管理学罗宾斯英文Robbinsfom.pptx
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1、Learning OutcomesDefine operations management and explain its role.Define the nature and purpose of value chain management.Describe how value chain management is done.Discuss contemporary issues in managing operations.15-1第1页/共32页15-215.1Define operations management and explain its role.第2页/共32页Impr
2、oving Productivity15-3第3页/共32页Service Firms vs.Manufacturing Firms Manufacturing firms produce physical goods,such as cars or food productsService firms produce nonphysical outputs in the form of services,such as medical and transportation services15-4第4页/共32页Improving Productivity15-5第5页/共32页Deming
3、:Improving Mangers Productivity15-6 The truly effective organization will increase productivity by successfully integrating people into the overall operations system.第6页/共32页Operations Management and Company Strategy15-7 Successful organizations recognize the crucial role that operations management
4、plays as part of the overall organizational strategy to achieve and maintain global leadership.第7页/共32页15-815.2Define the nature and purpose of value chain management.第8页/共32页Value Chain Management15-9第9页/共32页Value Chain15-10第10页/共32页Goals of Value Chain Management15-11第11页/共32页Benefits of Value Cha
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