外研社新职业英语第二版职业综合英语Unit.pptx

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1、会计学1外研社外研社 新职业新职业(zhy)英语英语 第二版第二版 职业职业(zhy)综合英语综合英语Unit 第一页，共87页。WarWarm-1m-1Warming-upTaskTask 1 1Lookatthefollowinglogosandgivethenamesofthecountriesinwhichthecompaniesareheadquartered.HomeGermany_JapanJapanUSAUSACar Companies _GermanyUSAUSAFranceFrance_RepublicofKoreaP.R.ChinaP.R.ChinaUSAUSASuper

2、market Companies Mobile Phone Companies 第2页/共88页第二页，共87页。WaWarmrm-2-2Warming-upTaskTask 2 2 List at least two companiesfor each type of thefollowingproducts.HomeTCL,Sony,TCL,Sony,Panasonic,Panasonic,PhilipsPhilipsLenovo,Lenovo,Apple,IBM,Apple,IBM,SonySonyLi-Ning,Li-Ning,Adidas,Nike,Adidas,Nike,Reebo

3、kReebok第3页/共88页第三页，共87页。loglogo oWarming-up BackWhatisalogo?Alogoisagraphicalelementthat,togetherwithitslogotype,formsatrademarkorcommercialbrand.Typically,alogosdesignisforimmediaterecognition.Thelogoisoneaspectofacompanyscommercialbrand,oreconomicoracademicentity,anditsshapes,colors,fontsandimages

4、usuallyaredifferentfromothersinasimilarmarket.第4页/共88页第四页，共87页。Company introductionCompany introductionWarming-upCompanyintroductionBavarian Motor Works(BMW)isanindependentGermanautomobilemanufacturerfoundedin1916.BMWisaworldwidemanufacturerofhigh-performanceandluxuryautomobilesandmotorcycles.Toyota

5、 Motor Corporation,foundedin1937,isamultinationalcorporationheadquarteredinJapan,andiscurrentlyoneoftheworldslargestautomakers.Ford Motor Company isanAmericanmultinationalcorporationandoneoftheworldslargestautomakers.Home第5页/共88页第五页，共87页。Company introductionCompany introductionWarming-upNext HomeMet

6、ro AG,establishedin1964,isadiversifiedretailandwholesalegroupbasedinGermany.Itisthelargestinitshomemarket,andoneofthemostglobalizedretailandwholesalecorporations.Wal-Mart Stores,Inc.,foundedin1962,isanAmericanpubliccorporationthatrunsachainoflarge,discountdepartmentstores.Itistheworldslargestpublicc

7、orporationbyrevenue,accordingtothe“2008FortuneGlobal500”.Carrefour SA isaFrenchinternationalhypermarketchain,withaglobalnetworkofoutlets.ItisthesecondlargestretailgroupintheworldintermsofrevenueafterWal-Mart.Back第6页/共88页第六页，共87页。Company introductionCompany introductionWarming-upHomeSamsung Group is

8、the largest company of the Republic of Korea.It is composed of Samsung Electronics,Samsung Heavy Industries and Samsung Engineering&Construction.Lenovo Group Limited is Chinas largest and the worlds fourth largest personal computer manufacturer.Lenovo mainly produces desktops,laptops,servers,handhel

9、d computers,imaging equipment and mobile phone handsets(听筒(tngtng).Apple Inc is an American multinational corporation headquartered in Cupertino,California,that designs,develops,and sells consumer electronics,computersoftware,online services,and personal computers.第7页/共88页第七页，共87页。ReadiReading Ang A

10、Reading ATextTask 1Task 2Business Know-howHome第8页/共88页第八页，共87页。Text A-1Text A-1Beforereadingthetext,seehowmuchyouknowBeforereadingthetext,seehowmuchyouknowaboutGoogleshistoryanddevelopmentbyaboutGoogleshistoryanddevelopmentbywatchingthefollowingtwovideoclipswatchingthefollowingtwovideoclips.HomeRead

