《酒店定价策略》PPT课件.ppt

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1、LOGO酒店定价策略酒店定价策略ContentsClick to add TitleClick to add TitleClick to add TitleClick to add TitleClick to add TitleCompany LogoCompany Logo酒店产品价格的概念酒店产品价格的概念v酒店产品价格是指酒店消费者购买酒店产品所支付的货币量。成本税费利润Company LogoCompany Logo酒店酒店产品价格的品价格的类别基本价格基本价格1优惠价格优惠价格2合同价格合同价格3Company LogoCompany Logo酒店酒店产品价格在酒店品价格在酒店营销中

2、的意中的意义v价格直接影响酒店价格直接影响酒店经营经营目目标标的的实现实现v价格是酒店直接价格是酒店直接获获取利取利润润的重要手段的重要手段v价格是酒店价格是酒店获获取取竞竞争争优势优势的重要手段的重要手段v价格是酒店价格是酒店产产品形象和品形象和质质量的代表量的代表v价格是酒店市价格是酒店市场细场细分及市分及市场场定位的依据定位的依据v价格的价格的变动变动可引起酒店供求关系的可引起酒店供求关系的变动变动Company LogoCompany Logo酒店酒店产品价格制定的依据品价格制定的依据v取决于酒店取决于酒店产产哦哦经营经营者者对对酒店酒店产产品价品价值值的的评评价，价，当当这这种种评评

3、价以价以货币货币量来表量来表现时现时，就称，就称为为供供给给价格。价格。v取决于酒店取决于酒店宾宾客客对对酒店酒店产产品价品价值值的的评评价，当价，当这这种种评评价以价以货币货币量来表量来表现时现时，就称，就称为为需求价格。需求价格。Company LogoCompany Logo影响酒店定价的基本因素影响酒店定价的基本因素成本因素成本因素市场需求市场需求酒店产品酒店产品政府管制的影响政府管制的影响酒店定价目标酒店定价目标市场竞争状况市场竞争状况产品定价产品定价Company LogoCompany Logo酒店酒店产品定价的原品定价的原则有利于吸引与保持客源，并能有利于吸引与保持客源，并能扩

4、大产品销售扩大产品销售1使酒店获得最佳经济效益使酒店获得最佳经济效益2酒店产品定价应有一定灵活性酒店产品定价应有一定灵活性3Company LogoCompany Logo酒店定价目酒店定价目标利润导向定价目标利润导向定价目标1竞争导向的定价目标竞争导向的定价目标2以扩大市场占有率为定价目标以扩大市场占有率为定价目标3保持稳定为导向的定价目标保持稳定为导向的定价目标4Company LogoCompany LogoDiagramThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc

5、.TitleAdd your textThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.Company LogoCompany Logo成本因素成本因素固定成本固定成本1变动成本变动成本2机会成本机会成本3Company LogoCompany Logo利润导向定价目标利润导向定价目标追求利追求利润最大化最大化 1、追求企业长期利润的最大化 2、从企业的整体经济效益衡量以一定的投以一定的投资收益率收益率为定价目定价目标以以获取合理利取合理利润为定价目定价目标Company L

6、ogoCompany Logo竞争争导向的定价目向的定价目标以稳定价格为定价目标以稳定价格为定价目标以应付和避免竞争为定价目标以应付和避免竞争为定价目标Company LogoCompany LogoCompany LogoCompany LogoCompany LogoCompany Logo Cycle DiagramTextTextTextTextTextCycle nameAdd Your TextCompany LogoCompany LogoDiagramTextTextTextAdd YourTitle TextText 1Text 2Text 3Text 4Text 5Add

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