商务英语词组句子 .doc
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1、第一章at will 随意地 new recruits:新员工loyalty n. 忠诚 (feel much loyalty to)Hold on to 坚持,保留/retainnine to five 朝九晚五at entry level 在入门级别(刚进公司的时候)to the needs of 按照的需要birth rate 出生率 dry up v. 枯竭,用光covering letter n. 附信between the lines 字里行间consultancy firm 咨询公司Bring success to 带来成功forward-looking 有远见的, 向前看的se
2、lf-motivated 自我激发的,自己主动的pre-course 预备课程back office 事务部门,后勤部门Job application 求职申请Sign up 签合同,报名参加call up 召唤Raise awareness about 提高对的认识National Assembly 国民大会be due to 即将Behind the scheme 支持rule out 排除, 取消Live for the moment活在当下Lay off/make redundant临时解雇retire a bill赎回票据,retire documents 赎单retirement
3、of assets 资产报废Have a day off 请假Start a career 开创事业Radio sales (marketing)无线电销售account executive (AE)客户执行. Instant Gratification:迅速获得满足,直接奖励,及时行乐Flip side: 相反情况 (opposite side/negative side) Contrary /other sideoffice-based model of work 主要需要在办公室完成的工作Come up with the goods 达到要求,满足期望,不负所望life expectan
4、cy 预期寿命(=expectation of lifespan)are entitled to 有权利 Break ones back:=break the back of sth全力以赴,竭尽全力Break out backs for you(拼命工作)把腰累完了。Go out there 去打拼,去努力Bury themselves in a cubicle埋头苦干Follow orders循规蹈矩句子:1.So we call you guys the” entitlement generation”. You imagine you are entitled to everythin
5、g你们这帮年轻人是养尊处优的一代,你们认为自己有权利得到一切。2.There is an impression that the current generation of young workers has high expectations for salary, responsibility and job flexibility, but little appetite for hard work and little sense of loyalty to a company人们对目前这一代年轻的雇员有这样一种印象,认为他们对工资、责任和工作弹性有很高的期望,但却不想努力工作而且对公
6、司的忠诚度不高3.A lot of twenty-somethings have a hard time making the transition to work-typically kids whove had success early in life and whove become used to getting instant gratification许多二十几岁的年轻人发觉很难从学生生活过渡到工作生活,尤其是那些在早些时候获得成功的年轻人,他们已经习惯于能够得到迅速满足4.It seems they expect to have in their first week ever
7、ything that the veteran has worked 20 or 30 years to earn.似乎他们想在第一个星期就能得到所有老职员工作了20 年或30年才得到的东西。5.Do we think we are deserving if we are going to go out there and break out backs for you ?是否我们要拼命工作把腰给累弯了我们才值。6.Its true theyre not all rushing to bury themselves in a cubicle and follow orders for the
8、next 40 years, but why on earth should they ?的确如此,并非所有这些人都会一头扎进狭窄的办公室埋头苦干,并循规蹈矩干40年。但他们为何非得这样呢?第二章Sales turnover营业额Number of employees员工人数Share capital股本Market share市场份额Number of outlets销售点Go public公开出售,首次公开上市,发行股票Go bankrupt/out of business破产,倒闭Sell off 抛售edge down慢慢向下移动 At the top of the heap 冠绝群雄
9、,身处高层At the bottom of the heap 身处底层gain an edge获得优势Kick-off开球,剔除,启动某个项目,项目启动Database business 数据库业务Business applications 应用程序Be unimpressed with 不为所动 Be impressed by sb Be impressed with sthMarket leader 市场领先者,Headline grabbing 吸引注意黎的,成为新闻焦点的Product and Technology Group产品及技术集团Have a direct dig挖苦,讽刺a