11、ing A第9页/共88页第九页，共87页。Text Text A-1A-1Google1 Anyone（who has ever used the Internet定语从句定语从句上过互联网的人）上过互联网的人）has seen Google,and many people would just“google it谷歌一下谷歌一下”when they try to find information about something on the Internet许多人要在许多人要在互联网上查找某方面的信息互联网上查找某方面的信息.As the worlds most popular Inter

12、net search engine作为全世界最有名的互联作为全世界最有名的互联网搜索引擎网搜索引擎,Google is one of the greatest examples 最好范例之一最好范例之一of online success网络网络(wnglu)业界功成业界功成名就名就.翻译(fny)声音(shngyn)HomeReading A第10页/共88页第十页，共87页。Text Text A-2A-22 2 It It all all began began in in January January 1996 1996 as as a a research research proj

13、ect project 一一一一 个个个个 研研研研 究究究究(ynji)(ynji)项项项项 目目目目 at at Stanford Stanford University University by by Ph.D.Ph.D.student student Larry Larry Page.Page.Trying Trying toto find find a a better better way way for for web web usersusers网网网网络络络络用用用用户户户户 toto search search for for relevant relevant page

14、spages搜搜搜搜索索索索到到到到相相相相关关关关网网网网页页页页,Page Page had had an an ideaidea设设设设想想想想 that that this this could could be be achieved achieved by by examining examining the the relationships relationships between between web web pagespages检检检检索索索索网网网网页页页页之之之之间间间间的的的的关关关关系系系系来来来来实实实实现现现现.He He thought thought t

15、hat that web web pages pages which which had had the the most most linkslinks链链链链接接接接最最最最多多多多的的的的网网网网页页页页 toto them them from from other other web web pages pages must must be be the the most most popularpopular最最最最受受受受欢欢欢欢迎迎迎迎.The The technique technique appeared appeared toto be successful.be succ

16、essful.翻译(fny)声音(shngyn)Reading AHome第11页/共88页第十一页，共87页。Text Text A-3A-33 Page and his partner Sergey Brin set 3 Page and his partner Sergey Brin set up their companyup their company创创 建建 了了 自自 己己 的的 公公 司司创创 建建 了了 自自 己己 的的 公公 司司 on on September 7,1998 and registered the September 7,1998 and register

17、ed the 注注册册了了注注册册了了这这一一网网址址这这一一网网址址 翻译(fny)声音(shngyn)Reading AHome第12页/共88页第十二页，共87页。Text Text A-4A-44 Google has acquired4 Google has acquired收收 购购收收 购购 YouT(YouT(which is the Internets largest video-sharing which is the Internets largest video-sharing websitewebsite视视 频频视视 频频(shpn)(shpn)共共 享享 网网 站

18、站共共 享享 网网 站站-定定 语语 从从 句句定定 语语 从从 句句)and)and continues continues toto add new features add new features功功 能能功功 能能 every day every day including tool barsincluding tool bars工工具具栏栏工工具具栏栏,email,and advertising.,email,and advertising.Of course,with growthOf course,with growth成成长长成成长长 and success and succ

19、ess成成功功成成功功 there there also comes competitionalso comes competition带带来来了了竞竞争争带带来来了了竞竞争争.Microsoft has.Microsoft has tried tried toto acquire Yahoo in order acquire Yahoo in order toto compete with compete with Google in the Internet search engine area.Google in the Internet search engine area.翻译(fn

20、y)声音(shngyn)Reading AHome第13页/共88页第十三页，共87页。Text A-Text A-5 55 In addition to5 In addition to随随 着着随随 着着 its its公公 司司公公 司司 growth growth壮壮 大大壮壮 大大and and popularitypopularity知知名名度度提提升升知知名名度度提提升升,Google has also been,Google has also been named the number one companynamed the number one company排排名名第第一一

