外贸英语口语Unit-17-Agency课件.ppt

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1、Unit 17 Agency代理ContentWarm-Up QuestionsBusiness ProfileSituational DialogueCareer SkillsPracticeSpeakingWarm-Up QuestionsWhat are the two main types of agents?What are the other types of agencies with varying degrees of authority?Brokers,factors and forwarding agents.General agent and sole agent(ex

2、clusive agent).Business ProfileUseful Expression(1)We would be glad if you would consider our application to act as agents for the sale of your product in our country.(2)Well leave aside the problem of agency until next week.Were not prepared to take the agency into consideration for the time being.

3、(3)Well consider appointing you as our sole agent for our T-shirts for the next two years in your local market.(4)How can we appoint you as our sole agent for such a small quantity?(5)Thank you for offering us the sales contract for your products and we appreciate the confidence you have placed in u

4、s.(6)I am here today to apply for the sole agency of your product in our local market.(7)If you give us the agency,we will spare no effort to further your interests.(8)As your agents,well make greater efforts to push the sale of your products.(9)We usually get a 10%commission of the amount on every

5、deal.(10)Your application for sole agency is now under our careful consideration.backDialogueDialogue 1 Hope to Sign a Sole Agency AgreementMs Sullivan:This is the third year since weve established business relations.Our business has been expanding each year,and there is great potential for further

6、cooperation.Mr.Wang:Thats the result of our mutual hard work and cooperation during the past three years.Thank you for your good intention and your efforts in pushing the sales of our products.Ms Sullivan:Id like to discuss with you the problem of agency for your products.To be frank with you,Id lik

7、e to sign a sole agency agreement with you for a period of three years.Mr.Wang:Oh,Really?Shall we choose you as our sole agent?Ms Sullivan:Sure.As you know,we are all experienced in the business of auto accessories and connected with all the leading wholesalers and retailers in the line.It will help

8、 you increase the turnover if you appoint us as your sole agency.Mr.Wang:But wed like to know your market competitiveness in details.backDialogueMs Sullivan:I bet you are quite familiar with our company performance.Mr.Wang:But,according to our records,the total amount of your orders last two years w

9、as not so good that we couldnt make a decision.We need further discussion.backDialogueMr.Wang:But as a sole agent,you also have to fulfill some obligations.Ms Sullivan:Yes?Mr.Wang:Basically,our sole agent is required to have non-competing line and sell no similar products of other manufacturers.Can

10、you make it?Ms Sullivan:Mm,no problem.We know this is a common practice for a sole agent.Mr.Wang:Our sole agents also need to do market report at least once every three months or at any time when necessary,about current local market research,buyers comments on quality,packing,price and any relevant

11、information with our products.Does it make sense?Ms Sullivan:Well,yes,this is not difficult.Anything else?Mr.Wang:As an agent,we hope you should try to reach new business for us.Also the price and quantity for the goods of each transaction are to be fixed through negotiation by both parties,but thos

12、e must be subject to our final confirmation.Ms Sullivan:Yes.Since it is your products,it is necessary for us to ask for your final decision.backDialogueMr.Wang:To tell you the truth,youre not the only one applying to be agent for us in your country.Perhaps give us detailed information about your pla

13、n to operate as our agent.Ms Sullivan:No problem.We can send you the details in written form tomorrow.Mr.Wang:Very well,then well make our decision and let you know as soon as possible.Thank you for your appreciation of our products.backDialogueMr.Wang:Lets put it in this way:I suggest that we shoul

14、d sign a sole agency agreement on this item for duration of three years.The transaction should be US$4 000 000 dollars in the first year,US$6 000 000 dollars in the second year,US$8 000 000 dollars in the third year.The area is within the whole United States.Then the commission is 5%.Does it sound g

15、ood to you?Ms Sullivan:Mr.Wang,you are sure hard on me.Mr.Wang:Not exactly,we value your friendship more than anything.As you know,with the sole agency,you will be singled out in the U.S.market.This would naturally result in bigger sales.Im sure you can fulfill the agreement without much difficulty.

16、Ms Sullivan:Well,if you say so,I will try first.So when shall we sign the contract?Mr.Wang:Tomorrow?Ms Sullivan:Great!Mr.Wang:Let us bring some Champagnes and celebrate our cooperation.Ms Sullivan:Thats wonderful!backListeningListen to the dialogue about the agency.Fill in the blank with the relevan

17、t information on the box.backAnswersType of the agencyWhats the minum quantity of agency?Whats the commission?Whats the restriction?Interpretation(1)我想同贵方商谈你们电风扇的代理问题。我们很乐意做贵公司的独家代理人。(act as,sole agent)(2)我们目前不考虑在你地市场的代理问题。我们不得不谢绝你们作为我方独家代理的建议。(consider,decline)(3)我认为现在讨论代理问题为时过早。当机会成熟时，我们将考虑委托你为我方在大不列颠王国的独家代理。(premature,exclusive agent)(4)除非你们增加营业额，否则我们无法指定你们作为我方的独家代理。对独家代理来讲，这样一个年销售量，您不认为太保守吗？(turnover,appoint as,conservative)(5)我今天来是为了申请做你方产品在我国市场上的独家代理。我建议订一个专销自行车的为期三年的独家代理协议。(local market,propose)back