高中英语 Unit11 Lesson 3 The Advertising GamePeriod One课件 北师大必修4.ppt

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1、 Unit 11 The Media Lesson 3 The Advertising Game (Period One)2021/8/11 星期三1 Objectives By the end of this lesson,youll be able to know the design,the idea and the effect of advertisements;understand advertisement development;discuss advertising2021/8/11 星期三2Lead-inWatch a video of an advertisement a

2、nd guess,“What product is it for?”2021/8/11 星期三3 Be CreativeJust do it.只管去做吧只管去做吧!2021/8/11 星期三4 Be CreativeImpossible made possible.使不可能变为可能。（佳能打印机）使不可能变为可能。（佳能打印机）2021/8/11 星期三5 Be CreativeIntelligence everywhere.智慧演绎，智慧演绎，无处不在。无处不在。（摩托罗拉手机）（摩托罗拉手机）2021/8/11 星期三6 Be CreativeThe taste is great.味道好极

3、了。味道好极了。（雀巢咖啡）（雀巢咖啡）2021/8/11 星期三7 Be CreativeThe choice of a new generation.新一代的选择新一代的选择（百事可乐）（百事可乐）2021/8/11 星期三8 Be CreativeLets make things better.让我们做得更好。（飞利浦电子）让我们做得更好。（飞利浦电子）2021/8/11 星期三9Be CreativeObey your thirst.服从你的渴望服从你的渴望 （雪碧）（雪碧）2021/8/11 星期三10 Be Creative只溶在口，不溶在手只溶在口，不溶在手（MM巧克力）巧克力）

4、M&Ms melt in your mouth,not in your hand.2021/8/11 星期三11Pre-readingCan you think of some advertisements you have seen?Where have you seen advertisements?on TV in the newspaperon the Internet on the radioin the street at bus/train/subway stationon the bus in the magazineon the balloon on the clothesi

5、n the catalogue on the boardin the window display2021/8/11 星期三12Choose the words for their definitions1.to make known to the public,e.g.in a newspaper or on TV _2.something used for advertising things _3.the business of encouraging people to buy goods by means of ads _4.the person who makes ads _adv

6、ertiser advertise advertisement advertisingadvertiseadvertisementadvertisingadvertiser2021/8/11 星期三13While-reading:1st reading What does the passage talk about?A.The advantages and disadvantages of ads B.Different sorts of adsC.The development of advertisingD.The effect of ads on our lifeE.Peoples a

7、ttitude toward ads2021/8/11 星期三14While-reading:2nd reading Re-arranging1.Products are sometimes linked with different concepts or ideas.2.New and unusual ideas often appear in todays top advertisements.3.An ad may give direct information like names or locations.4.Public ads have helped to increase p

8、ublic knowledge.5.Ads are made visually attractive to hold the attention of the public.123452021/8/11 星期三15While-reading:3rd reading Answering1.When does the simplest type of advertisement work?2.Why are modern techniques of design not enough for advertisements to be noticed in modern cities?3.What

9、ideas do todays advertisers use to make you notice their products?4.What has the government done during the last decade?2021/8/11 星期三161.When does the simplest type of advertisement work?Answer the following questionsThey work for products that people need when there is not much competition.2021/8/1

10、1 星期三172.Why are modern techniques of design not enough for advertisements to be noticed in modern cities?Because people are used to seeing high standards of visual design.2021/8/11 星期三183.What ideas do todays advertisers use to make you notice their products?new and unusual ideashumourous They use

11、humour as well as new and unusual ideas to surprise people.They hope to make people forget that someone is trying to sell them something.2021/8/11 星期三194.What has the government done during the last decade?saving waterfighting aidshelping the poorgiving up smokingOver the last decade,the government

12、has worked hard at using advertisements to educate the public on fighting AIDS,saving water,helping the poor,giving up smoking,etc.2021/8/11 星期三20The advertising gameEnjoy the advertisements and put them in the suitable places.2021/8/11 星期三21Problems How to solve?Examples Types1234Read in detail and

13、 complete the table.2021/8/11 星期三22 Details Problems How to solve?Examples Types It is _ to be just the _ of a _ or a _.Ads need to _ and _ the _ of the public.Some ads _ pictures or the _ of experts,others try to _ ads that people simply _ at._ advertisementslikelynamecompanygeneral locationattract

14、holdattentionconsist ofwordscreateenjoy lookingCelebrity2021/8/11 星期三23 Details Problems How to solve?Examples Types People are used to _.Modern ads must _ the _ standards with ideas to make them more _.Some ads may use the _ of _ to sell the car.Other common ideas include _,_ and _._ advertisements

15、seeing highstandards of visual designcombinehighestattractivefreedomconcepthappinesswealthsuccessConcept 2021/8/11 星期三24 Details Problems For many of todays advertisers,_ old ideas is not a successful approach.How to solve?The advertisers look for other ways to make people _.Examples The top adverti

16、sers use _ as well as _ and _ ideas to surprise people.Types _ advertisementsrepeatingnotice their productshumournewunusualCreative 2021/8/11 星期三25 Details Problems Some advertising is about _ and _ for profit.How to solve?Some ads aim to make _ to _.Examples 1._ citizens to _ in improving their nei

17、ghbourhood.2._ the public on _ AIDS,_ water,_ the poor,_ smoking,etc.Types _ advertisements selling productsservicescontributionssocietyEncouraging participateEducating fighting savinghelpinggiving upCharity 2021/8/11 星期三26Voice your opinionHow do advertisements affect our daily life?Have you ever bought anything because you liked the idea promoted in the advertisement?2021/8/11 星期三27Thanks a Thanks a lot!lot!2021/8/11 星期三282021/8/11 星期三29