《跨境电商英语》教学教案(全).docx

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1、*学年第*学期跨境电子商务英语课程授课教师:总学时:开课周期:授课教师:总学时:开课周期:*321-16授课对象：18级商务英语13班承当单位： 外国语学院*年*月*日(2) Text A Cross-Border E-Commerce vs Traditional Foreign TradePre-reading QuestionsDo you know the differences between traditional foreign trade and cross-border e-commerce?Compared with traditional business, what a

2、re the advantages and disadvantages of cross-border e-commerce?Global ReadingMain IdeaThough it is easy to cross-border e-commerce with traditional foreign trade, thedifferences between them lie in , , the way of spread andReading comprehension exercise-T/F1 .T2 .F3 .T4 .F5 .TDetailed ReadingNew Wor

3、ds1. darling /*da:lig/ n. 宠儿2. distribution /.distrfbjuijh/ n.分布，分配3. enterprise /entgpraiz/ n. 企业4. cumbersome /kAmbosom/ adj. 累赘的5. wholesale houlseil/ adj.批发的6. flow /flso/ n.流,流动7. disseminate /dfsemineit/ v.散布,传播8. distinguish/distiqgwW v.区分,辨另U9. select /silekt/ v.K选express /ikspres/ adj.快递的 U

4、seful ExpressionsExpressionsExample Sentencesnothing more than 不过是，无非是For the moment, all these are nothing more than proposals.confuse. with.把与混淆Too many people confuse detailed data with truth.讲稿二十、复习提问和上章作业典型问题答疑 复习第六单元重要知识点。二十一、教学单元名称Unit 7 Cross-Border E-Commerce Logistics (1)二十二、课程导入:What do y

5、ou want to learn from this course, Cross-Border E-Commerce Logistics?四、分析思路Lead-in: What do you know about cross-border e-commerce logistics ?1. 7.1 Main Logistics ChannelsWarming-up Activities(1) Text A Logistics in the E-Commerce-EraHomework五、讲授内容I. Lead inWhat do you know about cross-border e-com

6、merce logistics ?.(学生讨论及发言环节)IL7.1 Main Logistics Channels(1) Warming-up ActivitiesMatchingLearn the following English expressions about logistics and match them to their ChineseA.物流设施B.大批量运输C.在途库存D.物资搬运E.物流经济A.物流设施B.大批量运输C.在途库存D.物资搬运E.物流经济meaning.()1. material handling( )2. logistics economics( )3.

7、 large quantity shipments( )4. in-transit inventory( )5. transport vestment DiscussionLogistics is of great significance to a cross-border e-commerce business. Discuss with your partner about what changes that may happen in logistics after the world crisis in the future ?ConversationListen to the co

8、nversation. Then practice with your partner.A: Hello, this is Sunshine Food Company, Jake speaking. I need to find out about our order. Its been 9 days now.B: Just a moment and let me check on the delivery status, could you tell me the order number?A: The order number is AC60190.B: OK, let me see, t

9、he entire order was inspected and packaged on 1/10/2019. It has been picked up by EMS shipping company on 1/11/2019. The tracking number is 361973826983. You can go to their website and check on the tracking details there. If there are any delays you will be able to see it there.A: OK. Thank you. Di

10、d it clear customs?B: Yes, because it shows in transit to Shanghai, China.A: OK. Once it is there it should take one or two days to get to our shop. So can you keep checking the delivery status and let me know when it arrives in Shanghai?B: OK, Ill check on it every couple of hours.A: Excellent, I w

11、ill call you a few days later. Thank you very much.B: Not at all.(2) Text A Logistics in the E-Commerce-EraPre-reading QuestionsHow does Logistics work in E-Commerce business?Do you know any history about Logistics?Global ReadingMain IdeaE-commerce business has allowed supporting businesses to grow,

12、 in particular, the logistics industry. The logistics industry is a full operation which involves many in running its operation such as , and Transport, Consignee, Customs officers, Accounting and others.Reading comprehension exercise-T/F1 .T2 .F3 .T4 .F5 .FDetailed ReadingNew Words1. expansion /iks

