商务英语综合教程(上册)Unit-12-Developing-an-Intercultural-Tr.ppt

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1、 Unit Twelve Developing an Intercultural Training ProgramUnit 1 2 Developing an Intercultural Training ProgramIntroduction With With the the globalization globalization of of the the economy,economy,many many large large firms firms have have established established their their own own branches bran

2、ches and and offices offices in in worldwide worldwide locations.locations.It It is is vital vital that that the the company company have have the the intercultural intercultural training training program,program,so so as as to to enable enable the the staff staff from from different different backg

3、round to exchange thoughts,ideas and opinions.background to exchange thoughts,ideas and opinions.Unit 1 2 Developing an Intercultural Training Program Text Exercises Related Technical Terms GrammarUnit 1 2 Developing an Intercultural Training Program 1 Intel,a high-technology firm,has manufacturing

4、and sales offices in worldwide locations.Each major site has a training organization with a training manager from the local country.As Intel has engaged in greater multinational partnerships,one of its major trusts has been to increase the quality of relationships and exchange of information and tra

5、ining technology.Because its engineering and manufacturing talent spans geographies and nationalities,Intel is a highly culturally diverse company both w orld w id e an d w ith in th e U n ited S tates.Text Unit 1 2 Developing an Intercultural Training ProgramUnit 1 2 Developing an Intercultural Tra

6、ining Program 2 Intercultural Awareness.“The main objective of intercultural training is the development of cross-cultural awareness,”states Richards.Intercultural training for first-line supervisors,mid-level managers,and senior managers is integrated with management topics and business objectives.

7、“Our goal is to incorporate cross-cultural education into all training.Text Unit 1 2 Developing an Intercultural Training Program For example,if a course on how to conduct effective meetings is taught,one needs to address how culture impacts meeting processes and procedures.”It is impossible to work

8、 in a global company without interfacing with people of many different cultures.So,teaching managersand all Intel employeesto be culturally aware and sensitive is the first step in intercultural training.While culture-specific information and lists of dos and donts are important,worldwide expertise

9、is unrealistic.Text Unit 1 2 Developing an Intercultural Training Program 3 Multicultural Integration Program.This series of classes developed for foreign-born professionals focuses on communication skill building and career development.Classes offered include accent improvement,effective oral prese

10、ntations,speaking under pressure,technical and business writing,American idioms and vocabulary in the workplace,and American business culture.Text Unit 1 2 Developing an Intercultural Training ProgramUnit 1 2 Developing an Intercultural Training Program 4 Culture Specific Training.This training focu

11、ses on working and doing business in or with people from different cultures.Training for interfacing with other cultures includes the countries of Japan,Israel,the Philippines,Malaysia,Ireland and Korea.Not only do employees learn about the cultures of these countries during the courses,but they als

12、o examine their own individual culture.They then learn how to bridge the communication gap and work successfully together.Text Unit 1 2 Developing an Intercultural Training Program Training for International Assignments.Competing in a global environment necessitates worldwide cross-training and busi

13、ness interface,particularly with the increasing numbers of joint ventures and business partnerships.Managers and their families going on international assignments are provided language and country-specific orientation and education prior to departure.This training is usually presented by an external

14、 consultant with extensive experience living and working in that country and culture.Text Unit 1 2 Developing an Intercultural Training ProgramUnit 1 2 Developing an Intercultural Training Program As an example,in one situation when engineers from Japan were brought to the United States for training

15、,an external consultant who is fluent in Japanese was available to work with the employees and their families during their stay.The consultant assisted with translation and English language training.During meetings the consultant acted as a liaison and clarified information in one-on-one situations.

