公示语翻译1.ppt

《公示语翻译1.ppt》由会员分享，可在线阅读，更多相关《公示语翻译1.ppt（64页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、Translation of Public Signs公示语的翻译一、定义n公示语：公开和面对公众，告示、指示、提示、显示、警示、标示与其生活、生产、生命、生态、生业休戚相关的文字及图形信息。-汉英公示语词典，商务印书馆，2002nA board or other notice giving information,warning,direction,and etc.-Longman Dictionary of Contemporary English(1978)nA board,notice,and etc.that directs somebody towards something,gi

2、ves a warning,advertises a business.-Oxford Advanced Learners English-Chinese Dictionary(1997)nA notice that is publicly displayed giving information or instruction in a written or symbolic form.-New Oxford Dictionary of English(2001).nA board,poster,or placard displayed in a public place to adverti

3、se or to convey information or a direction.-The American Heritage Dictionary of the English Language(2003)二、公示语的语言风格n大量实用名词q售票机 Ticket Machinesq注意行人 Caution Pedestriansn动词、动名词的使用q保持通畅 KEEP CLEARq请小心台阶 PLEASE MIND YOUR STEPSn词组、短语的使用q因故停用 Out of Orderq短时停车 Short stayn缩略语的使用q停车场 Pq厕所 WC二、公示语的语言风格n严禁使用

4、生僻词汇q留学生公寓 INTERNATIONAL STUDENTS HOUSEq全自动门 Automatic Doorn文字图形并用n简洁语汇 精确措辞q送客止步 Passengers Onlyq边道封闭 Footpath Closed三、公示语信息的静态和动态意义n静态意义：提供信息n出口 Way Outn新鲜果蔬 Fresh Producen国际出发 International Departuren大英博物馆 The British Museumn动态意义：告知展现指示n请勿与司机攀谈 Do not speak to the drivern仅限紧急情况下使用 Emergency Use O

5、nlyn严禁停车 No stopping at any timen紧握扶手 Hold the Hand Rail四、公示语的示意功能n指示性Directing（static)q票务与旅游中心 Ticket&Travel Centreq地铁 Undergroundq行人 Pedestriansq公共厕所 Public Toiletq问询服务 Information q婴儿换巾处 Baby Change四、公示语的示意功能n提示性Prompting(dynamic)q限高3.3米RESTRICTED HEIGHT 3.3Mq请勿践踏草坪Please Keep Off the Grassq请右侧站立

6、 Please stand on the rightq请此处交款 Please pay here四、公示语的示意功能n限制性Restricting(dynamic)q施工现场 禁止入内Construction Site keep Outq抱好犬只 Dogs must be carriedq勿靠两侧 keep clear of the edgesq残疾人通道 Handicapped Onlyn动态意义：告知展现指示n请勿与司机攀谈 Do not speak to the drivern仅限紧急情况下使用 Emergency Use Onlyn严禁停车 No stopping at any tim

7、en紧握扶手 Hold the Hand Rail四、公示语的示意功能n强制性Compelling(dynamic)q警戒线 勿超越Police Line Do Not Crossq严禁拍照 No Photographyq禁止通行 Dont Walkq禁酒区 Alcohol Free Zoneq禁止导游讲解 NO BRIEFING OF GROUPS五、公示语的特定功能n引发兴趣q装修前大甩卖CLOSING DOWN FOR MODERNIZATIONq最后机会 Last Chance to Buyn提供服务q免税店 Duty Freeq旅游纪念品 Souvenirsn加深理解q安全无事故车站

8、 accredited as a Secure Stationq您的安全 我们的天责 YOUR SAFETY IS OUR PRIORITY五、公示语的特定功能n促进行动q进门赢大奖 COME IN AND WINq厂家特价直销 DEAL DIRECT WITH MANUFACTURER AT SPECIAL PRICESq八折优惠 20%Offq当日可取 Daily Servicen巩固形象q谢谢您到访北京车站 Thank you for visiting Bejing Railway Stationq我们关注！欢迎批评！We care!We want your comments!五、公示语

9、的特定功能n服务社会q为改善北京的空气质量，本车安装有环保引擎 This bus is fitted with an environmentally cleaner engine helping to improve Beijings air quality.q共同努力，世界更精彩 Working together,we can make a world of difference.n防范犯罪q警示他人，迅速撤离 Warn others.Move away.q盗贼当心 Thieves Beware六、公示语的种类nShopping Signs qUnder Construction Tempo

10、rarily Closed.内部施工，暂停开放qNo Refund,No Exchange票已售出，概不退换qSouvenir Shop 旅游纪念品商店qDeal Direct with Manufacturer at Special Price厂家特价直销 q20%off八折优惠Traveling Signs nThree Pool Mirroring the Moon三潭印月nWorld Natural and Cultural Heritage Site世界自然与文化遗产nGreen Treasury and Natural Zoo天然动植物标本园nUnderground Passage

