupply collaborationSupply collaborationl lMarket analysisMarket analysisl lSell processSell processl lOrder managementOrder managementl lCall and service center Call and service center managementmanagement表表18.1 SRM/CRM应用软件应用软件 网络设计
16、软件网络设计软件Network Design Applicationsl lWhere should we locate warehouses?l lHow large should our transportation fleet be?l lBased on simulation and optimization modeling1515运输仓储规划运输仓储规划Transportation-Warehouse Planningl lUsed to allocate fixed logistics capacityl lHow many units should we ship from e
17、ach warehouse to each demand point?l lOptimization modeling based on warehouse Optimization modeling based on warehouse capacities,customer demand levels,and capacities,customer demand levels,and shipping costsshipping costs1616执行系统执行系统Execution Systemsl l开始和控制物料移动Kick off and control movement Kick
18、off and control movement of materials between supply chain partnersof materials between supply chain partnersl lWhere to storeWhere to storel lWhere to go pick items upWhere to go pick items upl lHow many to pickHow many to pickl l条码系统Bar code systemsBar code systemsl l全球定位系统Global positioning syste
19、msGlobal positioning systemsPurchasing&Supply Chain Management,4ePurchasing&Supply Chain Management,4e1717新供应链系统的驱动因素新供应链系统的驱动因素Drivers of New SCM Systemsl内外部战略整合Internal and external strategic Internal and external strategic integrationintegrationl全球化和通信Globalization and communicationGlobalization
20、and communicationl数据信息管理Data information managementData information managementl新的业务流程New business processesNew business processesl替换遗留系统Replacement of legacy systemsReplacement of legacy systemsl战略成本管理Strategic cost managementStrategic cost management1818益处战略整合战略整合Strategic Integrationl lInternall l
21、Use of common information between various Use of common information between various sites and functional areassites and functional areasl lEnterprise resource planning systemsEnterprise resource planning systemsl lExternall lNeed to link suppliers,distributors,and Need to link suppliers,distributors
22、,and customerscustomersl lForecast demandForecast demandl lBalance supply and demandBalance supply and demandPurchasing&Supply Chain Management,4ePurchasing&Supply Chain Management,4e1919全球化和通信全球化和通信Globalization and Communicationl lDiffering cultures and geographiesl lNeed to:l lManage global custo
23、mers and suppliersManage global customers and suppliersl lCalculate total global logistics costsCalculate total global logistics costsl lIncrease leverage and component Increase leverage and component standardizationstandardizationl lImprove communication of global strategiesImprove communication of
24、 global strategies2020数据信息管理数据信息管理Data Information Managementl lNew IS technologies(servers,wireless applications,and telecommunication)l lNeed to effectively filter,analyze,and mine huge amounts of data to support managerial decision makingl lData warehouse systemsl lDecision support systemsPurchas
25、ing&Supply Chain Management,4ePurchasing&Supply Chain Management,4e2121新的业务流程新的业务流程New Business Processesl lConstantly evolving and changing technologiesl lReduce redundancies,delays,and wastel lNeed to create a rapid response capability to adapt to changing customer needs and controlling costsPurch
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