21、排排名名第第一一 toto work for in the United Stateswork for in the United States美美国国公公司司就就业业吸吸引引力力美美国国公公司司就就业业吸吸引引力力.It tends It tends t ot o stay away from typical office stay away from typical office designsdesigns尝尝试试打打破破传传统统的的办办公公室室设设计计尝尝试试打打破破传传统统的的办办公公室室设设计计 and tries and tries toto make make the offi

22、ce a place where employees are the office a place where employees are comfortable and free comfortable and free toto excel at their work excel at their work充充分分充充分分发发挥挥自自己己发发挥挥自自己己 翻译(fny)声音(shngyn)Reading AHome第14页/共88页第十四页，共87页。Text Text A-6A-66 Today,Google has become a multinational 6 Today,Goog

23、le has become a multinational corporation corporation 跨跨国国公公司司跨跨国国公公司司in Internet-related services andin Internet-related services andProductsProducts提提供供与与互互联联网网相相关关的的服服务务与与产产品品的的提提供供与与互互联联网网相相关关的的服服务务与与产产品品的的.These include.These include searchsearch搜搜索索搜搜索索,cloud computing,cloud computing云云计计算算云云计

24、计算算,software,software软软件件软软件件,and,and online advertising technologiesonline advertising technologies网网络络广广告告技技术术网网络络广广告告技技术术.And it is.And it is the leaderthe leader佼佼佼佼者者佼佼佼佼者者 in terms of ad-based revenue on the in terms of ad-based revenue on the webweb网网络络广广告告收收入入网网络络广广告告收收入入(shur)(shur)的的的的.The

25、 brain child.The brain child 小小点点子子小小点点子子of of two students has become a billion-dollar companytwo students has become a billion-dollar company数数数数十十亿亿美美元元资资产产的的大大公公司司十十亿亿美美元元资资产产的的大大公公司司 and one of the best-known and one of the best-known trademarkstrademarks商商标标商商标标 in the world.Googles history se

26、rves in the world.Googles history serves as as 提提供供提提供供a perfect model a perfect model 完完美美典典范范完完美美典典范范and inspirationand inspiration灵灵感感灵灵感感 for for I n t e r n e t e n t r e p r e n e u r s t o d a y.I n t e r n e t e n t r e p r e n e u r s t o d a y.翻译(fny)声音(shngyn)Reading AHome第15页/共88页第十五页，共8

27、7页。A-A-TrTranans-1s-1谷谷 歌歌 1 1 上过互联网的人都见过谷歌，许多人要在上过互联网的人都见过谷歌，许多人要在互联网上查找某方面的信息互联网上查找某方面的信息(xnx)(xnx)时，他们都时，他们都会去会去“谷歌谷歌”一下。作为全世界最有名的互联一下。作为全世界最有名的互联网搜索引擎，谷歌是网络业界功成名就的最好网搜索引擎，谷歌是网络业界功成名就的最好范例之一。范例之一。BackReading A第16页/共88页第十六页，共87页。A-Trans-2A-Trans-22谷歌始于1996年1月斯坦福大学博士生拉里佩奇的一个研究项目。为了(wile)找到一种能帮助网络用户

28、搜索到相关网页的更好方法，佩奇设想可以通过检索网页之间的关系来实现。他认为其他网页链接最多的那些网页一定是最受欢迎的，这项技术结果看起来是成功的。Reading A Back第17页/共88页第十七页，共87页。A-Trans-3A-Trans-33佩奇和他的合作伙伴谢尔盖布林于1998年9月7日创建了自己的公司，并在之后的一周注册了这一网址。这个搜索引擎很快声名鹊起，2000年谷歌开始在自己的网站出售广告。在投资者的热情资助下，经过几年的发展，谷歌上市了，一夜之间谷歌的很多雇员(gyun)成了百万富翁。Reading A Back第18页/共88页第十八页，共87页。A-Trans-4A-T