11、 地下通道nDead End 禁止通行 Traffic Signs nBend Ahead.Slow Down!前方弯路慢行nSlow down,Look around,and Cross 一慢二看三通过 nSpeed Limit,30 km/h 限速：每小时30公里Institution Names nMinistry of Land and Resource 国土资源部nDepartment of Justice司法厅nCommission of Limitative Affairs 法制工作委员会nChinese Academy of Social Science 中国社会科学院Name

12、s of Places n锦江乐园Jinjiang Amusement Park n静安新城 Jingan New City n南京东路East Nangjing Road n北三环 North Third Ring n玉佛寺Jade Buddha Temple n三元桥 Sanyuan OverpassPublic Slogans nPower to the people 一切权力归人民nSay No to Drug and Protect Your Life 拒绝毒品珍爱生命nOne World One Dream 同一个世界，同一个梦想 七、公示语的翻译现状nC-E Signs Rese

13、arch Center(Beijing International Studies University)北京第二外国语学院公示语翻译研究中心 n对全国公示语翻译与使用现状进行调查,了解外籍人士对公示语翻译与使用的满意度和需求,比较中外在公示语的翻译与使用方面的异同,探讨公示语的翻译与使用的功能性和语用性问题及解决对策,确认公示语翻译与使用的发展趋势、重点和难点;为制定国家公示语翻译标准提供参考依据。受访者对中国英语公示语的认可度中外关注的错误类型对比八、公示语翻译实例e.g.1 Misguidinge.g.2 Misunderstanding e.g.3 Misunderstandinge.

14、g.4 Word for word renderinge.g.5 Word for word renderinge.g.6 Incomprehensiblen一次性用品 A TIME SEX THINGn乘梯须知 MULTIPLY BY STEPS BEARD KNOWn红眼病监测站Disease of jealousy inspection station e.g.7 Mixed use of Chinese and Englishe.g.8 Word orderChinese Incorrect order Correct order 高新技术园区High and New Technolo

15、gy ZoneNew and High Technology Zone经济开发区Economic Open RegionOpen Economic Regions钢铁厂Steel and Iron Factory Iron and Steel Factory海尔整体厨房Haier Unit KitchenHaier Kitchen Unite.g.9Misspelled English Words e.g.10 Misunderstanding the Source or Target Language n城门四面开，丝路今胜昔 nWith city gate wide open,the Si

16、lk Road is much better than old days.nOpen to the outside world every way,Xian is becoming better n前方修路，谨慎驾驶nRoad Work Ahead 11.Omittingn患心脏病、高血压、酗酒者忌座”.nAnyone who with heart disease,high blood,please dont get on.nNo recommendation for people suffering from heart diseases,high blood pressure or the

17、 effects of over drinking.n肇庆市公安局报警中心nZhaoqing City Center of Reporting to the PolicenPolice Report Center(of Zhaoqing City)e.g.12 Failures on Principles of Politeness n旅客登记时，须凭足以证明本人身份的有效证件，并说明住宿原因。旅客必须遵守宾馆饭店的规章制度，服从工作人员的管理，爱护饭店的公共财物。对违反上述规定的旅客，饭店有权责成改正。nGuests are requested to show their own valid

18、 papers to prove their identities and to tell the reason for lodging when they cheek in at the hotel.Every guest has the obligation to abide by the rules and regulations of the hotel,cooperate with the personnel in carrying out their duties and take care of the property in the hotel.The authority of

19、 the hotel has the right to reason with anyone who has violated the regulations mentioned above.nPlease help us to speed up your check-in by presenting your ID card.Our guests are kindly expected to heed the rules and regulations.Your cooperation will be appreciated in making our service effectively

20、.e.g.13 Failures on Taboos n严禁随地吐痰、便溺nDont spit,piss and shit everywhere e.g.14 Over-generalization of the Source Language n高高兴兴上班去，平平安安回家来 nGo to work happily,come back safely.nDrive carefullynSafety first in Driving e.g.15 Unclarityn非紧急情况 请止步 No Entry On PeacetimenEmergency Exit n应急买票 Buy Ones Tic

21、ket After Normal TimenEmergency Wicketn寻人广播 Look For BroadcastnBroadcast for the missinge.g.16 Wrong use of wordsn天涯海角 The End of the WorldnEnd of the Earth/Lands Endn欢迎您再来！Welcome you again!nWe look forward to seeing you again.n民族园 Racist ParknThe Ethnic Minorities Park改错n老年旅行服务中心nAgedness Travel S

22、ervice Heartland n（衰老旅游服务腹地）nSenior Citizens Travel Services n“警务工作站”“Police Affair Station”n“前台”“Front Desk”n“收银台”“Cashier Desk”n“入口”“Entrance Gate”。n这些译文都是画蛇添足 n“Police Station”n“Reception”n“Cashier”n“Entrance”n“娱乐天地”n“Amusement Heaven and Earth”,是典型的“中式英语”。n“Recreation Paradise”n室内停车场“Car Park”n“

