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1、3936国开电大专科商务英语2历年期末考试（第三题阅读理解判断题）题库（排序考试版）3936国开电大专科商务英语2历年期末考试(第三题阅读理解推断题)题库 (排序考试版) 说明：试题已经排序，可以依据试题首字母音序查找试题及答案。 试题Business Ethics2020年1月试题 Nowadays，more and more attention is being paid to“business ethics”.But what does it mean？What is the importance of ethics in business？ Business ethics is not

2、 about personality，though a good personality is valuable. Ethics is the primary element and prerequisite for a successful business.No matter what you do，you should think of business as a matter of integrity. Nowadays，the slip in ethics and the absence of social responsibility，especially integrity，ha

3、ve led to a crisis in business，seriously influencing social development. Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways. Most people know the importance of business ethics，but still some people dont honor them. We often hear media r

4、eports on problems in business，such as adding harmful materials to products. These behaviors cause much damage to consumers，who spend money but do not get quality goods，especially when these commodities do great harm to their health. It is difficult for people to forget the case in which some childr

5、en consumed unsafe milk powder produced by a few immoral businesses，and their health suffered serious damage as a result. People cant bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished. 21.Lack of business ethics has seriously influenc

6、ed social development.答案T 22.Business is to be treated with social responsibility and integrity.答案T 23.People who dont honor business ethics are likely to make a profit.答案F 24.People can easily forget those bad behaviors by bad businesses.答案F 25.Recently，people are paying less attention to professio

7、nal ethics the business world.答案F 试题Nowadays，more and more attention is being paid to“Business Ethics”.But what does it mean？What is the importance of ethics in business？2021年7月试题 Business ethics is not about personality， though a good personality is valuable.Ethics is the primary element and prereq

8、uisite for a successful business.No matter what you do， you should think of business as a matter of integrity.Nowadays， the slip in ethics and the absence of social responsibility， especially integrity， have led to a crisis in business，seriously influencing social development， Events resulting from

9、a loss of trust are being seen now and then and they affect society in many unfortunate ways.Most people know the importance of business ethics， but still some people dont honor them.We often hear media reports on problems in business， such as adding harmful materials to products.These behaviors cau

10、se much damage to consumers，who spend money but do not get quality goods， especially when these commodities do great harm to their health.It is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a few immoral businesses， and their health suffered s

11、erious damage as a result.People cant bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished. 21.Lack of business ethics has seriously influenced social development.答案T 22.Business is to be treated with social responsibility and integrity.

12、答案T 23.People who dont honor business ethics are likely to make a profit.答案F 24.People can easily forget those bad behaviors by bad businesses.答案F 25.Recently， people are paying less attention to professional ethics the business world.答案F 试题Dear Sir or Madam2019年7月试题 We have received an order for US

13、 $ 3，200，000 worth of goods from Delta Co.Ltd.1258Hus ten Avenue，New York，U.S. A.，who has given us your bank as a reference.Could you please confirm that they have sufficient funds to cover this amount and that they have a reliable credit rating？ We would be most grateful for your assistance， and an

14、y advice you give us will be kept strictly confidential. A stamped and addressed envelope has been included for your reply.Thank you in advance. Sincerely yours， John Taylor 21.John Taylors company has received US $3，200，000 worth of goods from Delta Co.，Ltd.答案F 22.The letter is written to a referen

15、ce bank.答案T 23.John Taylor wants to know if Delta Co.，Ltd.is trustworthy as a corporate partner.答案T 24.The advice that the bank gives wont be kept in confidence.答案F 25.John Taylors company has paid for the banks reply.答案F 试题Online Shopping2018年7月试题 Daniel is interested in Kevins new mobile phone whi

16、ch hes bought on the Internet. Daniel：Hi，Kevin.Youve bought a new mobile phone，havent you？ Where did you buy it？ Kevin：Oh.yes. I ordered it online three days ago and it arrived yesterday. Have a look， please. Daniel：It looks wonderful!Actually，I have been thinking about online shopping for a longtim

17、e，But，as you know，Im not quite familiar with how to do it and. Kevin：Its a piece of cake! Ill show you how to do it. First of all，you should find a good e-commerce site. Daniel； Such as？ Kevin：Such as A，E， etc.， which are famous worldwide.In China，Tao bao is the most popular one. Daniel：And then？ Ke

18、vin：Then，type the name of your desired product in the search box or select the category of the product you would like. Then compare the prices，features and shipping conveniences offered from several sites. If you have any question，you can ask the sellers.Next，add the items to your shopping cart and

19、place the order. After completing electronic payment，you just wait for the delivery o goods as requested. Daniel：Uh，I think it is time-consuming. Kevin：I somewhat agree with you，but not completely. As you know，there is so much to choose from and it takes time to make comparisons.However，online shops

20、 give us the opportunity to shop 24/ 7 and its very convenient for you. Daniel：Great! Maybe from now on，I should try to buy goods online. Kevin：Why not？ Go ahead. 21.Daniel has been shopping online for along time.答案F 22.A，Ebay and Tao bao are all famous e-commerce sites all over the world.答案F 23.You

21、 can compare the prices，features and shipping conveniences offered from several sites if shopping online.答案T 24.There is so much to choose from online shops so it costs our time to make comparisons.答案T 25.Kevin believes online shopping offers us more convenience.答案T 试题PERSONAL INCOME TAX RATE (MONTH

22、LY) Note：Tax=(income -3500)*TR-SC The above chart shows individual income tax in China. The tax free threshold is 3,500 RMB per month. The tax rates are divided into 7 brackets. The lowest rate is 3% for income between 3,501 and 5,000, while the highest rate is 45% for income over 80,000. Therefore,

