googlegroup谷歌概况英文介绍课件.ppt

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1、ReturntoChinaKeyFactorsofGooglesSuccessDevelopmentProcessHowtheShareofSearchBusinessWillBeWhereShouldGoogleDoCatalogDevelopmentprocess1996199719981999Larry and Sergey meet at Stanford.A search engine called Back-Rub.The search engine needs a new name.Google company was set upSequoia Capital and Klei

2、ner Perkins Caufield&Byers1995yearyear in here in hereT TThe contenthe contenthe content in here in here in here2000Yahoo use Google search technology20022003Google AdWords.Google AdSense.Developmentprocess20052006200720082004yearyear in here in hereT TThe contenthe contenthe content in here in here

3、 in here2010Google Gmail;Yahoo;The stock exchangeGoogle set up r&d center in chinaGoogle purchase the YouTubeAndroidGoogleEarth.Google Instant;Google withdraw from the Chinese market KeyFactorsofGooglesSuccesssuccesssuccessCorporateValuesBusinessmodelTechnologyBetteringOverturespolicyCooperationMana

4、ginginnovationGooglebelievesinitsCorporateValuesImprovethebusinessmodelofGoogleCorporateValueswemakeourownrulesDontbeevilTechnologymattesThephilosophyKeyFactorsofGooglesSuccessBeingcommittedtoleveragingleading-edgetechnology:inventnewsearchalgorithms.BetteredOverturespolicyofrankingpaidlistingsolely

5、onCPCbyalsoconsideringlistingrelevancy(CTR)ManaginginnovationGooglestengoldenrules.Payattentiontocooperationbothoutsideandinside.KeyFactorsofGooglesSuccessHowtheshareofsearchbusinesswillbeAsthetwopicturesshowbelow,thesearchbusinessistobecomemoreconcentrated.HowtheshareofsearchbusinesswillbeDuopolyma

6、rket-costadvantages-productsadvantages-TechnologyMature&QuikUpdateMarketniche-personalizationneeds-lowswitchingcost-localneedsMarketnicheandDuopolywillcoexistinthefuturemarketInserttexthereSearchbusinesswillneverbeawinner-take-allbusiness.Butwhy？HowtheshareofsearchbusinesswillbeNetworkeffectsareposi

7、tiveandstrong-forcompanies:thevalueofthenetworkwillincreasethroughattractingmoreusers-forusers:morecompaniescanaddvaluestothenetworkbyofferingmoreinformation.-switchingcost:theswitchingcostseemstobenothingandmaybelowestforonlineservice.Multi-homingcost-time:orbothsides，itwillspendmuchmoretimetogetwh

8、attheywant-money:almostfreeforusers,moreexpensiveforadvertiserItcannotmeetalldemandsofthebusiness-newmarkets:mobilesearch-personalization:generalsearchengineisevolvingtoverticalsearch,forexample,RSS、JobSearch-customization:itcanmeetdemandsofsomespecificcustomers-LIJIT-pecs:politics、culture、economics

9、、society-technology:itwillbeadisasterforonecompanytoofferallkindsoftechnologyHowtheshareofsearchbusinesswillbeInserttextherenetworkeffectsarepositiveandstrongforbothsidesmulti-homingcostisalittlehighforsearchuseronecompanycannotmeetalldemandsinthebusinesssearchenginesearchenginebusinesswillbusinessw

10、illnotbeanotbeawinner-take-allwinner-take-allbusinessbusinessHowtheshareofsearchbusinesswillbeWecanconclude:WhatShouldGoogleDoGooglevs.Yahoo!sohubaiduYahooAOLsinaportalTraditionalPortalcanonlyviewitsownwebsiteGooglePortalIntegrateinternetinformationbroadercyberspacemorefreedomWhatShouldGoogleDoMarke

11、tSaturationExplosiveInformationEasyToEntryPortalisnotagoodnewarenaforGoogleWhatShouldGoogleDoGooglevs.MicrosoftMicrosoftsdesktopsoftwarehegemonyisthreatenedbyGoogleWhatShouldGoogleDoGooglecancontendagainstMicrosoftindesktopsoftware，butOfficeandWindowsOSwillalwaysdominateMicrosoftssoftwareismorecompa

12、tibleGooglesR&DcapabilitynomorepowerfulthanMicrosoftDeviatefromthemissionofGooglewe are in the business of making all the worlds information accessible and usefulWhatShouldGoogleDoGooglevs.eBayE-commerceisrapidlydevelopingStrategicStrategicAllianceAllianceGoogleeBayOptimizetransactionsearchsystemBen

13、efitfromadvertisingWhatShouldGoogleDoPersonalizedhomepagePersonalizedhomepageDifferentfromPortalUserstickinessCustomizedservicedirectionofInternetinthefutureHeadlinesEmailWeatherStockMemoMagazineRSSmusicRadioNotesBooksSearchMicroBlog?Renren?HistoryReviewlJun.2009CIIRC(ChinaIllegalInformationReportin

14、gCentre)exposedstrongcondemnationonGoogleforstatementsthatalargeamountofpornographicallinksexistedonthesearchresultsofG.lJan.2010GoogleannounceditsterminationofcontentfilteringandpossiblewithdrawingofsearchingservicesfromChinasmainlandMarket.lFeb.2010MeetingsbetweenChinasgovernmentandGooglehelddecla