23、Indoor Parking”n“桂林山水甲天下”nGuiLin landscape is the best in the world.n（有吹牛之嫌）nEast or West，GuiLin landscape is best！n（亲切）n来也匆匆？去也冲冲！nCome with a rush?Go with a flush!nPlease flush after youre through.n“检票处”均被译为“Examining ticket place”n“二十一世纪花园”报为“twenty-one century garden”n“注意安全”被译为“Pay attention to

24、your safety”n在公交车上的“谢谢合作”被译为“Thank you for your cooperation”。n改译：n“check in counter”或“check-in”（飞机检票boarding gate)n“twenty-first century garden”n“Watch your step！”。n“Thank you”n“请给老、弱、病、残、孕让座”英译文为：n“Please offer the seats to the old，weak，sick，crippled and pregnant.”n“crippled”一词带有严重的歧视性，它是一个贬义词，意为“跛

25、子、伤残人士”。n正确的译法应该使用中性词“disabled”n无障碍专用通道”“Special stretch of ground free of obstruction”n“武汉是我家，清洁靠大家”，n若是照字面意思逐一翻译，即为“Wuhan is our home，its cleanness depends on all of us”，nRevision:n“Wheelchair Accessible”n“Keep our city clean”n比如红梅公园提示“以上规则请家长及小朋友自觉遵守,违者后果自负,谢谢合作!”n直接译为“The above-mentioned rules s

26、hall be observed consciously by parents and children.Violators are obliged to take any consequences.Thank you for your cooperation!”n态度强硬,盛气凌人,n改译为:n“Please help us by observing the above rules,thanknyou for your cooperation!”n“请勿疲劳驾驶”,一般都翻译为Do not drive in fatigue。n英国人喜欢用Tiredness kills,take a brea

27、k.n而美国人说Stay alert,stay alive。n“机房重地非公莫入”nMachine room is important and dont come in except businessn改译为Machine Room Staff Only。n“创一流服务，迎四海宾客”n“Welcoming our honored guests from all over the world with first-class service”n“小心滑跌”译成Dont Fall Down（语气就显得生硬）使用提醒语气的n改译nFirst Class Service to All GuestsnW

28、atch Your Stepn“遵守游览秩序,坚持五讲四美。”如果照直译为Observe the tourist order and insist on the“Five Particulars”and“Four Beauties”n（所有的外国游客都不会完全理解。）n改译：nObserve the tourist order and keep good manners。n某旅店房间告示“保管好私人物品”被译作“Take Care of Your Private Parts”，n某购物中心洗手间告示“节约用水”被译作“the economy uses of the water”n正确的译法是n

29、“Take care of your personal belongings”n“Save water”n有一处邮局提供英语服务称为“英语之窗”于是想当然的译成“The window of the English”n某处“物价计量信得过单位”被译成“An enterprise believable in price and measure，”n正确译法为n“English service available here”。n“An enterprise reliable in price and measure”n武汉的某家影城翻译为“XX Film City”，只是将“影”和“城”分开译出而已

30、，这导致外国友人误以为是“A city with a lot of films”即“充满电影的城市”n某公交站站牌上标有这样一句标语“老人优先候车”被译作“Old people waiting and getting on first”n在西方老年人不希望被看做老而无用，不喜欢被别人称作old peoplen应改为n“XX cinema”n“Senior citizens first”。n“创建绿色饭店，倡导绿色消费”，如果“Establishing green hotel,initiating green consumption”无法传达出原文的号召力且译文不够简洁。n某飞机场有一则禁烟告示

31、“为了您和大家的健康，吸烟请到吸烟区。”而被翻译成为“For your and others health,the passengers who smoke,please go to the smocking area”n只需译为n“For a green hotel and green consumption”n“Non-smoking Area”即可。n注意安全当心落水Pay attention to safety，bewares of falling into watern注意安全谨防滑坡Pay attention to safety，prevent coast n上下台请阶注意安全Lo

32、ok outnRevision:nBeware:deep waternWarning:Slippery slopenWatch Your Step/Be careful:Stepsn请勿乱扔垃圾Dont throw rubbish aroundn请勿拍摄碑刻No photographing or shooting，please.n禁止烟火No Burning.n请勿乱涂画NO DRAWING nRevision:nDont litter pleasenNo Photography or Videographyn Fire Prohibited/No Fire.nNo Graffitin江索道索道由此向前Go ahead to the cableway n划船码头Boating Wharfn大雄宝殿Precious Hall in Temple nRevision:nCable car nWharfnThe Great Buddhas Hall参考文献n戴宗显等，公示语汉英翻译研究，中国翻译，2005（6）；n全国公示语翻译现状的调查与分析，中国翻译，2007（5）；n丁衡祁，努力完善城市公示语 逐步确定参照性译文，中国翻译，2006（6）。