电子商务导论英文版2版PPT、教师手册、试题库turban_iec3_tif_.pdf

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1、 1 Introduction to Electronic Commerce,3e(Turban)Chapter 1 Overview of Electronic Commerce 1.1 True/False 1)Every company needs a business model describing how the company operates,how it generates sales,and how it provides value to the customers and eventually profit to its owners.Answer:TRUE Diff:

2、2 Page Ref:3 2)Electronic exchange is the process of buying,selling,or exchanging products,services,or information via computer.Answer:FALSE Diff:1 Page Ref:4 3)The terms e-commerce and e-business can be used interchangeably.Answer:TRUE Diff:1 Page Ref:5 4)The form EC takes depends on the degree of

3、digitization of the product sold,the process,and the delivery method.Answer:TRUE Diff:2 Page Ref:5 5)In order for a situation to be considered as electronic commerce,the product,process,and delivery method should all be digital.Answer:FALSE Diff:2 Page Ref:5 6)Purchasing a computer from Dells Web si

4、te is partial EC because the merchandise is physically delivered.Answer:TRUE Diff:1 Page Ref:5 7)A can be classified as a click-and-mortar organization.Answer:TRUE Diff:2 Page Ref:6 8)Pure-play organizations are old-economy organizations that perform their primary business offline,selling physical p

5、roducts by means of physical agents.Answer:FALSE Diff:2 Page Ref:6 9)A person purchasing a pair of shoes from Zappos is an example of B2B.Answer:FALSE Diff:1 Page Ref:6 2 10)Online publishing is an electronic commerce application.Answer:TRUE Diff:1 Page Ref:7 11)According to Mockler,over 85 percent

6、of EC volume is B2B.Answer:TRUE Diff:2 Page Ref:8 12)Transactions conducted on P are examples of collaborative commerce.Answer:FALSE Diff:2 Page Ref:9 13)The introduction of the World Wide Web was a major milestone in electronic commerce development.Answer:TRUE Diff:1 Page Ref:11 14)The development

7、of new networks,protocols,and EC software is one reason for the rapid expansion of electronic commerce applications.Answer:TRUE Diff:1 Page Ref:11 15)Electronic commerce is an interdisciplinary field.Answer:TRUE Diff:1 Page Ref:11 16)Collaborative computing is an approach aimed at making the human-c

8、omputer interface more natural.Answer:FALSE Diff:1 Page Ref:13 17)The structure of a social network is often very simple.Answer:FALSE Diff:1 Page Ref:14 18)Enterprise social networks are privately owned by corporations and operate inside them.Answer:TRUE Diff:3 Page Ref:16 19)Facebook is an example

9、of an enterprise social network.Answer:FALSE Diff:2 Page Ref:18 3 20)Digital economy refers to an economy based on digital communication networks,computers,software,and other related information technologies that provide a global platform over which people and organizations interact,communicate,coll

10、aborate,and search for information.Answer:TRUE Diff:2 Page Ref:20 21)Many companies use a corporate portal,which is a gateway for customers,employees,and partners to reach corporate information and communicate with the company.Answer:TRUE Diff:1 Page Ref:22 22)Economic,legal,societal,and technologic

11、al factors have created a highly competitive business environment in which customers are becoming less powerful.Answer:FALSE Diff:2 Page Ref:26 23)Strong competition and increased power of consumers are two of the major market and economic pressures in todays business environment.Answer:TRUE Diff:1

12、Page Ref:28 24)Business models are a subset of a business plan or business case and refer to methods of doing business by which a company can generate revenue.Answer:TRUE Diff:2 Page Ref:30 25)A value proposition refers to the tangible and intangible benefits that a company can derive from using EC.

13、Answer:TRUE Diff:2 Page Ref:32 1.2 Multiple Choice 1)Which of the following EC mechanisms are used by Zappos to foster its relationship with customers?A)user-contributed videos B)Tweets C)discussion forums D)All of the above are used by Zappos.Answer:D Diff:1 Page Ref:2 4 2)The type of EC transactio

14、ns used by Zappos are A)business-to-business.B)business-to-business-to-consumer.C)business-to-consumer.D)consumer-to-business.Answer:C Diff:1 Page Ref:3 3)The process of buying,selling,or exchanging products,services,or information via the computer best defines A)electronic collaboration.B)electroni

15、c commerce.C)Tweeting.D)cyber sales.Answer:B Diff:1 Page Ref:4 4)A broader definition of EC that includes not just the buying and selling of goods and services,but also servicing customers,collaborating with business partners,and conducting electronic transactions within an organization best defines

16、 A)e-business.B)e-tailing.C)e-collaboration.D)cyber business.Answer:A Diff:2 Page Ref:4 5)EC can take several forms depending on the degree of digitization of the following three dimensions:A)the product or service sold,the process,and the delivery method.B)the business process,the collaboration,and