13、paenjh/ n. 扩展; 开展pandemic /paen*demik/ n. 流彳亍病2. predominantly /prfdnminontli/ adv. 主要地coordinate /koob:dineit/ v.协调3. verification / venffkeijh/ n.核实delinquent /dfligkwont/ adj.拖欠债务的4. consignee /nnsaini:/ n. 收货人notification /sotiffkeifh/ n.通知5. infrastructure /mfrsstrAkybr/ n.基础设施cost-efficient /(

14、knst ffijht/ adj.有本钱效益的6. productive /pradAktiv/ adj.多产的Useful ExpressionsExpressionsExample Sentencesback and forth 来回地He paced back and forth compulsively.with the help of 借助于With the help of my classmates, my spoken English got improved in the end.in particular 尤其，特别The situation in Ethiopia in p

15、articular is worrisome.shift to转变成为Our study does not tell farmers they should shift to organic agriculture.speed up 加速I had already taken steps to speed up a solution to the problem.Difficult Language Points1. This is a full operation which needs to be administered and monitored in order to be exec

16、uted properly.这是一套完整的操作流程，需要对其进一定的管理和监视才能使其正确运行。此句中which引导定语从句，修饰前面的名词operationo2. E-commerce business has allowed supporting businesses to grow, in particular, the logistics industry.电子商务业务使得其支撑行业能够保持增长，尤其是物流业保持了一定增长。此句中“in particular”作为插入成分，进一步强调物流行业的重要性。III. HomeworkFinish the vocabulary exercise

17、s of Text A in 7.1.1. Finish practice exercises of Text B in 7.1.教学单元教案设计教学反思授课周次第14周授课时间*计划学时数2教学单元Unit 7 Cross-Border E-Commerce Logistics (2)授课方式理论课口实验（实训）课上机课 其他教学目标1. Acquire the basic knowledge about shipment and delivery.教学重点 及难点1. The understanding of the text.2. The new words and useful exp

18、ressions.教学方法 与手段全工程式：基于跨境电商不同实践操作环节任务的合作性学习 奏小组讨论式：分5-6个学习小组展示式：学生小组展示教学过程1. Review of 7.1.2. 7.2 Shipment and Delivery(1)Warming-up Activities(2)Text A Shipment and Delivery3. Homework课外安排1. Finish the vocabulary exercises of Text A in 7.2.2. Finish practice exercises of Text B in 7.2 in groups.讲稿

19、六、复习提问和上章作业典型问题答疑Vocabulary and Structure exercises in 7.1LMatch the English words in the left column with the English explanation in the right column.l.B.C2 .A.E3 .DILChoose the best choice to complete each of the following sentences.1 .A.C2 .D.A3 .AIILComplete the following sentences by translatin

20、g the Chinese given in the brackets into English.1. rocks back and forth on her chairDeveloped countries, in particular.2. shift to part-time service work.3. with the help of the Internet.4. speed up work efficiency二、教学单元名称Unit 7 Cross-Border E-Commerce Logistics (2)三、课程导入：What is the best way to de

21、liver some goods from China to USA, and why ?四、分析思路Review of 7.1.1. 7.2 Shipment and Delivery (l)Warming-up Activities (2)Text A Shipment and DeliveryHomework五、讲授内容I . Review of 7.1.II 7.2 Text A Shipment and DeliveryPre-reading QuestionsDo you have any experience about Shipment and delivery?How man

22、y logistics companies do you know?Global ReadingMain IdeaLogistics occupies an important part in E-commerce. There are five different logistics companies mentioned in the text. UPS is known for its high speed and its .offers a quick delivery. Fedex has a price for the shipping fromChina to South and

23、 Central America. TNT is quick in and it takes 3 workdays or sofrom China to west Europe countries.is quick in shipping from China to South Korea.Reading comprehension exercise-T/F.T1 .F.T2 .F.FDetailed ReadingNew Words1. primarily /praimeroli/ adv.主要地combination /nmbineijh/ n. 结合2. coverage /kAvori