23、 the higher our income is, the more tax we should pay. Tax, which can be used in public services such as education, road construction, public health and so on, is very important to our country. As we all know, tax makes up a great part of our countrys revenue, and the development of our country depe

24、nds on it. From what has been discussed above, we can see that it is everyones legal duty to pay tax because taxes contribute to the country and create benefits for everyone. Those who try to evade taxation are sure to be punished. In short, paying tax is our responsibility to society. 1.The purpose

25、 of the passage is to help people know the tips how to pay less tax.答案F 2.According to the chart, if a persons monthly is 3600 yuan, he/she doesnt need to pay tax.答案F 3.How much income tax a person pays each month depends on how much his/her income is.答案T 4.The underlined word evade in the last para

26、graph means increase.答案F 5.Personal income taxes are included in a governments revenue.答案T 试题PRINCIPLES OF MARKETING内部资料 Marketing is the part of your business where money is made. In order to succeed in business, the following two principles of marketing should be kept in mind. First, customers are

27、 the mainstay of any business. Attracting customers to a business makes the difference between succeeding and failing. Therefore, the business needs to direct all activities towards satisfying the customers needs. If customers are satisfied, there is a chance that they will be retained for a long ti

28、me and possibly permanently. Undoubtedly they are likely to talk to other potential customers. Another principle for a business is that profitable sales volume is more important than maximum sales volume. The profitable sales volume is the volume of sales that actually will earn a business the most

29、profit. And the maximum sales volume simply refers to the biggest sum of retail sales. Since the aim of most businesses is to make as much profit as possible, businesses value profits more than the volume of sales. A large volume of sales may result in a low profit margin, therefore, it is important

30、 for marketers to focus on their profitable sales volume. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F). 1.In order to succeed in business, three principles of marketing should be kept in mind.答案F 2.If customers are satisfied, they will be likely to encourage more people to buy

31、the products or services.答案T 3.The profitable sales volume is the volume of sales that will bring a business profit.答案T 4.The maximum sales volume refers to the biggest sum of retail sales.答案T 5.Profitable sales volume is as important as the maximum sales volume.答案F 试题Product advertising is an impor

32、tant part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television,

33、radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A succes

34、sful program also tells the consumer how the product is better than similar offerings by competitors.内部资料 Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the gener

35、al public or within an industry. Corporate advertising comes in three different types: image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addres

36、sing the importance of a company. Investment advertising is designed to attract potential investors. 1.Generally, an advertising agency is responsible for designing and organizing a products advertisement.答案T 2.It is not necessary to consider the budget of an advertisement in choosing a media for ad

37、vertising. 答案F 3.According to the text, there are three types of media used in advertising.答案F 4.Product advertising is different from corporate advertising.答案T 5.This passage is mainly about the history of advertising.答案F 试题Product advertising is an important part of marketing.It aims at increasing

38、 sales by making a pro duet or service known to a wider audience，and by emphasizing its positive qualities. A company can advertise in various ways，depending on how much it wishes to spend.There are different media for advertising including television，radio，newspapers，magazines，the Internet and dire

39、ct mail.The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product，how it is used and the benefits derived from its use. A successful program also tells the consumer how the product

40、is better than similar offerings by competitors.2020年9月试题 试题Product advertising is an important part of marketing.It aims at increasing sales by making a product or service known to a wider audience，and by emphasizing its positive qualities. A company can advertise in various ways，depending on how m

41、uch it wishes to spend.There are different media for advertising including television，radio，newspapers，magazines，the Internet and direct mail.The design and organization of advertising campaigns is usually the job of an advertising agency.A good advertising program tells potential customers why they

42、 need the product，how it is used and the benefits derived from its use.A successful program also tells the consumer how the product is better than similar offerings by competitors.2018年1月试题 Corporate advertising is not directly concerned with increasing the sales of a particular pro duet or service，

43、but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types：image advertising，opinion advertising and investment advertising. Image advertising attempts to promote the importance of a compan

44、y. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. 21.Generally，an advertising agency is responsible for designing and organizing a products advertisement.答案T 22.It is

45、not necessary to consider the budget of an advertisement in choosing a media for advertising.答案F 23.There are only three types of media used in advertising.答案F 24.Product advertising is different from corporate advertising.答案T 25.This passage is mainly about the history of advertising.答案F 试题Shipping

46、 Advice2020年7月试题 August 8，2016 Dear Mr.Anderson， I would like to inform you that the following consignment has been shipped.Details of the shipment are below： Shipper：Far East Logistics Co.Ltd Room 1205， JIN YUAN TOWER， No.168， JIN SHUI ROAD， QINGDAO TEL：0532-82732189 FAX：0532-82732190 Contact perso

47、n：Ms.Li Hua hua Vessel/voyage：Pacific 041P Port of loading：QINGDAO DEP：August 6 ， 2016 Port of discharge：SANFRANCISCO ETA：August 28 ， 2016 Final destination：SEATTLE， USA No.of packages containers：1000 CTNS lined with foamed plastic in 140STD CTNR Weight(Kilos)：3214.0KGS Container No.：CE500001 Seal N

48、o.：ST2111111 P.O.No.：TD9990 Item：Air conditioners，HSU-12HQA/R2-DB Quantity：1，000 pieces We have enclosed the commercial invoice，copy of B/L，packing list and export permit for your preparation for payment and collection of goods. Yours sincerely， Lin Hanxue (Ms) Logistics Officer 21.The letter is to inform Mr.Anderson that his consignment has been shipped.答案T 22.The shipper of the consignment is Li Hua hua.答案F 23.The final destination of the consignment is San Francisco.答案F 24.The items in the container are air conditioners and TV sets.答案F 25.The co