房地产项目周末暖场全年活动创意计划方案.ppt
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1、NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE INTERNATIONAL APARTMENT房地产2015年度营销活动概述2015 the annual marketing activit
2、ies overviewNEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE一、活动线构成NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG L
3、AKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE上下上下3月女性月April 上下上下上下上下March 4月 踏青月5月 美食月6月儿童月7月汽车月8月巡展月9月团圆月10月黄金月11月科技月12月感恩月下下下下上上上上December结合11月末的感恩节直到本月圣诞节，全力打造感恩回馈月，并可
4、于圣诞之夜举办博彩之夜、千人火锅宴等。May五月有-劳动节、青年节、红十字日、母亲节、护士节、家庭日、博物馆日。本月活动围绕“劳动节、母亲节、家庭日”、国际美食节展开 June本月主要节日为儿童节、端午节；本月活动以儿童为主题，展开少儿艺能大赛、双胞胎嘉年华等。July异业联合，与高端汽车品牌联合，打造一场属于汽车的高端体验。特别策划“首席精洗官”活动 August盛夏最当时，也是最好的户外拓客时节，可以举办智勇大冲关、纳凉节巡展等活动。September于中秋之夜筹备中秋赏月会、啤酒节，为“十一”黄金周的购房热潮做好预热。October在“十一”黄金周期间举办“七天乐”活动，吸引更多潜在客户
5、，增加来访量。全民大猜想、怀旧主题展、业主生日会November开展人文活动，如风水讲座、科技体验日、赌石活动周、相亲会等 待续五月Analysis活动铺陈About Visual MEDIA六月Analysis七月Analysis八月Analysis九月Analysis十月Analysis十一月Analysis十二月AnalysisNEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RE
6、SIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE二、主题月内容设定NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED
7、 ELITE BO LONG ELITE BO LONG LAKE五月美食月NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE五月主题背景设定 5月是房地产上半年销售的旺季，这个月份的节庆日也比
8、较多，劳动节、青年节、端午节、母亲节等等，我们建议以“缤纷美食节”为这个月的活动主题，通过举办不同类型的美食PARTY，吸引不同人群到访。五月Analysis活动铺陈About Visual MEDIA六月Analysis七月Analysis八月Analysis九月Analysis十月Analysis十一月Analysis十二月AnalysisNEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF E
9、CO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE无国界美食节无国界美食节活动主题：美食无国界、欢乐大打烊活动时间：5月1日-3日活动地点：营销中心参与人群：认筹客户、意向客户、媒体记者活动形式：日本寿司、韩国料理、巴西烤肉等每天不同款美食、“谁是大富豪、欢乐打地鼠等游戏费用预算：3万元五月Analysis活动铺陈About Visual MEDIA六月Analysis七月Analysis八月Analysis九月Analysis十月Analys
10、is十一月Analysis十二月AnalysisNEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE开盘仪式开盘仪式活动主题：项目宣讲会活动时间：5月12日活动地点：参与人群：认筹客户、意向客户、
11、媒体记者活动形式：项目宣讲、装修讲座、项目介绍、酒会费用预算：五月Analysis活动铺陈About Visual MEDIA六月Analysis七月Analysis八月Analysis九月Analysis十月Analysis十一月Analysis十二月AnalysisNEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG
12、 LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE六月儿童月NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE六月主题
13、背景设定 6月是属于孩子们的季节，我们建议为孩子们庆祝他们的节日，因此将6月的宣传活动主题设定为欢乐童年主题月。建议新加坡城为广大业主与意向客户的孩子们打造一个欢乐的儿童乐园，设置成年人的童年游戏与现代游戏的竞技大赛，让成年的广大业主与意向客户一同参与其中，温馨却又不失刺激的竞技环节设置，让家长与孩子们共同协作，达到亲子的目的，以此次活动为平台，联络业主之间的友谊，增进彼此之间的交流。五月Analysis活动铺陈About Visual MEDIA六月Analysis七月Analysis八月Analysis九月Analysis十月Analysis十一月Analysis十二月AnalysisNE
14、W CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE少儿艺能大赛少儿艺能大赛活动主题：项目宣讲会活动时间：5月12日活动地点：参与人群：认筹客户、意向客户、媒体记者活动形式：项目宣讲、装修讲座、项目介
15、绍、酒会费用预算：五月Analysis活动铺陈About Visual MEDIA六月Analysis七月Analysis八月Analysis九月Analysis十月Analysis十一月Analysis十二月AnalysisNEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR
16、 SUCCEED ELITE BO LONG ELITE BO LONG LAKE双胞胎嘉年华双胞胎嘉年华活动主题：项目宣讲会活动时间：5月12日活动地点：参与人群：认筹客户、意向客户、媒体记者活动形式：“真人多米诺”、“模特走秀”、“两人三足”、“身怀绝技”等趣味比赛费用预算：五月Analysis活动铺陈About Visual MEDIA六月Analysis七月Analysis八月Analysis九月Analysis十月Analysis十一月Analysis十二月AnalysisNEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE
17、 NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE七月汽车月NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY
18、OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE七月主题背景设定 7月的主题背景设定为名车展示，每半个月都将引进一个高端汽车品牌的最新车型若干辆，配合活动进行一系列的展示。五月Analysis活动铺陈About Visual MEDIA六月Analysis七月Analysis八月Analysis九月Analysis十月Analysis十一月Analysis十二月AnalysisNEW CITY OF ECO RESIDENCE FOR
19、 SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE首席首席“精洗官精洗官”活动主题：项目宣讲会活动时间：5月12日活动地点：参与人群：认筹客户、意向客户、媒体记者活动形式：项目宣讲、装修讲座、项目介绍、酒会费用预算：五月Analysis活动铺陈Abou
20、t Visual MEDIA六月Analysis七月Analysis八月Analysis九月Analysis十月Analysis十一月Analysis十二月AnalysisNEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELIT
21、E BO LONG LAKE奔驰奔驰骋天下骋天下活动主题：项目宣讲会活动时间：5月12日活动地点：参与人群：认筹客户、意向客户、媒体记者活动形式：项目宣讲、装修讲座、项目介绍、酒会费用预算：五月Analysis活动铺陈About Visual MEDIA六月Analysis七月Analysis八月Analysis九月Analysis十月Analysis十一月Analysis十二月AnalysisNEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE
22、BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE八月奥运月NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LA
23、KEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE八月主题背景设定 8月的主题背景设定为奥运主题，2015年奥运会将在伦敦开幕，建议借助此契机，营造清凉的夏日风情。结合奥运主题，为奥运健儿加油，设计啤酒节等形式的活动，此活动可密切业主之间的关系，通过线上线下的结合方式增强新加坡城在沈阳楼市中的影响力。五月Analysis活动铺陈About Visual MEDIA六月Analysis七月Analysis八月Analysis九月Analysis十月Analysis十一月Analysis十二月AnalysisNEW CITY O
24、F ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE啤酒节啤酒节活动主题：项目宣讲会活动时间：5月12日活动地点：参与人群：认筹客户、意向客户、媒体记者活动形式：项目宣讲、装修讲座、项目介绍、酒会费用预算：五月Ana
25、lysis活动铺陈About Visual MEDIA六月Analysis七月Analysis八月Analysis九月Analysis十月Analysis十一月Analysis十二月AnalysisNEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE
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