2023年翻译资格考试(catti)一级笔译材料分享一级翻译资格考试.doc
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1、2022年翻译资格考试(catti)一级笔译材料分享一级翻译资格考试努力吧!不管结果怎样,经历过,总会有结果的!今天WTT给大家带来了2022年翻译资格考试(catti)一级笔译材料,希望可以帮助到大家,下面WTT就和大家分享,来欣赏一下吧。2022年翻译资格考试(catti)一级笔译材料Conscious DecouplingA new book e_plains how managers struggle with changing customer behaviorThink about the panies like Uber and Airbnb that have burst th
2、rough intopublic consciousness in the past ten years.While many of them depend on theinter, their success is not down to any particular technological innovationof their own design.Instead, their secret lies in their business model.Thales Tei_eira of the Harvard Business School argues that the princi
3、ple thatunderlies a lot of these models is called decoupling.In his book “Unlocking theCustomer Value Chain”, he e_plains how this concept applies across a wide rangeof industries.Buying a product will involve at least four stages.First, customers willevaluate the items available; then they will cho
4、ose one or two; then they willbuy them; finally they will consume them.In the traditional model, the firstthree took place inside a single retail store.Customers would look at the TVsor dishwashers on offer, pick one they liked with a price they could afford, payat the till and then take the item ho
5、me or arrange for the retailer to deliverit.These steps are all part of what Mr Tei_eira calls the “customer valuechain”.Disrupters have muscled in on some parts of this chain.One e_le isthe practice of “showrooming”.Shoppers enter an electrical store like Best Buyand e_amine whats on offer.But inst
6、ead of purchasing the item in the store,they buy it online.Amazon has even created an app allowing customers to scan aproducts bar code, or take its picture, and discover its online price.Theselection of products has been decoupled from their purchase.Other e_les of the decoupling process cited by M
7、r Tei_eira include Zipcar,where driving a car is separated from purchasing and maintaining it; TiVo, wherewatching TV is delinked from sitting through ads; and Birchbo_, where customersare sent sles of beauty products, eliminating the need to visit a store totry them.This is not, as the author point
8、s out, a particularly new idea.Budgetairlines like Ryanair have long since decoupled flying from the services andamenities that usually acpanied it.Passengers have to pay separately for thee_tras, like seat selection and the carrying of baggage.Other airlines havefollowed suit.Customer services have
9、 for some time been disrupted by a trend with the uglyname of disintermediation, the cutting out of middlemen.Most holidays are nowpurchased directly, rather than via travel agents; shares are bought vialow-mission services, rather than through advisory stockbrokers.New entrantscan gain market share
10、 if they can offer customers a lower cost or greaterconvenience.Decoupling doesnt subtract middlemen but still results in lowercosts to the consumer.The beauty of the decoupling approach is that the only limit to innovation isimagination, rather than technical brilliance.For e_le, Mr Tei_eira citesT
11、rov, a pany which allows customers to buy insurance solely for specificitems for specific periods of time.If you want to insure your latest smartphone for a two-week holiday, you can do so; and then insure it again for aweekend trip later in the year.The need for insurance is decoupled from thehassl
12、e of buying an annual policy.Suppose that you like a restaurants ambience, but not its food.In theory,you could book a table but order the food from elsewhere, paying separately forthe service and the cooking.If 3D printers bee ubiquitous, design andmanufacture could be decoupled, with consumers pay