16、Text Unit 1 2 Developing an Intercultural Training ProgramUnit 1 2 Developing an Intercultural Training Program 6 Global training for the multinational corporation must be real-time training.In fact,it is just-in-time training.For Richards it is difficult to plan what international programs Intel wi

17、ll need six months from now.Change happens fast.Decisions are made quickly.“We in human resources cannot anticipate just what our companys next business venture will be.An executive walks in and says that we have just signed a joint-venture agreement and need to send 20 employees to a specific count

18、ry within a few weeksText Unit 1 2 Developing an Intercultural Training Program This may be a national culture which is not included in our training program.The training manager may not be possible because of the time constraints.You must be flexible and able to implement what you need when you need

19、 it.“This is a major challenge in supporting the companys intercultural training needs.But it is both an incredible challenge and opportunity,”Richards concludes.(823 words)Text Unit 1 2 Developing an Intercultural Training ProgramUnit 1 2 Developing an Intercultural Training Program 2.While culture

20、-specific information and lists of dos and donts are important,worldwide expertise is unrealistic:While information about a certain culture and lists of what can and cannot be done in a certain culture are important,it is not realistic for you to be well versed in all foreign cultures.Unit 1 2 Devel

21、oping an Intercultural Training Program 3.In the multicultural integration workshop,managers who were born and raised in other countries and have been successful within the company are used as role-model presenters.Unit 1 2 Developing an Intercultural Training Program 4.During meetings the consultan

22、t acted as a liaison and clarified information in one-on-one situation：During the meetings the consultant served as an interpreter and maintained communication between individuals.在会谈期间，顾问可以充当联络员，在一对一的情况下阐在会谈期间，顾问可以充当联络员，在一对一的情况下阐明相关的信息。明相关的信息。Notes Unit 1 2 Developing an Intercultural Training Prog

23、ram 5.This intercultural support helped the work team to get off to a fast start and facilitated by easing both employee and family adjustment to a culturally different lifestyle:This intercultural support helped the work team to get down to work quickly and,as it relieved both employee and family o

24、f their worries,made it easier for them to adapt themselves to a life culturally different from theirs.这种文化交流方面的支持帮助这个团队很快就进入工作状这种文化交流方面的支持帮助这个团队很快就进入工作状 态，态，而且有助于员工和家庭做适当的调整适应不同文化的生活方而且有助于员工和家庭做适当的调整适应不同文化的生活方式。式。Notes Unit 1 2 Developing an Intercultural Training Program 6.In fact,it is jut-in-tim

25、e training:In fact,it is training that perfectly meets the needs of a particular situation.Notes Unit 1 2 Developing an Intercultural Training ProgramUnit 1 2 Developing an Intercultural Training ProgramII.Word Study.Exercises 1.The prefixes anti,mis are used to form verbs/adjectives/nouns from verb

26、s/adjectives/nouns,e.g.clockwise anti-clockwise,actmisact.Now complete the following table.Unit 1 2 Developing an Intercultural Training ProgramExercises KeyUnit 1 2 Developing an Intercultural Training Program2.Fill in the blanks.1.The offices are conveniently _ in the center of the town.2.Immigran

27、ts often lack _ literacy of their new country.3.Im only worried about his attitude to the job,and as designer,his _ is not in question.4.The training program is seen as a _ between school and work.5.This is an English language course that is _ towards the needs of businessmen.6.Thats the most _ coin

28、cidence Ive ever heard of.7.We want to make products _ to a wider market.8.Im well _ that this is a risky investment.9.Youll have to _ a good excuse if you dont attend the conference.10.Im not sure about your legal position in this matter:I think you should take _ advice.Unit 1 2 Developing an Inter

29、cultural Training ProgramUnit 1 2 Developing an Intercultural Training Program3.Fill in each blank of the following sentences with one of the words or phrases in the list given below and make changes when necessary.Exercises Unit 1 2 Developing an Intercultural Training Program4.Most couples who bre

30、ak up seem to find it hard to maintain friendship.Kim and Gerry are _ to that rule.5.This has guaranteed _ resources _ access to national databases not always open to others.6.We are still dealing with problems _ the wrong investment policy of the ex-president.7.Harris adds that many of his views _

31、those of his partners.8.Neither of us showed the slightest _ to follow my father into music.9.But one major turning point came when she started going to carpentry evening classes and found she had real talent for _.10.For this young man,one tragedy _ another.Exercises Unit 1 2 Developing an Intercul

