摩拜单车商业模式分析英语1.pptx

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1、Description of the contents2016.4.22-2016.8.82016.8.9-2016.8.302016.9.1-nowExplorationGrowthExpansionDevelopment Stages1.Exploration period:Choose Shanghai as the first operating city;occupy the market;test operation mode;meet the needs of people traveling bicycles.2.Growth period:Achieve the user s

2、ize and order size of the steady growth;increase the running of the bicycle,occupy more market share.3.Expansion period:Add a second operating city of Beijing;create product reputation;get massive new users,build product barriers;provide a high-quality user experience.第1页/共12页Market SizeGovernmentSu

3、pportUser needsBy 2019,Market Size 163 million for 12.26 million users.Bicycle Rental MarketFacilitate the convenience of users.The last mileA absolutely GREEN transportation.Environmental Friendly第2页/共12页Stable and reliableThey design/manufacture bikes themselvesEasy parkingJust find a sidewalk by

4、street.Low costCheapest means for short distance transportationEasy to useUnblock by scanning QR codeCompetitive Analysis第3页/共12页users qualityDamage to the bicycleuser experienceUncomfortable rideUrban road conditionsVery few city suitable for ridingProfit modelHigh Cost and how to make moneyChallen

5、ge第4页/共12页第5页/共12页Entrepreneurial model of Mobike Products are fundamentalCompetition from the product itself“Hard-connected”opportunitiesManufacturing+public serviceEntrepreneurs determinationOvercome difficultiessummary第6页/共12页Invention（pending）UtilityDesignInvention（pending）UtilityDesignIntellect

6、ual Property Distribution of Mobike第7页/共12页Environmental protectionInternet+Customer demandEnlightenment for Shanghai electric center academe第8页/共12页The energy crisis and environmental pollution leading to the demand of new energy.Environmental protectionNew energy第9页/共12页Internet+Energy+Internet第10页/共12页Customer demand-Taking an example of the batteryVersatilityInexpensiveDiversific-ation第11页/共12页感谢您的观看。第12页/共12页