24、dj/ n.覆盖范围query /kwiori/ n.查询3. postal /poustl/ adj.邮政的on-site /nn sait/ adj.现场的4. relatively /relotivli/ adv.相对地warehouse weohaos/ n.仓库5. comprehensive /.knmprfhensiv/ adj. 综合的variety /vdraioti/ n. 多样Useful ExpressionsExpressionsExample Sentencesthe key to关键是（在于）The key to success is preparation.is

25、 known for因众所周知He is known for his optimistic can-do attitude.in bulk大批，大量Buying in bulk is more economical than shopping for small quantities.reflect on反思It presents an opportunity to reflect on brand-building opportunities that can be easily forgotten.Difficult Language Points1. It shows that Cros

26、s-Border E-Commerce must rely on the combination of logistics, business flow and information flow to get better development.这就说明跨境电子商务必须依靠物流、业务流和信息流的三者的结合才能得到更好的发 展。此句中it指代前文所提及的内容，做句子的主语。2. How to achieve low shipping price, faster distribution and quick customs clearance is the key for sellers to

27、gain an advantage in the logistics competition.如何实现较低的运输价格、较快的配送速度和较快的通关速度，是卖家取得优势的关键。此句主语较长，是由疑问词how引导的主语从句“How to achieve low shipping price, faster distribution and quick customs clearance”。111. Homework.Finish the vocabulary exercises of Text A in 7.2.1. Finish practice exercises of Text B in 7.

28、2 in groups.2. Memorize the important words and phrases in this chapter.教学单元教案设计教学反思授课周次第15周授课时间计划学时数2教学单元Unit 8 Cross-Border E-Commerce Payment (1)授课方式理论课口实验（实训）课上机课 其他教学目标1 .Learn different methods of payment on cross-border e-commerce platforms.教学重点 及难点3. The understanding of the text.4. The new

29、words and useful expressions.教学方法 与手段工程式：基于跨境电商不同实践操作环节任务的合作性学习小组讨论式：分5-6个学习小组展示式：学生小组展示教学过程4. Review of Chapter Seven.5. 8.1 E-Commerce Payment Systems in China(3) Warming-up Activities(4) Text A: Chinas Main Payment Solutions6. 8.2 E-Commerce Payment Systems in Other Countries (l)Warming-up Activi

30、ties(2)Text A: Payment4. Homework课外安排3. Finish the vocabulary exercises of Text A in 8.1 and 8.2.4. Finish practice exercises of Text B in 8.1 and 8.2 in groups.on earth究竟，到底Let me see what on earth you can do for your e-business.concentrate on集中注意力于We need to concentrate on our core business.end co

31、nsumer 终端消费者Can you demonstrate a clear understanding of who your end consumer is?intermediate link 中间联杆The content of stock control of the supermarket is an intermediate link of merchandise control.Difficult Language Points1. Traditional foreign trade is mainly concentrated on large quantities of g

32、oods, and then the goods enter into a multiple-level distribution by overseas logistics companies. Finally the goods will eventually reach the end consumers (enterprises or individuals), while cross-border e-commerce is directly facing to the end customers.传统外贸主要集中在大量商品上，然后由海外物流公司进行多层次的分销，最终货物到 达终端消

33、费者(企业或个人)，而跨境电子商务直接面向终端客户。此句中while意为“而”，表比照。2. In traditional trade, the import and export process are cumbersome, while cross-border e-commerce companies require the links be reduced as much as possible.传统贸的进出口过程繁杂，跨境电子商务公司那么要求尽可能减少中间环节。此句中require后接了一个省略了 that的宾语从句，宾语从句中谓语动词用的是省略了 should的动词原形。3. Fo

34、r import cross-border e-commerce, it is usually the domestic consumers that visit overseas sellers to select goods. After the orders are placed, overseas sellers directly send international express delivery to consumers.对于进口跨境电子商务，通常是国内消费者访问海外卖家来选择商品。订单下达后，海 外卖家直接向消费者发送国际快递。此句中 it is usually the dom

35、estic consumers that visit overseas sellers to select goods 为强调 句型。VI. HomeworkFinish the vocabulary exercises of Text A in 1.1 and 1.2.1. Finish practice exercises of Text B in 1.1 and 1.2 in groups.讲稿二十三、复习提问和上章作业典型问题答疑 复习第七单元的重点知识。二十四、教学单元名称Unit 8 Cross-Border E-Commerce Payment (1)二十五、课程导入What d

