中西跨文化交际课程情景案例分析.pdf
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1、.Unit 1 Language and Culture in munication Theory munication is something we do every day.It takes place so naturally that we simply fail to notice it until it hiccups or breaks down.Though it is monplace,it is no e*aggeration to say that munication is life and life is munication.1.When you join a s
2、ocial gathering,you must be aware of rules and procedures that govern the way things are going to proceed.There is a technical term for such rules and procedures schema.2.Face and politeness are two other areas which are e*tremely valuesensitive.One of the distinctive features of Chinese politeness
3、is selfdenigration and other elevation.Case 1:Litz is a professor of crosscultural munication in a university in Finland.She invited her Chinese students home for an evening party.The schema from Litz s point of view includes the following:1.Giving invitation:by phone/by mail 2.Prepare everything be
4、fore the arrival of guests 3.Receiving guests:open the door/e*press wele/take their overcoats/introduce guests/offer them drinks/make them fortable 4.Serving food:set the table/soup first/main course/desert 5.Post dinner activities:chat/play music/offer more drinks 6.Seeing guests off:thank them for
5、 ing/good night Litzs evening party was not very successful,because she was upset by one of her guests.Here was the initial conversation between Litz and Lin:Litz:(opens the door)Oh,Lin,how nice you could e!Lin:Its not difficult to find your house.Litz:e on in.Lin:(es in)Litz:Can I take your coat Li
6、n:No,thanks.Litz:Ok,this way please.Lin:(take off her coat and hangs it).Analysis:Litz was hurt because Lin did not let her hang her coat.Litzs offering to hang Lins coat is one of Litzs ways(its on Litzs schema).On Lins side,she thought that Litz was her supervisor and that it was inappropriate to
7、let her supervisor hang her coat.Here we have an instance of one action attached with different cultural values.Case 2:Finding an Interested Buyer Georage Hall was in Beijing attending a trade fair and looking for an opportunity to do business in China.He had been very successful in his business dea
8、lings in the US and prided himself on his ability to get things moving.His first day was going well.He looked around at the displays of sporting equipment to get some idea of whom he might approach.He was sure that his products,tennis rackets with an unusual new design,would arouse some interests.On
9、 the second day he approached the pany which he felt would be most responsive to his products.He introduced himself to the general,a Mr.Li.Since he had read that Chinese find getting down to business immediately too abrupt and rude,he began a casual conversation,eventually leading up to the topic of
10、 his products and suggesting how Mr.Lis pany might benefit from using them.George then suggested that he could arrange to get together with Mr.Li and provide more specifics and documentation on his products.Mr.Li responded in fairly good English,That would be interesting.Knowing that he had only a f
11、ew days left in Beijing,George wanted to nail down a time,When can we meet asked George.Ah.This week is very busy,replied Mr.Li.It sure is,said George,How about 10 oclock Meet you here.Tomorrow at 10 o clock asked Mr.Li thoughtfully.Right,said George,I ll see you then Hmm,yes;why don t you e by tomo
12、rrow,was the reply.OK,responded George,It was nice meeting you.The ne*t day at 10 oclock he approached Mr.Lis panys e*hibit only to find that Mr.Li had some important business and was not able to meet with George.He called back later in the day and was told that Mr.Li was not available.Analysis:英美人士
13、做事情讲究守时。而中国人不太重视这方面。本案列中,先生不仅没有准时接见预约的客户,甚至放了他鸽子。Case3:Professor Liang has written a book on Chinese culture in Chinese.His book is put on display in Beijing International Book Fair 96.Professor Liang would like to have his book translated into English and submitted to Thompson Publishers.Professor
14、Liang has asked Li Yan,whom he meets regularly in the English Corner,to help him to talk to Peter Allright,a Thompson representative.Prof.Liang:奥莱特先生,这是鄙人的拙作。Li Tan:Mr.Allright,this a clumsy book written by your humble servant.Mr Allright:No,no,no,youre not my humble servant.We do not publish books
15、in Chinese.Li Yan(to Professor Liang):不,不,不,你不是我的仆人,我们不出中文书。Professor Liang:我要请艳翻译成英文。Li Yan(to Mr.Allright):Professor Liang will ask me to translate it into English.Mr.Allright:Mm thats interesting.Analysis:Chinese authors almost always belittle their works by describing them as clumsy writings,and
16、 they use the same description when they present them to Chinese publishers.But this will be counterproductive in English.Instead,authors should point out the merits of their works rather than clumsiness.Unit 2 Culture Shock Theory:1.Culture shock can be described as the feeling of confusion and dis
17、orientation that one e*periences when faced with a large number of new and unfamiliar people and situations.2.There is a desire for independence and separateness,found in foreigners needs for their own privacy and autonomy 3.Hospitalitymeans thecordial and generous reception of or disposition toward
18、 guests.4.Politeness refers to the consideration for others,tact,and observance of accepted social usage.5.Privacy could be understood as the right of an individual to self-determination as to the degree to which the individual is willing to share with others information about himself.Case 1:Jane,an
19、 American teacher in the US,had just started teaching English to a group of Japanese students.She wanted to get to know the students more formally,so she invited them to her house for party.The students all arrived together at e*actly 8:00 p.m.They seemed to enjoy the party:they danced,sang,and ate
20、most of the food.At about 10:00.p.m,one of the students said to the teacher,I think its time for me to leave.Thank you very much for the party.Then all the other students got up to go,and all left at the same time.Jane decided she would never invite them again!Analysis:在日本以及其他很多的亚洲国家里,年轻人通常成群结队的一起去参
21、加一些社交聚会,然后一道离去。在他们看来这是很正常不过的事。然后 Jane认为这是一种侮辱,因为他们在同一时间里一下子全部离开了。在美国以及其他一些英语国家,晚上 10 点离开一个聚会相对来说是比拟早的。Case 2:Four Secretaries and Their Jobs Four classmates from a top Chinese university all took jobs as secretaries after graduation.Five years later the four former classmates had a reunion and discu
22、ssed their jobs.Chen Qi and Dai Yun both work as bilingual secretaries for a Finnish pany in Beijing.Chen Qi is secretary to the Finn general manger,and Dai Yun is secretary to the Chinese local manger,a position only slightly lower than that of the Finn manger.Zhang Ying is from a politically promi
23、nent family and was hired as the secretary to the leader of a small government bureau in the capital city of her home province.Lu Yan works for a state run enterprise in the same city where she was hired as the secretary to the new manager for international marketing.The pany has never marketed its
24、products abroad before so this office and Lu Yans position are new to the pany.Five years later Chen Qi is satisfied with her job with the Finnish pany but Dai Yun is not.The Finn manager receives orders from the panys home office in Finland,and he gives orders to those below him in China,including
25、his secretary Chen Qi.He tells her how he wants his time scheduled and she then makes appointments for him according to his instructions.She translates memos and other documents and interprets from Chinese to English to Chinese.If the manager does not think Chen Qi has done her work well,he tells he
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