苹果公司成功之路英文.pptx
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1、BRAND HISTORY1976.4Apple was founded by Steve Jobs,Steve Wozniak,and Ronald Wayne to develop and sell personal computers.1984.1Apple launched the Macintosh,the first personal computer to be sold without a programming language at all.1985.9Jobs resigned from Apple and founded NeXT Inc.1997.2Jobs was
2、back to Apple and then acted as the interim CEO2007iPhone was launched and make a hit 2011.10Apple announced that Jobs had diedFounding and incorporationSuccess with MacintoshDecline,restructuring,acquisitions Return to profitabilitysuccesswith mobiledevices第1页/共9页Post-Jobs era （2011-）Ranking15inFor
3、tune500companiesmostvaluablefirmsintheworldforthreeyears.theworldslargestinformationtechnologycompanybyrevenue第2页/共9页CreatingdemandPeopledontknowwhattheywant.SteveJobs01Takedifferentroutes第3页/共9页Innovationisthedrivingforceofthecompany.第4页/共9页Hunger MarketingMarketing.02第5页/共9页Hungerarousescustomersdesiretobuy第6页/共9页Highprice,HighqualityKeepimprovingtheuserexperience03第7页/共9页Beingunique,Standingtall第8页/共9页感谢您的观看！第9页/共9页
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