《电子商务英语教程》-Unit 1.ppt

《《电子商务英语教程》-Unit 1.ppt》由会员分享，可在线阅读，更多相关《《电子商务英语教程》-Unit 1.ppt（28页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、Unit 1Objective88NotesToPassageAActivitiesOnPassageABasicE-commerceWriting&RelatedReadingUnit 188NotesToPassageBActivitiesOnPassageB:Work onlineUnit1Objective:In this unit,you will learn:C C What is electronic commerce C C Identify the future of electronic commerce C C The development of Internet C

2、C Basic E-commerce English Writing Focus:The definitions of electronic commerce.Nodus:The evolution of electronic commerce学学 习习 目目 标标88NotesToPassageAWhat is Electronic Commerce？Passage A1)Broadlyspeaking,electroniccommerceistheproduction,advertising,saleanddistributionofproductsviatelecommunication

3、snetworks.Passage A从广义上来讲，电子商务是指通过电讯网络进行产品的生产、宣传、销售和配送的活动。4注解注解：电子商务的定义各有千秋。维基百科()上的定义是：从总体上来看，电子商务是指对整个贸易活动实现电子化。从狭义上讲EC(Electronic Commerce)是指在互联网(Internet)、企业内部网(Intranet)和增值网(VAN，Value Added Network)上以电子交易方式进行交易活动和相关服务活动，是传统贸易活动各环节的电子化、网络化。88NotesToPassageAWhat is Electronic Commerce？Passage A2)

4、Itallowscompaniestoselectthebestsuppliersregardlessoftheirgeographicallocationandtoselltoaglobalmarket.它（电子商务）使企业既能挑选最佳供应商进货而无须顾及他们的地理位置，又能将商品向全球市场销售。4注解：注解：注意介词短语regardless of（不管;不顾）的用法：Regardless of danger,he climbed the tower.他不顾危险地爬上了高塔。试比较:He went to work despite his illness.尽管生病,他还是去工作。Despite

5、 advanced years,she is learning to drive.尽管年事已高,她还在学开车。88NotesToPassageAWhat is Electronic Commerce？Passage A3)Modernbusinessischaracterizedbyever-increasingsupplycapabilities,ever-increasingglobalcompetition,andever-increasingcustomerexpectations.This kind of behaviour characterizes the criminal mi

6、nd.这种举止是罪犯的心理特征。A mister is characterized by greed.守财奴的特点是贪婪。4注解注解：掌握动词characterize（具有.的特征,以.为特征）的 用法。例如：现代贸易的特点是不断增长的供应能力，日趋激烈的全球竞争乃至顾客越来越高的期望。88NotesToPassageAWhat is Electronic Commerce？Passage A4)Itenablescompaniestobemoreefficientandflexibleintheirinternaloperations,toworkmorecloselywiththeirsu

7、ppliers,andtobemoreresponsivetotheneedsandexpectationsoftheircustomers.End它（电子商务）能使公司的内部运作更有效率也更灵活，与供应商的合作更加紧密，对顾客的期望和要求响应得更快。4注解注解：此句中的三个不定式（tobemore.toworktobemore）均用来补充说明宾语companies的。ActivitiesOnPassageA1)WhatisElectronicCommerceinyoureyes?1.3.1Criticalthinking2)WhatcanyoudowithElectronicCommerce

8、?3)WhoisBillGates?Whatdoyouknowabouthim?4)IsitsafetoconductbusinessonInternet?5)HaveyouevertriedtobuythingsfromtheInternet?Ifso,wouldyouliketoshareyourexperiencewithothers?ActivitiesOnPassageA1.3.2.1GivetheChineseequivalentsofthefollowingwordsorexpressions:1.3.2Translationpractice1)file transfer 2)d

9、igital cash 3)geographical location 4)on a global scale 5)EDI6）competition7）definition8）manufacturer9）advertising10）interaction文件传输文件传输 电子现金电子现金 地理位置地理位置 在全球范围内在全球范围内 电子数据交换电子数据交换 竞争竞争 定义定义 生产商生产商 广告广告 互动互动 ActivitiesOnPassageA1.3.2.2GivetheEnglishequivalentsofthefollowingwordsorexpressions:1.3.2Tra