32、tural Training ProgramUnit 1 2 Developing an Intercultural Training Program.Translate the following sentences into English.1.1.从理论上看来，如果商品供不应求，那么价格必然会上涨。从理论上看来，如果商品供不应求，那么价格必然会上涨。2.2.诸如消费习惯的改变等其他因素会改变商品的供求从而影响诸如消费习惯的改变等其他因素会改变商品的供求从而影响价格。价格。3.3.在自由市场中，生产什么，如何生产等重要经济问题将主要在自由市场中，生产什么，如何生产等重要经济问题将主要通过消

33、费者和私营厂家通过消费者和私营厂家通常是商业公司间的相互作用决定通常是商业公司间的相互作用决定的。的。4.4.竞争或许会改进商品或服务，降低价格甚至能够引进全新的竞争或许会改进商品或服务，降低价格甚至能够引进全新的产品从而使已有的产品被淘汰。产品从而使已有的产品被淘汰。5.5.实际上，最终是由消费者来决定市场的运作实际上，最终是由消费者来决定市场的运作-它的发展，衰它的发展，衰退以及它的变化速度。退以及它的变化速度。Exercises Unit 1 2 Developing an Intercultural Training Program1.Theoretically,if demand e

34、xceeds supply the price will arise.2.Other indirect factors such as the shift of consumption habit can cause a change in the supply and demand which will affect prices.3.In a free market the key economic questions of what to produce,how and for whom will be decided mainly by interaction between cons

35、umers and products producers-usually business firms.4.A rival may improve a good or service,lower its price,or even introduce an entirely new product that makes established ones obsolete.5.In fact,it is ultimately consumers who determine the way in which markets behave-whether they grow or decline a

36、nd how fast they change.Exercises KeyUnit 1 2 Developing an Intercultural Training ProgramV.Translate the following sentences in the text into Chinese.1.As Intel has engaged in greater multinational partnerships,one of its major trusts has been to increase the quality of relationships and exchange o

37、f information and training technology.2.So,teaching managers and all Intel employees to be culturally aware and sensitive is the first step in intercultural training.3.Managers and their families going on international assignments are provided language and country-specific orientation and education

38、prior to departure.Exercises Unit 1 2 Developing an Intercultural Training Program4.When Intel forms a joint venture with a non-U.S.company,training for team members is imperative for the success of that venture.The role that corporate cultural differences as well as national cultural differences pl

39、ay is often underestimated.5.This is a major challenge in supporting the companys intercultural training needs.But it is both an incredible challenge and opportunity.Exercises Unit 1 2 Developing an Intercultural Training ProgramKey 1.1.因为因特尔公司与多个国家有合作关系，其中主要任因为因特尔公司与多个国家有合作关系，其中主要任 务之一就是改善彼此之间的关系，增

40、进彼此间的信息交务之一就是改善彼此之间的关系，增进彼此间的信息交流和培训技术。流和培训技术。2.2.因此负责教学的经理因此负责教学的经理以及所有因特尔公司的员工以及所有因特尔公司的员工要有文化差异的意识和敏感性培训的第一步。要有文化差异的意识和敏感性培训的第一步。3.3.派到国外去工作的经理们和他们的家人在启程前会接派到国外去工作的经理们和他们的家人在启程前会接受语言和相关国家文化方面的培训和教育。受语言和相关国家文化方面的培训和教育。4.4.当因特尔公司和一个非美国公司合作成立时，培训公当因特尔公司和一个非美国公司合作成立时，培训公司的员工对于跨国公司的成功非常必要。司的员工对于跨国公司的成

41、功非常必要。5.5.这也是满足公司跨文化培训需求所面临的一大挑战。这也是满足公司跨文化培训需求所面临的一大挑战。理查德说：理查德说：“这既是挑战极限也是千载难逢的机遇。这既是挑战极限也是千载难逢的机遇。”Exercises Unit 1 2 Developing an Intercultural Training Program VI.Write a summary of the text in about 120 words.Exercises Unit 1 2 Developing an Intercultural Training Program VII.Write a one-para