10、t heart 本质上The rest of industry 同产业的其他公司Internal innovation内部改革Small scale acquisitions 小规模收购Get ones view征求意见Organizational culture企业文化句子:1.In fact , it expects sales to companies (with fewer than 25,000 employees) to account for nearly half SAPs total software sales this year事实上,SAP希望今年雇员不到25000人的
11、公司的销售量,能够占到公司软件总销售量的一半。 2.They recently announced they had purchased Virsa Systems, a privately held supplier of regulatory compliance software.他们最近宣布刚刚收购了一家私营适应管理规定软件供应商维萨系统公司。3.You just cant do everything yourself if you want to remain competitive. 如果你要保持竞争力,你无法自己包揽一切。4.Competition in the market i
12、s fierce and only the big players will survive.Since then , it has evolved from a small, regional enterprise into the global market leader in ERP software, employing more than 34,000people.从那以后,该公司就从地方性的小企业发展成为拥有34000名员工的企业资源计划软件的全球性大企业。5.Kagermann was unimpressed with Oracles appetite for big, head
13、line-grabbing acquisitions (PeopleSoft, Siebel Systems).甲骨文股份有限公司曾收购了如人科公司,西尔宝系统公司之类的大公司,这些收购成了当时报纸的头条新闻,但卡爵曼并不为之所动。6.That is different from buying half of a heart.这有别于购买企业的一半。7.He made the comments while he was talking with reporters last week during his companys annual Developer Kickoff Meeting in
14、 Burlingame, CA他上星期在加利福尼亚州伯林格米召开的的公司年度开发商启动会议上跟记者交谈时说这话的。8.We are not just doing organic growth because we have no other choices.我们并不是因为别无选择才采取内生增长的。9.Business in the future is not business in an enterprise. Its business in an ecosystem.未来的商业绝不是一个企业内部的事情,他是在一个相互影响的系统里进行第三章notice-boards 布告栏advertisin
15、g campaign 广告宣传活动press release 新闻发行稿put out: 出版;发布;广播Data analyst数据分析师Get a point 说的有道理,抓住重点Customer behavior消费行为Utility company公用事业product portfolio 产品组合investment portfolio 证券投资组合Cross sell交叉销售call centre 呼叫中心telephone operator接线员counter-productive: adj. 反收益的,反生产性的bank deposit 银行储蓄cash withdrawal
16、现金支取issuing of statement结单通知By no means 绝非,不可能cash machine: 现金出纳机driver: n. 传动器;驱动器high street: (英)商业大街 ,gain a competitive advantage 获得竞争优势句子:1.The more elaborate our means of communication, the less we communicate我们的交流手段越复杂,沟通的内容越少2.Call centers can more often act as a barrier than a help呼叫中心并未能促进
17、沟通,相反却阻碍了沟通第四章dead-end尽头的,无出路的emotional benefits情感利益Unique Selling points (独特销售点,销售的核心竞争力)Relationship Selling (关系销售): Hard sell (强行推销;硬性推销): Soft Sell (软推销; 劝买、说服式推销)Consumer perception消费者对产品的看法Mass or niche大众市场或专门市场Success rate成功率Point of sale 销售点Viral marketing病毒式营销Vehicle advertising 车辆广告Niche m
18、arket 利基市场,缝隙市场,补缺市场Broadband access宽带接入Television viewing电视观看Advertising spending 广告消费Consumer goods 消费用品Ad budget广告费用,广告预算Shift out of 转移,撤出Outdoor posters户外广告招牌Long-running 长期的,一直的Fast forwarding 快进Adjust the volume 调节音量Mute the sound 设置静音Download speed 下载速度On demand 一经要求,点播Search-based 基于搜索的Even
19、t television 直播电视World cup 世界杯Dancing on ice 花样滑冰Engage with 吸引注意Catch-all保罗万象的Holistic全盘的,整体的Tap into 利用,开发Viral advertising 病毒式广告Come of age成年,成熟Create a buzz 造势A particular clip 一个特定的专辑句子:1.Broadband penetration is even more widespread宽带技术更为普及2.Spend more time on the Internet than watching TV在网上花
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