牛津高中英语模块4 Unit1 阅读课.ppt

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1、Advertisement2021/8/8 星期日1 Commercial advertisements2021/8/8 星期日2 Public service advertisements2021/8/8 星期日31.Can you read the word there?2.What does it tell us?PSA3.What does PSA stand for?Public Service AdvertisementPSA:2021/8/8 星期日4PSA2.What about the idea of this ad?1.Is this ad a commercial one

2、 or a PSA?3.Do you think it will take effect?2021/8/8 星期日5(1)Who is the girl in the illustration?(2)How do you feel when you see the child in the big eyes?(3)What would you like to do for the child after seeing this advertisement?(4)Why does the advertisement say there is hope for all of us?(5)From

3、this poster,do you know what do you think the purpose of Project Hope mean?There is hope for all of us!Project Hope!2021/8/8 星期日6A.Read the following article quickly and answer the questions 1.What do advertisements encourage people to do?2.What does PSA stands for?3.What are PSAs meant to do?To buy

4、 a product or service or believe in an idea.Public Service AdvertisementsTo educate people about health,safety or any other issue which affects public welfare.2021/8/8 星期日7B.Read the following supporting details and listen to the tape,then decide whether they are true or false according to the artic

5、le.Write T or F next to each sentence.1.Advertisements are found in many places.()2.PSAs are only found in newspapers.()3.All advertisements tell the complete truth.()4.PSAs and commercial ads use some of the same methods.()5.Commercial ads can often give us valuable information about how to live ou

6、r lives.()6.An ad warning people against smoking is an example of a PSA.()TFFTFT2021/8/8 星期日8Reading StrategyExpository writing usually follows the same basic format:1.Introduction of subject2.Supporting details3.Conclusion2021/8/8 星期日9C.Summarize the Differences and Similarities Between the two Typ

7、es of Advertisements.Try to Fill in the Following Blanks.Types of adsCommercial adsPSAsSimila-ritiesPlace foundMethod usedDiffer-encesPurposesValidityExamplesBillboards,newspapers,magazines,the Internet,radio,television.Persuasive language,exciting imagesTo promote a product or serviceThey do not te

8、ll you the complete truth.To educate people about health,safety or any other issue which affects public welfareThey are helpful and we can learn a lot by following the advice L1226L28402021/8/8 星期日10Guess the meaning of the following words 1.persuasive(L5)2.promote(Ll0)3.intended(L11)4.be aware of(L

9、16)5.cure(L19)6.nationwide(L32)7.schooling(L37)mitting suicide(L38)a.sending(children)to schoolb.able to make someone believe somethingc.meant or planned to do d.killing oneselfe.help a thing or an idea become popular f.know or realizeg.makes an ill person better or solves a problemh.happening throu

10、ghout a country2021/8/8 星期日11Main ideas for each paragraph after discussion.Para1 Para2 Para3 Para4 Advertisements are important and popular in our daily life.We have two types of advertisements in all kinds of media.We should not believe all the advertisements.Public service ads always tell us the

11、truth.2021/8/8 星期日12 Dear Professor Liu Kai,I want to thank you for offering me such useful _ during my research.I have complete my article about advertisements,and Im quite satisfied with it.It has just been published on our school website.I never knew that _ were so interesting!The information I f

12、ound will really help me to educate others.I hope that after they read my article,my schoolmates will understand that PSAs are _ to educate us about _ issues,and that commercial ads are meant to _ products or services.Before our talk,I did not think very much about how an advertiser might be trying

13、to trick _ into buying a product or a service.Now I think I will be much smarter about what things to buy.Even if there are lots of exciting images and _ language,I will remember to think about the things I buy.I will also pay a lot attention to the _ public service ad _,because now I know how helpf

14、ul they can be.I will _ my friends to pay attention to them as well.Thank you again for helping me find so much useful information!Yours faithfully,Qian Lili advertisements public welfare intended campaigns encourage persuasive nationwide promote advice customersadviceadvertisementsintendedpublic we

15、lfarepromotecustomerspersuasivenationwidecampaignsencourage2021/8/8 星期日131.advertise v.advertiser登广告者，登广告者，广告客户广告客户 advertising广告业，广告业，广告广告 advertisement广告，广告，做广告做广告I advertised my car for sale.我登广告卖车子。我登广告卖车子。advertise for sth.登广告寻找登广告寻找He advertised for a secretary/a job.他登广告招聘一名秘书他登广告招聘一名秘书/谋求一份工

16、作。谋求一份工作。advertisement company make/put an advertisement in the newspaper 2021/8/8 星期日142.share (n.)(vt)share the same fate 遭受同样的命运。遭受同样的命运。share sth.with sb.与别人共用或合用某物与别人共用或合用某物 share happiness and sorrow 同甘共苦同甘共苦 He is really a friend of mine.He would _ his last penny with me.A.cost B.lend C.suppo

17、rt D.share2021/8/8 星期日153.promote (promoted promoting)The instructor was promoted to/to be professor.那位讲师升为教授。那位讲师升为教授。The boss promoted him to the post of chief accountant.老板提他为会计主任。老板提他为会计主任。promote foreign trade 促进对外贸易促进对外贸易promote a new product 促进新生产促进新生产promoter 促进者，促进者，助长者助长者 promotion 提拔，提拔，晋

18、升晋升get/be given a promotion 获得升级获得升级promotion worker 推销员推销员2021/8/8 星期日16.lie-lied-lied-lying lie-lay-lain-lying lay-laid-laid-laying 1).I found the boy_ to his mother.2).A bridge is _ across the river next year.3).The boy is always telling _ 4).I saw a wallet_ on the ground.5).I saw a radio _ on th