42、graph composition entitled“Cultural Differences between Chinese and American”.You may use the words or expressions in the text.Exercises Unit 1 2 Developing an Intercultural Training Program VIII.Discuss with your partner the importance of cultural training program in one business and how to do busi

43、ness activities in a completely different cultural environment.Exercises Unit 1 2 Developing an Intercultural Training Program 1.joint ventures （1）a partnership,usu.temporary but sometimes becoming permanent,formed by two or more persons or companies co-operating in some special business activity in

44、 which there is some risk of loss,but a reasonable hope of profit.The parties in the venture share the costs and the profits in agreed proportions.This arrangement exists in banking,insurance and publishing.Related Technical Terms Unit 1 2 Developing an Intercultural Training Program 联营企业，合资经营联营企业，合

45、资经营 在某项有亏损风险但又有获利希望的在某项有亏损风险但又有获利希望的特定商业活动中，有两个或更多的人或公司结成的合伙关系，特定商业活动中，有两个或更多的人或公司结成的合伙关系，通常是暂时的，但有时也会成为永久性的。合营各方根据商通常是暂时的，但有时也会成为永久性的。合营各方根据商定的比例分担成本，分享利润。银行业，保险业和出版业中定的比例分担成本，分享利润。银行业，保险业和出版业中都有这类安排。都有这类安排。(2)the expression is also used for a company formed jointly by two or more other companies.联

46、营企业联营企业 这一这一词语也用于指两个或两个以上的公司组成的公司。词语也用于指两个或两个以上的公司组成的公司。Related Technical Terms Unit 1 2 Developing an Intercultural Training Program 宾语从句由从属连词引导，从句可以放在动词后面、介词或宾语从句由从属连词引导，从句可以放在动词后面、介词或形容词后面，也可以用作形式宾语放在它们后面。形容词后面，也可以用作形式宾语放在它们后面。例：例：Can you make sure _ the gold ring?A.where Alice had put B.where ha

47、d Alice put C.where Alice has put D.where has Alice put 解析解析 选选C.该题的考查目标是宾语从句的语序和时态。从主该题的考查目标是宾语从句的语序和时态。从主句的时态可以看出爱丽斯把金戒指放何处与现在有关，故正句的时态可以看出爱丽斯把金戒指放何处与现在有关，故正确答案是确答案是C.Grammar Object Clause Unit 1 2 Developing an Intercultural Training Program宾语从句分为三类：宾语从句分为三类：1.动词宾语从句。例如：动词宾语从句。例如：I want to know w

48、hether you can come.Please tell me what the teacher told you.2.介词宾语从句。例如：介词宾语从句。例如：I will see to it that everything is ready by ten.3.形容词宾语从句。例如：形容词宾语从句。例如：Im afraid that you are wrong.We are absolutely sure who the girl in red is.Grammar Object Clause Unit 1 2 Developing an Intercultural Training P

49、rogram 1.Complete the following sentences,using objective clauses.1.e are pleased to inform you _(你们的产品你们的产品 在我们市场上非常畅销在我们市场上非常畅销)。2.They hope _(他们能够成功他们能够成功 地达成此笔交易地达成此笔交易)。3.They wish to know _(他们的客户何他们的客户何 时能够给他们邮寄样品时能够给他们邮寄样品)?4.The company believes _(他们的产品必定他们的产品必定 能够满足市场的需求能够满足市场的需求)。5.They in

50、sist _(合同将被撤销合同将被撤销)。Grammar Exercises Unit 1 2 Developing an Intercultural Training Program6.We suggest _(任何延迟交货的事故应任何延迟交货的事故应视为违反合同视为违反合同)。7.They trust _(他们能够与我们建立友他们能够与我们建立友好的业务关系好的业务关系)。8.We wonder _(什么原因导致了装运的什么原因导致了装运的延误延误)。9.They asked us _(是否通知客户到码头是否通知客户到码头提货了提货了)。10.They dont know _(谁将承担这个