10、nslationpractice1)电子商务 electronic commerce 2)视频会议videoconference3)不断增长ever-increasing4)供应商supplier5)内部运营internaloperation6)组织organization7）交易transaction8）消费者consumer9)有效率的efficient10)有弹性的flexibleActivitiesOnPassageA1.3.2.3SentencetranslationfromEnglishtoChinese:1.3.2Translationpractice1)In another w

11、ord,electronic commerce is the buying,selling and trading of goods and services through private and public networks.换句话来说，电子商务是指通过私人或公众网络来买卖或交换货物和服务。2)FirststageofECexpansionisthatwithinthe“connected”or“online”computerusers.EC的首个发展阶段局限于“连接”或“在线”计算机用户。3)The second wave will come when more people get

12、access to computers(via lowered computer prices or cheaper devices)第二个高峰将会在更多人可以通过更低廉的价格或设备连接上计算机的时候来临。ActivitiesOnPassageA1.3.2.3SentencetranslationfromEnglishtoChinese:1.3.2Translationpractice4)The third expansion is predicted to be from those with non-computer access to the global network:through

13、 broadcast TVs,cable TVs,telephone networks and new appliances.据预测，电子商务发展的第三次浪潮将会出现在不用电脑就能上网的技术发展方面：比如通过无线电视、有线电视、电话网络及新型的设备上网。5)A widespread use of these cheaper access media represents the phase of“bringing workplace computers into the living room”.低廉接入设备的普及标志着“家庭办公”已跨入了新时代。ActivitiesOnPassageA1.3

14、.2.4SentencetranslationfromChinesetoEnglish1.3.2Translationpractice1)电子商务并不局限于在互联网上。(be limited to)Electroniccommerce,ofcourse,isnotlimitedtotheInternet.2)电 子 商 务 使 消 费 者 上 网 寻 找 质 高 价 廉 的 产 品。(invitessbtodosth)Electronic commerce invites consumers to surf the web to find the best deals on the quali

15、ty products.3)电子商务的定义将继续发展和延伸。(evolveandexpand)Thedefinitionofelectroniccommercewillcontinuetoevolveandexpand.ActivitiesOnPassageA1.3.2.4SentencetranslationfromChinesetoEnglish1.3.2Translationpractice4)电子商务也包括了网上买卖，电子资金转账，智能卡、数字货币及类似行为。（selling over the Web）Electroniccommercealsoincludesbuyingandsel

16、lingovertheWeb,electronicfundstransfer,smartcards,digitalcash,andallotherwaysofdoing.5)电子商务是在全球范围内支持这些变化和使之发生的动力。(on a global scale)Electronic commerce is a means of enabling and supporting such changes on a global scale.EndThe Evolution Of Electronic Commerce 1)Tilltoday,ECsdevelopmentcouldbeclassi

17、fiedinto4stages,eachmarkedwithtechnologicalbreakthrough.Passage B88NotesToPassageB迄今为止，电子商务的发展可分为4个阶段，每个阶段都标志着技术上的突破。4注解注解：eachmarkedwithtechnologicalbreakthrough.是过去分词短语的独立主格结构形式，each是逻辑主语,指eachofthe4stages。The Evolution Of Electronic Commerce 2)However,thesedevelopmentswereimpossibleifnotfortheaff

18、ordablecommunicationsinfrastructure,includingnormaltelephonelines.Passage B88NotesToPassageB不过，如果没有象普通电话线之类的廉价通讯基础设施，这些发展也是不可能发生的。4注解注解：2006年1月17日，中国互联网络信息中心（CNNIC）在京发布“第十七次中国互联网络发展状况统计报告”。报告显示，截至2005年12月31日，我国上网用户总数突破1亿，为1.11亿人，其中宽带上网人数达到6430万人。这些是与各电信运营商在基础建设方面的大量投入分不开的。The Evolution Of Electronic

19、 Commerce 3)The World Wide Web is the universe of network-accessible information,an embodiment of humanknowledge.-Tim Berners-Lee,inventor of the WorldWideWeb.Passage B88NotesToPassageBEnd万维网是在线的无穷尽的信息总汇，是人类知识的结晶。TimBerners-Lee,万维网的发明者之一。4注解注解：万维网（WorldWideWeb，缩写为WWW）是因特网上的超文件系统。超文本文件通过一个称为“网页浏览器”的程

