电子商务导论英文版2版PPT、教师手册、试题库turban_iec3_tif__2.pdf

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1、 1 Introduction to Electronic Commerce,3e(Turban)Chapter 3 Retailing in Electronic Commerce:Products and Services 3.1 True/False 1)The top 500 e-tailers accounted for 65 percent of all online sales in 2009.Answer:TRUE Diff:1 Page Ref:87 2)The amount and percentage of goods and services sold on the I

2、nternet is increasing rapidly,despite the failure of many dot-com companies.Answer:TRUE Diff:1 Page Ref:88 3)According to Internet Retailer(2009),approximately 75 percent of adult U.S.Internet users shopped online and/or researched offline sales online.Answer:FALSE Diff:2 Page Ref:88 4)As the number

3、 of Internet users reaches saturation,the rate of increase of online shoppers will slow,which creates the challenge for e-retailers to increase the amount spent online.Answer:TRUE Diff:3 Page Ref:88 5)A retailer is a sales intermediary,a seller that operates between manufacturers and customers.Answe

4、r:TRUE Diff:1 Page Ref:88 6)When comparing retailing to e-tailing,e-tailing has a lower cognitive shopping overhead due to easy-to-establish mutual trust.Answer:FALSE Diff:3 Page Ref:92 7)Commodities with standard specifications(e.g.,books,CDs,airline tickets)are expected to facilitate higher sales

5、volumes.Answer:TRUE Diff:1 Page Ref:93 8)A business model is a description of how an organization intends to generate revenue through its business operations.Answer:TRUE Diff:2 Page Ref:93 9)Marketing done online between any seller and buyer is indirect marketing.Answer:FALSE Diff:1 Page Ref:94 2 10

6、)Direct marketers are firms that sell directly to consumers over the Internet without maintaining a physical sales channel.Answer:FALSE Diff:2 Page Ref:94 11)A click-and-mortar retailer is a combination of both the brick-and-mortar retailer and an online transactional Web site.Answer:TRUE Diff:1 Pag

7、e Ref:96 12)Competition among online travel e-tailers is fierce,with low margins,little customer loyalty,and increasing commoditization of products and services.Answer:TRUE Diff:3 Page Ref:99 13)WAYN is a social networking Web site with a goal of uniting college student travelers from North America.

8、Answer:FALSE Diff:2 Page Ref:101 14)The electronic job market can create high turnover costs for employers by accelerating employees movement to other jobs.Answer:TRUE Diff:2 Page Ref:105 15)When compared to the traditional job market,an advantage of the online job market is its long life cycle.Answ

9、er:TRUE Diff:1 Page Ref:102 16)An advantage of the electronic job market for job seekers is that they can assess their market value.Answer:TRUE Diff:2 Page Ref:106 17)Many insurance companies use a dual strategy,keeping human agents but also selling online.Answer:TRUE Diff:2 Page Ref:108 18)The majo

10、r risk of online trading is security.Answer:TRUE Diff:1 Page Ref:108 3 19)Customers accessing a bank system from the outside must go through encryption provided by SSL and digital certification verification.Answer:TRUE Diff:2 Page Ref:112 20)Both online banks and click-and-mortar banks carry some ri

11、sks and problems,especially in international banking,including hackers and liquidity risk.Answer:TRUE Diff:2 Page Ref:113 21)The number of checks the U.S.Federal Reserve System processes has remained constant,but commercial automated clearinghouse(ACH)volume has increased significantly.Answer:FALSE

12、Diff:1 Page Ref:113 22)Direct sales of digital content through digital download allow a producer of digital content to bypass the traditional retail channel,thereby reducing overall costs and capturing greater profits.Answer:TRUE Diff:1 Page Ref:116 23)A major problem in B2C is the increasing rate o

13、f online fraud.Answer:TRUE Diff:1 Page Ref:122 24)A traditional brick-and-mortar store with a mature Web site that uses a click-and-mortar strategy can leverage multichannels.Answer:TRUE Diff:1 Page Ref:123 25)Business rating sites can aid consumer purchase decisions.Answer:TRUE Diff:1 Page Ref:125

14、3.2 Multiple Choice 1)A experienced each of the following except A)maintaining its position as the number one e-tailer in 2008.B)declaring its first profit in January 2002.C)establishing a grocery delivery service called AmazonConnect.D)attracting at least 615 million visitors in 2009.Answer:C Diff:

15、3 Page Ref:86-87 4 2)According to Internet Retailer(2009),approximately _ percent of adult U.S.Internet users shop online and/or research offline sales online.A)25 B)40 C)60 D)85 Answer:C Diff:2 Page Ref:88 3)Each of the following describes retailing except:A)A retailer is a sales intermediary.B)Man

16、y manufacturers sell directly to consumers and through wholesalers and retailers.C)E-tailing makes it easier for a manufacturer to sell directly to customers by cutting out the intermediary.D)Companies that produce a larger number of products,such as Proctor&Gamble,do not need retailers for efficien

