《新编实用英语综合教程》第五单元教学设计.doc

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1、新编实用英语综合教程第五单元教学设计一、基本信息本单元课程标题：Unit Five Brands and Advertisements教学目标：1能力目标：（1）对第五单元课文I中难度较大的词以及重点词、句的讲解与分析，帮助学生理解课文，培养学生正确翻译文章段落的能力；（2）培养学生独立完成课后练习的能力；（3）掌握正确的写作技巧。（4）掌握从句的语序2知识目标：（1）词汇方面，从词性、词义、用法、搭配、构词等方面对课文中部分常用词做全面介绍；（2）语法方面：介词短语的构成、作用及相关搭配（3）写作方面：邀请函、请柬的格式及表达二、能力训练设计：1训练任务：通过本单元课后相关练习完成下列任务：

2、（1）对课文细节理解的选择练习；（2）从词性、词义、用法、搭配、构词等方面的练习着手，拓展学生的词汇；（3）从单词的拼写方面入手，加强学生记忆单词和正确使用单词的能力；（4）对已学语法规则的应用；（5）翻译句子；（6）写作训练。2训练方式：提问、讨论、比较、总结三、课时分配设计：本单元用6学时完成，具体分配为：2学时学习课文I生词、短语及该文章的讲解、翻译；2学时完成课文I后相关练习；2学时完成写作部分的讲解及语法部分的相关练习；第一次课第一节教学设计方案（2学时）1课程目标：学习重点单词、短语及课文I的讲解2课程内容：生词、短语及课文I的讲解3能力目标：读、写、译4知识目标：加强重点词汇和语

3、法句型的理解和运用重点：掌握重点词汇、固定短语的搭配及语法的使用，完成相关练习。难点：正确运用词汇和短语造句，理解课文段落间的语法逻辑关系，掌握英语写作技巧。一、组织教学I. Introduction: 1.Everyday, we can see many kinds of advertisements, including some English advertisements. on the newspapers, books TV, etc. We have to read them correctly in order to get necessary information. Th

4、erefore, we should have the ability to read them. 2.When we need to sell something or have some information to release, the most effective way is to write an advertisement. So, we need to master how to write advertisement. II: Recognize some famous brands and trademarks. Key: 1.Nike 耐克 a famous spor

5、ts cloth company 2.NBA 美国职业篮球联赛 National Basketball Association 3.Montagut 梦特娇 a famous shoes brand4.FedEx 联邦快递公司 Federal Express5.Audi 奥迪 Germany car6.P&G 宝洁公司 a big company of washing material二、开始新课： Passage One Elsie the Cow I. Important Words 1.present v. give or hand over sth to sb 献给，送e.g.: (1

6、) We presented our teacher with a bunch of flower/presented a bunch of flower to our teacher. (2) The school authorities presented the outstanding students with honorary certificates.2.recognize v. be able to identify (so/sth that one has seen, heard, etc before)认出，识别e.g.: (1) I recognized my former

7、 classmate immediately though we have been separated for a long time. (2) Mothers possess the instinct to recognize their babies.3.represent v. stand for, to be a symbol or equivalent of sb/sth 代表，象征e.g.: (1) The pigeon represents peace. (2) What does X represent in this equation?4.amuse v. make lau

8、gh or smile.逗某人发笑e.g.: (1) We were all amused by the joke. (2) He has tried every way to amuse that poor girl.5.soar v. go up high quickly 急速上升e.g.: (1)The fighter soared into the air with a loud noise.(2)Prices began to soar at the news that the war was coming.6. promote v publicize (sth) in order

9、to sell it 促销e.g. (1) TV ads are one of the most effective ways to promote new products. (2) Nowadays college students must learn how to promote themselves.,7. require v. call for as obligatory or appropriate, demand 要求e.g.: (1) All passengers are required to show their tickets. (2) The rules requir

10、es us all to be present.8. appear v. come into sight; be seen; seem, look 出现，看起来，似乎e.g. (1) A car appeared over the bill.（2）He appears well this morning.(3) It appears that he will win.II. Explanation of Difficult Sentences. 1.(Para 2) To celebrate Elsies 60th birthday, Manhattan will be the site of

11、 the celebration, complete with a barn, white picket fence, hay and of course, the worlds most popular cow, Elsie.Analysis: To celebrate Elsies 60th birthday is an infinitive phrase to express the purpose of the sentence. complete with is a prepositional phrase to modify the site of the celebration

12、Translation: 为了庆祝埃尔西的60岁生日，蔓哈顿将作为庆典现场，有牛舍，白色的栅栏，干草，当然还有全世界最受人喜爱的奶牛- 埃尔西。Example: To qualify ourselves for the future job, we have had many subjects to perfect us, complete with PE lessons.2. (Para 3) The worlds most famous cow is recognized nine out of the times by people who know her for her smile

13、and warm eyes.Analysis: The frequency in this sentence takes the structure of “nine out of the time”, which means “most probably”.Translation: 人们推崇这一世界上最出名的奶牛，十有八九是因为喜欢他的笑容暖人的眼神。Example: Only two or three out of ten people believe that the computer will fully take the place of our brain.3. (Para 4)

14、Through the past 60 years, the friendly and cheerful bovine has come to embody all that is dairy and has “mooed” her way into the list of top 10 icons of all time according to Advertising Age.Analysis: Here the word moo is originally onomatopoeia, but it is used as a verb to give the vivid image of

15、the action taken by a cow.Translation: 过去的60年中，这个和蔼可亲的奶牛形象已经成为体现的制品一切特征的标志，并一路“哞”声不断，进入了广告时代评出的有史以来十大顶尖广告形象的行列。Example: The department was buzzing with rumors.4. (Para 6) I t was in 1938 that Elsie came to life when a radio commentator singled Elsie out in a commercial that he read on the air.Analys

