brainbase-2020年全球授权品牌排行榜（英文）-2021.03正式版.doc

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1、THE LICENSING INDUSTRYS THOUGHT LEADERLICENSEGLOBAL .COMA lot is changing in 2020, but one thing is certain, licensing is still in business. License Globals biggest annual report looks at the most important licensors and global licensing agents impacting the industry today.Read the latest profiles o

2、n business leaders, industry innovators, licensing trends and, of course, the brand activity behind the multi-billion dollar industry.TOP 25 GLOBAL LICENSING AGENTSAUGUST 2020150 Top 150 Global LicensorsTOPGLOBALLicensorsLicense Globals annual report tracks the 2019 retail sales of licensed merchand

3、ise from the worlds leading brands across every segment of consumer products.by BIBI WARDAKBEFORE THE WORLD was hit with the tumult, disruption and curveball that blindsided business in 2020 the COVID-19 pandemic the 2019 licensing landscape was already in the throes of immense transformation. Major

4、 mergers and acquisitions, such as the CBS-Viacom merger and Disneys acquisition of 21st Century Fox, which were completed on Dec. 4 and March 20, respec-tively, had major implications across business for media giants, their subsidiaries and their consumer products programs.Disneys $71.3 billion acq

5、uisition of 21st Century Fox effectively gave the entertainment powerhouse ownership of former Fox television networks including National Geographic Part-ners and FX Networks, as well as properties like “Deadpool” and Fox- owned Marvel characters, such as the Fantastic Four and X-Men. Disney also ac

6、quired Foxs 30 percent ownership of Hulu as part of that March deal, and then went on to retain complete control of the streaming service by May 2019. On Nov. 12, the entertain-ment behemoth launched its own video on-demand streaming service, Disney+, sending shockwaves throughout the streaming worl

7、d.Its safe to say, changes are afoot, and the licens-ing industry has been bending with the wind like animble palm tree, reflecting these changes everystep of the way, which has, in turn, impacted thisyears Top 150 Global Licensors report. To start,leading brand development, marketing, media andente

8、rtainment company Authentic Brands Groupjumped up two spots, reaching No. 3 on this yearslist after ranking No. 5 last year. ABG reported$12.3 billion in licensed retail sales for fiscal year2019, ascending up the list due to a series of pivotalbrand acquisitions including Volcom, Sports Illus-trate

9、d, Barneys New York and Forever 21, to name afew. ABG also launched new offices in key territo-ries including Los Angeles, Calif., and Mexico City, Mexico.Another major jump on this years list The Pokmon Company International skyrocketed to No. 11, with $4.2 billion in sales of licensed mer-chandise

10、 in 2019 (the company ranked No. 23 on last years list). One key growth driver for the company was the worldwide premiere of the first live-action Pokmon film, “Pokmon Detective Pikachu.”Making a monumental leap from No. 149 last year to No. 106 this year is Pocket.watch. Highlight-ing the tremendou

11、s impact of the social influencer in 2019, Pocket.watchs consumer products lines include popular brands Ryans World, Ryans Mystery Playdate and Hobbykids Adventures.2019 marked notable licensing success for a raft of companies and brands debuting on this years Top 150 Global Licensors list including

12、 Funimation, WHP Global, SEGA of America, Pinkfong, Toho, Sharper Image, Acamar Films and more. Wild-Brain (formerly DHX Media) appears on the list under its new name, as well as Hasbro-owned eOne Family Brands (formerly listed under the name Entertainment One).Thoroughly examining and dissecting th

13、is years report results requires a deeper look at how the sausage is made. The Top 150 Global Licensors report, as it stands today, traverses a host of special challenges that bear acknowledgment. One inevita-ble challenge in compiling a list such as this one is a lack of access to the fiscal year 2

14、019 financial reports of private companies. That means compa-nies that should be on this list, such as the inimita-ble Marquee Brands, arent due to a lack of data. Forbes magazine, citing an anonymous source, reported that Major League Baseball, a private company, grossed $10.7 billion in overall re

15、venue in2019. Using this data, License Global estimates $2.7 billion in MLB licensed retail sales, though we are unable to independently verify this number.Another major challenge with respect to public 2019 financial reports is the lack of uniformity in how companies report their licensing revenues

16、. While The Coca-Cola Company, Ferrari and The Ford Motor Company, for example, have public 2019 financial reports, their reports do not specifically isolate licensing revenue, and, therefore, are repre-sented on this list with estimated figures.On the flip side of that coin, when public compa-nies

