《人工智能与数据挖掘教学课件》cou.ppt

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1、2023/2/12AI&DM:BUPT1Artificial Intelligence&Data Mining School of Economics&ManagementBeijing University of Posts&Telecommunications2023/2/12AI&DM:BUPT2Course Introduction1.Contents of the course-what2.Why this course-why 3.Dual Languages-how4.Text books&references2023/2/12AI&DM:BUPT31.Contents of t

2、he courseWhat is Artificial Intelligence?What is Data Mining?Basic Data Mining TechniquesClassificationAssociationClusteringAdvanced Data Mining Techniques(artificial intelligence)Artificial Neural NetworksOther Artificial Intelligent SystemsExpert systems(rule-based systems)2023/2/12AI&DM:BUPT4Regi

3、onal Sales by Quarter020406080100120140160East CoastSouthMidwestWest Coast$MillionsQ1Q2Q3Summary:OLAP,Statistics and Data MiningHindsightForesightBased on:Michael J.A.Berry,Data Miners,Decision TreeChurners vs.Loyal CustomersIncomeMonths as CustomerInsight2023/2/12AI&DM:BUPT5Example:why CRM needs DM

4、CRM for mobile phone company customer retention(churn)Assumption:The cost of keeping customers around is significantly less than the cost of bring them back after they leaveApproach give away gifts:target customers,what gift,what time2023/2/12AI&DM:BUPT6Issues to consider:1.Targeting customersEvery

5、customerHigh expenditure customersMost profitable customers(who are)Customers likely to churn(concentrate on the ones who are likely to leave and do not worry about the ones who will stay)Question:which kind of persons is likely to churn?2023/2/12AI&DM:BUPT7Issues to consider:2.Types of giftSame gif

6、t to everyoneGifts that are proportional to customer values to your company(customer value?)Gifts related to customer needsHigh reliability of networkNew phoneLow rate for evening callsOther little giftsQuestion:which gift suits what kind of customer2023/2/12AI&DM:BUPT8Issues to consider:3.Time of o

7、fferingA week before a customers contract ends?Not long after a customer joining the company?Question:Optimal time of offering Conclusion:A really good CRM NEEDS data mining 2023/2/12AI&DM:BUPT92.Why this courseComputer and information technologies can improve business competitive advantagesThere ar

8、e different types of information systems that can support the operation of business:word processor,spread sheets,databases,accounting systems,ERP,decision support systems,expert systems,business intelligenceThis course will focus on techniques used in intelligent information systems:data mining,neur

9、al networks,rule-based systems,case-based systems.One of the most wanted and most influential skills in recent years.2023/2/12AI&DM:BUPT103.Dual LanguagesIn English Text books,Lecture notes,Reference papers,Course work,Exam2023/2/12AI&DM:BUPT114.Text books&ReferencesData Mining:A Tutorial-based Prim

10、er（数据挖掘基础教程）,R.J.Roiger&M.W.Geatz,清华大学出版社，（￥43.00）英文版数据挖掘教程，翁敬农译，清华大学出版社，（￥45.00）Data Mining:concepts and techniques,Jiawei Han&Micheline Kamber（数据挖掘：概念与技术）高等教育出版社(￥39.00)(英文影印版)数据挖掘，朱明编著，中国科技大学出版社，2002年（￥23.00）Strongly recommend your NOT to read the Chinese versionHandouts-ppt files are provided How?2023/2/12AI&DM:BUPT12Exam Marks15%Coursework:5%Homework+10%Presentation15%Mid-term Exam70%Final Exam