13、ing for the digitalblueprint.Mr Tei_eira argues that decoupling is a customer-driven phenomenon-bottom-uprather than top-down.Successful businesses will spot how consumer tastes areshifting, and that may involve looking at other industries as well as their own.For e_le, they can look at the success
14、of fli_s subscription-based model;what works for TV programmes may also work for other goods and services.Already, there are panies that will deliver socks or perfume on a regularbasis, decoupling this from a trip to the mall.The challenge for e_isting managers is that they must worry about more tha
15、nwhether their overall costs are lower than those of their immediate rivals.If apart of their process is inefficient, or inconvenient for consumers, thedecouplers may well grab hold of it.自觉脱钩一本新书分析p 管理者如何努力应对不断变化的客户行为优步和爱彼迎等公司在过去十年里异军突起,闯入公众视野。虽然它们当中有许多都依赖互联网,但其成功却并非自任何自己创造的特定的技术创新。相反,它们的秘诀是商业形式。哈佛
16、商学院的塔莱斯特谢拉认为,这许多商业形式的背后是同一个原理“脱钩”。在解锁客户价值链一书中,他解释了这一概念如何适用于众多行业。购置一件产品至少涉及四个阶段。首先顾客会评估市面上的产品,从中选择一两件,然后掏钱购置,最后是使用。在传统形式中,前三阶段发生在同一家零售店内。顾客会查看在售的电视机或洗碗机,选出自己心仪的、价格又适宜的产品,到收银台付款,然后将商品带回家或由零售商安排送货上门。这些步骤都是特谢拉所说的“客户价值链”的一局部。如今,颠覆者已强势介入这一链条的某些环节。“展厅”现象的出现便是个例子。购物者走进百思买这样的电器商店,研究出售的货品。但他们不在店内购置,而是会网购。亚马逊甚
17、至设计了一个应用,让客户扫描产品条形码或拍个照就能理解产品的网上售价。产品的挑选和购置环节脱钩了。特谢拉举出的其他“脱钩”例子还有:美国汽车共享公司zipcar让开车和买车及养车脱钩,数字录像机Tivo让人们在看电视时不必再看插播的广告,还有提供美容产品在线订阅效劳的Birchbo_,顾客会收到其寄送的美容产品小样,无需去某家商店试用。正如特谢拉所指出的,这不是什么特别新潮的概念。像瑞安航空这样的廉价航空公司早已让飞行和通常与之捆绑在一起的效劳与便利设施脱钩。乘客必须为选座位和行李托运等额外效劳另行付费。其他航空公司已纷纷效仿。客户效劳环节被去中介化(即去除中间商)这一趋势颠覆已有一段时日。如
18、今人们大多直接购置度假产品,而不是通过旅行社;从低收费的效劳商购入股票,而不是通过提供咨询效劳的股票经纪商。新进入的商家假如能为客户提供更低的本钱或更大的便利,就能获得市场份额。脱钩并不去除中间商,却仍为消费者降低了本钱。有了脱钩这种方式,想象力而非技术程度就成了创新的唯一限制。这就是脱钩的妙处。特谢拉举了保险公司Trov的例子,它允许客户仅在特定时间段为特定工程购置保险。想在度假时为新买的智能手机投保两周?完全可以。还想等到今年晚些时候某次周末旅行时再为手机投保?也没问题。保险需求与费事的按年投保脱钩了。假设你喜欢某家餐厅的环境气氛,但不中意它的食物。理论上讲,你可以预订餐桌,再从别家餐厅点
19、菜,为餐厅效劳和菜品分别付费。假设3D打印机得到普及,设计和制造就可能脱钩,消费者可以单独为数字设计图付费。特谢拉认为,脱钩是一种由客户驱动的现象,自下而上、而非自上而下地进展。成功的企业会发觉消费者的口味如何变化,为此,它们除了要审视自己所在的行业,还可能需要观察其他行业的开展。例如,它们可借鉴fli_订阅形式的成功经历,因为适用于电视节目的形式也许同样适用于其他商品和效劳。已经有公司定期给顾客递送袜子或香水,使购置这些商品的行为与逛商场脱钩。在位管理者面临的挑战是,他们不能单单关心自己的整体本钱是否低于直接竞争对手。只要他们的某个经营环节效率低下,或者令消费者感到不便,“脱钩分子”就可能乘
20、虚而入,夺取市场份额。2022年翻译资格考试(catti)一级笔译材料How Birdwatchers, Others Can Help Migrating Bird PopulationsThe kinds of birds ing through your neighborhood are probably changing,and so is the timing of their migrations.Birdwatchers noticing these differences are playing a big part inunderstanding how climate ch
21、ange and severe weather events are affecting birdpopulations.John Rowden is director of munity conservation at the National AudubonSociety, which aims to protect birds and their environments.He said, “Birdershave to be much more alert to when birds are ing through than they used tobe, since birds ma
22、y be ing through much earlier or much later”Birdwatchers are increasingly seeing birds in their area that are usuallyfound elsewhere, Rowden says.And, they are seeing fewer of the birds thatusually travel through.“.Just because weve seen these birds year after year doesnt mean theyllalways be there.
23、They are declining in numbers because were throwing so manythings at them, so we need to do what we can to help them,” Rowdensaid.考生假如怕自己错过考试成绩查询的话,可以 免费预约短信提醒,届时会以短信的方式提醒大家报名和考试时间。At least 314 species of American birds are e_pected to lose 50 percent ormore of their range by the end of the century.
24、Those species are listed by theAudubon Society as climate-threatened or endangered, Rowden added.A United Nations science report issued Monday says 1 million species ofplants and animals are at risk of disappearing from Earth.Scientists who issued the report blamed development that has led to loss o
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