16、is: This emphatic sentence takes the structure of “it is. who/that”.Translation: 1938年，一家电台的主持人在播送一则商业广告的时候突出了埃尔西，就是从那时起，她就以活生生的形象出现了。Example: It is on October 12 last year that I met him for the first time.5. “. It began when I first set my eyes on her at the 1939 Worlds Fair in New York making her

17、 the living, breathing Elsie,” said tone customer.Analysis: making her the living is a participle phrase modifying the 1939 Worlds Fair.Translation: 一位顾客说：“1939年在纽约的世界博览会上第一次看见被打扮的栩栩如生的埃尔西的时候我就迷上了她。”Example: I couldnt forget the Olympics Games in Los Angeles displaying to the world the strength and

18、the beauty of Chinese sports.三、复习巩固1段落翻译 2熟读课文四、布置作业a. Recite new words and phrases; b. Review Passage I;第二次课教学设计方案（2学时）1课程目标：本次课为练习课，完成课文I后的所有练习。2课程内容：课文I后的练习；3能力目标：（1）通过课文学习，独立完成课文I后练习； （2）通过教师对部分练习的讲解，要求学生自己判断选词； （3）能进行与学生合作完成作业。4训练目标：本次课利用任务驱动模式教学，课堂上以讲练结合，启发引导为主，以锻炼学生分析问题，尝试解决问题，总结问题，最后以达到学生真正解

19、决问题的能力为目标。重点：通过选择、填空题练习形式加深对课文重点生词和短语的理解和使用，同时帮助学生对课文进行全面复习。难点：通过对语法、句型和结构等方面练习，不断加深对所学知识和技能的掌握与提高。一、 组织教学二、 复习导入 Have a dictation三、 开始新课(Do exercise )Key:3. soared milestone commercial nutrition amused charming icon presented romantic symbolizes4. pleasure icon industry appearance consumers commerc

20、ials campaign launch extend accomplishment5.1. Last semester, Wang Gang was awarded the title of an Outstanding Student for his excellent performance.2. On Teachers Day, the students made a greeting card for their teacher, which symbolized their appreciation of what the teacher had accomplished in t

21、he past year.3. The children were amused by the story about the cat.4. The continual sunny days made the temperature soar sharply.5. Walking after supper promotes digestion.6.1.What people admire about Lei Feng is his selflessness.What we lack currently is credibility.2.Since the Bulls won their thi

22、rd championship; Michael Jordan has been synonymous with the NBA.Since his story was publicized, Kong Fansen has almost been synonymous with the outstanding Party member.3. His misery in life began when he first tried the drugs. His romantic life began when he first touched a painting brush.4. The f

23、ilm was so wonderful that I wanted to enjoy it again. We were so attracted by his description that we were planning to travel on Lijiang.5. Even today, bunch of roses symbolizes love. Even today, war symbolizes destruction.四、复习巩固1段落翻译2熟读课文五、布置作业 a. Written work 第三次课教学设计方案（2学时）1课程目标：本次课为讲解写作及语法练习2课程内

24、容：（1）写作格式及表达； （2）语法：从句语序问题； （3）写作及语法练习。3能力目标：（1）通过写作格式及表达的讲解，学生能够独立完成邀请函或请柬的写作练习； （2）通过教师对语法的讲解，要求学生自己完成相关练习；4训练目标：本次课利用任务驱动模式教学，课堂上以讲练结合，启发引导为主，以锻炼学生分析问题，尝试解决问题、总结问题，最后以达到学生真正解决问题的能力为目标。重点：通过教师语法的讲解，加深学生对语法知识的理解和运用，同时帮助学生纠正从句语序方面的错误。难点：应用文写作技巧 一、组织教学二、复习导入三、开始新课Applied Writing 广 告 宣 传广告有广义和狭义之分。广义的

25、广告既包括营利性的商业广告，也包括非营利性的公益广告和公告，而狭义的广告则专指商业广告。一则完整的书面广告通常包括标题，正文，口号，商标和插图5部分。前三部分是语言文字，是广告的主要部分；后两部分是广告的辅助性部分。当然，在具体广告中，而不是在每则广告都必须具备上述部分。 广告的语言应遵守下列原则：简明易懂，即文体间接，用语通俗，句式简单，段落精悍。具有说服力及渲染力，多用肯定语气，令人感到无可抗拒。突出新颖性，体现主题 ，写作风格及整体布局方面。Part One Try to learn how to write advertisements and then do some exercis

26、es Ex 3: complete the advertisements according to the information given in Chinese.Roommate Needed Tutor(1)_(不吸烟男性) (2)Chinese & Mathematics Tutor Avail to share home w/single man _(收费合理)726-8263 For brochure, contact 286-2612KEY 1. Non-smoking M 2. Reasonable rates Ex 4. Translate the following ren

27、ting advertisement into English.招租 重庆市中山路235号有四室住宅一套招租，煤气，水，点均已配置齐全，另有附属车库。房租每月人民币2千元整。有意者请与重庆机械进出口公司面洽。电话：023-地址：重庆市长江路222号。邮编：KEYTo Rent Four-roomed dwelling house at No.235, Zhonghua Road Chongqin. Gas, water and power available, Attached garage,Rent RMB 2000yuan per month.Apply to Chongqing Machinery Imp/Exp Corp.Tel 023-Add: No 223 Chongqing Road, Chongqing.Zip: General Writing Do exercise 5 and 6.四、复习巩固五、布置作业 Preview next unit .