17、 the transaction.C)the payment method,the delivery method,and the production method.D)the marketing channel,the agent,and the collaboration method.Answer:A Diff:2 Page Ref:5 6)Old-economy organizations that perform their primary business offline,selling physical products by means of physical agents

18、best defines A)click-and-mortar organizations.B)pure-play organizations.C)classic commerce organizations.D)brick-and-mortar organizations.Answer:D Diff:1 Page Ref:6 5 7)A network that uses the Internet to link multiple intranets best defines A)corporate net.B)collaboration network.C)extranet.D)relat

19、ional network.Answer:C Diff:2 Page Ref:6 8)Dell collaborating electronically with its partners and providing customer service online is an example of A)B2C.B)e-CRM.C)C2B.D)B2B2C.Answer:B Diff:2 Page Ref:6 9)Electronic commerce applications include A)direct marketing.B)online banking.C)m-commerce.D)a

20、ll of the above.Answer:D Diff:1 Page Ref:7 10)Support areas for EC include each of the following except A)infrastructure.B)people.C)public policy.D)business partnerships.Answer:A Diff:3 Page Ref:7 11)The e-commerce model in which all of the participants are businesses or other organizations is calle

21、d A)business-to-consumer.B)business-to-business.C)business-to-business-to-consumer.D)consumer-to-consumer.Answer:B Diff:2 Page Ref:8 6 12)The e-commerce model in which a business provides some product or service to a client business that maintains its own customers is called A)business-to-consumer.B

22、)business-to-business.C)business-to-business-to-consumer.D)consumer-to-consumer.Answer:C Diff:1 Page Ref:8 13)Ebay auctions are mostly A)business-to-employees.B)consumer-to-business.C)business-to-consumer.D)consumer-to-consumer.Answer:D Diff:1 Page Ref:9 14)The second generation of Internet-based se

23、rvices that lets people collaborate and share information online in new ways,such as social networking sites,wikis,communication tools,and folksonomies best defines A)Wii.B)Web 2.0.C)EC 2.0.D)SNS2.Answer:B Diff:2 Page Ref:13 15)Web 2.0 applications existing only on the Internet,deriving their effect

24、iveness from interhuman connections and from the network effects that Web 2.0 makes possible and growing in effectiveness as people make more use of them best describes A)Level 0 applications.B)Level 1 applications.C)Level 2 applications.D)Level 3 applications.Answer:D Diff:3 Page Ref:14 16)A catego

25、ry of Internet applications that helps connect friends,business partners,or individuals with specific interests by providing free services such as photo presentation,e-mail,blogging,and so on using a variety of tools best describes A)social networking.B)public networking.C)intranet.D)extranet.Answer

26、:A Diff:1 Page Ref:14 7 17)Y is an example of a A)social network service.B)business-to-business network.C)business-oriented network.D)intranet.Answer:C Diff:2 Page Ref:16 18)Using Web 2.0 tools,companies can A)encourage consumers to rate and comment on products.B)allow consumers to create their own

27、topic areas and build communities.C)provide incentives such as sweepstakes and contests for customers to get involved in new product or service design and marketing campaigns.D)do all of the above.Answer:D Diff:2 Page Ref:16 19)A user-defined world in which people can interact,play,and do business b

28、est describes A)virtual world.B)virtual business.C)virtual model.D)cyberspace.Answer:A Diff:2 Page Ref:18 20)Web 2.0 tools include A)wikis.B)RSS feeds.C)blogs.D)all of the above.Answer:D Diff:1 Page Ref:19 21)According to the Business Environment and Performance Model,_ provide support to organizati

29、ons activities and to resultant performance,countering business pressures.A)EC and IT B)missions and strategies C)core competencies and critical response activities D)markets and government Answer:A Diff:2 Page Ref:27 8 22)A _ is a companys method of doing business to generate revenue to sustain its

30、elf.A)marketing strategy B)business model C)value chain D)business plan Answer:B Diff:1 Page Ref:29 23)According to the _ revenue model,customers pay a fixed amount,usually monthly,to receive some type of service.A)subscription fees B)transaction fees C)advertising fees D)affiliate fees Answer:A Dif

31、f:2 Page Ref:30 24)Which of the following is not a major revenue model?A)attributive fee B)sales C)transaction fees D)subscription fees Answer:A Diff:3 Page Ref:30 25)According to the _ revenue model,companies receive commissions for referring customers to others EC Web sites.A)advertising fees B)su

32、bscription fees C)affiliate fees D)transaction fees Answer:C Diff:2 Page Ref:31 26)Large private organizational buyers and government agencies make large-volume or large-value purchases through _,also known as reverse auctions.A)electronic tendering systems B)online direct marketing C)name-your-own-

33、price models D)viral marketing Answer:A Diff:2 Page Ref:33 9 27)According to the _,an organization can increase brand awareness or even generate sales by Web-based word-of-mouth marketing or promoting a product or service to other people.A)electronic tendering systems model B)online direct marketing

