电子商务导论英文版2版PPT、教师手册、试题库turban_iec3_tif__5.pdf

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1、 1 Introduction to Electronic Commerce,3e(Turban)Chapter 8 Mobile Computing and Commerce 8.1 True/False 1)Metro Group found customers were less satisfied when using its mobile shopping assistant than when customers used more traditional shopping methods.Answer:FALSE Diff:1 Page Ref:294 2)Mobile comm

2、erce includes B2C and B2B commercial transactions as well as the transfer of information and services via wireless mobile devices.Answer:FALSE Diff:2 Page Ref:295 3)The small screen size and increased bandwidth of most mobile computing devices has increased customer interest in using them.Answer:FAL

3、SE Diff:2 Page Ref:295 4)Consumer uptake of B2C m-commerce applications has been fast and continues to grow.Answer:FALSE Diff:2 Page Ref:295 5)Connectivity is a key attribute of m-commerce.Answer:FALSE Diff:2 Page Ref:296 6)The most widely recognized benefit of increased mobility is the productive u

4、se of travel time.Answer:TRUE Diff:1 Page Ref:297 7)Multimedia messaging service enables the convergence of mobile devices and personal computers.Answer:TRUE Diff:2 Page Ref:300 8)Increased use of voice-support services exploits the built-in audio capabilities of many mobile devices and reduces thei

5、r dependence on unsatisfactory input solutions,such as handwriting recognition,keypads,or virtual touch-screen keyboards.Answer:TRUE Diff:2 Page Ref:300 2 9)The highest level of voice support services is a voice portal,which is a Web site with an audio interface that can be accessed through a teleph

6、one call.Answer:TRUE Diff:2 Page Ref:300 10)WiFi is the common name used to describe the IEEE 802.11 standard used on most WLANs.Answer:TRUE Diff:1 Page Ref:301 11)WiMax is a wireless standard for making broadband network connections over a medium-size area such as a city.Answer:TRUE Diff:2 Page Ref

7、:302 12)The uptake of mobile banking has been very popular.Answer:FALSE Diff:2 Page Ref:304 13)IMS Research recently forecast that the number of mobile banking users will reach approximately 1 billion in 2012.Answer:TRUE Diff:2 Page Ref:304 14)Wireless divide refers to the gap between people with ef

8、fective access to digital and information technology and those without.Answer:FALSE Diff:1 Page Ref:306 15)Microeconomics is the provision of financial services to poor or low-income clients,including consumers and the self-employed.Answer:FALSE Diff:1 Page Ref:306 16)Audio and video clips are the p

9、rincipal technologies used to deliver advertisements to cell phones.Answer:FALSE Diff:2 Page Ref:308 17)Security is one of the basic principles of the Global Code of Conduct.Answer:TRUE Diff:1 Page Ref:309 18)Enhanced productivity and reduced costs are the main reasons for the widespread deployment

10、of mobile devices and applications within organizations.Answer:TRUE Diff:2 Page Ref:310 3 19)Network coverage gaps and interruptions are one of the challenges associated with delivering mobile solutions to mobile workers.Answer:TRUE Diff:2 Page Ref:311 20)Mobile gambling is the largest mobile entert

11、ainment segment.Answer:FALSE Diff:1 Page Ref:312 21)Technology,number of players,and genre are ways to classify mobile games.Answer:TRUE Diff:2 Page Ref:313 22)Streaming music and radio represent the largest revenue portion of the mobile music segment.Answer:FALSE Diff:2 Page Ref:313 23)The inabilit

12、y to customize applications is one of the major barriers to enterprise mobile computing.Answer:TRUE Diff:2 Page Ref:320 24)Several key ethical issues in m-commerce include isolation,loss of privacy,and potential health damage from cellular radio frequency emissions.Answer:TRUE Diff:2 Page Ref:322 25

13、)A study by Seoul National University found that 30 percent of South Korean high school students reported addiction effects,which are anxious feelings when they did not have their phones with them.Answer:TRUE Diff:2 Page Ref:322 4 8.2 Multiple Choice 1)Mobile commerce is conducted in each of the fol

14、lowing ways except A)the Internet.B)the mail.C)private communication lines.D)other computing networks.Answer:B Diff:2 Page Ref:295 2)M-commerce applications include A)financial.B)advertising.C)personal services.D)all of the above.Answer:D Diff:1 Page Ref:295 3)The technology foundation for mobile co

15、mmerce includes A)mobile devices.B)software.C)services.D)all of the above.Answer:D Diff:2 Page Ref:295 4)M-commerce drivers include each of the following except A)powerful devices.B)security.C)handset culture.D)service economy.Answer:B Diff:3 Page Ref:295 5)Key attributes of m-commerce include each

16、of the following except A)personalization.B)localization.C)separation.D)convenience.Answer:C Diff:3 Page Ref:296 5 6)Major attributes that are necessary for development of mobile applications include each of the following except A)ubiquity.B)localization.C)security.D)personalization.Answer:C Diff:3