17、did indicate licensing revenues on their finan-cial reports, License Global was tasked to convert those 2019 licensing revenues into 2019 licensed sales figures using a conservative formula that assumed an estimated royalty rate of 5 percent and an estimated retailer margin of 40 percent. Compa-nies

18、 ranked on this report using this calculation include General Motors, Iconix Brand Group, WW International and The LEGO Group. When possi-ble, License Global made attempts to solicit actual licensed retail sales figures from both public and private companies. Previously ranked companies IMPS, Planet

19、a Junior and Snuggle declined to par-ticipate in this years report.As 2020 and the woes of COVID-19 have com-pletely upended all facets of business from retail to supply chain and more License Global projects tremendous changes will be reflected on next years Top 150 Global Licensors report that wil

20、l require a thorough and thoughtful overhaul of this list including amending and streamlining the data, cri-teria and methodologies used to determine rank-ings. As 2020 has reminded us, “the only constant in life is change.” To glean insight into whats coming down the pike from the worlds most pow-e

21、rful brands, read on.*All global licensors and/or licensing agents submitted retail sales figures, which are based on worldwide retail sales of licensed merchandise in 2019, unless otherwise noted. International sales figures were converted according to exchange rates on December 31, 2019, and in so

22、me cases, may have had an effect versus last years report. License Global consults various industry sources, financial documents, annual reports, et. al. and relies on the fidu-ciary responsibility of each company for accuracy. All companies are public except as otherwise noted as PRIVATE or NON-PRO

23、FIT. This report is not intended to be a brand perception or popularity report, but a sales and trend report based on information submitted directly to License Global by each licensor. The Top 150 Global Licensors report is copyrighted and cannot be used without the written permission of License Glo

24、bal and Informa.WWW.LICENSEGLOBAL.COMAUGUST 2020T3RANKINGCOMPANYRETAILSALES 20191The Walt Disney Company$54.7B2Meredith Corporation$26.5B3Authentic Brands Group$12.3B4WarnerMedia$11B5PVH Corp.$10.6B (E)6Universal Brand Development$7.1B7Hasbro$6.9B8ViacomCBS$5.8B9General Motors$4.62B (E)10Sanrio$4.4B

25、11The Pokmon Company International$4.2B12Iconix Brand Group$4.2B (E)13International Brand Management &$4B (E)Licensing14Toei Animation$3.9B15Bluestar Alliance$3.5B16National Football League$3.5B (E)17Playboy Enterprises$3.5B18Rainbow$3.5B19The Electrolux Group$3.3B20National Basketball Association$3

26、.2B (E)21Stanley Black & Decker$3.1B22Caterpillar$3B23Pentland Brands$3B (E)24Procter & Gamble$3B25Sequential Brands Group$3B26Kathy Ireland Worldwide$2.9B (E)27Major League Baseball$2.7B (E)28Ferrari$2.6B (E)29WildBrain$2.5B30eOne Family Brands$2.5B31WW International$2.5B (E)32Whirlpool Corporation

27、$2.2B33Ford Motor Company$2B (E)34Mattel$2B (E)35The LEGO Group$1.9B (E)36NFL Players Association$1.9B37Spin Master$1.8B (E)RANKINGCOMPANYRETAILSALES 201938U.S. Polo Assn./USPA Global Licensing$1.7B39The Hershey Company$1.6B40BBC Studios$1.4B (E)41Sesame Workshop$1.4B42WHP Global$1.4B43National Hock

28、ey League$1.3B (E)44Sunkist Growers$1.3B (E)45MGA Entertainment$1.2B (E)46Technicolor$1B47NASCAR$1B (E)48Perry Ellis International$1B (E)49Pierre Cardin$1B (E)50Ralph Lauren$1B (E)51The Coca-Cola Company$1B (E)52WWE$1B53Dr. Seuss Enterprises$998M54PGA TOUR$909M55Energizer Brands$892M (E)56Moomin$839

29、.9M (E)57The Emoji Company$810.6M58Church & Dwight Co.$770M59Focus Brands$760M60Keurig Dr Pepper$720M61Polaroid$620M (E)62Lagardre Group$600M63Hearst$580M64Telefunken$539M65The Smiley Company$538M66Scott Brothers Global$532M67Welchs$510M (E)68Discovery Inc.$501M (E)69Alpha Group$500M70Sharper Image$

30、500M71Tommy Bahama$500M72Michelin Lifestyle$483M73Studio 100$469M74Pinkfong$453M (E)75Fantawild Animation$435MT4AUGUST 2020WWW.LICENSEGLOBAL.COMRANKINGCOMPANYRETAILSALES 201976The Goodyear Tire & Rubber Company$430M77Major League Soccer$420M (E)78Activision Blizzard$404M79Toho$403.5M80Diageo$400M81M