29、rans-44谷歌收购了互联网最大的视频共享网站YouT，而且每天都在不断(bdun)增加一些新功能，如工具栏、邮件和广告。当然，成长与成功也带来了竞争。微软正试图收购雅虎以便能在互联网搜索引擎领域与谷歌抗衡。Reading A Back第19页/共88页第十九页，共87页。A-Trans-5A-Trans-55随着公司的壮大与知名度的提高，谷歌在美国公司就业吸引力的排名也上升到第一。他们尝试打破传统的办公室设计，努力把办公室变成员工感觉舒适(shsh)、并能充分发挥自己才华的地方。Reading A Back第20页/共88页第二十页，共87页。A-Trans-6A-Trans-66现在，谷

30、歌已成为一家经营互联网相关服务和产品的跨国公司(ns)，其业务包括搜索、云计算、软件和网络广告技术，并且已成为网络广告收入方面的佼佼者。当初两个学生的一个小点子已发展成为一家拥有十亿美元资产的大公司(ns)，谷歌也成为全球最著名的商标之一。谷歌的发展史为当今的网络企业家树立了一个完美的典范，也提供了灵感。Reading A Back第21页/共88页第二十一页，共87页。a.a.closely connected with the subject you are discussing or the situation you are thinking aboutReading Ae.g.e.g

31、.What experience do you have that is relevant to this position?Back第22页/共88页第二十二页，共87页。e.g.e.g.After 10 years of hard work,he finally achieved success in his business.Britain has achieved the highest rate of economic growth in Europe this year.Reading Aachieveachievev.v.to succeed in reaching a part

32、icular goal or standard by making an effort for a long time Back第23页/共88页第二十三页，共87页。achievemente.g.e.g.It It was was a a great great achievement achievement for for such such a a young young scientist.scientist.第24页/共88页第二十四页，共87页。e.g.e.g.She appeared to be in her late thirties.They appeared not to

33、know what was happening.Reading Aappear to be/doappear to be/doto give the impression of being or doing something Back第25页/共88页第二十五页，共87页。e.g.e.g.His words fueled her anger still more.The stored oil could fuel the nation for six months.Reading Afuelfuelv.v.to increase something;to make something str

34、onger;to supply something with material that can be burnt to produce heat or powern.n.any material that produces heat or power,usually when it is burnt Back第26页/共88页第二十六页，共87页。e.g.e.g.This company is among the first ones that went public in China.Reading Ago publicgo public(of a company)to start sel

35、ling shares on the Stock Exchange Back第27页/共88页第二十七页，共87页。e.g.e.g.She took an instant dislike to me.instant coffee/instant noodlesReading Ainstantinstanta.a.happening immediately;(of food)that can be made quickly and easily Back第28页/共88页第二十八页，共87页。e.g.e.g.The company has just acquired some new prope

36、rties.She has acquired a good knowledge of English.Reading Aacquireacquirev.v.to gain possession of;to gain something by ones own efforts,ability or behavior Back第29页/共88页第二十九页，共87页。acquisitione.g.His latest acquisition is a racehorse.第30页/共88页第三十页，共87页。e.g.e.g.An important feature of Van Goghs pain

37、tings is their bright colors.Reading Afeaturefeaturen.n.something important,interesting or typical of a place or thinge.g.e.g.The new car features high speed and safety.v.v.to include a particular person or thing as a special feature Back第31页/共88页第三十一页，共87页。as well as;besidesReading Ain addition toi

38、n addition toe.g.e.g.In addition to the apples you asked for,I bought you some oranges and bananas.Back第32页/共88页第三十二页，共87页。e.g.e.g.Women tend to live longer than men.When Im tired,I tend to make mistakes.Reading Atend totend toto be likely to do something or to happen in a particular way because thi

39、s is what often or usually happens Back第33页/共88页第三十三页，共87页。not to go near a particular person or placeReading Astay away fromstay away frome.g.e.g.I want you to stay away from my home.Back第34页/共88页第三十四页，共87页。a.a.having the usual qualities or features of a particular group or thingReading Atypicaltyp