34、 model C)name-your-own-price models D)viral marketing model Answer:D Diff:2 Page Ref:33 28)Benefits of e-commerce to customers include A)ubiquity.B)instant delivery.C)no sales tax.D)all of the above.Answer:D Diff:1 Page Ref:34 29)Which of the following is a technological limitation of EC?A)security

35、and privacy concerns that deter customers from buying B)difficulty obtaining venture capital C)order fulfillment requirements of large-scale B2C D)unresolved taxation,public policy,and legal issues Answer:C Diff:3 Page Ref:35 30)Major barriers to EC include all of the following except A)cost.B)lack

36、of potential customers.C)implementation difficulties.D)lack of programmers.Answer:D Diff:2 Page Ref:35 1.3 Fill in the Blank 1)_ is the process of buying,selling,transferring,or exchanging products,services,and/or information via computer.Answer:Electronic commerce Diff:1 Page Ref:4 2)_ is a broader

37、 definition of EC that includes not just the buying and selling of goods and services,but also servicing customers,collaborating with business partners,and conducting electronic transactions within an organization.Answer:E-business Diff:1 Page Ref:4 10 3)_ refers to old-economy organizations or corp

38、orations that perform their primary business offline,selling physical products by means of physical agents.Answer:Brick-and-mortar organization Diff:2 Page Ref:6 4)_ are organizations that conduct their business activities solely online.Answer:Virtual organizations Diff:2 Page Ref:6 5)_ are organiza

39、tions that conduct some e-commerce activities,usually as an additional marketing channel.Answer:Click-and-mortar organizations Diff:2 Page Ref:6 6)An _ is an internal corporate or government network that uses Internet tools such as Web browsers and Internet protocols.Answer:intranet Diff:2 Page Ref:

40、6 7)An _ is a network that uses the Internet to link multiple intranets.Answer:extranet Diff:2 Page Ref:6 8)The e-commerce model in which a business provides some product or service to a client business that maintains its own customers is called _.Answer:business-to-business-to-consumer Diff:3 Page

41、Ref:8 9)_ describes the hardware,software,and networks used in EC.Answer:Infrastructure Diff:2 Page Ref:8 10)The e-commerce model in which individuals use the Internet to sell products or services to organizations or individuals who seek sellers to bid on products or services they need is called _.A

42、nswer:consumer-to-business Diff:3 Page Ref:9 11)The e-commerce category that includes all internal organizational activities that involve the exchange of goods,services,or information among various units and individuals in an organization is _.Answer:intrabusiness EC Diff:3 Page Ref:9 11 12)The e-co

43、mmerce model in which an organization delivers services,information,or products to its individual employees is _.Answer:business-to-employees Diff:3 Page Ref:9 13)_ is the e-commerce model in which consumers sell directly to other consumers.Answer:Consumer-to-consumer Diff:1 Page Ref:9 14)_ is the e

44、-commerce model in which individuals or groups communicate or collaborate online.Answer:Collaborative commerce Diff:1 Page Ref:9 15)_ is the second generation of Internet-based services that lets people collaborate and share information online in new ways,such as social networking sites,wikis,commun

45、ication tools and folksonomies.Answer:Web 2.0 Diff:2 Page Ref:13 16)A _ is a service that builds online communities by providing an online space for people to build free homepages and that provides basic communication and support tools for conducting different activities in the social network.Answer

46、:social network service Diff:2 Page Ref:14 17)_ are social networks whose primary objective is to facilitate business.Answer:Business-oriented networks Diff:2 Page Ref:16 18)A _ is a user-defined world in which people can interact,play,and do business.Answer:virtual world Diff:1 Page Ref:18 19)A _ i

47、s a major gateway through which employees,business partners,and the public can enter a corporate Web site.Answer:corporate portal Diff:3 Page Ref:22 20)A _ can be a reaction to a specific business pressure already in existence,or it can be an initiative that will defend an organization against futur

48、e business pressures.Answer:response activity Diff:3 Page Ref:28 12 21)A method of doing business by which a company can generate revenue to sustain itself defines _.Answer:business model Diff:2 Page Ref:29 22)_ refers to the benefits a company can derive from using EC.Answer:Value proposition Diff:

49、2 Page Ref:32 23)A _ is a model in which a buyer requests would-be sellers to submit bids;the lowest bidder wins.Answer:tendering(bidding)system Diff:3 Page Ref:33 24)According to the Harmony Hollow Software 2006 study mentioned in the textbook,the major barriers to EC are _,_,_,_,_,and _.Answer:res

50、istance to new technology,implementation difficulties,security concerns,lack of technology skills,lack of potential customers,cost Diff:3 Page Ref:35 25)_ is the branch of philosophy that deals with what is considered to be right and wrong.Answer:Ethics Diff:1 Page Ref:36 1.4 Essay 1)List and briefl