17、Page Ref:296 7)M-commerce drivers include each of the following except A)improved price/performance.B)vendors push.C)increased mobility.D)employment opportunities.Answer:D Diff:2 Page Ref:297 8)The development of m-commerce is being driven by the following technological,business,social,and economic

18、factors except A)transition to a manufacturing economy.B)widespread availability of more powerful wireless devices.C)growth of a handset culture and mobile workforce.D)improved price or performance of mobile services.Answer:A Diff:1 Page Ref:297 9)The most widely recognized benefit of increased mobi

19、lity is A)location-based advertising.B)the ability to pay bills online.C)the productive use of travel time.D)improved price and performance.Answer:C Diff:2 Page Ref:297 10)Infrastructures supporting mobile computing are A)mobile devices,network access points,and servers.B)WAP gateways,GPS locators,a

20、nd GPS satellites.C)PDAs,smartphones,and PCs.D)Web servers,mobile devices,and microbrowsers.Answer:A Diff:3 Page Ref:298 6 11)Characteristics of mobile devices that create special requirements that hardware and software designers need to anticipate when designing mobile computing systems include eac

21、h of the following except A)small screens.B)broad bandwidth.C)reduced memory.D)restricted input capabilities.Answer:B Diff:3 Page Ref:298 12)A stand-alone handheld computer principally used for personal information management best describes A)smart phone.B)wireless network.C)personal digital assista

22、nt.D)multimessaging service.Answer:C Diff:1 Page Ref:299 13)Software-enabled services presented by cell phones and smart phones that are not found in the desktop or even mobile computer worlds include each of the following except A)messaging services.B)location-based services.C)voice-supported servi

23、ces.D)switched services.Answer:D Diff:2 Page Ref:299 14)Rick sends a message from a delayed flight to his friend on her cell phone that he will be arriving late.The service that allows the sending and receiving of such short text messages on mobile phones is called A)LOL.B)MSG.C)SMS.D)TMG.Answer:C D

24、iff:2 Page Ref:300 15)In m-commerce applications,voice recognition and voice synthesizing offer A)better operation in dirty or moving environments.B)hands-and eyes-free operation.C)faster input.D)all of the above.Answer:D Diff:1 Page Ref:300 7 16)A voice system that enables users to request and rece

25、ive information and to enter and change data through a telephone to a computerized system best describes A)interactive voice response.B)voice activated device.C)voice command system.D)mobile voice system.Answer:A Diff:2 Page Ref:300 17)_ enables the determination of the location of an enabled device

26、.A)GPS B)PDA C)SMS D)WAP Answer:A Diff:1 Page Ref:300 18)A _ is suitable for mobile users who need to make very short-range device-to-device wireless connections within a small space,such as a single room,and most commonly with Bluetooth.A)personal area network B)local area network C)wireless area n

27、etwork D)Wi-Fi area network Answer:A Diff:2 Page Ref:301 19)Physically,the heart of a WLAN is a _ that connects wireless devices to the desired network.A)router B)wireless network PC card C)wireless access point D)modem Answer:C Diff:2 Page Ref:301 20)Most WLANs run on a telecommunications standard

28、known as A)IEEE 802.17.B)IEEE 802.16.C)IEEE 802.14.D)IEEE 802.11.Answer:D Diff:3 Page Ref:301 8 21)Which of the following is a set of telecommunications standards that enables wireless devices to communicate with each other over short distances?A)SMS.B)MMS.C)Bluetooth.D)WAN.Answer:C Diff:1 Page Ref:

29、301 22)A wireless standard(IEEE 802.16)for making broadband network connections over a medium-size area such as a city best describes A)WiMax.B)WiFi.C)SMS.D)WWAN.Answer:A Diff:2 Page Ref:302 23)WWANs are distinguished by A)their speed.B)the communication protocols they use.C)the cellular standards o

30、n which they are based.D)all of the above.Answer:D Diff:1 Page Ref:303 24)Classes of mobile marketing campaigns include each of the following except A)information.B)entertainment.C)gaming.D)coupons.Answer:C Diff:2 Page Ref:308 25)Internet mobile marketing campaign objectives include each of the foll

31、owing except A)building brand awareness.B)penetrating competitor markets.C)changing brand image.D)building customer databases.Answer:B Diff:2 Page Ref:308 9 26)Basic principles from the Global Code of Conduct include each of the following except A)notice.B)choice and consent.C)point of contact.D)sec

32、urity.Answer:C Diff:2 Page Ref:309 27)Which of the following is the largest segment of mobile entertainment?A)mobile gaming.B)mobile music.C)mobile gambling.D)mobile dancing.Answer:B Diff:1 Page Ref:312 28)Barriers to location-based m-commerce include each of the following except:A)Wireless bandwidt

33、h is limited.B)The accuracy of location technologies is often less than consumers expect.C)There are presently not enough location-based systems to make this a viable technology.D)Consumers see constant location data transmissions as a violation of privacy.Answer:C Diff:2 Page Ref:319 29)Health risk