19、e table.6).Yancheng _ in north of Jiangsu Province.lyingto be laidlieslyinglaidlies2021/8/8 星期日17.connect 连接，连接，联合，联合，关联关联 connect to with 把把和和连接起来连接起来 be connected with/have sth.to do with 与与-有关有关A railway connects Shanghai to/with Beijing.一条铁路把上海和北京连接了起来。一条铁路把上海和北京连接了起来。The visit of the police was

20、 not connected with the lost child.警察的来访与那失踪的孩子无关。警察的来访与那失踪的孩子无关。2021/8/8 星期日18.deal deal-dealt-dealt deal with 处理，安排，处理，安排，涉及，涉及，做生意做生意 How to deal with the waste is a big problem.The man is hard to deal with.这人很难对付这人很难对付/相处。相处。The book deals with problems of pollution.这本书论述了污染问题。这本书论述了污染问题。Ive dea

21、lt with the store for 20 years.我和那家店铺做买卖我和那家店铺做买卖20年了。年了。deal(n.)交易，交易，待遇，待遇，分量，（口）买卖分量，（口）买卖dealer 经销商，经销商，商人商人 He made a deal with the man.他和那个人交易他和那个人交易。a great deal of 不可数名词不可数名词大量的；许多大量的；许多2021/8/8 星期日19.service (n.)The service in this restaurant is always slow;the girls are very lazy.这家饭店的服务总是

22、很这家饭店的服务总是很慢；慢；那些女侍者都很懒。那些女侍者都很懒。at sb.s service 听从吩咐，听从吩咐，由某人支配由某人支配Im at your service at any time.随时听候你的差遣。随时听候你的差遣。serve 服务，服务，服役，服役，招待顾客（摆出饭菜）招待顾客（摆出饭菜）servant 仆人；佣人仆人；佣人We must serve the people heart and soul.我们必须全心全意地为人民服务。我们必须全心全意地为人民服务。Dinner is served.饭已经准备好了。饭已经准备好了。2021/8/8 星期日202021/8/8

23、星期日212021/8/8 星期日229、静夜四无邻，荒居旧业贫。2022/12/262022/12/26Monday,December 26,202210、雨中黄叶树，灯下白头人。2022/12/262022/12/262022/12/2612/26/2022 5:17:20 AM11、以我独沈久，愧君相见频。2022/12/262022/12/262022/12/26Dec-2226-Dec-2212、故人江海别，几度隔山川。2022/12/262022/12/262022/12/26Monday,December 26,202213、乍见翻疑梦，相悲各问年。2022/12/262022/

24、12/262022/12/262022/12/2612/26/202214、他乡生白发，旧国见青山。26 十二月 20222022/12/262022/12/262022/12/2615、比不了得就不比，得不到的就不要。十二月 222022/12/262022/12/262022/12/2612/26/202216、行动出成果，工作出财富。2022/12/262022/12/2626 December 202217、做前，能够环视四周；做时，你只能或者最好沿着以脚为起点的射线向前。2022/12/262022/12/262022/12/262022/12/269、没有失败，只有暂时停止成功！。

25、2022/12/262022/12/26Monday,December 26,202210、很多事情努力了未必有结果，但是不努力却什么改变也没有。2022/12/262022/12/262022/12/2612/26/2022 5:17:21 AM11、成功就是日复一日那一点点小小努力的积累。2022/12/262022/12/262022/12/26Dec-2226-Dec-2212、世间成事，不求其绝对圆满，留一份不足，可得无限完美。2022/12/262022/12/262022/12/26Monday,December 26,202213、不知香积寺，数里入云峰。2022/12/262

26、022/12/262022/12/262022/12/2612/26/202214、意志坚强的人能把世界放在手中像泥块一样任意揉捏。26 十二月 20222022/12/262022/12/262022/12/2615、楚塞三湘接，荆门九派通。十二月 222022/12/262022/12/262022/12/2612/26/202216、少年十五二十时，步行夺得胡马骑。2022/12/262022/12/2626 December 202217、空山新雨后，天气晚来秋。2022/12/262022/12/262022/12/262022/12/269、杨柳散和风，青山澹吾虑。2022/12/

27、262022/12/26Monday,December 26,202210、阅读一切好书如同和过去最杰出的人谈话。2022/12/262022/12/262022/12/2612/26/2022 5:17:21 AM11、越是没有本领的就越加自命不凡。2022/12/262022/12/262022/12/26Dec-2226-Dec-2212、越是无能的人，越喜欢挑剔别人的错儿。2022/12/262022/12/262022/12/26Monday,December 26,202213、知人者智，自知者明。胜人者有力，自胜者强。2022/12/262022/12/262022/12/262

28、022/12/2612/26/202214、意志坚强的人能把世界放在手中像泥块一样任意揉捏。26 十二月 20222022/12/262022/12/262022/12/2615、最具挑战性的挑战莫过于提升自我。十二月 222022/12/262022/12/262022/12/2612/26/202216、业余生活要有意义，不要越轨。2022/12/262022/12/2626 December 202217、一个人即使已登上顶峰，也仍要自强不息。2022/12/262022/12/262022/12/262022/12/26MOMODA POWERPOINTLorem ipsum dolor sit amet,consectetur adipiscing elit.Fusce id urna blandit,eleifend nulla ac,fringilla purus.Nulla iaculis tempor felis ut cursus.感感 谢谢 您您 的的 下下 载载 观观 看看专家告诉2021/8/8 星期日23