大学英语第一课课件.ppt
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1、Unit 1Text A What Is a Decision?What is a decision?决策是什么?A decision is a choicemade from among alternative courses of action that are available.决策即是从几种可行的行为中做出选择.The purpose of making a decisionis to establish and achieve organizational goals and objectives.决策的目的是为了建立和达到组织的目标.The reason for making a
2、 decision is that a problem exists,决策的原因是存在着问题,goals or objectives are wrong目标有误,or something is standing in the way of accomplishing them.或有某种东西妨碍着它的实现.Thus the decision-making process is fundamental to management.因此决策的过程对于管理是必不可和的.almost everything a manager does involves decisions,几乎管理者所做的所有事情都涉及
3、到决策.indeed,some suggest that the management process is decisions making.确实,有人认为管理过程就是决策过程.Although managers cannot predict the future,虽然管理者不能预测未来,many of their decisions require that they consider possible future events.但他们的许多决策还是要求他们考虑到未来可能发生的事情.Often managers must make a best guess at what the fut
4、ure will be通常管理者必须对未来的情况做出最佳预测,and try to leave as little as possible to chance,从而使偶然性尽可能少地发生.but since uncertainty is always there,risk accompanies decisions.但因为总存在着不确定性,所以风险常伴随着决策.Sometimes the consequences of a poor decision are slight;有时候不明知的决策的结果没什么大不了的,at other times they are serious.有时却非常严重.C
5、hoice is the opportunity to select among alternatives.选择就是从可供选择的事物中进行选择的机会.If there is no choice,there is no decision to be made.如果没有选择,就不会有决策.Decision making is the process of choosing,决策是选择的过程,and many decisions have a broad range of choice.许多决策有很广的可选范围.For example,例如:a student may be able to choo
6、se among a number of different courses,为了完成得到大学学位的决策,in order to implement the decision to obtain a college degree.一个学生可以从许多不同的课程中选择.For managers,every decision has constraints based onpolicies,对管理者来说,每次决策都受到政策,procedures,laws,precedents,and the like.程序,法律,惯例等等因素的制约.These constraints exist at all le
7、vels of the organization.这些制约存在于各级组织中.Alternatives are the possible courses of action from which choices can be made.供选择的事物是指可供从中选择的可能的行为过程.If there are no alternatives,there is no choice and,therefore,no decision.如果没有供选择的事物,就不能做出选择,因此,就没有决策.If no alternatives are seen,如果找不到可供选择的事物,often it means th
8、at a thorough job of examining the problems has not been done.通常意味着对这个问题还没有做彻底的审查.For example,managers sometimes treat problems in an either/or fashion,例如:管理者有时用二者择一的方式来处理问题,this is their way of simplifying complex problem.这是他们简化复杂问题的方式.But the tendency to simplify blinds them to other alternatives.
9、但这种简化的倾向使得他们看不到其他可供选择的办法.At the managerial level,在管理级别上,decision making includes limiting alternatives as well as identifying them,决策包括限定并确定可选择的事物,and the range is from highly limited to practically unlimited.其范围从极其有限到实际上无限多.Decision makers must have some way of determining决策者必须有办法决定which of several
10、 alternatives is best,在若干种可供选择的事物中哪能种是最优的,that is which contributes the most to the achievement of organizational goals.也就是哪种最有助于完成组织目标.An organizational goal is an end or a state of affairs the organization seeks to reach.组织目标是组织所追求达到的事件的结束或状态.Because individuals(and organizations)frequently have d
11、ifferent ideas about how to attain the goals,因为个体(和组织)关于如何达到目的常有不同的观点,the best choice may depend on who makes the decision.哪能种是最优的选择可能要看是谁做出决策.Frequently,departments or units within an organization make decisions that are good for them individually通常,一个组织中的各部门或单位做出的决策对他们个体来说是有益的.but that are less th
12、an optimal for the larger organization.但对更大的组织来说则不是最理想的.Called sub-optimization,所谓的局部最优化,this is a trade-off that increases the advantages to one unit or function.这种权衡增加了对一个单位或一项职能的好处,but decreases the advantages to another unit or function.却减少了对其他单位或职能的好处.For example,the marketing manager may argue
13、 effectively for an increased advertising budget.例如:销售经理可能为了提高广告预算而极力说服他人.In the larger scheme of things,however,可在更大大的方案中,increased funding for research to improve the productsmight be more beneficial to the organization.提高研究基金以改进产品可能对整体组织更大有益处.These trade-offs occur because there are many objectiv
14、es that organizations wish to attain simultaneously.因为组织希望同时达到许多目标,这此权衡就会发生.Some of these objectives are more important than others,其中一些目标较其他目标更重要,but the order and degree of importance often vary from person to person and from department to department.但其顺序和重要程度在人与人,部门与部门之间则常常不同.Different managers d
15、efine the same problem in different terms.不同的管理者用不同的术语定义同样的问题.When presented with a common case,sales managers tend to see sales problems,当面对一件日常事例时,销售经理倾向于去看销售环节的问题,production managers see production problems,and so on.生产经理则看生产环节的问题等等.The ordering and importance of multiple objectives is also based
16、,in part,在某种程序上,多种目标的先后顺序和重要性on the values of the decision maker.也基于决策人的价值观念.Such values are personal;they are hard to understand,这此价值观具有个人色彩,因为其可变性和复杂性,even by the individual,because they are so dynamic and complex.即使对个体而言,也很难以理解.In many business situations,different peoples values about在许多交易情形下,不同
17、的人们关于风险和盈利的acceptable degrees of risk and profitabilitycause disagreement about the correctness of decisions.可接受程度的价值观念带来对决策正确性的不同意见.People often assume that a decision is an isolated phenomenon.人们经常假设一项决策是孤立的现象.But from a systems point of view,problems have multiple causes,但从系统的观点看,问题有多种原因,and deci
18、sions have intended and unintended consequences.决策有预期的和非预期的结果.An organization is an ongoing entity,一个组织是一个正在发展中的实体,and a decision made today may have consequences far into the future.现在的决策可能给将来带来深远的影响.Thus the skilled manager looks toward the future consequence of current decision.因而熟练的管理者会看到当前决策对未来
19、的影响.目标,客观的完成(任务等)预言陪同,伴奏简化解释,规定多样的,复合的挡路赚钱,获利进行中的,前进的objectiveaccomplish,achieve,attain,implement(工具)predict,make a guess ataccompanysimplify(simple,simplification)define(definition)multiple,various(vary)in the wayprofit,profitable,profitabilityongoingText B Secrets of Success at an Interview 面试成功的秘
20、诀The subject of todays talk is interviews.今天谈论的话题是面试.The key words here are preparation and confidence,which will carry you far.面试的关键是准备和自信,这将对你具有深远的意义.Do your homework first.首先你要做准备工作.Find out all you can about the job you are applying for尽量了解你所申请的工作,and the organization you hope to work for.以及你所希望
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- 大学 英语 第一 课件
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