17、t distribution.Answer:D Diff:3 Page Ref:88 4)Retailers who sell over the Internet are called A)cyber marketers.B)e-tailers.C)B2B commerce marketers.D)brick-and-mortar operations.Answer:B Diff:1 Page Ref:88 5)What is the primary advantage of catalog sales?A)Catalogs eliminate the constraints of space

18、 and time.B)Customers prefer catalog shopping to e-tailing.C)Catalogs increase interest in products that are then bought online.D)Products and services can both be sold via catalogs.Answer:A Diff:2 Page Ref:88 6)Conducting e-commerce where the online channel of a business is integrated with the phys

19、ical retail business as opposed to being a separate channel best defines A)referral economy.B)direct marketing.C)considered commerce.D)click-and-mortar retailers.Answer:C Diff:2 Page Ref:91 5 7)With all else being equal in the online environment,goods with any of the following product characteristic

20、s are expected to facilitate greater online sales except:A)relatively expensive items.B)high brand recognition.C)digitized format.D)frequently purchased items.Answer:A Diff:2 Page Ref:92-93 8)Dells distribution strategy is best described as A)a brick-and-mortar strategy.B)a shared service mall strat

21、egy.C)a click-and-mortar strategy.D)direct marketing from a manufacturer.Answer:D Diff:3 Page Ref:94 9)The Sears marketing strategy is best described as A)a brick-and-mortar strategy.B)a shared service mall strategy.C)a click-and-mortar strategy.D)direct marketing by a manufacturer.Answer:C Diff:2 P

22、age Ref:93 10)Competitive advantages of a pull vehicle distribution process include A)virtually real-time market feedback.B)large cost savings in finished vehicle inventory carrying costs.C)improved customer satisfaction and pricing.D)all of the above.Answer:D Diff:2 Page Ref:95 11)A type of online

23、mall that is basically a directory organized by product type best describes A)referring directory.B)mall with shared services.C)brick-and-mortar retailer.D)cyber directory.Answer:A Diff:2 Page Ref:96 6 12)An online seller of travel services that generates revenue by charging fees for its services is

24、 an example of a A)market maker.B)transaction broker.C)content disseminator.D)viral marketer.Answer:B Diff:2 Page Ref:97 13)A marketer that uses e-mail to advertise to potential customers is called a A)market maker.B)transaction broker.C)content disseminator.D)viral marketer.Answer:D Diff:2 Page Ref

25、:97 14)A company that creates and manages many-to-many markets is called a A)market maker.B)transaction broker.C)content disseminator.D)viral marketer.Answer:A Diff:2 Page Ref:97 15)Each of the following is a revenue model for online independent travel agents except A)direct competition revenues.B)d

26、irect revenues from commissions.C)subscription or membership fees.D)revenue sharing fees.Answer:A Diff:3 Page Ref:99 16)Each of the following is a characteristic of WAYN except:A)It is a popular social networking Web site.B)When it introduced fees for its premier travel membership service,it lost mo

27、st of its new subscriptions.C)It is not aimed at any particular age group.D)It enables its users to create a personal profile and upload and store photos.Answer:B Diff:3 Page Ref:101 7 17)Compared to the traditional job market,the online job market A)has a shorter life cycle.B)is usually specialized

28、 and local in scope.C)tends to be less reliable.D)tends to be much less expensive.Answer:D Diff:2 Page Ref:102 18)Which of the following parties use the Internet job market?A)employers seeking employees B)classified ads C)job agencies D)all of the above Answer:D Diff:1 Page Ref:103 19)Advantages of

29、the electronic job market for employers include each of the following except A)charging online processing fees.B)providing greater equal opportunity for job seekers.C)learning how to use their voice effectively in an interview.D)conducting interviews online.Answer:A Diff:2 Page Ref:106 20)Advantages

30、 of the electronic market for job seekers include each of the following except A)assessing their market value.B)competing with less qualified applicants.C)marketing themselves directly to potential employers.D)communicating quickly with potential employers.Answer:B Diff:2 Page Ref:106 21)E-banking A

31、)saves time and money.B)is more expensive for banks.C)is primarily done using wireless devices.D)is done by less than 40 percent of U.S.adult Internet users.Answer:A Diff:1 Page Ref:110 22)Which of the following is not an online banking application category?A)informational B)delivery C)administrativ

32、e D)transactional Answer:B Diff:2 Page Ref:110 8 23)The portal online banking application provides A)financial education information.B)current bank and local news.C)links to local business.D)bill-pay services.Answer:C Diff:3 Page Ref:111 24)Implementation issues for online financial transactions inc

33、lude A)security.B)imaging systems.C)fee issues.D)all of the above.Answer:D Diff:1 Page Ref:112-113 25)Gateways to storefronts and e-malls are A)shopping portals.B)shopbots.C)shopping browsers.D)intelligent search engines.Answer:A Diff:1 Page Ref:118 26)Tools that scout the Web on behalf of consumers

