1999年全国硕士研究生入学统一考试英语一试题与解析37594.pdf
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1、-1999 年全国硕士研究生入学统一考试英语试题 Section I Structure and Vocabulary Text 2 In the first year or so of Web business,most of the action has revolved around efforts to tap the consumer market.More recently,as the Web proved to be more than a fashion,companies have started to buy and sell products and services
2、with one another.Such business-to-business sales make sense because businesspeople typically know what product theyre looking for.Nonetheless,many companies still hesitate to use the Web because of doubts about its reliability.“Businesses need to feel they can trust the pathway between them and the
3、supplier,”says senior analyst Blane Erwin of Forrester Research.Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the companys private intranet.Another major shift in the model for Internet commerce concerns the tec
4、hnology available for marketing.Until recently,Internet marketing activities have focused on strategies to“pull”customers into sites.In the past year,however,software companies have developed tools that allow companies to“push”information directly out to consumers,transmitting marketing messages dir
5、ectly to targeted customers.Most notably,the Pointcast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers computer monitors.Subscribers can customize the information they want to receive and proceed directly to a companys Web site.Companies
6、such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales,product offerings,or other events.But push technology has earned the contempt of many Web users.Online culture thinks highly of the notion that the information flowing onto th
7、e screen comes there by specific request.Once commercial promotion begins to fill the screen uninvited,the distinction between the Web and television fades.Thats a prospect that horrifies Net purists.But it is hardly inevitable that companies on the Web will need to resort to push strategies to make
8、 money.The examples of Virtual Vineyards,Amazon,and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity,hospitality,and security will attract online customers.And the cost of computing power continues to free fall,which is a good sign for any en
9、terprise setting up shop in silicon.People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.55.We learn from the beginning of the passage that Web business _.A has been striving to expand its market B intended to follow a fanciful fashion C tried but in
10、 vain to control the market D has been booming for one year or so 56.Speaking of the online technology available for marketing,the author implies that _.A the technology is popular with many Web users B businesses have faith in the reliability of online transactions C there is a radical change in st
11、rategy D it is accessible limitedly to established partners-57.In the view of Net purists,_.A there should be no marketing messages in online culture B money making should be given priority to on the Web C the Web should be able to function as the television set D there should be no online commercia
12、l information without requests 58.We learn from the last paragraph that _.A pushing information on the Web is essential to Internet commerce B interactivity,hospitality and security are important to online customers C leading companies began to take the online plunge decades ago D setting up shops i
13、n silicon is independent of the cost of computing power Text 3 An invisible border divides those arguing for computers in the classroom on the behalf of students career prospects and those arguing for computers in the classroom for broader reasons of radical educational reform.Very few writers on th
14、e subject have explored this distinction-indeed,contradiction-which goes to the heart of what is wrong with the campaign to put computers in the classroom.An education that aims at getting a student a certain kind of job is a technical education,justified for reasons radically different from why edu
15、cation is universally required by law.It is not simply to raise everyones job prospects that all children are legally required to attend school into their teens.Rather,we have a certain conception of the American citizen,a character who is incomplete if he cannot competently assess how his livelihoo
16、d and happiness are affected by things outside of himself.But this was not always the case;before it was legally required for all children to attend school until a certain age,it was widely accepted that some were just not equipped by nature to pursue this kind of education.With optimism characteris
17、tic of all industrialized countries,we came to accept that everyone is fit to be educated.Computer-education advocates forsake this optimistic notion for a pessimism that betrays their otherwise cheery outlook.Banking on the confusion between educational and vocational reasons for bringing computers
18、 into schools,computered advocates often emphasize the job prospects of graduates over their educational achievement.There are some good arguments for a technical education given the right kind of student.Many European schools introduce the concept of professional training early on in order to make
19、sure children are properly equipped for the professions they want to join.It is,however,presumptuous to insist that there will only be so many jobs for so many scientists,so many businessmen,so many accountants.Besides,this is unlikely to produce the needed number of every kind of professional in a
20、country as large as ours and where the economy is spread over so many states and involves so many international corporations.But,for a small group of students,professional training might be the way to go since well-developed skills,all other factors being equal,can be the difference between having a
21、 job and not.Of course,the basics of using any computer these days are very simple.It does not take a lifelong acquaintance to pick up various software programs.If one wanted to become a computer engineer,that is,of course,an entirely different story.Basic computer skills take-at the very longest-a
22、couple of months to learn.In any case,basic computer skills are only complementary to the host of real skills that are necessary to becoming any kind of professional.It should be observed,of course,that no school,vocational or not,is helped by a confusion over its purpose.59.The author thinks the pr
23、esent rush to put computers in the classroom is _.-A far-reaching B dubiously oriented C self-contradictory D radically reformatory 60.The belief that education is indispensable to all children _.A is indicative of a pessimism in disguise B came into being along with the arrival of computers C is de
24、eply rooted in the minds of computered advocates D originated from the optimistic attitude of industrialized countries 61.It could be inferred from the passage that in the authors country the European model of professional training is _.A dependent upon the starting age of candidates B worth trying
25、in various social sections C of little practical value D attractive to every kind of professional 62.According to the author,basic computer skills should be _.A included as an auxiliary course in school B highlighted in acquisition of professional qualifications C mastered through a life-long course
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