20、序从服务器（或称“网站”）获取信息（或称“文档”、“档案”、“网页”），并在您的电子计算机屏幕上显现出来。您可以通过网页中的超级链接来在各个网页中间跳跃，甚至可以像服务器回传信息互动交流。这种跟随超级链接的上网方式通常被称为“网上冲浪”。1.6.1Tellwhetherthefollowingstatementsare(T)orfalse(F)1.6Activities1ThefirststageofECappearsinthe1970s.2EDIcanprovideahigherdegreeofsecurity,performancethanEFT.3MOSAICandNAVIGATORwe

21、rethefirstgenerationofinternetbrowser.4UserscantravelfromonesitetoanotherbyclickingonhyperlinksintheWorldWideWeb.5Theturningpointofelectroniccommerceistheemergenceofinternetbrowser.ActivitiesOnPassageBFTTTF1.6.2MatchtheEnglishontherightwithChineseontheleft1.6ActivitiesActivitiesOnPassageB1value-adde

22、dnetworks A金融机构2transactionB超文本3internetbrowserC增值网4financialinstitutionsD交易5hypertextE互联网浏览器EndFormat of Commerce Letters1.7.1IndentedStyle缩行式商务信件格式商务信件格式BasicE-commerceWritingIndentedstyleiseasiertoread.Butitisrarelyusedinbusiness.Itisaslightlylessformalmodificationoffullblockformat.Somepeoplestil

23、luseitforhandwrittenpersonalletters.1.7.1.1 Features of the indented format include:4Your address is on the right hand side of the page 4The date is on the right.4The closing,signature,and printed name are all indented to the right half of the page.4The greeting is flush left.4The first line of each

24、 paragraph is indented,it starts 1 cm from the margin.4Alineisnotplacedbetweeneachparagraph.Format of Commerce Letters1.7.1.2Hereisanexampleofaletterwritteninanindentedstyle:商务信件格式商务信件格式BasicE-commerceWriting56YangoRdBROGALAVIC332120October199845CarltonSt.GREENSCAPEVIC3467DearGreg,Itwasgreattohearfr

25、omyou.Icannotbelieveyouwillbeturning40nextmonth.Icanrememberourhighschooldayssowell.MywifeandIwouldbedelightedtocometoyour40thbirthdayparty.Wearereallylookingforwardtoit.RegardsJohnFormat of Commerce Letters1.7.2Full-blockStyle全齐头式商务信件格式商务信件格式BasicE-commerceWritingThecommonestlayoutforthebusinesslet

26、tertodayisknownastheblockedstyle.Itisconsideredthemostformal.Inthisstyleallnewlinesoftypingarerangedtotheleft,alltextstartsattheleftmargin.1.7.2.1 Features of full-blocked format include:4All text starts at the left margin4No punctuation in the addresses4No punctuation in the greeting4No punctuation

27、 in the farewell4Inside address,salutation,closing and signature are all on the left 4An empty line separates each paragraph4Four spaces for the signature Format of Commerce Letters1.7.2.2Hereisanexampleofaletterwritteninafull-blockedstyle:商务信件格式商务信件格式BasicE-commerceWritingRadio Products 123 Main Rd

28、 COVILLE VIC 3241 16 October 1998 Rosa Bellafiore General Television Services 234 Grand Ave MONTPELLIER NSW 2345 Dear Ms Bellafiore,Thank you for your inquiry about our radio communications software.I am enclosing our brochure and price list of our products.Our communications products are widely use

29、d and have a proven record of value for money and reliability.If you have further questions,please contact us.Yours sincerely Jane Broker Format of Commerce Letters1.7.3Semi-blockStyle混合式/半齐头式商务信件格式商务信件格式BasicE-commerceWritingThisformatisacombinationofindentedstyleandblockstyle,alltheparagraphsarebl

