2020年1月1378国开电大本科管理英语3期末考试试题及答案.docx

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1、2020年1月1378国开电大本科管理英语3期末考试试题及答案2019年1月1378国开电大本科管理英语3期末考试试题及答案 一、交际用语(每小题2分，共10分) 1-5题：选择正确的语句完成下面对话，并将答案序号写在答题纸上。1. I suppose there11 be a lot of arguments. _ A. No problem. B. 1 should imagine so. C. That s a good idea. 答案B 2. Sorry, 1 made a mistake again. _Practice more and you 11 succeed. A. Ne

2、ver mind. B. Certainly not. C. Youre welcome. 答案A 3. Do you mind if 1 smoke here? _ A. No, thanks. B. Yes, please. C. Yes, better not. 答案C 4. How did you miss your train? _ A. Never mind B. Whats your proposal? C. We11, I was caught in the traffic jam. 答案C 5. Good morning， Volunteering Matters, how

3、can I help you? Good morning, Id like to find out_. A. how 1 could pay online B. how 1 could become a volunteer C. how 1 could make an appointment 答案B 二、词汇与结构(每小题2分，共30分) 6-20题：阅读下面的句子，从 三个选项中选出一个能填入空白处的正确选项，井将答案序号写在答题纸上。6. 1ts_to point to or talk about strangers in public. A. not polite B. polite C

4、. good 答案A 7. John, as well as Mike_just been back from an important meeting. A. have B. has C. had 答案B 8. When do we have to pay the bill? _December 30. A. By B. 1n C. During 答案A 9. _ is known to all , too much fat causes heart problems. A. Of B. As C. For 答案B 10. He gave up his study in college in

5、_. A. bundle B. desperate C. despair 答案C 11. You can go out，_you promise to be back before 12 0clock. A. so far as B. as far as C. as long as 答案C 12. I am_your early coming. A. looking forward B. looking forward to C. look forward to 答案B 13. 1 didnt finish my homework. Neither_. A. did he B. didnt h

6、e C. he did 答案A 14. Lets discuss these problems at the meeting,_? A. do we B. shall we C. will you 答案B 15. If you need further information , please_our office. A. contact B. construct C. constant 答案A 16. I_to know how often the bus runs during rush hour. A. occur B. happen C. take place 答案B 17. I m

7、used to_up early now. A. get B. getting C. to get 答案B 18. Lets go_the reports on the latest work. A. to B. with C. over 答案C 19. _important it is for kids to imagine freely! A. How B. What C. What an 答案A 20. The manager urged his staff not to_the splendid opportunity. A. get B. escape C. miss 答案C 三、阅

8、读理解(每小题4分，共40分) 21-25题：阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。Passage 1 Without good budget management, you are likely to overspend on marketing accidentally. 15 Here are three steps that help to make a good marketing budget. Step 1: Organize financial information The first step is to be clear of y

9、our current financial situation. You need to know how much money your company makes monthly and the changes that might arise in the future. Although income flows change throughout the year, you must organize the information based on reliable revenue - the minimum amount of money your company makes e

10、ach month.16 A realistic budget plan will always focus on the income that exceeds the expenses, 17 not the total revenue that comes in. When you have determined the amount of disposable income available for the company , you should determine where the money will go. Step 2: Determine where you want

11、to spend marketing funds After you know the total amount available to spend on marketing , the next step is how you plan to spend that money. Three main factors decide how you spend marketing funds: the budget amount , your past experiences, and where you can reach the right audience. You will start

12、 organizing how to spend the funds based on the amount. Besides, you need to consider the strategies that have worked in the past. Also , you need consider which marketing channels will allow you to reach the right audience. Step 3: Assess data and make appropriate changes The final step in building

13、 a good marketing budget is the analysis of the plan and any changes that may improve revenue. Ultimately , marketing is designed to bring in extra revenue. 18 If the activity does not bring in any additional revenue over its cost , then it is better to change strategy and try something else. Assess

14、ing the data is a vital part of creating an effective marketing strategy. 19 Evaluation begins with comparing past performance to the performance after marketing the product or services. However, a good budget alone is not enough. Y ou have to take action and remain committed to following through yo

15、ur plan. By keeping the budget in mind when you make decisions, you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing. 21. What should the budget plan be based on? A. The companys reliable expense. B. T

16、he companys reliable income. C. The company s reliable cost. 答案B 22. What does“disposable income” mean in paragraph 3? A. Total income B. Previous income. C. Net income. 答案C 23. You have to be clear of_when organizing financial information. A. the income and expenses B. the marketing fund C. the bud

17、get management 答案A 24. The three main factors that decide how you spend marketing funds are_. A. the money you have earned , the actual expenses and the money you will expend B. the budget amount , your past experiences and where you can reach the right audience C. the assets you have , the product

18、and the income 答案B 25. Keeping the budget in mind when making marketing decisions will avoid A. using less than you earn B. using money unnecessarily C. using more than you earn 答案C 26-30题：请依据短文内窑推断给出的语旬是否正确，正确的写 “T”，错误的写“F”，并将答案 写在答题纸上。Passage 2 I think the most terrible thing in life for my little

19、 brother is getting up in the morning. He is almost sick when my mother ca11s, “Herbert! Its seven 0clock! Get up!” Herbert answers, “I m coming!”and goes right back to sleep. I m not at a11 like my brother. I dont like to go to bed at night but I don t mind getting up in the morning.I usual1y wake

20、up before my mother calls me. I jump out of bed and go into the bathroom to take a shower. I get dressed, brush my teeth, comb my hair, and get ready to go downstairs for breakfast as soon as my mother calls. But not Herbert. He just sleeps. A military band (军乐队) in our bedroom could not wake him up

21、. I call him and say,“Get up! Mum will be up here to pull you out of bed if you don t get up immediately!” But he just sleeps. After calling a few more times my mother has to come upstairs and pull Herbert out of bed. Its that way every day with my little brother. Perhaps someday hell learn to get u

22、p on time, but 1 really dont think so. 26. The most terrible thing in life for my little brother is going to school.答案F 27. When mother calls, Herbert doesnt answer and remains in bed.答案F 28. My mother often has to pull Herbert out of bed as he refuses to get up.答案T 29. Sometimes we have to send for

23、 a military band to wake Herbert up.答案F 30. The writer thinks someday Herbert will learn to get up on time.答案F 四、写作（共 20 分） 31. 依据要求写作文。写作要求： 以秘书张强的名义，给 Sam Smith 写一份电话留言。来电时间：4月6日下午3: 00 出访时间：4月11 日，星期二 航班号： CZ3590 起飞到达时间： 7:55/10:25 访问意图： Mr James 将于下周到 Sam Smith 的办公室洽谈一项新的技术开发项目并询问对方时间是否合适，假如时间不合

24、适，请 Sam Smith 回电话。参考范文 A Telephone Message To: Sam Smith Time: 3：00 p.m., April 6 Message：Mr. James of AAA Company is scheduled to visit your office on April 11, Tuesday. His Flight CZ3590 takes off from Shanghai at 7：55 a. m. and arrives in Shenzhen at 10：25. He is expecting to discuss with you about the technical cooperation on a new project. Ring back to check whether the time is suitable. From: Zhang Qiang