15、ringthatGooglewouldstillbewelcomeifabidingbyChinaslaws.IfGoogleinsistedonwithdrawingsearchingservicesfromChina,relevantdamagescausedmustbesettleddowncorrectlybyGoogle.lMar.2010Googleterminatedthe“contentfiltering”onmainlandmarketandshiftedsearchingserversfrommainlandtoHongKonglWeusuallyseethedescrip

16、tionofthiseventas“GooglequitChinesemainlandmarket”fromwebsitesornewspapers.Thesestatementsareexaggerated.Googlesservices,suchasAdwords,Adsence,Gmail,GoogleEarth,etc.havebeenservingmainlandChinese,letalongsupportAndriodsystemtoChinesetelephonemanufacturersorsellingG2,G3,NexusOnetoChinese.lConsequence

17、：1.Greatlossofsearchingserviceusers.2.DeteriorationofrelationshipbetweengovernmentandGoogle.HistoryReviewReturntoChinaFeasibilitytoReturnThereishighfeasibilityforGoogletoreturn!why?lResearchwithoutGooglewouldbelikelifewithoutelectricity,saysXiongZhenqin,anecologistatNanjingAgriculturalUniversityinJi

18、angsuprovince.XiongisnotaloneinthinkingthatGoogleis.1AlandwithoutGoogle?J.Nature,2010,463(Feb.25TN.7284)lChinasexport-orientedeconomydetermineshighdemandforGoogleReturntoChinaReturnPathPublicaffairsEnhanceperformanceofserversEnforceadvertisementEnforcelocalizationPromoteAdWords&AdScenceReturntoChina

19、PublicRelationsAffairsApologize,obeylaws.Establishandmaintainnicerelationshipwithgovernment.ReturntoChinaEnhancePerformanceofServersLineargrowthofuserscallsforenhancementofserversforChinaandothercountries.NO1,setanotherservercenterinmainland.NO1,enhanceHongKongservercenterReturntoChinaEnforceAdverti

20、sementADVERTISEMENTReturntoChinaEnhanceLocalizationReturntoChinaPromoteAdwords&AdscenceTargetChineseexportcompaniesasitsmaincustomers.Meetandexpandtheirdemandfor:ReturntoChinaFinally,weappreciateyourlistening/readingourbriefsummaryforwork.Iwouldbeverygratefulifyoucanpointsomedisadvantagesandinstruct

21、usinordertomakefurtherimprovement.Firstly,thanksMRYaoforgivingussomanyexcellentcourses.Wehavegotpreciousknowledgeaboute-business.Secondly,weareveryproudofourteam.Thereportcouldntbecompletedwithoutthecooperativeteam.Weexchageideas,learnfromeachotherandbecomemorefriendlytoeachother.whatwewanttosayFirs

22、tly,thanksMRYaoforgivingussomanyexcellentcourses.Wehavegotpreciousknowledgeaboute-business.Secondly,weareveryproudofourteam.Thereportcouldntbecompletedwithoutthecooperativeteam.Weexchageideas,learnfromeachotherandbecomemorefriendlytoeachother.Finally,weappreciateyourlistening/readingourbriefsummaryf

23、orwork.Iwouldbeverygratefulifyoucanpointsomedisadvantagesandinstructusinordertomakefurtherimprovement.Firstly,thanksMRYaoforgivingussomanyexcellentcourses.Wehavegotpreciousknowledgeaboute-business.Secondly,weareveryproudofourteam.Thereportcouldntbecompletedwithoutthecooperativeteam.Weexchageideas,le

24、arnfromeachotherandbecomemorefriendlytoeachother.Firstly,thanksMRYaoforgivingussomanyexcellentcourses.Wehavegotpreciousknowledgeaboute-business.Secondly,weareveryproudofourteam.Thereportcouldntbecompletedwithoutthecooperativeteam.Weexchageideas,learnfromeachotherandbecomemorefriendlytoeachother.Fina

25、lly,weappreciateyourlistening/readingourbriefsummaryforwork.Iwouldbeverygratefulifyoucanpointsomedisadvantagesandinstructusinordertomakefurtherimprovement.Firstly,thanksMRYaoforgivingussomanyexcellentcourses.Wehavegotpreciousknowledgeaboute-business.Secondly,weareveryproudofourteam.Thereportcouldntb

26、ecompletedwithoutthecooperativeteam.Weexchageideas,learnfromeachotherandbecomemorefriendlytoeachother.Firstly,thanksMRYaoforgivingussomanyexcellentcourses.Wehavegotpreciousknowledgeaboute-business.Secondly,weareveryproudofourteam.Thereportcouldntbecompletedwithoutthecooperativeteam.Weexchageideas,le

27、arnfromeachotherandbecomemorefriendlytoeachother.Finally,weappreciateyourlistening/readingourbriefsummaryforwork.Iwouldbeverygratefulifyoucanpointsomedisadvantagesandinstructusinordertomakefurtherimprovement.Firstly,thanksMRYaoforgivingussomanyexcellentcourses.Wehavegotpreciousknowledgeaboute-business.Secondly,weareveryproudofourteam.Thereportcouldntbecompletedwithoutthecooperativeteam.Weexchageideas,learnfromeachotherandbecomemorefriendlytoeachother.