阅读理解真题考研英语.docx
《阅读理解真题考研英语.docx》由会员分享,可在线阅读,更多相关《阅读理解真题考研英语.docx(20页珍藏版)》请在淘文阁 - 分享文档赚钱的网站上搜索。
1、阅读理解真题考研英语 上下文、时间、空间、情景、对象、话语前提等与词汇运用有关的都是语境因素。大家须要留心一点,同个单词在不同的语言环境、抑或和不同的词汇搭配,就有产生不同含义。下文是我为你细心编辑整理的阅读理解真题考研英语,希望对你有所帮助,更多内容,请点击相关栏目查看,感谢! 阅读理解真题考研英语1 Text 3 Any fair-minded assessment of the dangers of the deal between Britain's National Health Service (NHS) and DeepMind must start by acknowl
2、edging that both sides mean well. DeepMind is one of the leading artificial intelligence (AI) companies in the world. The potential of this work applied to healthcare is very great, but it could also lead to further concentration of power in the tech giants. It Is against that background that the in
3、formation commissioner, Elizabeth Denham, has issued her damning verdict against the Royal Free hospital trust under the NHS, which handed over to DeepMind the records of 1.6 million patients In 2022 on the basis of a vague agreement which took far too little account of the patients' rights and
4、their expectations of privacy. DeepMind has almost apologized. The NHS trust has mended its ways. Further arrangements- and there may be many-between the NHS and DeepMind will be carefully scrutinised to ensure that all necessary permissions have been asked of patients and all unnecessary data has b
5、een cleaned. There are lessons about informed patient consent to learn. But privacy is not the only angle in this case and not even the most important. Ms Denham chose to concentrate the blame on the NHS trust, since under existing law it “controlled” the data and DeepMind merely “processed" it
6、. But this distinction misses the point that it is processing and aggregation, not the mere possession of bits, that gives the data value. The great question is who should benefit from the analysis of all the data that our lives now generate. Privacy law builds on the concept of damage to an individ
7、ual from identifiable knowledge about them. That misses the way the surveillance economy works. The data of an individual there gains its value only when it is compared with the data of countless millions more. The use of privacy law to curb the tech giants in this instance feels slightly maladapted
8、. This practice does not address the real worry. It is not enough to say that the algorithms DeepMind develops will benefit patients and save lives. What matters is that they will belong to a private monopoly which developed them using public resources. If software promises to save lives on the scal
9、e that dugs now can, big data may be expected to behave as a big pharm has done. We are still at the beginning of this revolution and small choices now may turn out to have gigantic consequences later. A long struggle will be needed to avoid a future of digital feudalism. Ms Denham's report is a
10、 welcome start. 31.Wha is true of the agreement between the NHS and DeepMind ? A It caused conflicts among tech giants. B It failed to pay due attention to patients rights. C It fell short of the latter's expectations D It put both sides into a dangerous situation. 32. The NHS trust responded to
11、 Denham's verdict with A empty promises. B tough resistance. C necessary adjustments. D sincere apologies. 33.The author argues in Paragraph 2 that A privacy protection must be secured at all costs. B leaking patients' data is worse than selling it. C making profits from patients' data i
12、s illegal. D the value of data comes from the processing of it 34.According to the last paragraph, the real worry arising from this deal is A the vicious rivalry among big pharmas. B the ineffective enforcement of privacy law. C the uncontrolled use of new software. D the monopoly of big data by tec
13、h giants. 35.The author's attitude toward the application of AI to healthcare is A ambiguous. B cautious. C appreciative. D contemptuous. 阅读理解真题考研英语2 Text 3 The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional “paid” media such as televisio
14、n commercials and print advertisements still play a major role, companies today can exploit many alternative forms of media. Consumers passionate about a product may create “owned” media by sending e-mail alerts about products and sales to customers registered with its Web site. The way consumers no
15、w approach the broad range of factors beyond conventional paid media. Paid and owned media are controlled by marketers promoting their own products. For earned media , such marketers act as the initiator for users responses. But in some cases, one marketers owned media become another marketers paid
16、media for instance, when an e-commerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment. This trend ,which we believe is still in its infancy, effect
17、ively began with retailers and travel providers such as airlines and hotels and will no doubt go further. Johnson & Johnson, for example, has created BabyCenter, a stand-alone media property that promotes complementary and even competitive products. Besides generating income, the presence of oth
18、er marketers makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies marketing, and may help expand user traffic for all companies concerned. The same dramatic technological changes that have provided marketers with more (and mor
19、e diverse) communications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or ac
20、tivists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the businesses that originally created them. If that happens, passionate consumers would try to persuade others to boycott products,
21、putting the reputation of the target company at risk. In such a case, the companys response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick an
22、d well-orchestrated social-media response campaign, which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg. 31.Consumers may create “earned” media when they are A obscssed with online shopping at certain Web sites. B inspired by product-promot
23、ing e-mails sent to them. C eager to help their friends promote quality products. D enthusiastic about recommending their favorite products. 32. According to Paragraph 2,sold media feature A a safe business environment. B random competition. C strong user traffic. D flexibility in organization. 33.
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 阅读 理解 考研 英语
限制150内