34、s of cell phone use include each of the following except A)cell phone addiction.B)damage from cellular radio frequency emissions.C)spinal injury.D)thumb-overuse syndrome.Answer:C Diff:2 Page Ref:321 30)Ethical issues raised by m-commerce include each of the following except A)limited access to data

35、and documents.B)privacy invasion.C)infringing on workers personal time.D)isolation.Answer:A Diff:2 Page Ref:321 10 8.3 Fill in the Blank 1)_ includes any business activity conducted over a wireless telecommunications network or from mobile devices.Answer:Mobile commerce Diff:1 Page Ref:295 2)_ means

36、 being available at any location at any time.Answer:Ubiquity Diff:2 Page Ref:296 3)_ refers to knowing where a user is physically located at any particular moment.Answer:Localization Diff:2 Page Ref:296 4)_ is computing that connects a mobile device to a network or another computing device,anytime,a

37、nywhere.Answer:Wireless mobile computing Diff:2 Page Ref:298 5)A stand-alone handheld computer principally used for personal information management is called a _.Answer:personal digital assistant Diff:2 Page Ref:299 6)A mobile phone with PC-like capabilities describes _.Answer:smart phone Diff:2 Pag

38、e Ref:299 7)What distinguishes one type of mobile computer from another is its physical _,which refers to its size.Answer:footprint Diff:2 Page Ref:299 8)_ is a service that supports the sending and receiving of short text messages on mobile phones.Answer:Short message service Diff:2 Page Ref:300 9)

39、_ is the emerging generation of wireless messaging;it is able to deliver rich media.Answer:Multimedia messaging service Diff:2 Page Ref:300 10)_ is a voice system that enables users to request and receive information and to enter and change data through a telephone to a computerized system.Answer:In

40、teractive voice response Diff:3 Page Ref:300 11 11)The highest level of voice support services is a _,a Web site with an audio interface that can be accessed through a telephone call.Answer:voice portal Diff:2 Page Ref:300 12)_ is a wireless telecommunications network for device-to-device connection

41、s within a very short range.Answer:Personal area network Diff:2 Page Ref:301 13)_ is a set of telecommunications standards that enables wireless devices to communicate with each other over short distances.Answer:Bluetooth Diff:1 Page Ref:301 14)_ is a telecommunications network that enables users to

42、 make short-range wireless connections to the Internet or another network.Answer:Wireless local area network Diff:2 Page Ref:301 15)_ is the common name used to describe the IEEE 802.11 standard used on most WLANs.Answer:Wi-Fi Diff:2 Page Ref:301 16)_ is a wireless standard(IEEE 802.16)for making br

43、oadband network connections over a medium-size area such as a city.Answer:WiMax Diff:2 Page Ref:302 17)_ is a telecommunications network that offers wireless coverage over a large geographical area,typically over a cellular phone network.Answer:Wireless wide area network Diff:2 Page Ref:303 18)A _ i

44、s any employee who is away form his or her primary work space at least 10 hours a week or 25 percent of the time.Answer:mobile worker Diff:1 Page Ref:309 19)_ is any type of leisure activity that utilizes wireless telecommunication networks,interacts with service providers,and incurs a cost upon usa

45、ge.Answer:Mobile entertainment Diff:2 Page Ref:312 12 20)_ is the delivery of m-commerce transactions to individuals in a specific location,at a specific time.Answer:Location-based m-commerce(l-commerce)Diff:2 Page Ref:315 21)_ relies on base stations to find the location of a mobile device sending

46、a signal or sensed by the network.Answer:Network-based positioning Diff:3 Page Ref:316 22)_ calculates the location of a mobile device from signals sent by the device to base stations.Answer:Terminal-based positioning Diff:3 Page Ref:316 23)_ is a worldwide satellite-based tracking system that enabl

47、es users to determine their position anywhere on the earth.Answer:Global positioning system Diff:2 Page Ref:316 24)_ refers to systems used to track and identify the location of objects in real time.Answer:Real-time location system Diff:1 Page Ref:317 25)_ refers to a computer system capable of inte

48、grating,storing,editing,analyzing,sharing,and displaying geographically referenced(spatial)information.Answer:Geographical information system Diff:3 Page Ref:317 8.4 Essay 1)List the seven drivers of m-commerce.Answer:The seven drivers are widespread availability of more powerful mobile devices,the

49、handset culture,the service economy,vendors push,the mobile workforce,increased mobility,and improved price and performance.Diff:2 Page Ref:297 2)Identify and briefly describe four wireless telecommunications networks.Answer:Types of wireless telecommunications networks include personal area network

50、s,wireless local area networks,municipal Wi-Fi networks,and wireless wide area networks.Personal area networks enable very short-range device-to-device wireless connections within a small space.Wireless local area networks are used for medium-range connections up to 300 feet and are commonly used fo