杂志特点.ppt

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1、Chapter Three Magazines and News MagazinesWhat are magazines?(p39)Magazines are journals,or periodicals,that are published at regular intervals.weekly biweekly monthly bimonthly quarterly annual 3.1 Types of magazinesIn terms of contentn Popular magazines(e.g.Readers Digest)n News magazines (e.g.TIM

2、E)n Academic journals (e.g.Language)n Pictorials (e.g.National Geographic)More examples from youTop popular magazines in the U.S.A1.1.Modern Maturity 2.2.Readers Digest3.3.TV Guide4.4.National Geographic5.5.Better Homes and Gardens6.6.Family Circle7.7.Good Housekeeping8.8.Ladies Home Journal9.9.Woma

3、ns Day10.10.PeopleSource:Advertising Age,March13,2000,p26Source:Advertising Age,March13,2000,p26中国杂志发行量排行1.1.半月谈半月谈2.2.读者读者3.3.知音知音4.4.故事会故事会5.5.时事报告时事报告6.6.家庭家庭7.7.第二课堂第二课堂8.8.青年文摘青年文摘9.9.家庭医生家庭医生10.10.小学生时代小学生时代(来源：中国期刊协会来源：中国期刊协会)Defining features of magazinesThey attract the most specialized aud

4、iences.(What about newspapers?)They are the medium most in tune with social,economic and cultural trends.(Examples?)They are portable and convenient,featuring high-quality print and exceptional graphics.Department Chart for a Typical MagazineDepartment Chart for a Typical MagazinePublisherCirculatio

5、n DirectorAdvertising DirectorProduction ManagerEditor-in-chiefSubscription ManagerRetailing ManagerFulfillment DirectorSales-promotion ManagerSales StaffResearch StaffComposingPlate-makingManaging DirectorArticle editor Fiction editorArt and layoutPressroom3.2 Major events in the history of English

6、 magazines(p40-43)1.1.The first modern English periodical of the general type:1731 (How about the first English newspaper?)2.2.Monthly or quarterly reviews,usually partisan in politics:1802(What is partisan?)3.3.Popular weeklies and monthlies:18604.4.Journals for special audience:mid-19th century(Ho

7、w special are they?)5.5.Journal of literary reviews:also in the mid-19th century(e.g.Edgar Allan Poe)6.6.The first modern illustrated magazine:middle and latter part of the 19th century(e.g.Punch)7.7.Womens magazines boomed:the latter part of the 19th century(e.g.Good Housekeeping)8.8.The establishm

8、ent of weekly reviews,and of weekly and biweekly magazines:1920s and 1930s9.9.The establishment of more general,serious literary and opinion magazines:1920s and 1930s10.10.Periodicals for readers with special interests:after World War II(e.g.business,academics,travel,computer,photography,etc.)The la

9、test development of magazines:Electronic Magazine（E-Zine）It is a general term for online media that provide the subscribers with well-classified news by sending emails of various types to the designated addresses on a regular basis,normally free of charge.Features of E-Zines Well-classified content

10、Inexpensive costs Clearer aims3.3 Major American and British news magazines n The Time (New York City,1923)(New York City,1923)Features:uuCondensed content:“One week in one issue”Condensed content:“One week in one issue”uuPhotos&DiagramsPhotos&DiagramsuuDepth and OrderDepth and OrderuuConcise headli

11、nes&captionsConcise headlines&captionsuuRich details&high reliabilityRich details&high reliability3.3 Major American and British news magazines n The Newsweek (New York City,1933)(New York City,1933)Features:u“Three in one”:news+background+comment news+background+commentuComprehensiveness:world even

12、ts,enterprises,markets,new products,interviews,architecture,music,drama,religion,medicine,sports,movies,etc.uPhotos,Pictures&Diagrams3.3 Major American and British news magazines n The US News and World Report (Washington D.C.,1948)(Washington D.C.,1948)Features:uFocus on American news(at home&abroa

13、d)uInterviews of government officialsuFocus on politics,economy&cultureuComparatively simple language3.3 Major American and British news magazines n The Business Week (New York City,1929)(New York City,1929)n The Economist (London,1843)(London,1843)n The New Statesman (London,1934)(London,1934)Commo

14、n Features of News MagazinesFocus on political and social newsCommentaries as well as in-depth reportsLarge vocabulary and idiomatic languageExquisitely-designed advertisements Larger volume(pages,colors,pictures,etc.)Less timely but more interestingDelayed lead in preference to direct lead3.4 The l

15、ayout of a typical news magazinel lThe cover(focus)The cover(focus)l lTable of Contents Table of Contents l lThe cover storyThe cover storyl lThe nation(domestic news)The nation(domestic news)l lThe world(international news)The world(international news)l lSpecial reports(Features)Special reports(Features)l lArtsArtsl lLetters to editor(Editors note/Editorial)Letters to editor(Editors note/Editorial)l lPeoplePeoplel lTravelTravel Table of Contents -an example from the TIME magazineCover and the Cover Story -Examples from the TIME magazine