高中英语 reading课件 牛津必修4.ppt

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1、Unit 1 Advertising 2021/8/11 星期三1Step 1Lead-in2021/8/11 星期三22021/8/11 星期三3 Type1 Type2commercial ads(to persuade to buy)PSAs(to teach)protect waterprotect ourselves2021/8/11 星期三4Step 21.What do ads try to persuade people to do?2.What do PSAs aim to do?To buy a product or service or to believe in an

2、idea.They aim to teach us and help us lead better lives.Fast-reading2021/8/11 星期三5Expository writing（说明文说明文）paragh1paragh2paragh3paragh4paragh5paragh1paragh2paragh3paragh4paragh5(A)(B)Step 3Discuss the structure of the text 2021/8/11 星期三6 Para.1brief introduction of adsWhat is an ad?untrue claims ab

3、out productspublic service adsthe advice on ads Para2Para3Para4Para5Step 4Main idea of each paragraph2021/8/11 星期三71.Most people are not aware of how many ads are around them.2.PSAs are only found in newspapers and on TV.3.An ad warning people against smoking is an example of a PSA.4.Commercial ads

4、can give us valuable information about how to live our lives.5.PSAs and commercial ads use some of the same methods.PSAsStep 5T TF FF FT TT Tnot onlyT or F questions2021/8/11 星期三8Choose the correct answer according to the text.1.Which of the following is true according to this reading passage?A.All

5、people enjoy seeing and hearing all kinds of advertisements.B.Many people think advertisements are the most important in their everyday life.C.Many people are quite used to seeing and hearing various advertisements.D.All advertisements give people very important information.C2021/8/11 星期三92.The writ

6、er of this reading passage wants to _.A.tell his readers what are advertisement B.share some important information about advertisements with readers C.tell his readers how important advertisements are D.tell his reader why people are used to seeing and hearing all kinds of advertisementsB2021/8/11 星

7、期三103.Which of the following can not be regarded as an advertisement _?A.Yes to life,no to drugs.B.Project Hope-school every child.C.Good to the last drop.D.The car accident kills four passengers.D2021/8/11 星期三114.The main difference between commercial advertisements and public service advertisement

8、s is that _.A.public service advertisements cost only a little money while commercial ones cost a lot B.public service advertisements deal with public issues but commercial ones dont C.commercial advertisements sometimes deal with serious social problems D.public service advertisements tell the comp

9、lete truth but commercial ones dont B2021/8/11 星期三125.Some of the advertisements are clever because _.A.they dont tell the complete truth to customers though they dont lie B.they use the most beautiful language and images C.they are made so beautiful and can be found almost everywhere D.they dont te

10、ll lies directly to the customersA2021/8/11 星期三136.Which of the following topics will be talked about in a public service advertisement _?A.A new car factory that will be built in China next year.B.A good harvest of oranges is expected this year.C.Tea will take the place of coffee.D.A paper bag will

11、 make your home cleaner.D 2021/8/11 星期三14Find out the similarities and the differences between commercial ads and PSAs.Step 6Similarities DifferencesMethodsPurposeCostReliance(可靠性可靠性)Places Group work2021/8/11 星期三15SimilaritiesCommercial ads PSAspurposecostfreeplacesmethodsbelievabletricksteachnewsp

12、apers magazinesthe Internet radio TVattractive pictures clever languagepurposecostreliancereliance not freepersuade to buyDifferencesDifferences2021/8/11 星期三16 Ads are an 1._ part of our lives.Include 2._ads and PSAs.Use 3._ pictures and clever language.Encourage us to buy a product or service or be

13、lieve in an idea.Be aware of the skilful methods.Try not to 4._ for the trick.What is a PSA?Mean to teach us.Help us 5._ better lives.We must use our 6._ and not be a slave to ads.What is an ad?Does an ad tell people the complete truth?commercialimportantintelligencefallleadIntroduction（para 1)Concl

14、usion(para 5)Supporting details(para 2-4)attractiveExpository writing（说明文）（说明文）2021/8/11 星期三172021/8/11 星期三182021/8/11 星期三192021/8/11 星期三20Hope Project2021/8/11 星期三21Taiwan,China!PSAsPractice2021/8/11 星期三22Debate Debate 2021/8/11 星期三23Group1:advantages of ads Group2:disadvantages of adsRules After G

15、roup 1 says one advantage of ads,within 1 minute,Group 2 should say one disadvantage of ads,or Group 2 will lose.2021/8/11 星期三24Conclusion:Every coin has its two sides.There is no exception for ads.It has both advantages and disadvantages.It is hard to decide the ad is good or bad.But we should be s

16、mart about ads and be smart about what we believe.Think about why you should do the things the ad suggests.2021/8/11 星期三25What have we learned today?We learned something about advertisements.We should hold a proper attitude towards advertisements and keep our mind clear.2021/8/11 星期三26Homework:1 Finish the article on Page 95.2 List the difficult language points on your notebook.2021/8/11 星期三27Thank you!Thank you!2021/8/11 星期三282021/8/11 星期三29