30、ockedagainsttheleftmarginexceptletterheading,date,complimentarycloseandsignaturetotherightofthecenterofthepaper.1.7.3.1Featuresofamodifiedblockformatinclude:4Your address is on the right hand side of the page 4There is no punctuation in the addresses 4The date is on the right hand side of the page 4

31、The farewell is on the right hand side of the page 4An empty line separates each paragraph 4Inside address,salutation and body parts all start at the left marginFormat of Commerce Letters1.7.3.2Hereisanexampleofaletterwritteninamodifiedblockedstyle:商务信件格式商务信件格式BasicE-commerceWriting3303 West Valley

32、Cove Round Rock,Texas 78664 August 5,1990Personnel AssistantJD Employee Credit Bank of Texas P.O.Box 32345 Austin,Texas 78745Dear Personnel Assistant:I am writing about your newspaper ad in the August 1 Austin-American Statesman concerning your need for an experienced programmer in the database envi

33、ronment.I believe that I have the qualifications and experience that you are looking for.Enclosed you will find a resume,which will give you additional information on my background and qualifications.I would welcome a chance to talk further with you about the position you are seeking to fill.I can b

34、e reached by phone between 9:00 a.m.and 6:00 p.m.at(512)545-0098.Sincerely,Virginia RementeriaEncl.:resumeFormat of Commerce Letters1.7.4WritingPractice商务信件格式商务信件格式BasicE-commerceWriting1)Trytoanswerthefollowingquestions:Full-BlockAlignedunderthedateFlushleft2)Discussthecharacteristicofthethreelette

35、rstylesyouhavelearned.3)WritealettertoMr.Johnson,invitehimtoattendtheanniversaryofyournineyearsofbusinessenterprise,useaproperformatandsignyourownname.Endb)Ifparagraphsareindented,wherewillthesignaturebe?c)Ifthedateisflushright,whereistheinsideaddressinindentedstyle?a)Basedonwhatwehavelearned,whichi

36、sthemostformalformatforaletter?The InternetToday,theInternetisanenormousnetworkofmillionsofcomputersallowingconstantcommunicationthroughouttheworld.Itincludes:theWorldWideWeb,electronicmail(e-mail),FileTransferProtocol(FTP),InternetRelayChat(IRC)andUSENET(newsservice).The Basic Technology Of E-comme

37、rce&RelatedReadingTheWorldWideWebisthepartoftheInternetthatmostusersseeanduseandwhichhasmadeitsopopular.Thewebcontinuestogrowatanabsolutelyincrediblerate.Technologyhasimprovedtosuchanextentthatthewebisnowconsideredtobeindispensableforeducation,businessandentertainment.Therearebillionsofpagesontheweb

38、andthousandsmoreareaddedeveryhour.E-MailAnyonecanapplyforane-mailaddressandsendandreceivemessagesfromtheircomputer.Themainbenefitisthealmostinstantaneousdeliveryofmessages.Ane-mailtotheothersideoftheworldtakesafewseconds.Youcanalsosignuptoautomaticallyreceivenewslettersandotherinformation,deliveredd

39、irectlytoyourcomputer.The InternetFileTransferProtocolWebpagesaretransferredbetweencomputersusingtheHTTPprotocol,withothertypesoffilessentusingFTP.Userscansharefiles,suchasmusicandvideosbetweenthemselvesandtherestoftheworldbyuploadingthemtoaserverandthenallowingotherstodownloadthemtotheirowncomputer

40、s.The Basic Technology Of E-commerce&RelatedReadingEndInternetRelayChatIRCisaserviceallowingyoutoconnecttoyourchosenchannelandtalktootherswiththesameinterests.Bydownloadinganappropriateprogramme,youcanstartchattingrightaway.USENETUSENET(UnixUserNetwork)isasystemofbulletinboardswherebymessagesandpoin

41、tsofviewcanbepostedtobereadandrepliedto.SimilartoIRC,allsortsoftopicsarediscussedandawiderangeofgroupstakepart.ThereisnodoubtthattheInternetwillhaveanincreasinginfluenceontheworldinfuture.1.9 Work online:Work onlineVisitthefollowingfamouswebsitesthroughtheInternetandtrytolearnmorefeaturesofe-commerce:1)http:/ 2)http:/www.chinaec-3)http:/This is the end of Unit 1