40、icale.g.e.g.This advertisement is a typical example of their marketing strategy.Back第35页/共88页第三十五页，共87页。v.v.to be very good at doing somethingReading Aexcel(at/in)excel(at/in)e.g.e.g.The school excels in sports.She has always excelled at foreign languages.Back第36页/共88页第三十六页，共87页。in terms offrom the

41、point of view of;with regard to;concerninge.g.In terms of environmental protection,this project is excellent.第37页/共88页第三十七页，共87页。an idea or invention of one person or a small group of peopleReading Athe brain child(of somebody)the brain child(of somebody)e.g.e.g.This festival was the brain child of

42、Tony Smith.Back第38页/共88页第三十八页，共87页。to be suitable for a particular useReading Aserve asserve ase.g.e.g.The sofa will serve as a bed for a night or two.Back第39页/共88页第三十九页，共87页。Reading AGoogle began as Larry Pages research project.Page and Sergey set up the company and registered the .The search engin

43、e grew quickly and it began to sell advertising on the website.第40页/共88页第四十页，共87页。A-A-TasTask k 2-12-1Task2Task2Correctthefollowingstatementsaccordingtothepassage.Anexamplehasbeengiven.Reading A1.Googleistheworldsmostpopularwebsite.Internetsearchengine2.Googlewentpublicbeforeitbegantoselladvertising

44、onthewebsite.afterHome第41页/共88页第四十一页，共87页。A-A-TasTask k 2-22-2Reading A3.Googleisnowabillion-dollarcompanyandhasbeennamedtotheTop500listoftheworld.4.Googlesemployeesworkinplaceswheretypicalofficedesignsareused.5.GooglehasbecometheInternetleaderintermsoftechnology.the No.1 company to work for in the

45、USad-based revenue on the webwhereemployeesarecomfortableandexcelattheirworkHome第42页/共88页第四十二页，共87页。Task3SupposeyouarethePRmanagerofGoogle.Giveashortpresentationaboutthecompany.Thefollowingareforyourreference.Reading A第43页/共88页第四十三页，共87页。Business Know-howMaking a Company IntroductionMaking a Company

46、 IntroductionAcompanyintroductionusuallycontainsthefollowinginformation:History;Numberofemployees;Managementstructure&companyculture;Productsorservices.Home第44页/共88页第四十四页，共87页。ReadReading ing BBReading BTextTask1Task2Home第45页/共88页第四十五页，共87页。Text B-1Text B-1TAF ProfileTAFCo.,Ltd.wasfoundedintheyear19

47、90withtheTAFCo.,Ltd.wasfoundedintheyear1990withtheobjectiveofprovidingbetterandefficientservicestotheobjectiveofprovidingbetterandefficientservicestothemarketsintheAfricancontinentandSoutheastAsia.marketsintheAfricancontinentandSoutheastAsia.翻译(fny)Reading BHome第46页/共88页第四十六页，共87页。Text B-Text B-2 2T

48、AFisoneoftheleadingmanufacturersofskincareTAFisoneoftheleadingmanufacturersofskincareandhaircareproducts.Withitsownmanufacturingandhaircareproducts.WithitsownmanufacturingfacilitiesinChinaandtheUSA,thecompanyhasfacilitiesinChinaandtheUSA,thecompanyhasdevelopedawiderangeofproductstomeetthedevelopedaw

49、iderangeofproductstomeetthedemandsofitsinternationalcustomers.TAFproductsaredemandsofitsinternationalcustomers.TAFproductsareextremelypopularintheircurrentmarkets,andtheextremelypopularintheircurrentmarkets,andthecompanyisnowlookingtofurtherexpanditscustomercompanyisnowlookingtofurtherexpanditscusto

50、merbasethroughouttheworld.basethroughouttheworld.翻译(fny)Reading BHome第47页/共88页第四十七页，共87页。TexText B-t B-3 3Belowisthecompanysorganizationchart,Belowisthecompanysorganizationchart,includingalldepartmentsandtheirfunctions.includingalldepartmentsandtheirfunctions.翻译(fny)Reading BProduction DepartmentSal