34、 who specify search criteria are A)shopping portals.B)shopbots.C)shopping browsers.D)intelligent search engines.Answer:B Diff:1 Page Ref:118 27)The TRUSTe seal is an example of A)a business rating.B)an intermediary.C)a B2B exchange.D)a trustmark.Answer:D Diff:1 Page Ref:119 9 28)The effects upon sal

35、es of consumers receiving a referral or recommendation from other consumers best defines A)consumer economy.B)referral economy.C)channel conflict.D)word-of-mouth economy.Answer:B Diff:2 Page Ref:119 29)The attention-grabbing behavior of agencies that go out to consumer environments and boast about h

36、ow great a brand or item is in order to spread the word best defines A)referral economy.B)blasting.C)sneezing.D)shouting.Answer:C Diff:3 Page Ref:119 30)Charles wants to buy a John Lennon lithograph over the Internet,but he is unwilling to pay for it until he inspects it to ascertain authenticity.Th

37、e auction site thorough which he purchases the painting agrees to hold his money until he tells them to release it to the seller.This is an example of A)an escrow service.B)a trustmark.C)a warranty.D)a verification.Answer:A Diff:2 Page Ref:120 3.3 Fill in the Blank 1)_ is retailing conducted online,

38、over the Internet.Answer:Electronic retailing Diff:1 Page Ref:88 2)_ are retailers who sell over the Internet.Answer:E-tailers Diff:1 Page Ref:88 3)Conducting e-commerce where the online channel of a business is integrated with the physical retail business as opposed to being a separate channel desc

39、ribes _.Answer:considered commerce Diff:3 Page Ref:91 10 4)Broadly,marketing that takes place without intermediaries between manufacturers and buyers describes _.Answer:direct marketing Diff:2 Page Ref:94 5)_ are firms that sell directly to consumers over the Internet without maintaining a physical

40、sales channel.Answer:Virtual(pure-play)e-tailers Diff:2 Page Ref:96 6)_ are brick-and-mortar retailers that offer a transactional Web site from which to conduct business.Answer:Click-and-mortar retailers Diff:2 Page Ref:96 7)_ are retailers who do business in the non-Internet,physical world in tradi

41、tional brick-and-mortar stores.Answer:Brick-and-mortar retailers Diff:2 Page Ref:96 8)Virtual e-tailers can be categorized as _ and _.Answer:general purpose,specialized Diff:3 Page Ref:96 9)A business model where a company sells in multiple marketing channels simultaneously describes _.Answer:multic

42、hannel business model Diff:3 Page Ref:96 10)_ and _ are two types of online malls.Answer:Referring directories,shared shopping services Diff:3 Page Ref:96 11)A _ is a type of mall that is basically a directory organized by product type.Answer:referring directory Diff:2 Page Ref:96 12)The B2C busines

43、s model that combines community services with selling or affiliate marketing is _.Answer:community portal and social networks Diff:3 Page Ref:97 13)The _ is the online B2C business model where a manufacturer sells to a business,but delivers to individual customers.Answer:B2B2C Diff:3 Page Ref:97 11

44、14)_ is the online B2C business model where manufacturers customize their products and services via online orders.Answer:Make(build)-to-order Diff:3 Page Ref:97 15)Various banking activities conducted from home or the road using an Internet connection describes _.Answer:electronic banking Diff:1 Pag

45、e Ref:109 16)_,_,_,_,and _ are the five types of online banking applications.Answer:Informational,administrative,transactional,portal,others Diff:3 Page Ref:111 17)_ is the risk of not having sufficient funds to pay obligations as they come due.Answer:Liquidity risk Diff:3 Page Ref:113 18)A grocer t

46、hat takes orders online and provides deliveries on a daily or other regular schedule or within a very short period of time defines _.Answer:e-grocer Diff:1 Page Ref:114 19)Express delivery made fairly quickly after an online order is received defines _.Answer:on-demand delivery service Diff:2 Page R

47、ef:114 20)Gateways to e-storefronts and e-malls describes _.Answer:shopping portals Diff:2 Page Ref:118 21)Tools that scout the Web on behalf of consumers who specify search criteria describes _.Answer:shopping robots Diff:2 Page Ref:118 22)The effect upon sales of consumers receiving a referral or

48、recommendation from other consumers defines _.Answer:referral economy Diff:3 Page Ref:119 23)The removal of organizations or business process layers responsible for certain intermediary steps in a given supply chain defines _.Answer:disintermediation Diff:3 Page Ref:120 12 24)The process whereby int

49、ermediaries take on new intermediary roles describes _.Answer:reintermediation Diff:3 Page Ref:120 25)_ is the situation in which an online marketing channel upsets the traditional channels due to real or perceived damage from competition.Answer:Channel conflict Diff:3 Page Ref:121 3.4 Essay 1)List

50、the seven characteristics that enable items to facilitate higher sales volumes in an online environment.Answer:High brand recognition,a guarantee provided by highly reliable or well-known vendors,a digitized format,relatively inexpensive items,frequently purchased items,commodities with standard spe