外贸交际英语.pptx
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1、Teaching ObjectivesTeaching Objectives1.知识目标:(1)了解合同中包装条款的内容;(2)掌握包装方式的相关表达;(3)掌握包装洽谈的内容和技巧;(4)掌握建议包装方式及其回复函、蒜粉包装及其回复 函、包装易碎品及 回复函的写作内容和方法;(5)掌握Skype的应用方法;(6)了解装箱单的内容,并掌握填制装箱单的方法。2.能力目标:(1)能够进行包装洽谈;(2)能够写作包装方式及其回复函、蒜粉包装及其回复函、包装易碎品及其回复函;(3)能够在国际贸易中,熟练应用Skype;(4)能够读懂装箱单,并填制装箱单。3.素质目标:(1)熟悉并适应贸易工作;(2)能
2、够进行商务英语交际;(3)具有一丝不苟、严肃认真的工作作风。DialoguesWritingPractical learningTraining第1页/共43页Importances and DifficultiesImportances and Difficulties教学重点:包装方式及其回复函、蒜粉包装及 其回复函、包装易碎品及其回复 函;填制装箱单。教学难点:包装方式及其回复函;填制装箱单。DialoguesWritingPractical learningTraining第2页/共43页 Basic KnowledgeBasic Knowledge Appropriate packi
3、ng can prevent or minimize the damage of the shipment and promote sales.Packing can be divided into transport packing(usually known as outer packing)and sales packing(usually known as inner packing).Transport packing must be safe and reliable to protect the packed goods suitable for shipment.Sales p
4、acking is doing mainly to push sales.It is now universally recognized as decisive aid in selling household consumer goods.Section I.Warm-up DialoguesWritingPractical learningTraining第3页/共43页Work BackgroundWork Background Most common ways of establishing business relationships are as follows:Internet
5、 advertising,searching customer information online,posting products with detailed information on B2B database websites,such as ,made-in-,commodity fairs exhibition,business delegation visits,friends introduction,etc.You may also contact with the customers through banks,embassy,counselor,foreign bran
6、ches to know some basic information including credit status and business situation as well as the business capability.DialoguesWritingPractical learningTraining第4页/共43页Section II.Speaking Pre-taskTask PracticeDialoguesWritingPractical learningTraining第5页/共43页The Importance and Function of Packing包装的
7、重要性和作用 NOTENOTE Appropriate packing can prevent or minimize the damage of the shipment and promote sales.Therefore,it is another important element for the seller and the buyer to pay attention to.Suitable packing is noticeable in three aspects:1)The buyer is under certain conditions entitled to reje
8、ct the goods if they are not packed in accordance with his instructions or with the provisions agreed upon.Thus the seller should remember that the goods to be shipped should be supplied in stipulated packing conditions.DialoguesWritingPractical learningTraining第6页/共43页2)Packing should be designed t
9、o suit shipping requirements.In case inappropriate packing occurs,the master of the ship has the right to refuse to sign a clean B/L.The buyer is also entitled to refuse the acceptance of an unclean B/L.3)Packing should conform to the regulations in the country of destination.Some countries collect
10、heavy import duties on particular kinds of packing materials.Packing can be divided into transport packing(usually known as outer packing)and sales packing(usually known as inner packing).Transport packing must be safe and reliable to protect the packed goods suitable for shipment.Sales packing is d
11、oing mainly to push sales.It is now universally recognized as decisive aid in selling household consumer goods.DialoguesWritingPractical learningTraining第7页/共43页Pre-task Additional Sentences 1.The next thing Id like to bring up for discussion is packing.下面我想提出包装问题讨论一下。2.Wed like to hear what you say
12、 concerning the matter of packing.我很想听听你们就包装问题发表意见。3.Please make an offer indicating the packing.请报价并说明包装情况。4.Your opinions on packing will be passed on to our manufacturers.你们对包装的意见将转达给厂商。5.Packing also effects the reputation of our products.包装也影响产品的声誉。DialoguesWritingPractical learningTraining第8页/
13、共43页Pre-task Additional Sentences6.A packing that catches the eye will help us push the sales.醒目的包装有助于我们推销产品。7.Im sure the new packing will give your clients satisfaction.我相信新包装定会使您的客户满意。8.It would cost more for you to pack the goods in wooden cases.使用木箱包装成本会高些。DialoguesWritingPractical learningTrai
14、ning第9页/共43页Task Assign a task by teacher You make a dialogue with your groupmates about packing.you can make name for your company and product.one student roles as exporter,the other roles as customer.DialoguesWritingPractical learningTraining第10页/共43页Practice check and make conclusion Important se
15、ntences and phrases 1.Dont you think we should have some ideas on packing now?2.Have you ever thought of improving the packing of them?3.As far as Im concerned,packing is as important as the products themselves.4.Packing should be improved day by day with time going.5.In one word,the packing should
16、be tasteful and eye catching.DialoguesWritingPractical learningTraining第11页/共43页Suggesting the way of packingSection III.Practical WritingResponse to the way of packingPacking of fragile goods DialoguesWritingPractical learningTraining Packing of garlic powder Response to packing of garlic powder 第1
17、2页/共43页Suggesting the way of packing Suggesting the way of packing DialoguesWritingPractical learningTrainingSample 1.Suggesting the Way of Packing Sample 1.Suggesting the Way of Packing nDear Mr.Richard,nWe are pleased to inform you that 2000 sets of computers and respective 300 pieces of color mon
18、itors,main boards and drivers you shipped to Qingdao on 28 June have arrived in perfect condition.It shows that you have made much improvement in packing.第13页/共43页As for the keyboards to be shipped to us,we would like you to have them packed in boxes of 2 dozens each,100 boxes to a wooden case.We tr
19、ust you will give special care to the packing in order to avoid damage in transit.Kindly let us know by e-mail if you can meet our requirements.Waiting for your quick response.Best regardsStarter ZhangWeifang Science and Technology MarketE-mail: DialoguesWritingPractical learningTraining第14页/共43页Res
20、ponse to the way of packing Response to the way of packing DialoguesWritingPractical learningTrainingSample 2.Sample 2.Response to the Way of PackingResponse to the Way of PackingnDear Mr.Zhang,nThanks for your kind e-mail asking for improvement of our keyboard packing.nOn reference to key boards pa
21、cking,we usually use a special corrugated card-box with stenciled shipping marks as outer packing.Such cardboard boxes are very strong and we also reinforce them with iron straps.第15页/共43页Every box is lined with waterproof material.This is a protective outer packing.It is strong enough for long-dist
22、ance ocean transportation.Therefore,wooden cases are not necessary.Heavy cases will have no advantages except increasing your freight cost.Waiting for your confirmation to our package of boxes.Best RegardsRichardCompaqE-mail:DialoguesWritingPractical learningTraining第16页/共43页Dear Mr.Zhang,We receive
23、d your sample of dehydrated garlic powder 1st grade this morning.The quality is quite good.But it is a little damaged by dampness.This reminds me of the package problem.How do you usually pack this product in a long-distance delivery?It is appreciated to get your detailed description of the goods.Pa
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