36、o you know about the CBEC payment?四、分析思路Review of Chapter Seven.1. 8.1 E-Commerce Payment Systems in ChinaWarming-up Activities(1) Text A: Chinas Main Payment Solutions8.2 E-Commerce Payment Systems in Other Countries (l)Warming-up Activities(2)Text A: PaymentHomework五、讲授内容I . Lead inWhat do you kno

37、w about the CBEC payment?(学生讨论及发言环节)II 8.1 E-Commerce Payment Systems in China(1) Warming-up ActivitiesMatchingLearn the following English expressions about payment and match them to their ChineseA.交货付款 B.分期付款 c.延期付款 D.付款交单 E.跟单托收A.交货付款 B.分期付款 c.延期付款 D.付款交单 E.跟单托收meaning.( )1. Documents against Paym

38、ent()2. Payment on Delivery( )3. Documentary Collection()4. Installment()5. Deferred PaymentDiscussionImagine your friend, Jerry has never bought anything from an online shop because he is worried about the safety of making the payment. Now you and your group members express your opinions on Jerrys

39、problem and give him some suggestions, for example, you may tell him the reasons why people tend to choose PayPal.ConversationListen to the conversation. Then practice with your partner.A: Hi, Vince. Tm thinking about setting up e-payment for my e-store.B: Good, but as you know, the cybercrime has b

40、een increasingly worrying e-commerce users.A: Exactly. Then how can I make customers feel safe to pay?B: Payment gateways provide a safe payment platform for online transactions across channels. You know various security systems have been introduced to ensure the safety of consumers.A: OK, it sounds

41、 reasonable.C: Yes, moreover you can also give value to your payment options. Implementation of the value-added payment solutions are able to attract buyers5 loyalty.A: Value-added payment solutions? What do you mean?B: Its a trend that many businesses have introduced loyalty program. Variety of pay

42、ment options will add the values to the payment process, such as invoice. Other than your flexibility to accept payment, you can implement a reward program for users to double the joy from their purchases.A: OK, I got it. Thanks a lot.B: Youre welcome.(2)Text A Chinas Main Payment SolutionsPre-readi

43、ng QuestionsWhat do you know about Chinas online payment system?When choosing the payment solution, what should be taken into consideration?Global ReadingMain IdeaThis text introduces the in China, including ,and. In order to cross-border e-commerce between Europe and China,and agreed to a partnersh

44、ip.Reading comprehension exercise-T/F1 .F2 .T3 .F4.T5 .FDetailed ReadingNew Words1. proprietary/praraiatri/ adj.所有者的，所有权的2. currency /kAronsi/ n.货币3. turnovern.营业额，成交量4. accumulate /kjuoleit/ v. 积累5. alternatively /9：rt9：notivli/ adv.或者6. desktop/desktnp/ n.台式计算机7. facilitatoi7fSsihteito(r)/n.促进(或推动

45、)的事物8. certify/*S3：tifai/ v.证明，证实9. authorize /o:09raiz/ v.授权,扑匕准10. issue v.公布，发行11. subsidiary /sobidiori/ adj.附属的,辅助的12. facilitate/fbsihteit/v.促使,促进13. nurture /h3：R(r)/ v.培养Useful ExpressionsExpressionsExample Sentencesspot rate即期汇率So spot rate is for immediate delivery and forward rate is for

46、delivery later.on a weekly/ quarterly basis 每周/季度Rates of work are calculated on a weekly basis.free of charge 免费We will install your washing machine free of charge.specialize in专营，专门研究We specialize in Business Training and Seminars and focus on International Market trends.engage in 从事于Industry lead

47、ers want scientists to engage in fundamental research, not applied research.Notes1. Foreign companies can settle payment by turnover, meaning that once a companys turnover accumulates to 5000 USD (lower limit), Alipay will transfer the payments to the companys bank account immediately.外国公司可以通过营业额来付款，也就是说，一旦公司的营业额累计到达5000美元(下 限)，支付宝会马上把钱转到该公司的银行账户里。止匕句中 meaning that onc