商务英语Unit-12-参考答案.pdf
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1、Unit 12 Strategy Part I Business Vocabulary Directions:There are 20 incomplete sentences in this part.For each sentence there are four choices marked A,B,C and D.Choose the ONE that best completes the sentence.Then mark the corresponding letter on the Answer Sheet with a single line through the cent
2、er.This part totals 20 points,one point for each sentence.1 Your order is packed in cartons lined with _C_ material.A water-tight B water-proved C water-proof D water-proven 2 You may rest assured that the _B_ will be seaworthy.A package B packing C pack D packaging 3 We require the bicycles to be p
3、acked in a wooden case _C_ with soft materials.A full B supported C padded D surrounded 4 There is always a lot of _B_ to attend to on a Monday morning.A letters B correspondence C communications D information 5 We will pack the goods according to our usual practice if we do not hear from you _ B th
4、e contrary.A on B to C in D as 6 The mass production C lower cost.A result from B result on C results in D resulted with 7 The overall D _ of the case are 100cm80cm60cm.A volume B weight C capacity D dimensions 8 Please have the goods packed in strong packing,so as to prevent the case _D_ damage.A i
5、n B out of C out D from 9 The notice given by the shipper after the shipment of the goods is called shipping C .A notice B instruction C advice D documents 10 We hope that your customers will not object to A the goods in wooden case.A packing B pack C wrap D wrapping 11 Your body _C_ usually gives o
6、ther people information about how you really feel.A looks B impression C language D relationship 12 John and Jackson are business _C_ and have arranged to meet at the sales conference.A representatives B customers C associates D officers 13 Ive given the latest sales _B_ to our General Manager but h
7、e hasnt had a chance to look at them yet.A amounts B figures C volume D facts 14 Make sure that the addressees job _A_ is correct.A title B style C name D type 15 A well written letter always gives a good _C_.A idea B response C impression D point 16 If you are _D_ in attending,please let me know as
8、 soon as possible.A concerned B pleased C wanted D interested 17 You must _A_ your application by the end of the week.A submit B subdue C subscribe D subcontract 18 We should _B_ staff to maintain the no-smoking policy throughout the building.A suggest B encourage C manage D discourage 19 We are wri
9、ting to _D_ the arrangements we made with you.A conduct B make C confine D confirm 20 Ill put you _C_ to the Sales Department.A over B off C through D in Part II Phrase Translation Directions:Directions:There are 20 Chinese phrases in this part.You are required to translate them into English and wri
10、te down your translation on the Answer Sheet.This part totals 20 points,one point for each phrase.1 董事会 board of directors 2 工会代表 union representatives 3 合资企业 Joint venture 4 电影发行 Film distribution 5 经济运动 an economy drive 6 本钱削减 Cost cutting 7 宗旨说明 mission statements 8 研究型公司 a research-based company
11、 9 公司合并 Company merger 10 公司战略 company strategy 11 管理空缺 Management opening 12 管理团队 Management team 13 经销渠道 Distribution channel 14 并购 acquisition 15 商业伙伴 Business partner 16 开展态势 development trend 17 股东年度大会 annual general meeting 18 收购出价 a takeover bid 19 公司标志 Company logo 20 特许经营体制 Franchising syst
12、em Part III Sentence Translation Directions:There are 10 sentences in this part.You are required to translate them into Chinese and write down your translation on the Answer Sheet.This part totals 20 points,two points for each sentence.1.The takeover is the biggest made by a western pharmaceuticals
13、producers in east Europe.该收购是西方制药生产商在东欧的最大的一次收购。2.Canal Plus and Pathe,two of Frances largest media and entertainment groups,are joining forces to form a pan-European network of film distribution companies.Canal Plus 和 Pathe,法国最大的两家传媒娱乐集团,正联手建立遍布整个欧洲的电影发行公司。3.A merger of equals had a lot of appeal.实
14、力相当的公司进行合并有很大的吸引力。4.If you combine Number 1 and Number 2 players in an industry,by definition youre Number 1 in terms of size.如果你把一个产业的第一第二名合并,顾名思义,就规模而言你就是第一。5.By combining two companies with good management teams,you automatically build up the strength of your management and you do it quickly.通过合并
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