高中英语 M10 U4 Project课件 牛津选修10.ppt

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1、高三年级高三年级 英语英语Project,M10 U42021/8/11 星期三1You and intellectual property2021/8/11 星期三2The main idea for each partPart 1 _ intellectural propertyPart 2 _ protecting intellectual propertyPart 3 _ piracy that we are facingPart 4 _ the problemthe definition ofthe reasons forthe problem ofthe solutions to2

2、021/8/11 星期三3Listen and answer:1.What is intellectural property?2.Why do you think it necessary to protect intellectual property?3.As consumers,what can we do to protect intellectual property?2021/8/11 星期三4It is defined as ideas,including inventions,writing,artwork,symbols and designs used in busine

3、ss.1.What is intellectural property?2021/8/11 星期三5Intellectual propertyIndustrial propertyCopyright Inventions Trade marks Industrial designs Novels Films Music Artwork Architectural designs2021/8/11 星期三6Because it means protecting the inventors or creators benefits.2.Why do you think it necessary t

4、o protect intellectual property?2021/8/11 星期三7Firstly,we must pay to download music that is protected by copyright.Secondly,we should not buy pirated CDs or download music from websites that are offering free music illegally.3.As consumers,what can we do to protect intellectual property?2021/8/11 星期

5、三8Language points2021/8/11 星期三91.which applies to novels,films,music,artwork (L6)We should apply the theory to practice.The teaching method doesnt apply to my students.2021/8/11 星期三102.Laws have been passed in most countries that make it illegal to copy intellectural property without paying the inve

6、ntor or creator.(L9)2021/8/11 星期三113she deserves to be paid for it.(L11)deserve sth./to do sth.What had he done to deserve this punishment?They certainly deserved to win that match.sb deserves a medalget what you deserve/deserve all you get 罪有应得罪有应得2021/8/11 星期三124.Research and development is very i

7、mportant in todays business world,and ideas are more valuable than many material things.(L14)When and where to go is unknown.Trial and error is very important.The writer and actor is popular.2021/8/11 星期三135.-one of the conditions of belonging to the organization is that these laws must be enforced

8、in member countries.Because of this,the Chinese government has added its signature to several laws pro-tecting intellectural property.(L27)2021/8/11 星期三146.In 2005 alone,film companies in Hollywood(L37)alone 仅仅，单，只仅仅，单，只(用于名词用于名词或代词后以加强语气或代词后以加强语气)Superman alone can save the world in the film.The pr

9、ice alone was enough to make me change my mind.2021/8/11 星期三157.In 2003,it was estimated that 35 per cent of software on computers worldwide was pirated,which equaled a loss of$29 billion for the original producers.Even more widespread is the copying of music,especially with the development of new c

10、omputer programs.(L39)2021/8/11 星期三168.People who do these things cost worldwide industries billions of dollars annually.(L45)The sofa really cost.那沙发可真值钱。那沙发可真值钱。The best goods cost much money.How dear the lesson costs!这个教训的代价真大啊！这个教训的代价真大啊！The work cost me much time and effort.The mistake alone al

11、most cost him his life.2021/8/11 星期三17At last I bought the film rights of a novel at a reasonable cost.The scientific books will be sent without cost.I promise all costs will be readily returned.We must finish the work at all costs before midnight.cost n.价格价格,成本成本,费用费用,代价代价,损失损失 2021/8/11 星期三189.We

12、should remember that many companies expecting payment for their copyright material will not simply accept an apology.(L55)2021/8/11 星期三19Useful expressions2021/8/11 星期三201.处于法律的困境处于法律的困境 be in legal straits(L21)2.假冒或盗版产品假冒或盗版产品 fake or pirated goods (L23)3.品牌手表的廉价复制品品牌手表的廉价复制品 (L23)cheap copies of d

13、esigner watches4.促进国际贸易平稳发展促进国际贸易平稳发展 to smooth the progress of international trade (L25)2021/8/11 星期三215.有版权的材料有版权的材料 copyright materials (37)6.对对构成严峻的挑战构成严峻的挑战 (L48)to pose a serious challenge to 7.打击盗版打击盗版 to discourage piracy (L52)8.为了帮助反盗版斗争更加深入为了帮助反盗版斗争更加深入 to help further the fight against pi

14、racy (L53)2021/8/11 星期三229.耗尽耗尽的生命力的生命力Im very worried about my business.Many people are moving away from the city center,which is sucking the life out of my shop.suck the life out (L49)2021/8/11 星期三23 Dangerous currents can suck swimmers under.Dont teach your grandmother to suck eggs.不要班门弄斧。不要班门弄斧。2021/8/11 星期三24 Dangerous currents can suck swimmers under.Dont teach your grandmother to suck eggs.2021/8/11 星期三25Homework checking:1.D1,D2,P1252.Prepare M11 unit 12021/8/11 星期三262021/8/11 星期三27