31、otorola Mobility (Subsidiary of Lenovo)$396.9M (E)82Sony Pictures Consumer Products$360M83Mars Retail Group$340M (E)84Eastman Kodak Company$338M85Ironman$337M (E)86Nissan Motor Company$330M (E)87Animaccord$327.1M88Skechers USA$310M894K Media$300M (E)90VIZ Media$282M91Volkswagen$280M (E)92BuzzFeed$26

32、0M93John Deere$260M (E)94Shanghai Skynet Brand Management$257M95TGI Fridays$255M96Cond Nast$250M97The World of Eric Carle$250M98General Mills$250M (E)99The Ohio State University$232M100Sports Afield$228M101Anheuser-Busch InBev$225M102Golden West Food Group$222.5M103Boy Scouts of America$219M (E)104B

33、riggs & Stratton Corporation$215M105Crayola$215M (E)106Pocket.watch$215M107Lamborghini$210M (E)108Art Brand Studios$200M109Carte Blanche Group$200M110Funimation$200M111Girl Scouts of the U.S. A .$200M (E)112JCB$200M (E)RANKINGCOMPANYRETAILSALES 2019113KISS Catalog$200M114Roto-Rooter$200M115Santoro L

34、icensing$180M116Smithsonian$179M (E)117Melitta$170M118Silvergate Media$170M119Kawasaki Motors Group$165M (E)120Perfetti Van Melle$162M121Reynolds Consumer Products$160M (E)122Crunchyroll$150M (E)123Wolfgang Puck Worldwide$148M (E)124Golds Gym$147M (E)125Aardman Animations$140M (E)126LA-Z-BOY$140M (E

35、)127Talpa Global$135.1M (E)128Beam Suntory$135M (E)129Tony Romas Famous Ribs$130M (E)130Hamilton Beach Brands$125.4M (E)131AgfaPhoto$125M132The Astrid Lindgren Company$124M (E)133V&A$111.4M134Games Workshop$110.2M135ITV Studios$108M136Finsbury Food Group$104.9M (E)137Cold Stone Creamery$102.7M (E)13

36、8Newmans Own$101M139Black Flag$100M (E)140PepsiCo North America$100M (E)141ZAG$100M (E)142The Scotts Miracle-Gro Company$98M143Moose Toys$85M144Rovio Entertainment Corporation$82.1M (E)145Mack Truck$75M (E)146SEGA of America$73.8M147U.S. Army$70M148Biltmore$69.3M149Acamar Films$68.8M150Rust-Oleum Co

37、rporation$65MWWW.LICENSEGLOBAL.COMAUGUST 2020T51 THE WALT DISNEY COMPANY$54.7B (NYSE: DIS)WWW.THEWALTDISNEYCOMPANY.COMThe Walt Disney Company continued its storied legacy in 2019, carrying out its mission to entertain, inform and inspire people around the globe through the power of unparalleled stor

38、ytelling, reflecting the iconic brands, creative minds and innovative technologies that make it one of the worlds premier entertainment companies. Along with its subsidiaries and affi liates, The Walt Disney Company is a leading diversified international family entertainment and media enterprise wit

39、h the following business segments: Media Networks; Parks, Experiences and Products; Studio Entertainment; and Direct-to-Con-sumer and International.As the worlds largest licensor, The Walt Disney Company brings its vast array of iconic stories and characters to life for families and fans of all ages

40、 through innovative products and experiences. In fiscal year 2019, global retail sales of licensed product reached $54.7 billion. This number is inclusive of licensed products across Disney Consumer Products, Games and Publishing, Studio Entertainment, ABC and ESPN, as well as National Geographic an

41、d Twentieth Century Studios (for the period of ownership in fiscal 2019).The companys top licensed properties in 2019 included “Frozen,” “Star Wars” and “Toy Story,” as well as “The Avengers” and “Spider-Man” fran-chises, which continued to drive growth across categories. “Frozen,” “Star Wars” and M

42、arvel were listed among the Top 10 toy properties for 2019 in the U.S., while “Frozen” and “Toy Story” were both top toy growth properties for 2019 in the U.S. (source: The NPD Group).In 2019, the company continued to celebrate “the true original” Mickey Mouse and fashion icon Minnie Mouse with campaigns, product launches and fashion collaborations throughout the year. A variety of blockbuster films tied to The Walt Disney Companys iconic franchises were released last year, including Disneys “Froze